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ECPs Share Their Best-Selling Collections for February 2023

Independent brands are staking a larger and larger claim in our hot brands mentions!




unisex Outspoken OA2115 from Niche Optics
The unisex Outspoken OA2115 from Niche Optics features not only one round and one square eye shape, but also comes in five eye-catching color combinations sure to further its standout appeal. Price upon request

We cannot keep the Niche Optics OA2115 with one round lens and one square lens in stock at our little store. We typically sell straight from the floor and don’t stock the model again for at least six months if at all again, so everyone has something unique. The second we posted this frame on our social media we started getting phone calls and folks stopping in to purchase it. — Maggie C., Winston Salem, NC

Vera Bradley VB Darla J sunglass

The Vera Bradley VB Darla J sunglass is a full rim semi cat-eye combination style shown here in the Vera Bradley Foxwood print. MSRP: $164

Any Tom Ford! Kate Spade‘s latest releases are selling like hotcakes! They are beautiful. In sun, Vera Bradley with any kind of print on the front of the frame and the Oakley Gibston. — Ann-Marie W., Lewis Center, OH

  • The Itech Code from VisualEyes is an outstanding mover. In sun, the Ray-Ban New Wayfarer as well as the Original Wayfarer started the year off strong. — William C., Forsyth, GA
Top-selling vision brands in January

Oakley (4), Ray-Ban (4), Modo (3), Scott Harris (3), Charmant (2), Dutz (2), Etnia Barcelona (2), Gucci (2), Kate Spade (2), Morel (2), Ørgreen (2), OVVO (2), State (2)


Ray-Ban (7), Maui Jim (6), Costa (3), Oakley (3), Wiley X (3), Gucci (2), Vera Bradley (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in February. Join at

  • Ray-Ban RB5268 ophthalmics and RB3530 sunglasses. — Geoff G., Lake Country, BC
  • We had a run on Kate Spade! We have an employee with a narrow PD who is good at sizing petite walk-ins and I think she’s single-handedly responsible for the surge. We also saw a BIG jump in Wiley X sales, and not just their traditional sunnies, but also their affordable WorkSight line. Sunglass season seems to be coming early this year. People are used to us being booked out, so they’ve planned ahead! — Jen H., Sandpoint, ID
  • Ray-Ban eyeglasses and Maui Jim suns. — Mark P., Orlando, FL
  • Gucci in both. — Danielle D., Detroit, MI
  • Morel opticals and Kate spade suns. — Rob G., Dubuque, IA
  • Etnia and Tom Davies glasses, Revo suns. — Kristina J., Mishawaka, IN
  • Lafont, Face à Face, Prodesign, State, Lindberg, and Modo glasses. Maui Jim suns, bar none! — Pablo M., Atlanta, GA
  • The Ray-Ban Rx3447V, a P3 metal frame available in many colors, and in sun, the RB 2132, RB 3016, and RB 3025; all three have many colors and even sizes available. — Sonja F., Austin, TX
  • Charmant ophthalmics and Maui Jim suns. — Chris C., Panama City, FL
  • Jimmy choo and Nicole Miller glasses, the styles in the latter have great detail; in sun, Coach. — Richard F., Wildwood, NJ
  • Ovvo glasses and Barton Perreira, Randolph, Modo & Barton Perreira. — Rita E., Forest Hills, NY
  • McAllister glasses and Under Armour sunglasses. — Melissa T., Branson West, MO
  • Uber in both. — Chris G., Inver Grove Heights, MN
  • JISCO glasses, customers love the gorgeous colors and unique shapes. Maui Jim are a big seller in sun but we also have done well with Chemistrie Custom clip ons, they can be made for any pair of glasses and lots of different options sunglass computer and much more. — Julie U., Jupiter, FL
  • Poets and any Coco Song glasses; in sun, Fossil because it is super reasonably priced. — Jennifer L., Dansville, NY
  • Pups, our in-house kids line did really well. With Miraflex out, this has really filled a niche for us. Betsey Johnson suns sold really well. It offers style at a good price point drove sales. — John B. Middlefield, OH
  • Sabine Be, ic! Berlin and Kirk and Kirk glasses. Bottega Veneta and Dita sunglasses. — Jordan F., Baltimore, MD
  • Smilen frames. — Alexander S., Houston, TX
  • TOMS continues to be a great selling brand for us. It’s well-priced and has great P.O.P. that is eye-catching. We also did really well with SALT. We just updated our stock and the new additions are beautiful. Ray-Ban continues to be our best-selling sunglasses. — Lorie F., Bakersfield, CA
  • Woow and anything Tura in optical. — Lindsey P., Manhattan, KS
  • Adin Thomas 458 and 576, they’re a good price point, and the Oakley OX 3222, it’s a recognizable men’s brand. — Amber F., Mt. Juliet, TN
  • Dutz has some unique shapes and colors in a reasonable price range. — Scott K., Dover, OH
  • We added Eco from Modo and people love the sunclips that come with each frame. In sun, Invu, they have a great look, polarized lenses, and are a good value. — Cynthia S., Lewis Center, OH
  • Altair, Ray-Ban and Oakley frames. Good selection of colors and styles. In sun, Dragon, Ray-Ban, Nike and always Oakley; good colors and styles. — Texas  S., Citrus Heights, CA
  • We just brought Scott Harris in mid-January and WOW. It has been moving so well. The lightweight feel and beautiful color combos have been a hit. In sun, Vera Bradley for women and Oakley for men! Both are usually our top sun sellers. — Morgan D., Carmi, IL
  • Dolabany ophthalmics and Costa suns. — Diana B., Austin, TX
  • Europa lines in ophthalmic and Maui Jim and Ray-Ban in suns. — Zachary D., Saint Peter, MN
  • A variety of Scott Harris opticals, and Maui Jim suns, they’re polarized, Rx-able, and have a great warranty. — Joanne L., Easton, PA
  • Modo and NW77th eyeglasses; Spy, Wiley X, and Rudy Project suns. — Travis L., Logan, UT
  • Nike opticals and always Maui Jim suns. — Lisa S., Vancouver, WA
  • Ted Baker women’s optical frames. We just got in a fresh new order so it’s nice to see the new frames you just ordered sell immediately. Our hottest selling sunglasses were Catch London! Well made, using premium acetates in interesting color combinations. — Sophia P., Huntley, IL
  • Charmant Titanium frames and Costa suns. — Robert L., Jefferson City, MO
  • Elan opticals and Wired suns. — Carolann S., Quincy, MA
  • Spectacular ophthalmics. — Jennifer Y., Canandaigua, NY
  • OVVO eyeglasses. — Melanie J., Spring Hill, TN
  • Gucci, Calvin Klein, Hugo Boss glasses. — Ben T., Miami, FL
  • Etnia Barcelona, David Spencer, Dutz, and the Morel family of frames. In sun, Ray-Ban and Coach. — Deb J., Bismarck, ND
  • Longchamp for women and Oakley for men. They’re consistently top-selling lines in our office. Costa and Wiley X were as our best-selling sun lines. — Christine H., Plainville, MA
  • Fysh and Oakley glasses. — Rick R., Girard, PA
  • Ørgreen, beautiful collection for male and female energy with acetates, stainless steel and titanium styles. In sun, Gucci … it seems this brand is hot regardless of all the scandals in the media. Bad press is good press? — Diana C., Chicago, IL
  • Ørgreen flew off the shelves. The lightweight colorful metals appeal to our demographic who prefer more saturated colorways. — Nikki D., Oakdale, MN

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