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ECPs Share their Best-Selling Collections for January

How did your frames stack up?




The Vuarnet Cap Pilot visored sunglasses (style 1813) feature balanced and fluid design lines for a clean, modern look and a unique metal “visor” that helps to provide protection against glare. MSRP: $330

VUARNET 1813. I hate aviators, but this one is just damned sexy. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN

The Candie’s CA0155 095 is a women’s full rim plastic frame with rounded edges in a marbled light green color with metal temples bearing the classic Candie’s logo. MSRP: $164

REALTREE Girl G313 Tortoise and CANDIE’S CA0155 in 095. Classics that look great on any lady. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in January

Ray-Ban (8), Europa (6), MODO (5), Kate Spade (4), Oakley (4), FYSH (3), OGI (3), Anne & Valentin (2), Coach (2), Dolabany (2), OVVO (2), ProDesign (2), Realtree (2), Tom Ford (2)


Ray-Ban (17), Costa (9), Maui Jim (9), Oakley (4), Kate Spade (3), Gucci (2), Jimmy Choo (2), SALT. (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • Calvin Klein, Gucci and Ray-Ban in ophthalmic. Gucci and Vera Wang in sun. — James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • OVVO opticals; we love them and everyone gets shown them. For sun, Polaroid. It’s a great price point. — Cassandra Brackmann, Danville Family Eye Care, Danville, IN
  • Nothing in particular. Ray-Bans in general in sun … nothing in particular, though. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • The OGI and Europa ophthalmic lines and Maui Jim and Ray-Ban sunglasses. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Belle Plaine, MN
  • Etnia Barcelona, OGI, and Nine West eyeglasses. Costa suns always do well for us! — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • L.A.M.B. in ophthalmic and Ray-Ban in sun. — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • MODO, Raen, OVVO glasses; Costa and Raen in sun. — Travis LeFevre, Krystal Vision, Logan, UT
  • Kirk & Kirk led the way with the Lez. In sun, we sell a lot of Marcolin brands (Guess, Kenneth Cole, etc.) because of their price point… 95% are prescription. — Jim Williams, Eye to Eye, Mexico, MO
  • Steppers in optical, Maui Jim in sun and Ray-Ban in both. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • Ted Baker opticals. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • Coach glasses, Ray-Ban suns. — Steven Gouveia, Target Optical, Seekonk, MA
  • Tiffany & Co., that “Tiffany Blue” is a woman’s best friend. We just signed a deal with Luxottica to install a Ray-Ban display and the suns have been selling like crazy. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • William Morris and Lunette Comtois ophthalmics. It’s winter in Chicago… sunglasses? What are those? — Kevin Count, Prentice Lab, Glenview, IL
  • Best-selling frame lines are Marchon products. We have a large volume of patients with VSP. They love the extra frame allowance when using their vision plan. Costa Sun out performs any other sunglass that we carry. They are requested by name. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Cote D’Azur from Europa and Coach and Oakley from Luxottica. Only sold one sun and it was a Tiffany. Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • Anne & Valentin in optical. Thierry Lasry suns, fabulous fit and fabulous style! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Anne & Valentin and Theo opticals. SALT in sun and optical. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ProDesign and MODO opticals, Jimmy Choo suns. — Greg Kyser, Gallery of Eyewear, Marysville, WA
  • We just got in Vera Bradley by the McGee Group, and the women are in love! The styles are very updated and they look great on every age! — Jade Kowalick, Ryczek Eye, St Petersburg, FL
  • Our kids, and their parents, are loving our Zoobug frames!! The kids love the colors and the parents the durability. The Ho’okipa from Maui Jim is a constant sunwear best seller. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Gucci ophthalmic and Burberry sunglasses. — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • SHO Eyeworks Private Label Kent. A classic frame that works seamlessly for men and women. Plus, with SHO’s new loyalty partnership program, our office has an even greater incentive to encourage our patients to check them out. — James Armstrong, Alberta Eye Care, Portland, OR
  • ProDesign 5650 in the Nude or Opaque Nude. They just launched these colors in a cat eye in their Spring Collection and boy, I am excited! Yes. ProDesign really did it for their new collection. Tons of new and exciting pieces! The WOOW Super Sunny in sun. Pairing it with all different color mirror coatings! — Heather Harrington, Elevated Eyecare, Denver, CO
  • Taylor Madison opticals and Costa suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We’ve been doing really well with MODO. Smart looking collection with clean lines and classic silhouettes. Maui Jim sunglasses. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Europa and Ray-Ban glasses. No suns, it was cloudy and dreary all month. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • Elle and Flexon eyeglasses and Smith and Wiley X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Lafont opticals, Maui Jim suns and Kate Spade in both. — Bob McBeath, Edina Eye, Edina, MN
  • Some of the recently released Scott Harris styles. We love the SH-624 in Red/Pool! For sun, Columbia, we recently added the line. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • We’re having a hard time keeping up with the demand for Realtree large sized ophthalmic frames! Maui Jim anything! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • iGreen 4.0 collection. The colors are fun, the frames lightweight and comfortable and additional temples are available in many different colors. Tory Burch suns. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Monet and Tura opticals. Ray-Ban and Costa suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Vince Camuto opticals and Revlon sunglasses. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Dolabany, customers love the styles and lots of color choices. Several people bought more than one in different colors. Got to love those multi sales. I hate to sound like a broken record but we’re Maui Jim fans here so they’re always our hot sunglass. — Julie Uram, Optical Oasis, Jupiter, FL
  • Altair, Marchon, Ray-Ban and Oakley in ophthalmic. Ray-Ban, Dragon, Nike and always Oakley in suns. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • St. Laurent women plastic ophthalmics and Gucci runway line sunglasses. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Oakley ophthalmics have been big movers in several styles like the Clubface and the Tin Cup. The Corbina sunglasses from Costa. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Ray-Ban, Oakley, Polo Ralph Lauren. People go for the names. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • Vera Wang, Kate Spade, Carrera opticals. In sun, Ray-Ban. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • Europa eyewear and INVU and Jose Feliciano sunwear. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Dutz by BrillenEyes. High grade stainless steel, awesome shapes and colors. Kate Spade and Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Bebe ophthalmics. — Gigette Collazo Harfst, OD, Advanced Eyecare of Washington, Washington, NJ
  • In eyewear, Nomad, FYSH and OWP. Fossil and Oakley in sunwear. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MODO, patients really love the give back aspect of the company as well as the comfort of the frames. Spy suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Anne Klein in ophthalmic and sun, Bebe suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Kate Spade and Nike. — Rick Rickgauer, Vision Associates, Girard, PA
  • FYSH in ophthalmic, Ray-Ban in sun and Kate Spade in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Jimmy Choo for both. Any style that has the crystal or jeweled temples. They just give the frames the extra wow. — Scott Keating, OD, Vision Trends, Dover, OH
  • Isaac Mizrahi eyeglasses from Charmant; Costa sunglasses. — Vicki Thompson, Grandville Optical, Grandville, MI
  • MODO and Ray-Bans. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Kate Spade from Safilo and Ray-Ban from Luxottica. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • The new Vari styles and colors are doing well. Ray-Ban sunglasses. — Kimberly Riggs, OD, Ligonier, PA
  • FYSH, and Nine West sunglasses. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • The Lindberg N.O.W. series and Res Rei opticals, SALT suns. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Eyeglasses: Tom Ford, Dolabany, Lafont and John Varvatos. Sunglasses: Costa and Ray-Ban. — Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
  • Twelve84 eyeglasses and Maui Jim suns. — Bethany Cassar, OD, Complete Eye Health, Holland, MI
  • ECO frames with sun clips and Costa sunglasses. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • For women, Cinzia; everyone wanted color. For men, Penguin; classic styles and rich colors. In sunwear, Ray-Ban and Oakley again. — Annette Prevaux, The Visionary, Allen Park, MI
  • Ray-Ban, it’s just the nature of the mix. We’ve asked people to hold off on sunglasses pending the new Hoya products. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines


Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.




OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC.

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity.

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss.

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Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.




Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482,



Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020,




With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733,



The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621,


Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188,



Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.


Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465,



A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042,




Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300,


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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.




THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860,



Virtual Try On Application

(516) 570-2723,

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405,


The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081,


This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367,


Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881,


The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727,



Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664,

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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