A sleek, ultralight frame combining a translucent composite front with refined titanium temples, the Lindberg N.O.W. Titanium 6600 offers minimalist Scandinavian design emphasizing comfort, flexibility, and subtle sophistication. Available in a wide palette of front colors. PRICE: $700
LINDBERG, especially the N.O.W. 6600 rounded cat eye, sold twice as many ophthalmic units as the next line. — Steve B., Milwaukee, WI
The Rocky sunglasses by Veronika Wildgruber offer a sculptural acetate frame featuring thick, sharp brow volumes blended with soft circular geometry. Paired with Zeiss lenses with 100% UV protection in a matte/shine contrast finish. Other available colors include Black and Brown/Brownglass, all emphasize the frame’s dimensional design. PRICE: $500
Mr. Leight — especially the Sumner in Black + Pewter and Summit + White Gold — was the most popular in eyeglasses, and the Rocky by Veronika Wildgruber in Fog was the favorite sunglass sold. — Kelsey B., Winston Salem, NC
- Private label and Karl Lagerfeld sold well in ophthalmics and Oakley led in sunwear sales. — John B., Middlefield, OH
Top-selling brands for January
Eyeglasses
Ray-Ban (4), Etnia Barcelona (3), Oakley (3), Silhouette (3), Dolabany (2), Eco (2), Gucci (2), Matsuda (2)
Sunglasses
Maui Jim (14), Ray-Ban (8), Oakley (5)
*These are brands mentioned by multiple Brain Squad members when asked what sold well in January. Join at invisionmag.com/brainsquad.
- Cartier and Mykita sold well in ophthalmics. — Pablo E M., Woodstock, GA
- Steppers, appreciated for their lightweight feel. — Kathryn C., Lititz, PA
- Silhouette 2936, patients loved for its light weight, good bridge fit, and color range and the Maui Jim Ho’okipa Ultra, a lightweight sporty style with fun frame and lens colors. — Deborah T., Austin, TX
- Matsuda for men and Anne et Valentin for women sold well in optical, while Dita and Gucci led in sunglasses. — Jordan F., Baltimore, MD
- FYSH, KLiiK, and OTP optical styles. — Pam P., Downers Grove, IL
- OVVO sold well in optical. — Melanie J., Spring Hill, TN
- Eco glasses, especially frames with clips and Tom Ford sunglasses. — Cynthia S., Lewis Center, OH
- Charmant Titanium glasses and Costa suns. — Robert L., Jefferson City, MO
- Marchon NYC in the mid-/low-cost range ruled ophthalmic sales. — Matthew C., McMinnville, OR
- Dolabany eyeglasses sold well with customers loving the styles and colors. — Julie U., Jupiter, FL
- Our value lines Enhance and Vivid sold most in ophthalmics as post-holiday spending softened a bit. — Ben T., Miami, FL
- Nine West opticals. Our sunglass sales were minimal. — Eryn S., Ortonville, MI
- Tom Davies (we put it on clearance). Not much movement in sunglasses. — Jennifer Y., Canandaigua, NY
- Chopard glasses. — Susan E., Austin, TX
- The Etnia Barcelona Tile — while the broader line has been our top frame line for four consecutive years — thanks to fun color, quality, and a lit display. — Caterina G., Wellington, FL
- Ray-Ban Meta sold well in both. — Danielle D., Detroit, MI
- Fossil glasses. — Terri B., Alva, OK
- Dragon and Nike men’s styles sold well. — Dierdre F., Littleton, CO
- Woow and Erkers eyeglasses sold well. — Cinda A., Barrington, RI
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
