Connect with us


ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.




ECPs Share their Best-Selling Collections for February

The Longchamp 638S from Marchon is a full-rim plastic in a cat eye shape. The feminine silhouette gets a pop of color from its contrasting lens rim. MSRP: $175

The LONGCHAMP 638S in sage is a gorgeous frame that didn’t even make it onto the boards before it was sold. We had people fighting over it. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA

ECPs Share their Best-Selling Collections for February

The Furla VU497 from DeRigo REM is a feminine and chic full rim cat eye in layered laminate acetate for two-tone effect on the brow and temple tips. MSRP: $235

FURLA does well for us, especially the VU497ON in black, can’t keep it in stock. — David Saxton, Kern Optical, Gulfport, MS

Top-selling vision brands in February

Ray-Ban (9), MODO (8), Kate Spade (6), Oakley (6), Morel (4), Etnia Barcelona (3), Europa (3), Tom Ford (3), Bebe (2), Cinzia (2), Coach (2), FYSH (2), Lafont (2), OGI (2), SALT. (2), Scott Harris (2), WOOW (2)


Maui Jim (13), Ray-Ban (13), Oakley (7), Costa (5), Kate Spade (4), Wiley X (4), Gucci (3), Nike (3), Bolle (2), Tiffany (2), Tom Ford (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at

  • Again, we have to say KREWE Ward Windsor in both colors is our best-selling optical frame. People love this unique shape. Plus, Krewe frames are just so comfortable! For sun, everyone loves AHLEM’s Place de la Madeleine in Champagne Turtle Windsor/Brown. This is such an easy unisex sunglass and the perfect size. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • We did very well with VERA BRADLEY; women seem to love the new colors and styles. We also did great with BOLLE suns because it’s so nice out; a lot of people are out doors using them for sports. — Julie Uram, Optical Oasis, Jupiter, FL
  • RAY-BAN is consistently in the top 2 or 3 of all our sales month after month, year after year.
  • We brought TIFFANY & CO. in the fourth quarter of last year and they keep selling. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • BLACKFIN. It’s new and exciting, and people love the lightness! OAKLEY suns; the demographic that loves the Oakley, buy the Oakley. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • MCM, it has cool ophthalmic styles. People are digging the GUCCI sun bling. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • LIZ CLAIBORNE glasses did well for women. KATE SPADE sunglasses, as usual. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • NW77 eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • As always, L.A. EYEWORKS and I can’t keep LOWERCASENYC suns on the shelf! — Siobhan Burns, The Eyeglass Lass, New London, CT
  • The ETNIA BARCELONA Baton Rouge in any color. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Contacts beat all. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • IGREEN by Thema is our best-selling line. The frames are light, comfortable and colorful. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Crystal ORIGINAL PENGUIN frames, specifically the Saul, Clyde and Seaver. Crystal is not only unisex but it’s been quite popular for us; more faces can handle crystal than a heavier or darker color. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • VERA WANG has shown an increase in sales. In general, our designer name frames are doing very well. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • NIKE and COLUMBIA suns, their price points make for a good impulse buy in conjunction with the ULTIMATE LENS PACKAGE from Essilor. — Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • POLAROID and RAFAELLA eyeglasses sell consistently well in our area. A lot of our patients prefer value priced frames as back up since they spend most of their time in contacts; both of these lines have nice colors and styles at a low price point. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • SCOTT HARRIS and CINZIA for women; beautiful colors and textures. For guys, CARRERA was hot this month. OAKLEY suns for men although now that they are sold at America’s Best, they may be gone soon. — Annette Prevaux, The Visionary, Allen Park, MI
  • L.A.M.B selling like hot cakes to the women. OAKELY and the new BUFFALO to dudes. KATE SPADE sunwear is flying and Ray-Ban is in a sprint right now. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • TOMATO glasses; moms are talking them up online. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Acetates from ZERO G. People love how lightweight they are, but they still don’t need nosepads! These can be tougher to adjust if you need to add lots of panto, so it is good for the staff to really be aware of that when fitting the patient. TOM FORD sunglasses. People have been loving the classic styles like Leo, Alistair, and Lauren. All especially great for putting an Rx into. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GARRETT LEIGHT Kinney from the original collection but already an eyewear classic! — Dave Schultz, Urban Optics, San Luis Obispo, CA
  • FACE Á FACE for its unique shapes and color patterns. VINYLIZE, because we work with musicians and they love the artistic story behind the line. For sun, SHWOOD and VINYLIZE, our patients love a conversation piece. — Preet Kaur, Gary Tracy Optometry & Eyewear, New York, NY
  • FYSH, the shapes and colors are amazing! For sun, KATE SPADE, FYSH and NIKE. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • MOREL and LAFONT opticals. MAUI JIM suns, we sell Rx very well and planos are showing promise. — Bob McBeath, Edina Eye, Edina, MN
  • ANNE ET VALENTIN because they always have great colorways! BARTON PERREIRA suns, beautiful on trend styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The Night Call 2 from WOOW. Such an interesting frame that you must put on the face. ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • LINDBERG 9600 Series. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • BEBE is always a top seller for us, and COLE HAAN suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA, especially Sunset Blvd, it’s lower price point and timeless style. MAUI JIM, any style, best plano sunwear on the market bar none. — Steve Geis, Metro Eye, Milwaukee, WI
  • NOMAD for men and CINZIA for women; both offer classy but edgy style. In sun, OAKLEY for men and ELLE for women. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • SALT. is always a top seller for us; we just restocked so they are doing great. VUARNET suns! — Margot Lanham, Ulla Eyewear, Madison, WI
  • SALT. and SOSPIRI opticals, TOM FORD and FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ESSEDUE from Fusion. Just seemed to have the right patients come in who wanted unique shaping and color. — Scott Keating, OD, Vision Trends, Dover, OH
  • ETNIA BARCELONA, both for men and women. They are just unique enough and colorful enough to be fun but still very wearable. Patients love them! MAUI JIM, best optics in a plano sun anywhere. — Kenneth D Boltz, OD, Dublin, OH
  • KLIIK, petite women and young girls love them. RAY-BAN suns. — Kimberly Riggs, OD, Ligonier, PA
  • The OGI 7170 Black Sand. It sold well by hitting two hot categories in our office: clear and round. RAY-BAN Polarized Wayfarers in Tortoise are always popular here. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • TED BAKER and STUDIO OPTYX opticals. TRINA TURK suns have some unusual color combos that make them stand out from all of the other black and tortoise sunglasses. — Barbara Bloom, Weber Vision Care, Harrisburg, PA
  • RAY-BAN, because Luxottica rules us. WILEY X because Luxottica doesn’t own us yet. — Marc Ullman, Academy Vision, Pine Beach, NJ
  • MODO did really well for us, patient love how light the frames are. COSTA sunwear has been great while we are having this perfect weather here in Florida. — Adam Ramsey, Iconic Eye Care, Palm Beach Gardens, FL
  • CANALI for men’s frames, CHAMPION men’s frames and SPERRY men’s frames. MAUI JIM, across a variety of styles for men and women. — Mickey Bradley Patrick Optical, Fort Worth, TX
  • The new WOOW Spring Collection! And ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • EYES OF FAITH, KATE SPADE opticals, we featured them on our billboards. WILEY X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • The MODO 6521. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • KATE SPADE opticals and BOLLE suns. — Susan M Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
  • ST LAURENT eyewear and GUCCI sunwear. — Leisa Lauer, Westcliff Optometry, Newport Beach, CA
  • NIKE opticals and RAY-BAN suns. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • Did well with TURA women’s frames. — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • TOM FORD, for our designer ophthalmic styles, OAKLEY did well in optical too. RAY-BAN did well in optical and sun and MAUI JIM in sun. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • MODO for sun and ophthalmic. — Jeff Hadyen, Cook and Hayden Vision Care Center, Brighton, MI
  • MODO, across the board Paper Thin and zyl. MAUI JIM suns was the most sold sunglasses last month in Rx and a couple regular. — Monica Tracey, Spectacle Shop Outlet, Charlottesville, VA
  • LINDBERG, new product arrived and the staff was really excited. ETNIA BARCELONA suns for the ladies, ENTOURAGE OF 7 is doing well for the men. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • KATE SPADE and VERNON GANTRY. Vernon Gantry is consistently one of our best sellers because of its classic look, great quality for the price, plus it’s the only line we sell and a frame and lens package deal. MAUI JIM suns is consistently our best-selling sunglasses line for the amazing optics. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • MODO, SCOTT HARRIS, PRODESIGN eyewear and COSTA sun. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • MARIE CLAIRE, ENHANCE, EUROPA glasses. No suns, cloudy all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • KATE SPADE, CARRERA and RAY-BAN glasses, and sunglasses. — Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
  • MODO once again. GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • RAEN, OVVO, MODO eyewear and COSTA, WILEY X and SPY OPTICS sunwear. — Travis LeFevre, Krystal Vision, Logan, UT
  • WILLIAM MORRIS, CHARLES STONE and LUNETTES COMTOIS opticals. Suns? Talk to me in spring. — Kevin Count, Prentice Lab, Glenview, IL
  • Men’s OAKLEY frames seemed to be the best sellers for me. Especially the Currency frame. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • FLEXON glasses and WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COTE D’AZUR and OAKLEY opticals. TIFFANY sunwear. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • OWP and MEXX for women and OGA and LIGHTEC opticals for men. MAUI JIM suns. — Susan Frein, Ames Eye Care, Ankeny, IA
  • PARADE frames. — Pauline Buck, Behavioral and Developmental Optometrists, Miami, FL
  • CHESTERFIELD XL opticals. — Fred Sirotkin, Eagle Eye Care, Columbia, MD
  • OGI and EUROPA ophthalmic lines. MAUI JIM and COSTA sunwear. — Zachary Dirks, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • KATE SPADE, we got a refresh! MAUI JIM suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • RAY-BAN, OAKLEY and ALTAIR in opticals. RAY-BAN, OAKLEY, DRAGON and NIKE suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ARMANI EXCHANGE, TORY BURCH, RAY-BAN and OAKLEY ophthalmics and RAY-BAN and OAKLEY suns. — Pablo E Mercado, LensCrafter, Alpharetta, GA
  • MODO glasses and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • MONET, SILHOUETTE, TITMUS SAFETY, EUROPA ophthalmics. RAY-BAN and OAKLEY suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • COACH, KATE SPADE and OAKLEY opticals and RAY-BAN sunwear. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • DOLABANY, LAFONT, RAY-BAN, TOM FORD opticals, COSTA, MAUI, and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Retro frames from ZIMCO and A&A JIMMY CRYSTAL suns. — Alexander Saper, Great Glasses, Houston, TX
  • ECO and GUCCI opticals. CARRERA and KATE SPADE suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • RAY-BAN although it’s losing steam as people are looking for other lines. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular