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ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.




The Longchamp 638S from Marchon is a full-rim plastic in a cat eye shape. The feminine silhouette gets a pop of color from its contrasting lens rim. MSRP: $175

The LONGCHAMP 638S in sage is a gorgeous frame that didn’t even make it onto the boards before it was sold. We had people fighting over it. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA

The Furla VU497 from DeRigo REM is a feminine and chic full rim cat eye in layered laminate acetate for two-tone effect on the brow and temple tips. MSRP: $235

FURLA does well for us, especially the VU497ON in black, can’t keep it in stock. — David Saxton, Kern Optical, Gulfport, MS

Top-selling vision brands in February

Ray-Ban (9), MODO (8), Kate Spade (6), Oakley (6), Morel (4), Etnia Barcelona (3), Europa (3), Tom Ford (3), Bebe (2), Cinzia (2), Coach (2), FYSH (2), Lafont (2), OGI (2), SALT. (2), Scott Harris (2), WOOW (2)


Maui Jim (13), Ray-Ban (13), Oakley (7), Costa (5), Kate Spade (4), Wiley X (4), Gucci (3), Nike (3), Bolle (2), Tiffany (2), Tom Ford (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at

  • Again, we have to say KREWE Ward Windsor in both colors is our best-selling optical frame. People love this unique shape. Plus, Krewe frames are just so comfortable! For sun, everyone loves AHLEM’s Place de la Madeleine in Champagne Turtle Windsor/Brown. This is such an easy unisex sunglass and the perfect size. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • We did very well with VERA BRADLEY; women seem to love the new colors and styles. We also did great with BOLLE suns because it’s so nice out; a lot of people are out doors using them for sports. — Julie Uram, Optical Oasis, Jupiter, FL
  • RAY-BAN is consistently in the top 2 or 3 of all our sales month after month, year after year.
  • We brought TIFFANY & CO. in the fourth quarter of last year and they keep selling. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • BLACKFIN. It’s new and exciting, and people love the lightness! OAKLEY suns; the demographic that loves the Oakley, buy the Oakley. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • MCM, it has cool ophthalmic styles. People are digging the GUCCI sun bling. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • LIZ CLAIBORNE glasses did well for women. KATE SPADE sunglasses, as usual. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • NW77 eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • As always, L.A. EYEWORKS and I can’t keep LOWERCASENYC suns on the shelf! — Siobhan Burns, The Eyeglass Lass, New London, CT
  • The ETNIA BARCELONA Baton Rouge in any color. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Contacts beat all. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • IGREEN by Thema is our best-selling line. The frames are light, comfortable and colorful. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Crystal ORIGINAL PENGUIN frames, specifically the Saul, Clyde and Seaver. Crystal is not only unisex but it’s been quite popular for us; more faces can handle crystal than a heavier or darker color. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • VERA WANG has shown an increase in sales. In general, our designer name frames are doing very well. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • NIKE and COLUMBIA suns, their price points make for a good impulse buy in conjunction with the ULTIMATE LENS PACKAGE from Essilor. — Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • POLAROID and RAFAELLA eyeglasses sell consistently well in our area. A lot of our patients prefer value priced frames as back up since they spend most of their time in contacts; both of these lines have nice colors and styles at a low price point. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • SCOTT HARRIS and CINZIA for women; beautiful colors and textures. For guys, CARRERA was hot this month. OAKLEY suns for men although now that they are sold at America’s Best, they may be gone soon. — Annette Prevaux, The Visionary, Allen Park, MI
  • L.A.M.B selling like hot cakes to the women. OAKELY and the new BUFFALO to dudes. KATE SPADE sunwear is flying and Ray-Ban is in a sprint right now. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • TOMATO glasses; moms are talking them up online. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Acetates from ZERO G. People love how lightweight they are, but they still don’t need nosepads! These can be tougher to adjust if you need to add lots of panto, so it is good for the staff to really be aware of that when fitting the patient. TOM FORD sunglasses. People have been loving the classic styles like Leo, Alistair, and Lauren. All especially great for putting an Rx into. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GARRETT LEIGHT Kinney from the original collection but already an eyewear classic! — Dave Schultz, Urban Optics, San Luis Obispo, CA
  • FACE Á FACE for its unique shapes and color patterns. VINYLIZE, because we work with musicians and they love the artistic story behind the line. For sun, SHWOOD and VINYLIZE, our patients love a conversation piece. — Preet Kaur, Gary Tracy Optometry & Eyewear, New York, NY
  • FYSH, the shapes and colors are amazing! For sun, KATE SPADE, FYSH and NIKE. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • MOREL and LAFONT opticals. MAUI JIM suns, we sell Rx very well and planos are showing promise. — Bob McBeath, Edina Eye, Edina, MN
  • ANNE ET VALENTIN because they always have great colorways! BARTON PERREIRA suns, beautiful on trend styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The Night Call 2 from WOOW. Such an interesting frame that you must put on the face. ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • LINDBERG 9600 Series. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • BEBE is always a top seller for us, and COLE HAAN suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA, especially Sunset Blvd, it’s lower price point and timeless style. MAUI JIM, any style, best plano sunwear on the market bar none. — Steve Geis, Metro Eye, Milwaukee, WI
  • NOMAD for men and CINZIA for women; both offer classy but edgy style. In sun, OAKLEY for men and ELLE for women. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • SALT. is always a top seller for us; we just restocked so they are doing great. VUARNET suns! — Margot Lanham, Ulla Eyewear, Madison, WI
  • SALT. and SOSPIRI opticals, TOM FORD and FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ESSEDUE from Fusion. Just seemed to have the right patients come in who wanted unique shaping and color. — Scott Keating, OD, Vision Trends, Dover, OH
  • ETNIA BARCELONA, both for men and women. They are just unique enough and colorful enough to be fun but still very wearable. Patients love them! MAUI JIM, best optics in a plano sun anywhere. — Kenneth D Boltz, OD, Dublin, OH
  • KLIIK, petite women and young girls love them. RAY-BAN suns. — Kimberly Riggs, OD, Ligonier, PA
  • The OGI 7170 Black Sand. It sold well by hitting two hot categories in our office: clear and round. RAY-BAN Polarized Wayfarers in Tortoise are always popular here. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • TED BAKER and STUDIO OPTYX opticals. TRINA TURK suns have some unusual color combos that make them stand out from all of the other black and tortoise sunglasses. — Barbara Bloom, Weber Vision Care, Harrisburg, PA
  • RAY-BAN, because Luxottica rules us. WILEY X because Luxottica doesn’t own us yet. — Marc Ullman, Academy Vision, Pine Beach, NJ
  • MODO did really well for us, patient love how light the frames are. COSTA sunwear has been great while we are having this perfect weather here in Florida. — Adam Ramsey, Iconic Eye Care, Palm Beach Gardens, FL
  • CANALI for men’s frames, CHAMPION men’s frames and SPERRY men’s frames. MAUI JIM, across a variety of styles for men and women. — Mickey Bradley Patrick Optical, Fort Worth, TX
  • The new WOOW Spring Collection! And ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • EYES OF FAITH, KATE SPADE opticals, we featured them on our billboards. WILEY X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • The MODO 6521. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • KATE SPADE opticals and BOLLE suns. — Susan M Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
  • ST LAURENT eyewear and GUCCI sunwear. — Leisa Lauer, Westcliff Optometry, Newport Beach, CA
  • NIKE opticals and RAY-BAN suns. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • Did well with TURA women’s frames. — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • TOM FORD, for our designer ophthalmic styles, OAKLEY did well in optical too. RAY-BAN did well in optical and sun and MAUI JIM in sun. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • MODO for sun and ophthalmic. — Jeff Hadyen, Cook and Hayden Vision Care Center, Brighton, MI
  • MODO, across the board Paper Thin and zyl. MAUI JIM suns was the most sold sunglasses last month in Rx and a couple regular. — Monica Tracey, Spectacle Shop Outlet, Charlottesville, VA
  • LINDBERG, new product arrived and the staff was really excited. ETNIA BARCELONA suns for the ladies, ENTOURAGE OF 7 is doing well for the men. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • KATE SPADE and VERNON GANTRY. Vernon Gantry is consistently one of our best sellers because of its classic look, great quality for the price, plus it’s the only line we sell and a frame and lens package deal. MAUI JIM suns is consistently our best-selling sunglasses line for the amazing optics. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • MODO, SCOTT HARRIS, PRODESIGN eyewear and COSTA sun. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • MARIE CLAIRE, ENHANCE, EUROPA glasses. No suns, cloudy all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • KATE SPADE, CARRERA and RAY-BAN glasses, and sunglasses. — Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
  • MODO once again. GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • RAEN, OVVO, MODO eyewear and COSTA, WILEY X and SPY OPTICS sunwear. — Travis LeFevre, Krystal Vision, Logan, UT
  • WILLIAM MORRIS, CHARLES STONE and LUNETTES COMTOIS opticals. Suns? Talk to me in spring. — Kevin Count, Prentice Lab, Glenview, IL
  • Men’s OAKLEY frames seemed to be the best sellers for me. Especially the Currency frame. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • FLEXON glasses and WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COTE D’AZUR and OAKLEY opticals. TIFFANY sunwear. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • OWP and MEXX for women and OGA and LIGHTEC opticals for men. MAUI JIM suns. — Susan Frein, Ames Eye Care, Ankeny, IA
  • PARADE frames. — Pauline Buck, Behavioral and Developmental Optometrists, Miami, FL
  • CHESTERFIELD XL opticals. — Fred Sirotkin, Eagle Eye Care, Columbia, MD
  • OGI and EUROPA ophthalmic lines. MAUI JIM and COSTA sunwear. — Zachary Dirks, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • KATE SPADE, we got a refresh! MAUI JIM suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • RAY-BAN, OAKLEY and ALTAIR in opticals. RAY-BAN, OAKLEY, DRAGON and NIKE suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ARMANI EXCHANGE, TORY BURCH, RAY-BAN and OAKLEY ophthalmics and RAY-BAN and OAKLEY suns. — Pablo E Mercado, LensCrafter, Alpharetta, GA
  • MODO glasses and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • MONET, SILHOUETTE, TITMUS SAFETY, EUROPA ophthalmics. RAY-BAN and OAKLEY suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • COACH, KATE SPADE and OAKLEY opticals and RAY-BAN sunwear. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • DOLABANY, LAFONT, RAY-BAN, TOM FORD opticals, COSTA, MAUI, and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Retro frames from ZIMCO and A&A JIMMY CRYSTAL suns. — Alexander Saper, Great Glasses, Houston, TX
  • ECO and GUCCI opticals. CARRERA and KATE SPADE suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • RAY-BAN although it’s losing steam as people are looking for other lines. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.




WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.


Cobalt with polarized TNS lens.

(800) 423-3537,

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842,



Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673,

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874,

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011,


SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937,


Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817,

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995,

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.




Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women.

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources.

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method.

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.




Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.


Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.



Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.


New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.



Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.


Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.


Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

Price upon request

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