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ECPs Share Their Best-Selling Collections for January 2023

The usual suspects remain strong but indies are stongly represented.




RAEN sunglasses
The Rune from Raen redefines their best-selling Modern Classic frames by enhancing a familiar silhouette with distinctive angles and sculptural touches around the keyhole bridge and temples. Hard angles juxtaposed with curved lenses are guaranteed to be a hit for any man or woman. The Cove/Green color shown. MSRP: $149.95

For glasses, Modo and Erker’s 1879 from Studio Optyx. For suns, Spy and Raen in both. — Travis L., Logan, UT

WOOW sunglasses

The WOOW UpTown 2 is a ladies’ full rim cat eye ophthalmic in acetate featuring the brand’s signature message interior temple tips and available in six colors with the Purple/Brown Tortoise (2264), shown. MSRP: $332

Our optician Dee reports Design Eyewear Group’s WOOW UpTown 2 Color 2264 sells well due to great color that compliments many complexions and ages. In sun, the Maui Jim Joy Ride in Vintage Crystal is a classic look. — Scott M., Christiansburg and Salem, VA

Top-selling vision brands in January

Ray-Ban (5), Oakley (4), OVVO (4), Scott Harris (4), Tom Ford (4), Adin Thomas (3), Gucci (3), Charmant (2), Erker’s 1879 (2), FYSH (2), KLiiK (2), Lafont (2), Lindberg (2), Modern (2), MODO (2), Ocean Pacific (2), Pepe Jeans (2), Raen (2), Silhouette (2), WOOW (2)


Maui Jim (13), Oakley (6), Costa (4), Kate Spade (3), Ray-Ban (3), Wiley X (3)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in November. Join at

  • Avalon and Modern glasses, and Polaroid and Wiley X sunglasses. — Billy I., Florence, SC
  • Pepe Jeans by SD Eyes eyeglasses. — Rick P., Clinton, NY
  • Etnia Barcelona and Ray-Ban opticals and Maui Jim suns. — Jocelyn M., Lancaster, MA
  • Gucci, Cazal and Tory Burch ophthalmics. — Ben T., Miami, FL
  • Tom Ford in both. — Danielle D., Detroit, MI
  • In glasses, Tom Ford! Tom Ford! Tom Ford! In sun, the Oakley Gibston and Kate Spade Dalia. — Ann-Marie W., Lewis Center, OH
  • In optical, Chanel and Oliver Peoples do well pretty much every month. In sun, Costa is always a great seller. — David J., Tyler, TX
  • David Spencer eyeglasses serve our more traditional customer, but particularly their Tokyo Bay metals are pushing them into more adventurous colorways. — Nikki G., Oakdale, MN
  • Ethnicity CB glasses. — Adam R. Palm Beach Gardens, FL
  • For glasses, anything crystal clear or crystal in nature. We have seen the mochas and khakis become popular, as well. — Colby S., Dothan AL
  • The Scott Harris 852 in Black Crystal, Scott Harris SHX 017 in multiple colors, and the Oakley 3222 in multiple colors. — Amber F., Mt. Juliet, TN
  • Silhouette glasses! Patients love SPX! — Amie R., Spring Hill, TN
  • SALT’s new styles really performed well in January. In sun, Wiley X did great. People like their designs, impact resistant lens and frames, and great price point. — Blake H., Alma, GA
  • Gucci glasses and Maui Jim suns. — Stephanie C., Charlotte, NC
  • Eddie Bauer opticals for men and Fysh glasses and suns for women; they’re super colorful. — Jennifer L., Dansville, NY
  • Coco Song ophthalmics, all styles with gold foil in frames. — Scott K., Dover, OH
  • I manage two offices only 6 or 7 miles apart. In one office the Versace line sold twice as many as the other office but both offices’ #1 frame line is still Ray-Ban. In sun, we do very well with Michael Kors for ladies but men still go for the Costa Suns, especially when Rx’d. — Pam H., Port Arthur, TX
  • In eyeglasses, Lindberg, Nao Ned and Theo. In sun, Gucci and Cazal. — Jordan F., Baltimore, MD
  • Tom Ford glasses and Jimmy Choo suns. — Cynthia S., Lewis Center, OH
  • Scott Harris glasses and Maui Jim suns. — Sophia P., Huntley, IL
  • Pepe Jeans eyeglasses; customers love them and they come with a magnetic sun clip. For sun, Maui Jim … we love them here and they are always a big seller. — Julie U., Jupiter, FL
  • Faniel was on top. There is no other line that has similar styling in this price range. In sun, Oakley, only because of their name recognition and marketing. — John B., Middlefield, OH
  • OVVO glasses, people love the styles and colors along with them being lightweight. In sun, Maui Jim. — Dorothy R., Fairfield, CT
  • Scott Harris ophthalmics and Wiley X sunglasses. — Jen H., Sandpoint, ID
  • Ray-Ban and Oakley glasses, we have had a large amount of understock and are trying to sell thru so we can clear out for new finds at VEE! Costa sunglasses, our office is two miles from the water! Many of our patients have boats or participate in water sports so we have to get them ready for summer! Also, Kate Spade suns, specifically for women, it offers a variety of sizes and styles! — Sydney T., Pasadena, MD
  • Blake Kuwahara glasses. — Jason K., Phoenix, AZ
  • DKNY glasses, it is the lowest price point we have on the boards. Maui Jim sun is really the only brand we sell consistently. — Lisa S., Vancouver, WA
  • The Alki Beach by Ocean Pacific in Blush. We have sold this one the most times in one month for several months now. People love it! Vera Bradley sunglasses… No particular style did better than the other last month, but ladies love all of the styles and color options! — Morgan D., Carmi, IL
  • WOOW opticals, vibrant colors and great shapes. — Lindsey P., Manhattan, KS
  • KLiiK eyeglasses, beautiful frames. We have had a lot of luck with this line for tweens and for petite women. Oakley suns. — Kimberly R., Ligonier, PA
  • Carrera glasses and Coach sunglasses. — Richard F., Wildwood, NJ
  • Modern and Charmant. Modern sold because due the economy people are crunching their buying power. Charmant sold due to quality and sustainability. All in all, everyone is looking for quality, pricing and fashion. In sun, Maui Jim and Invu because it’s moderately priced. — Chris C., Panama City, FL
  • Kaos glasses. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Lafont, Lindberg, State, Face a Face, Tom Ford, Modo, and Prodesign glasses. Maui Jim suns… Need I say more? — Pablo M., Atlanta, GA
  • Jimmy Crystal in both. — Chris G., Inver Grove Heights, MN
  • Altair, Ray-Ban and Oakley glasses because of colors and styles offer a good selection. In sun, Ray-Ban, Oakley and Dragon because of a good selection. — Texas S., Citrus Heights, CA
  • Charmant Titanium glasses and Costa suns. — Robert L., Jefferson City, MO
  • Europa lines in optical, Maui Jim in sun, and Ray-Ban in both. — Zachary D., Saint Peter, MN
  • Gucci metals for women and Tura Elegance. Tura has great larger sizes that are fashion-forward. Gucci is rocking the metal game. In sun, always Maui Jim, the Local Kine and Byron Bay. — Valorie D., Okeechobee, FL
  • A few Adin Thomas models and the Lafont Socrate. In sun, the Maui Jim Poolside 838 and Stingray 103. — Geoff G., Lake Country, BC, Canada
  • The Vernon Gantry Corey, a chunky women’s zyl that we feature in a package with poly and A/R. In sun, the Ray-Ban 2132, the new wayfarer is always a favorite, and the Ray-Ban 3025, an aviator with many colors and sizes available. — Sonja F., Austin, TX
  • Europa and WestGroupe because of size and styles. In sun, Kate Spade and INVU. — Pam P., Downers Grove, IL
  • For men, Oakley eyeglasses and for women, Ocean Pacific. — Rick R., Girard, PA
  • Raen, Vera Wang, Carolina Herrera, and Puma ophthalmics, Maui Jim in both. — Don S., Peoria, IL
  • Ovvo, NW77th, Erker’s 1879, and Spectacle Eyeworks for eyeglasses. TacticalRx, Oakley, Rudy Project, and Smith for suns. — Emily K., Denver, CO
  • OVVO and Silhouette opticals and Kate Spade suns. — Melanie J., Spring Hill, TN
  • Oakley sunglasses do really well in our neighborhood. — Dierdre F., Littleton, CO

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