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ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.

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The Longchamp 638S from Marchon is a full-rim plastic in a cat eye shape. The feminine silhouette gets a pop of color from its contrasting lens rim. MSRP: $175

The LONGCHAMP 638S in sage is a gorgeous frame that didn’t even make it onto the boards before it was sold. We had people fighting over it. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA

The Furla VU497 from DeRigo REM is a feminine and chic full rim cat eye in layered laminate acetate for two-tone effect on the brow and temple tips. MSRP: $235

FURLA does well for us, especially the VU497ON in black, can’t keep it in stock. — David Saxton, Kern Optical, Gulfport, MS

Top-selling vision brands in February
Eyeglasses

Ray-Ban (9), MODO (8), Kate Spade (6), Oakley (6), Morel (4), Etnia Barcelona (3), Europa (3), Tom Ford (3), Bebe (2), Cinzia (2), Coach (2), FYSH (2), Lafont (2), OGI (2), SALT. (2), Scott Harris (2), WOOW (2)

Sunglasses

Maui Jim (13), Ray-Ban (13), Oakley (7), Costa (5), Kate Spade (4), Wiley X (4), Gucci (3), Nike (3), Bolle (2), Tiffany (2), Tom Ford (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at invisionmag.com/brainsquad.

  • Again, we have to say KREWE Ward Windsor in both colors is our best-selling optical frame. People love this unique shape. Plus, Krewe frames are just so comfortable! For sun, everyone loves AHLEM’s Place de la Madeleine in Champagne Turtle Windsor/Brown. This is such an easy unisex sunglass and the perfect size. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • We did very well with VERA BRADLEY; women seem to love the new colors and styles. We also did great with BOLLE suns because it’s so nice out; a lot of people are out doors using them for sports. — Julie Uram, Optical Oasis, Jupiter, FL
  • RAY-BAN is consistently in the top 2 or 3 of all our sales month after month, year after year.
  • We brought TIFFANY & CO. in the fourth quarter of last year and they keep selling. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • BLACKFIN. It’s new and exciting, and people love the lightness! OAKLEY suns; the demographic that loves the Oakley, buy the Oakley. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • MCM, it has cool ophthalmic styles. People are digging the GUCCI sun bling. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • LIZ CLAIBORNE glasses did well for women. KATE SPADE sunglasses, as usual. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • NW77 eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • As always, L.A. EYEWORKS and I can’t keep LOWERCASENYC suns on the shelf! — Siobhan Burns, The Eyeglass Lass, New London, CT
  • The ETNIA BARCELONA Baton Rouge in any color. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Contacts beat all. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • IGREEN by Thema is our best-selling line. The frames are light, comfortable and colorful. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Crystal ORIGINAL PENGUIN frames, specifically the Saul, Clyde and Seaver. Crystal is not only unisex but it’s been quite popular for us; more faces can handle crystal than a heavier or darker color. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • VERA WANG has shown an increase in sales. In general, our designer name frames are doing very well. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • NIKE and COLUMBIA suns, their price points make for a good impulse buy in conjunction with the ULTIMATE LENS PACKAGE from Essilor. — Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • POLAROID and RAFAELLA eyeglasses sell consistently well in our area. A lot of our patients prefer value priced frames as back up since they spend most of their time in contacts; both of these lines have nice colors and styles at a low price point. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • SCOTT HARRIS and CINZIA for women; beautiful colors and textures. For guys, CARRERA was hot this month. OAKLEY suns for men although now that they are sold at America’s Best, they may be gone soon. — Annette Prevaux, The Visionary, Allen Park, MI
  • L.A.M.B selling like hot cakes to the women. OAKELY and the new BUFFALO to dudes. KATE SPADE sunwear is flying and Ray-Ban is in a sprint right now. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • TOMATO glasses; moms are talking them up online. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Acetates from ZERO G. People love how lightweight they are, but they still don’t need nosepads! These can be tougher to adjust if you need to add lots of panto, so it is good for the staff to really be aware of that when fitting the patient. TOM FORD sunglasses. People have been loving the classic styles like Leo, Alistair, and Lauren. All especially great for putting an Rx into. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GARRETT LEIGHT Kinney from the original collection but already an eyewear classic! — Dave Schultz, Urban Optics, San Luis Obispo, CA
  • FACE Á FACE for its unique shapes and color patterns. VINYLIZE, because we work with musicians and they love the artistic story behind the line. For sun, SHWOOD and VINYLIZE, our patients love a conversation piece. — Preet Kaur, Gary Tracy Optometry & Eyewear, New York, NY
  • FYSH, the shapes and colors are amazing! For sun, KATE SPADE, FYSH and NIKE. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • MOREL and LAFONT opticals. MAUI JIM suns, we sell Rx very well and planos are showing promise. — Bob McBeath, Edina Eye, Edina, MN
  • ANNE ET VALENTIN because they always have great colorways! BARTON PERREIRA suns, beautiful on trend styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The Night Call 2 from WOOW. Such an interesting frame that you must put on the face. ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • LINDBERG 9600 Series. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • BEBE is always a top seller for us, and COLE HAAN suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA, especially Sunset Blvd, it’s lower price point and timeless style. MAUI JIM, any style, best plano sunwear on the market bar none. — Steve Geis, Metro Eye, Milwaukee, WI
  • NOMAD for men and CINZIA for women; both offer classy but edgy style. In sun, OAKLEY for men and ELLE for women. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • SALT. is always a top seller for us; we just restocked so they are doing great. VUARNET suns! — Margot Lanham, Ulla Eyewear, Madison, WI
  • SALT. and SOSPIRI opticals, TOM FORD and FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ESSEDUE from Fusion. Just seemed to have the right patients come in who wanted unique shaping and color. — Scott Keating, OD, Vision Trends, Dover, OH
  • ETNIA BARCELONA, both for men and women. They are just unique enough and colorful enough to be fun but still very wearable. Patients love them! MAUI JIM, best optics in a plano sun anywhere. — Kenneth D Boltz, OD, Dublin, OH
  • KLIIK, petite women and young girls love them. RAY-BAN suns. — Kimberly Riggs, OD, Ligonier, PA
  • The OGI 7170 Black Sand. It sold well by hitting two hot categories in our office: clear and round. RAY-BAN Polarized Wayfarers in Tortoise are always popular here. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • TED BAKER and STUDIO OPTYX opticals. TRINA TURK suns have some unusual color combos that make them stand out from all of the other black and tortoise sunglasses. — Barbara Bloom, Weber Vision Care, Harrisburg, PA
  • RAY-BAN, because Luxottica rules us. WILEY X because Luxottica doesn’t own us yet. — Marc Ullman, Academy Vision, Pine Beach, NJ
  • MODO did really well for us, patient love how light the frames are. COSTA sunwear has been great while we are having this perfect weather here in Florida. — Adam Ramsey, Iconic Eye Care, Palm Beach Gardens, FL
  • CANALI for men’s frames, CHAMPION men’s frames and SPERRY men’s frames. MAUI JIM, across a variety of styles for men and women. — Mickey Bradley Patrick Optical, Fort Worth, TX
  • The new WOOW Spring Collection! And ZEAL OPTICS suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • EYES OF FAITH, KATE SPADE opticals, we featured them on our billboards. WILEY X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • The MODO 6521. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • KATE SPADE opticals and BOLLE suns. — Susan M Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
  • ST LAURENT eyewear and GUCCI sunwear. — Leisa Lauer, Westcliff Optometry, Newport Beach, CA
  • NIKE opticals and RAY-BAN suns. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • Did well with TURA women’s frames. — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • TOM FORD, for our designer ophthalmic styles, OAKLEY did well in optical too. RAY-BAN did well in optical and sun and MAUI JIM in sun. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • MODO for sun and ophthalmic. — Jeff Hadyen, Cook and Hayden Vision Care Center, Brighton, MI
  • MODO, across the board Paper Thin and zyl. MAUI JIM suns was the most sold sunglasses last month in Rx and a couple regular. — Monica Tracey, Spectacle Shop Outlet, Charlottesville, VA
  • LINDBERG, new product arrived and the staff was really excited. ETNIA BARCELONA suns for the ladies, ENTOURAGE OF 7 is doing well for the men. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • KATE SPADE and VERNON GANTRY. Vernon Gantry is consistently one of our best sellers because of its classic look, great quality for the price, plus it’s the only line we sell and a frame and lens package deal. MAUI JIM suns is consistently our best-selling sunglasses line for the amazing optics. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • MODO, SCOTT HARRIS, PRODESIGN eyewear and COSTA sun. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • MARIE CLAIRE, ENHANCE, EUROPA glasses. No suns, cloudy all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • KATE SPADE, CARRERA and RAY-BAN glasses, and sunglasses. — Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
  • MODO once again. GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • RAEN, OVVO, MODO eyewear and COSTA, WILEY X and SPY OPTICS sunwear. — Travis LeFevre, Krystal Vision, Logan, UT
  • WILLIAM MORRIS, CHARLES STONE and LUNETTES COMTOIS opticals. Suns? Talk to me in spring. — Kevin Count, Prentice Lab, Glenview, IL
  • Men’s OAKLEY frames seemed to be the best sellers for me. Especially the Currency frame. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • FLEXON glasses and WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COTE D’AZUR and OAKLEY opticals. TIFFANY sunwear. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • OWP and MEXX for women and OGA and LIGHTEC opticals for men. MAUI JIM suns. — Susan Frein, Ames Eye Care, Ankeny, IA
  • PARADE frames. — Pauline Buck, Behavioral and Developmental Optometrists, Miami, FL
  • CHESTERFIELD XL opticals. — Fred Sirotkin, Eagle Eye Care, Columbia, MD
  • OGI and EUROPA ophthalmic lines. MAUI JIM and COSTA sunwear. — Zachary Dirks, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • KATE SPADE, we got a refresh! MAUI JIM suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • RAY-BAN, OAKLEY and ALTAIR in opticals. RAY-BAN, OAKLEY, DRAGON and NIKE suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ARMANI EXCHANGE, TORY BURCH, RAY-BAN and OAKLEY ophthalmics and RAY-BAN and OAKLEY suns. — Pablo E Mercado, LensCrafter, Alpharetta, GA
  • MODO glasses and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • MONET, SILHOUETTE, TITMUS SAFETY, EUROPA ophthalmics. RAY-BAN and OAKLEY suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • COACH, KATE SPADE and OAKLEY opticals and RAY-BAN sunwear. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • DOLABANY, LAFONT, RAY-BAN, TOM FORD opticals, COSTA, MAUI, and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Retro frames from ZIMCO and A&A JIMMY CRYSTAL suns. — Alexander Saper, Great Glasses, Houston, TX
  • ECO and GUCCI opticals. CARRERA and KATE SPADE suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • RAY-BAN although it’s losing steam as people are looking for other lines. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.

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Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 | etniabarcelona.com

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.

empoweredeyewear.com

$149

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Morel

Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.

morel-france.com

$269

Focals

Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

bynorth.com

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939, rogerbacon-eyewear.com

Starting at $399

CLR3D

Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

techprintindustries.com

Price upon request

3DNA

The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

v3dna-eyewear.org

$160 to $1,200

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Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300, marchon.com

$123

Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

edwardbeiner.com

$390 as shown (custom frames $800-1,000)

Level

Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

leveltechnology.com

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.

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The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.

rochesteroptical.com

$199

Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.

charmant.com

$200

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Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.

eseyewear.com

$249

Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.

alternativeeyes.com

$210

Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

synergeyes.com

Price upon request

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Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.

mysafilo.com

$470

Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

sightsciences.com

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.

inspecs.com

$149

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9 Sunglass Styles Breaking Technology Barriers for Daily Use

Tech gets its moment in the … suns.

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Tom Ford

The FT5532 works a high keyhole bridge and ready-to-wear Blue Block lenses, with a magnetic sunglass clip.

(800) 345-8482, marcolin.com

$795

Okia

In addition to its 360° rotating capability, the temples on any style that includes the 360° Hinge can bend 45° outward and 25° upward and downward.

okia.com

Price upon request

Starck

Raising the bar for comfort and flexibility, the Biotech Paris SH5026 Features Biolink technology, through which a screwless hinge is designed with the structure of a human collarbone at its base.

(800) 422-2020, my.luxottica.com

$410

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Gunnar

Featuring proprietary i-AMP lens technology, the Valve is built to eliminate eye strain, block the effects of artificial blue light, and improve performance while enhancing vision.

(888) 486-6270, gunnar.com

$69.99

Tom Davies

With styles designed around patients’ natural features, Tom Davies frames, including the titanium Rockstar, are fitted perfectly. The bespoke services the company offers, from lenses to frames, raise the bar for ECPs and wearers everywhere.

(630) 499-7955, tdtomdavies.com

$442

Mykita

The ’80s meet the future with the MYLON collection, which includes the Bond MD27. This collection employs a 3D production process called Selective Laser Sintering.

mykita.com

$595

Smith

The Caravan MAG puts Smith MAG technology to work by allowing for multiple, interchangeable magnetic lens options in one sunglass frame.

(888) 206-2995, smithoptics.com

$249

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AirArt

Drawing inspiration from the technological principles of aeronautics, the AirArt collection, including the AA-LMS-002, employs DiamondBlack technology. The center of gravity on each frame is customized to the wearer’s individual face after they are fitted with their prescription lenses, allowing for the most precise vision.

airart-eyewear.com

Price upon request

Costa

Both the Broadbill (shown) and Tico frames include a sweat management system that gets its work done with the help of vented nose pads and channels along the inner temple that wick away sweat while maintaining air circulation.

(386) 274-4000, b2b.costadelmar.com

Starts at $189

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