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ECPs Share their Best-Selling Collections for January

How did your frames stack up?




The Vuarnet Cap Pilot visored sunglasses (style 1813) feature balanced and fluid design lines for a clean, modern look and a unique metal “visor” that helps to provide protection against glare. MSRP: $330

VUARNET 1813. I hate aviators, but this one is just damned sexy. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN

The Candie’s CA0155 095 is a women’s full rim plastic frame with rounded edges in a marbled light green color with metal temples bearing the classic Candie’s logo. MSRP: $164

REALTREE Girl G313 Tortoise and CANDIE’S CA0155 in 095. Classics that look great on any lady. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in January

Ray-Ban (8), Europa (6), MODO (5), Kate Spade (4), Oakley (4), FYSH (3), OGI (3), Anne & Valentin (2), Coach (2), Dolabany (2), OVVO (2), ProDesign (2), Realtree (2), Tom Ford (2)


Ray-Ban (17), Costa (9), Maui Jim (9), Oakley (4), Kate Spade (3), Gucci (2), Jimmy Choo (2), SALT. (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • Calvin Klein, Gucci and Ray-Ban in ophthalmic. Gucci and Vera Wang in sun. — James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • OVVO opticals; we love them and everyone gets shown them. For sun, Polaroid. It’s a great price point. — Cassandra Brackmann, Danville Family Eye Care, Danville, IN
  • Nothing in particular. Ray-Bans in general in sun … nothing in particular, though. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • The OGI and Europa ophthalmic lines and Maui Jim and Ray-Ban sunglasses. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Belle Plaine, MN
  • Etnia Barcelona, OGI, and Nine West eyeglasses. Costa suns always do well for us! — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • L.A.M.B. in ophthalmic and Ray-Ban in sun. — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • MODO, Raen, OVVO glasses; Costa and Raen in sun. — Travis LeFevre, Krystal Vision, Logan, UT
  • Kirk & Kirk led the way with the Lez. In sun, we sell a lot of Marcolin brands (Guess, Kenneth Cole, etc.) because of their price point… 95% are prescription. — Jim Williams, Eye to Eye, Mexico, MO
  • Steppers in optical, Maui Jim in sun and Ray-Ban in both. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • Ted Baker opticals. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • Coach glasses, Ray-Ban suns. — Steven Gouveia, Target Optical, Seekonk, MA
  • Tiffany & Co., that “Tiffany Blue” is a woman’s best friend. We just signed a deal with Luxottica to install a Ray-Ban display and the suns have been selling like crazy. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • William Morris and Lunette Comtois ophthalmics. It’s winter in Chicago… sunglasses? What are those? — Kevin Count, Prentice Lab, Glenview, IL
  • Best-selling frame lines are Marchon products. We have a large volume of patients with VSP. They love the extra frame allowance when using their vision plan. Costa Sun out performs any other sunglass that we carry. They are requested by name. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Cote D’Azur from Europa and Coach and Oakley from Luxottica. Only sold one sun and it was a Tiffany. Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • Anne & Valentin in optical. Thierry Lasry suns, fabulous fit and fabulous style! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Anne & Valentin and Theo opticals. SALT in sun and optical. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ProDesign and MODO opticals, Jimmy Choo suns. — Greg Kyser, Gallery of Eyewear, Marysville, WA
  • We just got in Vera Bradley by the McGee Group, and the women are in love! The styles are very updated and they look great on every age! — Jade Kowalick, Ryczek Eye, St Petersburg, FL
  • Our kids, and their parents, are loving our Zoobug frames!! The kids love the colors and the parents the durability. The Ho’okipa from Maui Jim is a constant sunwear best seller. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Gucci ophthalmic and Burberry sunglasses. — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • SHO Eyeworks Private Label Kent. A classic frame that works seamlessly for men and women. Plus, with SHO’s new loyalty partnership program, our office has an even greater incentive to encourage our patients to check them out. — James Armstrong, Alberta Eye Care, Portland, OR
  • ProDesign 5650 in the Nude or Opaque Nude. They just launched these colors in a cat eye in their Spring Collection and boy, I am excited! Yes. ProDesign really did it for their new collection. Tons of new and exciting pieces! The WOOW Super Sunny in sun. Pairing it with all different color mirror coatings! — Heather Harrington, Elevated Eyecare, Denver, CO
  • Taylor Madison opticals and Costa suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We’ve been doing really well with MODO. Smart looking collection with clean lines and classic silhouettes. Maui Jim sunglasses. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Europa and Ray-Ban glasses. No suns, it was cloudy and dreary all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • Elle and Flexon eyeglasses and Smith and Wiley X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Lafont opticals, Maui Jim suns and Kate Spade in both. — Bob McBeath, Edina Eye, Edina, MN
  • Some of the recently released Scott Harris styles. We love the SH-624 in Red/Pool! For sun, Columbia, we recently added the line. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • We’re having a hard time keeping up with the demand for Realtree large sized ophthalmic frames! Maui Jim anything! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • iGreen 4.0 collection. The colors are fun, the frames lightweight and comfortable and additional temples are available in many different colors. Tory Burch suns. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Monet and Tura opticals. Ray-Ban and Costa suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Vince Camuto opticals and Revlon sunglasses. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Dolabany, customers love the styles and lots of color choices. Several people bought more than one in different colors. Got to love those multi sales. I hate to sound like a broken record but we’re Maui Jim fans here so they’re always our hot sunglass. — Julie Uram, Optical Oasis, Jupiter, FL
  • Altair, Marchon, Ray-Ban and Oakley in ophthalmic. Ray-Ban, Dragon, Nike and always Oakley in suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • St. Laurent women plastic ophthalmics and Gucci runway line sunglasses. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Oakley ophthalmics have been big movers in several styles like the Clubface and the Tin Cup. The Corbina sunglasses from Costa. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Ray-Ban, Oakley, Polo Ralph Lauren. People go for the names. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • Vera Wang, Kate Spade, Carrera opticals. In sun, Ray-Ban. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • Europa eyewear and INVU and Jose Feliciano sunwear. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Dutz by BrillenEyes. High grade stainless steel, awesome shapes and colors. Kate Spade and Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Bebe ophthalmics. — Gigette Collazo Harfst, OD, Advanced Eyecare of Washington, Washington, NJ
  • In eyewear, Nomad, FYSH and OWP. Fossil and Oakley in sunwear. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MODO, patients really love the give back aspect of the company as well as the comfort of the frames. Spy suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Anne Klein in ophthalmic and sun, Bebe suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Kate Spade and Nike. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH in ophthalmic, Ray-Ban in sun and Kate Spade in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Jimmy Choo for both. Any style that has the crystal or jeweled temples. They just give the frames the extra wow. — Scott Keating, OD, Vision Trends, Dover, OH
  • Isaac Mizrahi eyeglasses from Charmant; Costa sunglasses. — Vicki Thompson, Grandville Optical, Grandville, MI
  • MODO and Ray-Bans. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Kate Spade from Safilo and Ray-Ban from Luxottica. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • The new Vari styles and colors are doing well. Ray-Ban sunglasses. — Kimberly Riggs, OD, Ligonier, PA
  • FYSH, and Nine West sunglasses. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • The Lindberg N.O.W. series and Res Rei opticals, SALT suns. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Eyeglasses: Tom Ford, Dolabany, Lafont and John Varvatos. Sunglasses: Costa and Ray-Ban. — Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
  • Twelve84 eyeglasses and Maui Jim suns. — Bethany Cassar, OD, Complete Eye Health, Holland, MI
  • ECO frames with sun clips and Costa sunglasses. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • For women, Cinzia; everyone wanted color. For men, Penguin; classic styles and rich colors. In sunwear, Ray-Ban and Oakley again. — Annette Prevaux, The Visionary, Allen Park, MI
  • Ray-Ban, it’s just the nature of the mix. We’ve asked people to hold off on sunglasses pending the new Hoya products. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

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Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

Promoted Headlines

Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.




WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.


Cobalt with polarized TNS lens.

(800) 423-3537,

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842,



Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673,

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874,

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011,


SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937,


Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817,

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995,

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.




Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women.

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources.

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method.

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.




Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.


Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.



Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.


New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.



Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.


Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.


Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

Price upon request

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