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ECPs Share their Best-Selling Collections for January 2020

Sun sales took a hit but color is on the rise!




large acetate frame with a classic square lens shape and polarized lenses from Costa Named for the only town on Mustang Island where Spanish horses ran free, the four colorway options of the Aransas reflect a barrier island lifestyle. It’s a large acetate frame with a classic square lens shape and polarized lenses. MSRP: $249

Kering’s GUCCI 0135O. It looks great on and gives a splash of sassy to any outfit. The COSTA Aransas sun in black, looks great on men and women. — Nicole Leonard, Custom Eye Care, San Antonio, TX

Duck Duck Gooze from NW77TH

Designed by retailers for retailers, the NW77TH collection offers the quality and style customers are looking for. The Duck Duck Gooze in col. 4 Red Silver is a frame for those who want to be different but still maintain the professional look. MSRP: Price upon request

Studio Optyx’s NW77TH line introduced new metals with deep, vibrant colors and are easy styles to gravitate to! — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA

Top-selling vision brands in January

Ray-Ban (5), Oakley (4), Silhouette (4), MODO (3), Scott Harris (3), Cinzia (2), Etnia Barcelona (2), Francis Klein (2), Gucci (2), iGreen (2), Lafont (2), Minima (2), NW77th (2), Tom Ford (2), Vera Wang (2)


Ray-Ban (11), Maui Jim (10), Costa (5), Oakley (5), INVU (3), Etnia Barcelona (2), Kate Spade (2), Polaroid (2), Transitions (2), Wiley X (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • FRANCIS KLEIN was a big mover in January. Since each piece is made to order we will stock only one or two of a style, but they are all some variation of a jeweled cat eye! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • MINIMA glasses, WILEY X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The PRODESIGN 3616, especially color 1722. Clear and translucent frames are still having a major moment, and this one is so dainty and pretty. The COSTA Piper, we always carry it in gold with the green mirrored lens, but we also sold it in black with a gray lens this month. Good for men or women! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • COLUMBIA and ANNE KLEIN eyeglasses, NINE WEST suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA, MINIMA and RAY-BAN glasses, ØRGREEN sunglasses. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • FRANCIS KLEIN glasses, beautiful and feminine! The whole JACQUE MARIE MAGE sun collection is hot! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • SCOTT HARRIS and CINZIA opticals, KATE SPADE sunwear. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • TOM FORD glasses, RAY-BAN suns, and FYSH in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • ANNE ET VALENTIN’s M Series for men (M.3 and M.7 specifically) and the MYKITA RAW series from Maison Margiela. For sun, THIERRY LASRY, RES/REI and SALT. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • SD EYES ophthalmics. — Rick Rickgauer, Vision Associates, Girard, PA
  • We did very well with PIERRE MARTINO. Customers love all the crystals on them. We always do great with MAUI JIM suns, though we did had a little sprinkle of BOLLÉ and ZEAL. — Julie Uram, Optical Oasis, Jupiter, FL
  • ALAIN MIKLI and we do not know why. They have not sold well at all lately, but last month everyone and their mother wanted them. MAUI JIM suns, it’s a staple. Everyone knows how great they are. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ETNIA BARCELONA zyls. They’re colorful and fun. COSTA suns for cruisewear. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • The TOM FORD 5619-B in pink was my hottest selling frame all month. COSTA suns. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • TOMMY HILFIGER glasses and RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • IGREEN, they’re super lightweight, comfortable and customizable to the point of ridiculousness. SILHOUETTE is always a good solid seller and a classic, and KLIIK, beautiful styles for petite ladies and gents. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • CELINE opticals and ETNIA BARCELONA suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • The spring collections of all of the lines have been hot. Truly glad we get frames that trickle in seasonally. It’s important to stay on trend. In sun, ZEAL and the Sage from PROOF. — Heather Harrington, Elevated Eyecare, Denver, CO
  • LA EYEWORKS because they are funky, cool, and in the front of the shop. I think they are a good opening to the shop every time. MOSCOT sunwear, it’s easy and classic. — Nancy Revis, Uber Optics, Petaluma, CA
  • The RAY-BAN 8418, it’s a big mother trucker pair of glasses with a double bar. In sun, the RAY-BAN 2132 and 3016, traditional Ray-Ban style. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • Everything OAKLEY, in ophthalmic and sun! No idea why the rush happened. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The Lucyann by KATE SPADE. It fits beautifully and the colors are fun. POLAROID suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • BURBERRY, SILHOUETTE and MARC JACOBS eyeglasses, KATE SPADE and TORY BURCH suns, and GUCCI in both. — Melissa Tauriac, OD, Identity Eyecare, Las Colinas, TX
  • The BARTON PERREIRA Norton, classic shape available in lots of interesting colors. — Steve Geis, Metro Eye, Milwaukee, WI
  • NW77TH and ERKERS from Studio Optyx, MODO, and SPY OPTIC, as well as NANO VISTA for kids. WILEY X and COSTA suns. — Travis LeFevre, Krystal Vision, Logan, UT
  • OVVO glasses and TACTICALRX suns. — Bret Hunter, Sports Optical, Denver, CO
  • RAY-BAN and NY EYE ophthalmics. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • CAVIAR glasses, we just had the right patients that love the mature crystal look that Caviar excels in. — Scott Keating, OD, Vision Trends, Dover, OH
  • ClearVision BCBG, SILHOUETTE drill mounts, great colors new shapes. RAY-BAN suns because they have great marketing, and MAUI JIM just because they’re the best sunglasses. — Bob McBeath, Edina Eye, Edina, MN
  • LAFONT glasses, interesting shapes and styles that are unique. MAUI JIM suns, awesome new styles and our staff wears them and loves them! — Kimberly Theis, OD, Powell Vision Center, Powell, OH
  • Morel 1880 and LIGHTEC glasses, INVU suns because of their price point. — Pam Peters, Midwest Eye, Downers Grove, IL
  • DRAGON, I think because it was a new collection for us and we were really excited about it. We didn’t sell many suns last month. We live in a cold part of the country and are on a college campus ; the students were gone for winter break for half of the month of January. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • VERA WANG glasses for women and NIKE for men. No outstanding suns. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • IGREEN. — Minh Ta, Specs Appeal, Decatur, GA
  • RAY-BAN, VERA WANG and PARADIM glasses. LULU GUINESS, RAY-BAN, and OAKLEY suns. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • OAKLEY ophthalmics and RAY-BAN suns. — Tammy Warmouth, OD, Main Optical, Luzerne, PA
  • The MODO 4063 in teal because of its comfort and price point. The RAY-BAN 2132 sun, a good ole classic. — Pam Neagle, Austin Eyeworks, Austin, TX
  • DAVID SPENCER, new product filling a niche we had previously lost. Europa’s lines for the styles they had and the price points are very appealing to people. MAUI JIM and RAY-BAN sunglasses. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • LAFONT is always hot. — Ron Catterson, Clear View Optix, The Villages, FL
  • CALLAWAY glasses due to our golfing community. — Susan Holt, OD, Coastal North Vision Care, Myrtle Beach, SC
  • SUPERFLEX, great colors and shapes and affordable second pair or back up for CLs. RUDY PROJECT suns sold well due to several bikers and runners in need of new sunglasses. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • DANNY GOKEY, optical styles appeal to a large age range of men. — Genia Durham, Eyear Optical, Chattanooga, TN
  • TED BAKER glasses and POLAROID suns. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • ANN TAYLOR glasses. — Joyce Paton, Village Eye Care, Raleigh, NC
  • Our employees and customers are fighting over the GUESS BY MARCIANO 0797/S 28Z. It’s unusual shape draws the eye and once it gets put on people just have to have it. INVU suns keep selling like crazy. The frames are lightweight and fun. All ages are buying them. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • ClearVision, SILHOUETTE and Charmant glasses. MAUI JIM and INVU by Europa suns. — Chris Clark, Advanced Eye Care, Panama City, FL
  • We switched out Safilo completely and brought in Europa. We couldn’t be happier, and either could our patients! We have the SCOTT HARRIS line flying off the shelves, and lots of people impressed with the STATE line! Honestly, it was a struggle to sell sun last month. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • 141 EYEWEAR. The idea of giving back has really been appealing to people more now than before. VERA BRADLEY glasses for women and girls are still going strong. Women and girls love that they can match their bags or purses to their glasses. For boys, NIKE always does very well; while JOHN VARVATOS for men is our frontrunner for all age groups. Varvatos styles are so diverse and the story behind the design translates so well. January sunglass sales were strong with CARRERA leading the way for men’s styles and VERA BRADLEY for women. We also have a lot of faithful followers of MAUI JIM and they return to repurchase often. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • MODO, MODO, MODO! MAUI JIM suns. — Bethany Cassar, Complete Eye Health, Holland, MI
  • OAKLEYs in general, the free frame/Transitions offer from Essilor/Vision Source really sold it. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • BLAC from Bellinger continues to do very well. We love it because the design is simple yet edgy and it’s titanium and carbon fiber which creates a lightweight, luxurious frame. The Otis was a favorite in brown and gray. The LA MATTA 3264 from Poets Eyewear is both fun and fresh. It is the perfect sunglass for the woman who likes something a little funkier! — Susan L. Spencer, Council Eye Care, Williamsville, NY
  • NIKE KIDS. Love the styles and color options! MAUI JIM suns. Time after time… we love them and so do our patients! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].




Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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A New Online Resource for Dry Eye Practitioners and Sufferers and More of What You Need to Know for April

Also Safilo snags a cool French brand and CooperVision has grant money up for grabs.




Safilo Lands Isabel Marant

Safilo and Isabel Marant, the “It Girl”-favorite French brand, have signed a global 10-year license for the design, manufacture and distribution of Isabel Marant sunglasses and optical frames. The first collection will launch Spring/Summer 2021. Founded in ’94, Isabel Marant “design(s) clothes for women who want to have style while keeping their own personality. The kind of women who remain genuine but who are stamped with a hidden and remote sophistication.” Safilo will position the brand “between contemporary and traditional luxury … to captivate and engage Gen Z and Millennials,” says Angelo Trocchia, CEO of Safilo Group.

Online Resource for Dry Eye

Data shows that Google searches for “dry eye” have more than doubled over the last 10 years. With our ever-increasing reliance on mobile and computer screens, that trend ­— and the number of dry eye sufferers — is likely to continue to rise. Dry Eye Directory ( is a new online portal that allows dry eye sufferers to easily access information, support, and resources, as well as book practitioners and treatments in their area. The website is free for practitioners and patients to join and use with providers from Australia, New Zealand and the US already registered.

Science and Tech Awards

CooperVision is taking submissions for its 2020 Science and Technology Awards. Submissions will be considered for interventions to slow myopia and technologies to improve CLs for presbyopia. The awards are open to those with an OD, MD, PhD or equivalent. Proposals may span proof-of-concept through translational stages and are eligible for two awards: The CooperVision Seedling Award for investigation of early stage concepts for a one-year period and $100,000 maximum grant and The CooperVision Translational Research Award, a two-year grant for substantive projects with funding up to $400,000. Applicants must submit a letter of intent by May 31.

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Tools and Equipment

Books, Masks and More Business Boosters for April

Including OTC allergy drops and a better use for saffron than risotto.




His & Hers

Attention getting frame displays can be an expensive challenge but these Wooden Eyeglass Mustache & Lip Display Stands from WEBLYTECH made from Indian mango wood are as cute as can be … and for the price per pair cannot be beat.


Verbal Vision

When Sebastian Duesing is not narrating to himself, he has no perception of sight. When he was diagnosed as a teen with cerebral/cortical-visual impairment, the top cause of visual impairment in children in the developed world, his family learned that it is largely unacknowledged by the medical community. EYELESS MIND is the true story of their discovery of Sebastian’s verbal visual processing.



Move Over Risotto

An animal study published in the  International Journal of Molecular Science suggests AffronEYE saffron could help prevent the onset of glaucoma. The antioxidant and anti-inflammatory characteristics of this potent saffron extract, made by PHARMACTIVE BIOTECH PRODUCTS, demonstrated an ability to protect retinal cells and reduce intraocular hypertension. AffronEYE is all-natural, water-soluble, non-GMO, and non-irradiated. It is kosher, halal and organic certified.

Price upon request

Allergies Away

Pataday Once Daily Relief and Twice Daily Relief eye allergy itch relief drops from ALCON are now available without a prescription, just in time for spring allergy season. Pataday is the first daily allergy itch relief drop available without a prescription for the 66 million Americans with eye allergies.


Warm Compress in 1-2-3

POPMASK’s self-heating eye mask takes the hassle out of applying warm compresses. When opened the iron powder inside reacts with oxygen causing it to heat up in 30 seconds to 100.4 F. It stays that temperature for at least 20 mins. Earloops provide a secure fit.

1 for $5 or 5 for $20

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These 9 Eyewear Brands Put Their Money Where Their Mouth Is

Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.




Peepers (ABOVE)

With Focus lenses filtering out high-energy-visible blue light, the Limelight minimizes digital eye strain. Peepers works with the Unity Foundation to aid La Porte County, Indiana schools.




Inspired by an olive tree’s branches, the Olive features flat, mirrored lenses. For every pair of Kuma suns sold, a tree is planted by Trees for the Future.




141 Eyewear

Made with lightweight, temperature-resistant plastic developed for the aerospace industry, the Ultem collection includes the St. Helens. For every 141 frame sold, a pair of glasses goes to a person in need.



Made from Mazzucchelli acetate, the Cameron features a soft striped effect. All profits support animal rescue.

(877) 274-0410,



A handmade acetate frame with five-barrel hinges, the Fitzpatrick is part of the Unity Collection. Every purchase helps to support the LGBTQ+ community.



With real python skins on the outer temples, the RS4B is an acetate frame with a checkered pattern on the inner temples. Ten percent of sales go to the Florida Everglades to help manage invasive species.

(414) 379-9817,




Hand-crafted from sustainably sourced wood, the Ontario is polished by hand. For every sale, $10 goes to the Do Good program.

(208) 794-5465,


Eyes of Faith

Created with radio personality Delilah, the Shelter is an acetate-metal combination frame with “…take refuge in the shelter of your wings” on the inside temple. With every purchase, $10 is donated to the non-profit Point Hope.


Alan J

The Alan J Collection from Europa includes the AJ-146, a handcrafted acetate frame. A portion of sales is donated to the nonprofit organization Rising Tide, which assists struggling individuals and communities in building strong businesses.

(800) 621-4108,


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