Products

ECPs Share Their Best-Selling Collections for February 2026

A mixed bag of independent brands held their own amongst the usual suspects.

Published

4 weeks ago

April 12, 2026

INVISION Staff Invision April 2026 Issue

ECPs Share Their Best-Selling Collections for February 2026

The Ørgreen Holy Grail is a premium, unisex aviator-style frame from their Imaginary Lines collection. Handmade in Japan from high-end Japanese titanium, these lightweight and durable glasses feature a classic double-bridge design with modern, minimalist, and ergonomic styling. They are known for unique color combinations, such as Matte Sky Captain Black and Matte Eden Green. PRICE: $495

Ørgreen’s Holy Grail sold seven times in three months. — Caterina Guerra, SeaView Eyecare, Wellington, FL

Top-selling vision brands in February

Eyeglasses

Oakley (4), Kate Spade (3), Morel (3), Blackfin (2), Cutler and Gross (2), Etnia Barcelona (2), Ørgreen (2), Ray-Ban (2), State (2), Theo (2)

Sunglasses

Maui Jim (17), Oakley (5), Etnia Barcelona (2), Ray-Ban (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in November. Join at invisionmag.com/brainsquad.

State sold well. — Kristina Jordan, The Eye Site, Mishawaka, IN
X-Ide led optical sales, with Etnia Barcelona in suns. — Valerie Lambert, Optical Arts, Toledo, OH
Matsuda, Mykita, and Cartier drove optical sales, alongside custom Rx suns. — Pablo E. Mercado, Project Optical, Woodstock, GA
Blackfin excelled for men and women, with Dita Lancier and Gucci leading suns. — Jordan Flitter, Paris West Optical, Baltimore, MD
Europa lines of bread-and-butter, reasonably priced “these will do the trick” frames, alongside Wiley X sunglasses. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
Morel with great design and quality frames. — A Blake Hutto, OD, Family Vision Care, Alma, GA
Kate Spade and Fossil, with Polaroid and Oakley as our top sunglasses sellers. — Terri Brown, The Eye Site, Alva, OK
Lool was hands down our best seller in February with its weight, fun shapes, and interesting colors. — Whitney Head-Potter, Beatty Eyes Optometry, Missoula, MT
Lafont Theatre in color pink with delicate front crystals for elegance and glamour, while our Valentine’s Day display attracted patients to the Carolina Herrera Diva sunglasses. — Deborah Tellez-Peña, Eye Physicians of Austin, Austin, TX
The Kate Spade Jacalynn looked great on everyone last month. — Halston Schaffer, Ocala Eye, Ocala, FL
Coco Song glasses. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
Cutler and Gross — especially their new titanium line — led both optical and sunglasses sales. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
Silhouette opticals. — Marcia Emerson, Kenneth D. Boltz, O.D., Dublin, OH
Nike sold well with new color choices and higher VSP allowances, alongside Ray-Ban suns for brand recognition at a good price. — Lisa Smith, Precision Eye Care, Vancouver, WA
Charmant Titanium glasses and Costa suns. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
Budget frames like Enhance gained traction amid economic changes. — Dan Amyx, Hillmoor Optical, Port St. Lucie, FL
GLCO with a strong Theo showing. — Tim Moss, Bronze Optical Gallery, Milwaukee, WI
Lots of Woodys glasses purchases and Cat Eye Christi is a great line for suns. — Savanna Kain, Optical Arts, Toledo, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

INVISION Staff

Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected].

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