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ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.

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The Longchamp 638S from Marchon is a full-rim plastic in a cat eye shape. The feminine silhouette gets a pop of color from its contrasting lens rim. MSRP: $175

The LONGCHAMP 638S in sage is a gorgeous frame that didn’t even make it onto the boards before it was sold. We had people fighting over it. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA

The Furla VU497 from DeRigo REM is a feminine and chic full rim cat eye in layered laminate acetate for two-tone effect on the brow and temple tips. MSRP: $235

FURLA does well for us, especially the VU497ON in black, can’t keep it in stock. — David Saxton, Kern Optical, Gulfport, MS

Top-selling vision brands in February
Eyeglasses

Ray-Ban (9), MODO (8), Kate Spade (6), Oakley (6), Morel (4), Etnia Barcelona (3), Europa (3), Tom Ford (3), Bebe (2), Cinzia (2), Coach (2), FYSH (2), Lafont (2), OGI (2), SALT. (2), Scott Harris (2), WOOW (2)

Sunglasses

Maui Jim (13), Ray-Ban (13), Oakley (7), Costa (5), Kate Spade (4), Wiley X (4), Gucci (3), Nike (3), Bolle (2), Tiffany (2), Tom Ford (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at invisionmag.com/brainsquad.

  • Again, we have to say KREWE Ward Windsor in both colors is our best-selling optical frame. People love this unique shape. Plus, Krewe frames are just so comfortable! For sun, everyone loves AHLEM’s Place de la Madeleine in Champagne Turtle Windsor/Brown. This is such an easy unisex sunglass and the perfect size. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • We did very well with VERA BRADLEY; women seem to love the new colors and styles. We also did great with BOLLE suns because it’s so nice out; a lot of people are out doors using them for sports. — Julie Uram, Optical Oasis, Jupiter, FL
  • RAY-BAN is consistently in the top 2 or 3 of all our sales month after month, year after year.
  • We brought TIFFANY & CO. in the fourth quarter of last year and they keep selling. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • BLACKFIN. It’s new and exciting, and people love the lightness! OAKLEY suns; the demographic that loves the Oakley, buy the Oakley. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • MCM, it has cool ophthalmic styles. People are digging the GUCCI sun bling. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • LIZ CLAIBORNE glasses did well for women. KATE SPADE sunglasses, as usual. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • NW77 eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • As always, L.A. EYEWORKS and I can’t keep LOWERCASENYC suns on the shelf! — Siobhan Burns, The Eyeglass Lass, New London, CT
  • The ETNIA BARCELONA Baton Rouge in any color. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Contacts beat all. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • IGREEN by Thema is our best-selling line. The frames are light, comfortable and colorful. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Crystal ORIGINAL PENGUIN frames, specifically the Saul, Clyde and Seaver. Crystal is not only unisex but it’s been quite popular for us; more faces can handle crystal than a heavier or darker color. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • VERA WANG has shown an increase in sales. In general, our designer name frames are doing very well. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • NIKE and COLUMBIA suns, their price points make for a good impulse buy in conjunction with the ULTIMATE LENS PACKAGE from Essilor. — Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • POLAROID and RAFAELLA eyeglasses sell consistently well in our area. A lot of our patients prefer value priced frames as back up since they spend most of their time in contacts; both of these lines have nice colors and styles at a low price point. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • SCOTT HARRIS and CINZIA for women; beautiful colors and textures. For guys, CARRERA was hot this month. OAKLEY suns for men although now that they are sold at America’s Best, they may be gone soon. — Annette Prevaux, The Visionary, Allen Park, MI
  • L.A.M.B selling like hot cakes to the women. OAKELY and the new BUFFALO to dudes. KATE SPADE sunwear is flying and Ray-Ban is in a sprint right now. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • TOMATO glasses; moms are talking them up online. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Acetates from ZERO G. People love how lightweight they are, but they still don’t need nosepads! These can be tougher to adjust if you need to add lots of panto, so it is good for the staff to really be aware of that when fitting the patient. TOM FORD sunglasses. People have been loving the classic styles like Leo, Alistair, and Lauren. All especially great for putting an Rx into. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GARRETT LEIGHT Kinney from the original collection but already an eyewear classic! — Dave Schultz, Urban Optics, San Luis Obispo, CA
  • FACE Á FACE for its unique shapes and color patterns. VINYLIZE, because we work with musicians and they love the artistic story behind the line. For sun, SHWOOD and VINYLIZE, our patients love a conversation piece. — Preet Kaur, Gary Tracy Optometry & Eyewear, New York, NY
  • FYSH, the shapes and colors are amazing! For sun, KATE SPADE, FYSH and NIKE. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • MOREL and LAFONT opticals. MAUI JIM suns, we sell Rx very well and planos are showing promise. — Bob McBeath, Edina Eye, Edina, MN
  • ANNE ET VALENTIN because they always have great colorways! BARTON PERREIRA suns, beautiful on trend styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The Night Call 2 from WOOW. Such an interesting frame that you must put on the face. ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • LINDBERG 9600 Series. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • BEBE is always a top seller for us, and COLE HAAN suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA, especially Sunset Blvd, it’s lower price point and timeless style. MAUI JIM, any style, best plano sunwear on the market bar none. — Steve Geis, Metro Eye, Milwaukee, WI
  • NOMAD for men and CINZIA for women; both offer classy but edgy style. In sun, OAKLEY for men and ELLE for women. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • SALT. is always a top seller for us; we just restocked so they are doing great. VUARNET suns! — Margot Lanham, Ulla Eyewear, Madison, WI
  • SALT. and SOSPIRI opticals, TOM FORD and FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ESSEDUE from Fusion. Just seemed to have the right patients come in who wanted unique shaping and color. — Scott Keating, OD, Vision Trends, Dover, OH
  • ETNIA BARCELONA, both for men and women. They are just unique enough and colorful enough to be fun but still very wearable. Patients love them! MAUI JIM, best optics in a plano sun anywhere. — Kenneth D Boltz, OD, Dublin, OH
  • KLIIK, petite women and young girls love them. RAY-BAN suns. — Kimberly Riggs, OD, Ligonier, PA
  • The OGI 7170 Black Sand. It sold well by hitting two hot categories in our office: clear and round. RAY-BAN Polarized Wayfarers in Tortoise are always popular here. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • TED BAKER and STUDIO OPTYX opticals. TRINA TURK suns have some unusual color combos that make them stand out from all of the other black and tortoise sunglasses. — Barbara Bloom, Weber Vision Care, Harrisburg, PA
  • RAY-BAN, because Luxottica rules us. WILEY X because Luxottica doesn’t own us yet. — Marc Ullman, Academy Vision, Pine Beach, NJ
  • MODO did really well for us, patient love how light the frames are. COSTA sunwear has been great while we are having this perfect weather here in Florida. — Adam Ramsey, Iconic Eye Care, Palm Beach Gardens, FL
  • CANALI for men’s frames, CHAMPION men’s frames and SPERRY men’s frames. MAUI JIM, across a variety of styles for men and women. — Mickey Bradley Patrick Optical, Fort Worth, TX
  • The new WOOW Spring Collection! And ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • EYES OF FAITH, KATE SPADE opticals, we featured them on our billboards. WILEY X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • The MODO 6521. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • KATE SPADE opticals and BOLLE suns. — Susan M Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
  • ST LAURENT eyewear and GUCCI sunwear. — Leisa Lauer, Westcliff Optometry, Newport Beach, CA
  • NIKE opticals and RAY-BAN suns. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • Did well with TURA women’s frames. — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • TOM FORD, for our designer ophthalmic styles, OAKLEY did well in optical too. RAY-BAN did well in optical and sun and MAUI JIM in sun. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • MODO for sun and ophthalmic. — Jeff Hadyen, Cook and Hayden Vision Care Center, Brighton, MI
  • MODO, across the board Paper Thin and zyl. MAUI JIM suns was the most sold sunglasses last month in Rx and a couple regular. — Monica Tracey, Spectacle Shop Outlet, Charlottesville, VA
  • LINDBERG, new product arrived and the staff was really excited. ETNIA BARCELONA suns for the ladies, ENTOURAGE OF 7 is doing well for the men. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • KATE SPADE and VERNON GANTRY. Vernon Gantry is consistently one of our best sellers because of its classic look, great quality for the price, plus it’s the only line we sell and a frame and lens package deal. MAUI JIM suns is consistently our best-selling sunglasses line for the amazing optics. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • MODO, SCOTT HARRIS, PRODESIGN eyewear and COSTA sun. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • MARIE CLAIRE, ENHANCE, EUROPA glasses. No suns, cloudy all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • KATE SPADE, CARRERA and RAY-BAN glasses, and sunglasses. — Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
  • MODO once again. GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • RAEN, OVVO, MODO eyewear and COSTA, WILEY X and SPY OPTICS sunwear. — Travis LeFevre, Krystal Vision, Logan, UT
  • WILLIAM MORRIS, CHARLES STONE and LUNETTES COMTOIS opticals. Suns? Talk to me in spring. — Kevin Count, Prentice Lab, Glenview, IL
  • Men’s OAKLEY frames seemed to be the best sellers for me. Especially the Currency frame. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • FLEXON glasses and WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COTE D’AZUR and OAKLEY opticals. TIFFANY sunwear. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • OWP and MEXX for women and OGA and LIGHTEC opticals for men. MAUI JIM suns. — Susan Frein, Ames Eye Care, Ankeny, IA
  • PARADE frames. — Pauline Buck, Behavioral and Developmental Optometrists, Miami, FL
  • CHESTERFIELD XL opticals. — Fred Sirotkin, Eagle Eye Care, Columbia, MD
  • OGI and EUROPA ophthalmic lines. MAUI JIM and COSTA sunwear. — Zachary Dirks, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • KATE SPADE, we got a refresh! MAUI JIM suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • RAY-BAN, OAKLEY and ALTAIR in opticals. RAY-BAN, OAKLEY, DRAGON and NIKE suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ARMANI EXCHANGE, TORY BURCH, RAY-BAN and OAKLEY ophthalmics and RAY-BAN and OAKLEY suns. — Pablo E Mercado, LensCrafter, Alpharetta, GA
  • MODO glasses and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • MONET, SILHOUETTE, TITMUS SAFETY, EUROPA ophthalmics. RAY-BAN and OAKLEY suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • COACH, KATE SPADE and OAKLEY opticals and RAY-BAN sunwear. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • DOLABANY, LAFONT, RAY-BAN, TOM FORD opticals, COSTA, MAUI, and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Retro frames from ZIMCO and A&A JIMMY CRYSTAL suns. — Alexander Saper, Great Glasses, Houston, TX
  • ECO and GUCCI opticals. CARRERA and KATE SPADE suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • RAY-BAN although it’s losing steam as people are looking for other lines. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Products

Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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