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ECPs Share their Best-Selling Collections for February 2022

Ray-Ban led the way.

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vera-bradley-eyeglasses-christina-imperial-rose
The Vera Bradley Christina sports a classic full-rim rectangular shape in a lightweight, lustrous acetate. The temples gently curve inward and feature spring hinges to keep them comfortable and secure. Available in seven colorways, Imperial Rose is shown. MSRP: $179.95

The Vera Bradley Eva and Christina sold well in optical, and the Dina in sun. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA

Top-selling vision brands in December
Eyeglasses

Ray-Ban (15), Tom Ford (7), Gucci (6), Oakley (6), Etnia Barcelona (5), Kate Spade (4), MODO (4), OVVO (4), Barton Perreira (3), ECO (3), Flexon (3), Lindberg (3), Prada (3), Silhouette (3)

Sunglasses

Ray-Ban (25), Maui Jim (21), Kate Spade (6), Oakley (6), Gucci (5), Costa (4), Nike (3), Tom Ford (3), Etnia Barcelona (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at invisionmag.com/brainsquad.

  • Kate Spade, STATE and OGI all did well in optical. They are fun and fresh people love them! In sun, Nike is a constant favorite for guys, and the OGI Shimmer line for the ladies. They love the sparkle! — Deb Wood, Wood Vision Clinic, Iowa Falls, IA
  • Uber in optical and Jimmy Crystal in sun. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Gucci did well for us, especially model GG0635O in the burgundy and tort colors. The Vernon Gantry model Peeler XL is a great seller for us in all of the colors; you can’t beat a 57-eye size and they’re really affordable. In sun, always Maui Jim. — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
  • Ray-Ban in both; it’s very popular in this area. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
  • Gucci in both; apparently it’s hot. — Diana Canto Sims, Buena Vista Optical, Chicago, IL
  • Tura and Silhouette in optical; in sun, Ray-Ban, Serengeti and Vogue. — B.J. Chambers, Carrera Optical, San Antonio, TX
  • Etnia Barcelona in optical and Maui Jim in sun. — Shawndra Frasier, Taylor Optical, Salt Lake City, UT
  • WOOW opticals from Design Eyewear Group stood out as the front runner in February, followed closely by Etnia Barcelona. We had a slow sunwear month unfortunately; only popping out 7% Polarized sun. — Justin Tenczar, Berkshire Eye Center, Pittsfield, MA
  • Lindberg and Tom Ford in general but we have done extremely well with the frames with the magnetic sunglasses. In sun, Maui Jim, all styles and lens colors. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • We have done great with Swarovski opticals, our clients love the crystals and they are so gorgeous. In sun, we have done fabulous with Maui Jim with our female clientele. They love the new lightweight, fashionable styles and the men love the frames for fishing and activewear. — Julie Uram, Optical Oasis, Jupiter, FL
  • Tiffany opticals, thanks a new frame reset by Luxottica, and Ray-Ban aviator suns, patients came in specifically asking for them even though the line has been out awhile. — Pamela Marzec, Marzec’s Specs, Streamwood, IL
  • Face a Face opticals, terrific styles and colors. Anne & Valentin suns, trendy and beautiful! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Lindberg, STATE, Face a Face, Lafont, and MODO opticals. In sun, we mostly do custom jobs. — Pablo E. Mercado, Highland Eye Boutique, Alpharetta, GA
  • In optical, the Barton Perreira Cassady and Domino, and Ray-Ban 7046 Erika. In sun, the Maui Jim Onshore and the Ray-Ban 4101 Jackie Ohh. — Betsy Brockett, Zionsville Eyecare, Zionsville, IN
  • WOOW opticals because of the colors. In sun, Maui Jim all the way. The Kawika has always sold many times over and over and all the different lens options fit so many different age groups. — Susan Frein, Ames Eye Care, Ankeny, IA
  • Tom Ford opticals and Ray-Ban suns. — Laura Logue, Eyecare Max, Davenport IA
  • Ray-Ban in both, especially the RB2132. In optical, Miraflex came in second. — Monica Tracey, MED/Drs Record and Record, Charlottesville, VA
  • Etnia Barcelona in both. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • Ray-Ban in both. — Monique Begin, BJ’s Optical, Manchester, CT
  • Betsy Johnson in optical, Bebe in sun and Oakley and Ray-Ban in both. — Leri Egan, Dr. Texas Smith & Associates, Citrus Heights, CA
  • Oakley and Superflex opticals. January started off strong and then towards the end dropped a little, but soon picked right back up on the beginning of February. We also just restocked these two brands. In sun, the Paradigm women’s line, people are really starting to ask about sunglasses a little earlier than last year it seems. — Kyle Henderson, OD, Legacy Eye Care, Yukon, OK
  • Lindberg opticals and Maui Jim suns, always. — Margot Lanham, Ulla Eyewear, Madison, WI
  • Etnia Barcelona and MODO in optical, Gucci and Tom Ford in sun. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Oakley in optical and Ray-Ban in sun. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Dolabany optical frames and LAMB suns. — Rob Goedken, Fuerste Optical, Dubuque, IA
  • Ray-Ban in both. The name sells and people gravitate towards it. — Christine Howard, Eyes on Plainville, Attleboro, MA
  • Ray-Ban’s classic styles continue to be our top selling optical line. Maui Jim rises to the top for February suns thanks to great lens clarity. — Scott Mann, OD, INVISION, Christiansburg VA
  • Morel, thanks to new optical inventory, and INVU suns because of price point. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Vera Wang, Pure and Coco Song women’s opticals, Flexon and Morel’s Nomad for men, and Maui Jim and Costa, various sun styles. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
  • Ray-Ban in both, classic and name recognition helps a lot. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • Aristar and Superflex opticals, the style and price point work in our ophthalmology/optometry practice. Maui Jim because they offer the best vision from sunglasses by far. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • We restyled out optical and OVVO was our feature frame and best seller. In sun, we really didn’t sell any last month. — Heather Aites, Family Vision Center, Westminster, CO
  • Kala Eyewear, I-Deal Optics men’s, thanks to new colors, Anglo American vintage eyewear. — Barbara Solomon, Solomon Optical Company, Minneapolis, MN
  • Draper James opticals, Ray-Ban suns, and Tom Ford in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • We love the recent new releases from Dolabany’s TR-90 adult line. The frames are lightweight, understated, and flexible. Michael Kors was very popular in ladies sunwear. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • The new ECO frames that we just refreshed out boards with but no suns really if I’m being honest. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Prada in optical and Maui Jim in sun. — Dan Amyx, Hillmoor Optical, Port St. Lucie, FL
  • Oliver Peoples in optical and Ray-Ban in sun. — Randy McMurry, MyEyeDr, Birmingham, AL
  • Calvin Klein opticals for women, Michael Ryan for men. Kate Spade women’s suns and Ray-Ban for men. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • The MCM 2643R in Champagne/Gold. This frame is a sassy, nearly clear champagne color without the yellow undertones, the corners are stamped with a geometric pattern and gold foil backed crystals grace the front; it’s lightweight and offers all day comfort. The Saratoga sun from American Optical in Grey Clear and Demi! Durable, lightweight yet it feels sturdy with the massive hinges. It’s a classic style that never goes out of style. — Mallory Haun, MetroSpecs Optical Shop, Fayetteville, NC
  • KLiiK, OVVO and Legre opticals; blues and reds are popular right now. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • Gucci and Michael Kors in optical, and Ray-Ban in sun for name recognition. — Lorry Rubensteen, OD, Lauderhill, FL
  • Prada Linea Rosa and Vogue in optical, Dolce&Gabbana in sun, and Ray-Ban and Tiffany in both. — Lukas Paulenas, Jet-Optix Optical, Cicero, IL
  • We brought in Paradox and our patients are loving the fun colors and optical shapes. They are appealing to both younger and more seasoned customers. In sun, the Maui Jim Peahi. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • KLiiK opticals, they fit patients very well and the colors are trendy and stylish. In sun, patients just love the tradition of Ray-Ban. — Kimberly Riggs, OD, Ligonier, PA
  • MODO and OVVO opticals, custom Chemestrie Clips have been super popular with our patients, and Barton Perreira in both. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY
  • Erker’s Kline in Champagne. Over and over. I order a handful at a time and they usually get sold within the same week. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • Tom Ford’s great new styles sold, as did Kate Spade, which is always a crowd favorite. We love the new tween line. Oakley sun for the men and Kate Spade again for the ladies. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Lightec for men and women, lightweight and semi-rimless sell well. SALT. Etnia Barcelona for men, they fit larger noggins. David Spencer. We still had a run on all brands in crystal. Suns are selling in all brands this time of year. We carry Etnia Barcelona, Johann von Goisern, SALT., Ray-Ban, Maui Jim and a variety of others. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • The SALT. Elaine in Tropical Flower is always a great seller! In sun, the Ray-Ban Clubmaster. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • Silhouette in optical, Costa in sun. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • Flexon based on insurance incentives and durability. — Robbi Marcin, Dr. Robert F. Marcin, O.D., Tamaqua, PA
  • Vera Bradley because of it’s pretty colors. — Genia Durham, Eyear Optical, Chattanooga, TN
  • Oakley opticals, we just got the line in and they are going FAST. Maui Jim suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Lilly Pulitzer and Nike opticals. — Rick Rickgauer, Vision Associates, Girard, PA
  • Prada and Gucci suns and Tom Ford in both, we have a new optician who loves luxury and is killing it with high end. — Jennifer Stewart, OD, Norwalk Eye Care, Norwalk, CT
  • LAMB opticals, Nine West suns, and Kate Spade in both. — Katie Rutledge, Arnold Family Eyecare, Arnold, MO
  • We couldn’t keep Costa ophthalmic in stock! It blew other brands out of the water. Maui Jim caught the eye of many men and women. Who doesn’t love great sunglasses? — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • Gucci and Tom Ford opticals, and we’ve done well with Sospiri considering we are a small rural town. In sun, all Maui Jim‘s because the optical staff loves them and gives the patients the features and benefits, that makes the difference. — Valorie Davis, Big Lake Eye Care, Okeechobee, FL
  • JF Rey petite opticals have done so well; I’m happy to say it’s not just one specific model as the entire line has amazing color ways and flattering shapes. The Maman by Nathalie Blanc continues to be a great selling women’s sunglass with its glamorous and chic oversized look. — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • Ray-Ban in both. — Mark K. Robinson, OD, Lockland, OH
  • The Barton Perreira Norton optical … again. The Kaenon Burnett sunglasses. — Steve Burek, Metro Eye, Milwaukee, WI
  • Masahiro Maruyama opticals, it offers unique shapes and colors unlike anything else on the market. The asymmetric frames sell best for us. — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ
  • Catch London has great shapes and color. iGreen because patients love the customizable options and the price point. Maui Jim sunwear. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Tom Ford and Silhouette opticals and Costa suns. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • LA Eyeworks, Erkers and NW77th opticals, and Raen in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • Charmant‘s budget-friendly Aristar and Esprit lines were doing well. Probably a combination of factors… but I wouldn’t put it past the overall unease over inflation and other national/global issues. In sun, Oakley, by a nose? Sunnies were definitely down in sales. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The Guess 2822, one of my opticians wears it. — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • The Gucci GG0566O in all the colors literally flies off the shelf. In sun, the Gucci GG0818SA, it’s a fun and fabulous style. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • Our own house brand is once again outselling other brands. As well as our Bespoke service both of which are reaping greater margins than typical lines. — Kevin Count, Prentice Lab, Glenview, IL
  • The Ray-Ban Rx 7047, a basic rectangle shape available in many colors, and the Ray-Ban Rx 6421, a two-tone metal frame available in many colors. In sun, the Gucci GG0376S, a stylish women’s zyl. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Ray-Ban in both. — Anil Sethi, OD, Crisp Vision, Monterey, CA
  • We had our two newest lines tie last month! Reykjavik by Brilleneyes, patients are in love with how lightweight, flexible, and fun these frames are, and la Eyeworks, patients (and me) are raving over the fun colors and shapes in these frames. Oakley sunglasses because … well … they’re Oakley! — Katelyn McDowall, Northside Vision Center, Spokane, WA
  • ECO because of sun clips and Dragon sunglasses. — Matthew Daniels, OD, Eyes on the Lake, Columbia, SC
  • OVVO opticals and Ted Baker suns. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Flexon and Nike opticals. — Paul Londraville, In Focus Eyewear, Greensboro, NC
  • Charmant, Morel and Modern opticals, and Maui Jim and SD Eyes Rip Curl suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • La Matta opticals are doing well, as are Kate Spade suns, probably because we bought some purses and put up a display. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • In optical, Europa lines and Prada, as it was a new line for us, Maui Jim suns, and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Jessica McClintock in optical and Nike in sun. — Janet Cole, Dr. Pattison Family Eyecare Center, Roseville, CA
  • Kenmark and L’Amy opticals. — Ken Weiner, OD, Livingston, NJ
  • Candie‘s opticals, Kate Spade and Ray-Ban suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • Oakley, Gucci and Ray-Ban across many models in optical. Our customers come to us for more upscale brands that our competition doesn’t carry. Oakley and Ray-Ban suns. We carry many styles that customers buy over and over. — Lee Walters, Pearle Vision Eyecare, Colorado Springs, CO
  • Lafont, Lilly Pulitzer and Boss in optical, Maui Jim in sun, and Carrera and Kate Spade in both. — Scott Thielen, North Country Eye Care, West Lebanon, NH
  • MODO ECO opticals and Maui Jim suns. — Laura Miller, OD, Northwest Hills Eye Care, Austin, TX
  • Coco Song opticals and Costa suns. — Robert M. Easton Jr. OD, FAAO, Oakland Park, FL

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