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ECPs Share their Best-Selling Collections for January

How did your frames stack up?




The Vuarnet Cap Pilot visored sunglasses (style 1813) feature balanced and fluid design lines for a clean, modern look and a unique metal “visor” that helps to provide protection against glare. MSRP: $330

VUARNET 1813. I hate aviators, but this one is just damned sexy. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN

The Candie’s CA0155 095 is a women’s full rim plastic frame with rounded edges in a marbled light green color with metal temples bearing the classic Candie’s logo. MSRP: $164

REALTREE Girl G313 Tortoise and CANDIE’S CA0155 in 095. Classics that look great on any lady. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in January

Ray-Ban (8), Europa (6), MODO (5), Kate Spade (4), Oakley (4), FYSH (3), OGI (3), Anne & Valentin (2), Coach (2), Dolabany (2), OVVO (2), ProDesign (2), Realtree (2), Tom Ford (2)


Ray-Ban (17), Costa (9), Maui Jim (9), Oakley (4), Kate Spade (3), Gucci (2), Jimmy Choo (2), SALT. (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • Calvin Klein, Gucci and Ray-Ban in ophthalmic. Gucci and Vera Wang in sun. — James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • OVVO opticals; we love them and everyone gets shown them. For sun, Polaroid. It’s a great price point. — Cassandra Brackmann, Danville Family Eye Care, Danville, IN
  • Nothing in particular. Ray-Bans in general in sun … nothing in particular, though. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • The OGI and Europa ophthalmic lines and Maui Jim and Ray-Ban sunglasses. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Belle Plaine, MN
  • Etnia Barcelona, OGI, and Nine West eyeglasses. Costa suns always do well for us! — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • L.A.M.B. in ophthalmic and Ray-Ban in sun. — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • MODO, Raen, OVVO glasses; Costa and Raen in sun. — Travis LeFevre, Krystal Vision, Logan, UT
  • Kirk & Kirk led the way with the Lez. In sun, we sell a lot of Marcolin brands (Guess, Kenneth Cole, etc.) because of their price point… 95% are prescription. — Jim Williams, Eye to Eye, Mexico, MO
  • Steppers in optical, Maui Jim in sun and Ray-Ban in both. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • Ted Baker opticals. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • Coach glasses, Ray-Ban suns. — Steven Gouveia, Target Optical, Seekonk, MA
  • Tiffany & Co., that “Tiffany Blue” is a woman’s best friend. We just signed a deal with Luxottica to install a Ray-Ban display and the suns have been selling like crazy. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • William Morris and Lunette Comtois ophthalmics. It’s winter in Chicago… sunglasses? What are those? — Kevin Count, Prentice Lab, Glenview, IL
  • Best-selling frame lines are Marchon products. We have a large volume of patients with VSP. They love the extra frame allowance when using their vision plan. Costa Sun out performs any other sunglass that we carry. They are requested by name. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Cote D’Azur from Europa and Coach and Oakley from Luxottica. Only sold one sun and it was a Tiffany. Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • Anne & Valentin in optical. Thierry Lasry suns, fabulous fit and fabulous style! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Anne & Valentin and Theo opticals. SALT in sun and optical. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ProDesign and MODO opticals, Jimmy Choo suns. — Greg Kyser, Gallery of Eyewear, Marysville, WA
  • We just got in Vera Bradley by the McGee Group, and the women are in love! The styles are very updated and they look great on every age! — Jade Kowalick, Ryczek Eye, St Petersburg, FL
  • Our kids, and their parents, are loving our Zoobug frames!! The kids love the colors and the parents the durability. The Ho’okipa from Maui Jim is a constant sunwear best seller. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Gucci ophthalmic and Burberry sunglasses. — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • SHO Eyeworks Private Label Kent. A classic frame that works seamlessly for men and women. Plus, with SHO’s new loyalty partnership program, our office has an even greater incentive to encourage our patients to check them out. — James Armstrong, Alberta Eye Care, Portland, OR
  • ProDesign 5650 in the Nude or Opaque Nude. They just launched these colors in a cat eye in their Spring Collection and boy, I am excited! Yes. ProDesign really did it for their new collection. Tons of new and exciting pieces! The WOOW Super Sunny in sun. Pairing it with all different color mirror coatings! — Heather Harrington, Elevated Eyecare, Denver, CO
  • Taylor Madison opticals and Costa suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We’ve been doing really well with MODO. Smart looking collection with clean lines and classic silhouettes. Maui Jim sunglasses. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Europa and Ray-Ban glasses. No suns, it was cloudy and dreary all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • Elle and Flexon eyeglasses and Smith and Wiley X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Lafont opticals, Maui Jim suns and Kate Spade in both. — Bob McBeath, Edina Eye, Edina, MN
  • Some of the recently released Scott Harris styles. We love the SH-624 in Red/Pool! For sun, Columbia, we recently added the line. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • We’re having a hard time keeping up with the demand for Realtree large sized ophthalmic frames! Maui Jim anything! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • iGreen 4.0 collection. The colors are fun, the frames lightweight and comfortable and additional temples are available in many different colors. Tory Burch suns. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Monet and Tura opticals. Ray-Ban and Costa suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Vince Camuto opticals and Revlon sunglasses. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Dolabany, customers love the styles and lots of color choices. Several people bought more than one in different colors. Got to love those multi sales. I hate to sound like a broken record but we’re Maui Jim fans here so they’re always our hot sunglass. — Julie Uram, Optical Oasis, Jupiter, FL
  • Altair, Marchon, Ray-Ban and Oakley in ophthalmic. Ray-Ban, Dragon, Nike and always Oakley in suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • St. Laurent women plastic ophthalmics and Gucci runway line sunglasses. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Oakley ophthalmics have been big movers in several styles like the Clubface and the Tin Cup. The Corbina sunglasses from Costa. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Ray-Ban, Oakley, Polo Ralph Lauren. People go for the names. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • Vera Wang, Kate Spade, Carrera opticals. In sun, Ray-Ban. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • Europa eyewear and INVU and Jose Feliciano sunwear. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Dutz by BrillenEyes. High grade stainless steel, awesome shapes and colors. Kate Spade and Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Bebe ophthalmics. — Gigette Collazo Harfst, OD, Advanced Eyecare of Washington, Washington, NJ
  • In eyewear, Nomad, FYSH and OWP. Fossil and Oakley in sunwear. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MODO, patients really love the give back aspect of the company as well as the comfort of the frames. Spy suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Anne Klein in ophthalmic and sun, Bebe suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Kate Spade and Nike. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH in ophthalmic, Ray-Ban in sun and Kate Spade in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Jimmy Choo for both. Any style that has the crystal or jeweled temples. They just give the frames the extra wow. — Scott Keating, OD, Vision Trends, Dover, OH
  • Isaac Mizrahi eyeglasses from Charmant; Costa sunglasses. — Vicki Thompson, Grandville Optical, Grandville, MI
  • MODO and Ray-Bans. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Kate Spade from Safilo and Ray-Ban from Luxottica. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • The new Vari styles and colors are doing well. Ray-Ban sunglasses. — Kimberly Riggs, OD, Ligonier, PA
  • FYSH, and Nine West sunglasses. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • The Lindberg N.O.W. series and Res Rei opticals, SALT suns. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Eyeglasses: Tom Ford, Dolabany, Lafont and John Varvatos. Sunglasses: Costa and Ray-Ban. — Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
  • Twelve84 eyeglasses and Maui Jim suns. — Bethany Cassar, OD, Complete Eye Health, Holland, MI
  • ECO frames with sun clips and Costa sunglasses. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • For women, Cinzia; everyone wanted color. For men, Penguin; classic styles and rich colors. In sunwear, Ray-Ban and Oakley again. — Annette Prevaux, The Visionary, Allen Park, MI
  • Ray-Ban, it’s just the nature of the mix. We’ve asked people to hold off on sunglasses pending the new Hoya products. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at




Hoya: The Right Lenses for Sun Protection

Eye safety has never been more important--or fashionable. Check out Hoya's Serenity photochromic and Coppertone(R) polarized lens collections, just in time for summer!

Promoted Headlines

New Products

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May’s latest releases.





From the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.

$175 (above)

Spin City

The Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.

Price upon request


Double Time

The openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.


Small Footprint, Big Impact

The Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.


Way Uptown

One of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.



Spacing Out

The new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.


Protection Connection

Demonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.

Price upon request

Grade-A Gradient

The KLIIK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.


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Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

All jokes aside, these 9 styles offer little kids big style.




Cannon Ball! (ABOVE)

Some things just never get old. ZOOBUG LONDON is jumping into SS19 with their newest collection of kid’s sun styles designed for 0-9 year olds. The award-winning brand’s sunnies are fit with adult-quality polarized lenses and mix a strong color palette, innovative design and adventurous shapes that kids of all ages will love. MSRP: $99-$159.

Milo & Me

Created for the three-to-five-year-old set, the H85090 has fully adjustable, flexible temples and comes in a range of colors. The durable, lightweight frames include a sport strap and ear hooks.

(800) 955-6544,


Ray-Ban Jr

The unisex Signet Junior from Ray-Ban makes a cool, grown-up look super accessible to kids. This lightweight, full metal sun style features a double bridge and offers 100% UV protection.

(800) 422-2020,



Dilli Dalli

Branching out from just desserts, the Brownie is a unisex, rectangular frame ideal for 6 to 12 year olds. Flexible and durable, this style is at the top of the Dilli Dalli age range, which starts with newborn eyewear.

(800) 645-3733,


Swing Eyewear

The TR 113 offers 100% antibacterial and anti-allergenic qualities, and is unbreakable and coated with organic dye. This Rx-able style is made with TR-90 material.

(877) 835-2393,


Real Kids Shades

With an ‘80s sensibility, Switch sunglasses for toddlers change color in the sunshine while providing protection from UVA/UVB rays.

(800) 283-1106,



Featuring OBE hinges and inspired by popular adult styles, the 704 is a round, stainless steel frame with quick-fix temples.




The Danny strikes just the right balance between fun and durable. This frame, geared to tweens and teens, has a flat metal front and plastic temples.

(800) 414-7656,


Tomato Glasses

Coming in with a roar, the TKDC3, made of TR-90, features dinosaurs on the temples as well as grown-up- and kid-friendly adjustable temples and nose pads.

(201) 230-4995,


Nano Vista

Offering an exceptional level of comfort, Nano Vista now includes Nano Custom Fit, which offers an Adaptable Kit to allow for size variations within eye shapes, temples, bridges, and straps. Non-custom models include three new bridge types, and all models feature the 52 hinge and Siliflex construction. The model Replay is available as a Custom-Fit style.

(888) 399-7742,


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Better Vision

Ways to Protect Kids’ Eyes While Playing Sports

And smart ways to get their parents on board.




IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses ­— polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.

Wiley X

The Wiley X Youth Force line offers Rx-able eyewear for all types of sports.

(800) 776-7842,


Puma Junior Eyewear line.

(844) 790-9165,



The Rx Frogskins XS is especially engineered for young faces.

(800) 403-7449,


Little Heroes children’s line of Rx-able polarized lenses.

(800) 651-0833,

Nike Vision

The Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.

(800) 645-1300,

Liberty Sport

The Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.

(800) 444-5010,



Polaroid Kids sunglasses with polarized lenses for ages 4-12.

(800) 631-1188,


Rx-able swim goggle.

(800) 955-6544,

Under Armour

The UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.

(516) 576-9100,

Smart Ways To Sell Sports Eyewear to Kids

Audrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, IN

We offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.

Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FL

We’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too.

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