Connect with us


ECPs Share their Best-Selling Collections for July 2020

There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.




Harley Davidson sun hdx860
The Harley-Davidson HD0860X is a full rim rectangle wraparound frame for men made of plastic and featuring the iconic Harley-Davidson bar and shield logo on the temples. MSRP: $77.95

In sun, the Harley-Davidson HD0860X. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Silhouette eyewear 5515

The rimless Titan Next Generation 5521 is the perfect eyewear for those that love classic, understated designs with room for the personality to shine through. The double temples are adorned with sleek and highly distinctive rectangles.  Prices vary

A combo of the Silhouette 5515, 5529 and 5521. The new minimal look is very hot here right now for not only the mature adult patient but also the college age patients and everyone in between. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX

Top-selling vision brands in July

Ray-Ban (6), Tom Ford (5), Oakley (4), Scott Harris (4), Altair (3), Etnia Barcelona (3), Kate Spade (3), MODO (3), Vera Bradley (3), Barton Perreira (2), Tom Davies (2)


Ray-Ban (16), Maui Jim (13), Oakley (7), Costa (6), Wiley X (3), INVU (2), MODO (2), Nike (2), Revo (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • Vera Bradley eyeglasses did well last month, they have such fun colors and patterns. — Katie Billman, Meridian Family Eyecare, Meridian, ID
  • Oakley Flak 2.0 sunglasses. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • Kate Spade glasses. Ray-Ban and Nike suns. FYSH in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Maui Jim assorted styles in both ophthalmic and sun. — Kim Roberts, Monson Eyecare Center, Owatonna MN
  • Etnia Barcelona glasses. MODO’s new throwback sun collection was a big hit. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • Altair and Marchon glasses and Nike and Dragon suns. Ray-Ban and Oakley in both. They all have good style and color choices and look stylish when wearing PPE masks. — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA
  • Zimco, Smelling and A&A Optical frames. — A J Saper, Exceptional Opticians, La Marque, TX
  • The CINZIA 5080 in obsidian has been selling well with clear and sun lenses. Its sparkles are just the right amount and beautifully done. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • La Vida Eyewear, It fits our patients well. — Diana Canto-Sims, OD, Buena Vista Optical, Chicago, IL
  • Our favorite frame this month was the Scott Harris 708, this is such a funky shape. Our patients love this fun frame and this puts the “fun” in funky. The Wiley X Weekender sun has been a great frame for our active ladies. The rose gold mirror is on fire. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • Shamir lenses and computer lenses. Our private label Crosswire frames. We saw an increase in non-glare. — BJ Chambers, Carrera Optical, McQueeney, TX
  • SALT. was our top seller. Clean, classic line with no branding. Everyone wants it. WOOW suns are bold, fun, and funky. The ladies are willing to go more daring out in the sun! — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
  • Ray-Ban glasses, Oakley suns. — Trish Todd, Legacy Vision, Plano, TX
  • MCM by Marchon. I’m not sure why, but this line has been very popular the last month! Ray-Ban suns, people know the name and like the classic styles. — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • Sho+Eyeworks White private label collection. We are part of their partnership program and their frames are clean, well-made and the margins are fantastic. Costa sun sales always heat up with the weather and this summer is no different. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Suki, Mott & Bayard, Etnia Barcelona and ic! Berlin eyeglasses, Ray-Ban suns. — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • A lot of Divaldi, people are looking for color! Chesterfield XL was popular as well. Liz Claiborne and Ray-Ban for suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Tom Ford, people are paying for high end frames with video conferencing becoming the new norm. Oakley suns. Luxottica is running a couple of different campaigns with certain styles giving back to disabled veterans and we’ve been selling a lot of them. People’s empathy has really increased since the world went to hell. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • A combo of the Silhouette 5515, 5529 and 5521. The new minimal look is very hot here right now for not only the mature adult patient but also the college age patients and everyone in between. In sun, the Costa Ferg in Matte Reef. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • MODO, but we carry more of it than any other brand. The selection, quality and style are the best, and they are super lightweight. Ray-Ban suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Tom Ford 5638 in pink. Sold it to three fifth grade girls in one week! Cute shape, and kids are all about the translucent frames right now. In sun, the Costa Paloma sold multiple times this month. Fun, butterfly shape and amazing lenses! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Our frame stylist, Lydia, is so great, that I can’t really pick one hottest seller. Her skill matching a frame to each patient’s individual needs puts a favorite brand right out the window! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • iGreen, the word appears to be catching on about how customizable these are. Also, Ted Baker and Kliik. For some reason, name brand suns have hit a wall. Our sun sales have been mostly Rx on ophthalmic frames. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • Tom Ford has been our number one seller this month. The new shapes and styles have appealed to every age range. We have also done a ton of RX sunglasses this month. Kate Spade is the winner hands down. Patients are drawn to her classic styles. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Our budget friendly “classic styles” from R&R did great with those with limited budgets thanks to COVID-19 straining everyone’s pockets. In sun, the Oakley Flak 2.0. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Caviar glasses, women seemed to want the bling that month. In sun, the Costa Tuna Alley. — Scott Keating, OD, Vision Trends, Dover, OH
  • Same answer as always: ECO! Those clip-ons add so much value and style that its price point can’t be beat! INVU sunglasses have also been doing well for us, they are polarized so we offer them as a half off option for our contact lenses wearers who purchase a year supply. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • In glasses, the Ethnicity Malcom frame. Our Enchroma suns have also done well. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • We just picked up Cutler & Gross and while the rep was showing us the frames we sold eight pairs! It was like a surprise trunk show. Maui Jim suns sold well because … they’re Maui Jim. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • Carolina Herrera and Nike eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Lilly Pulitzer eyeglasses sold well and Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Tom Ford, Lafont and Lacoste glasses. Costa, Maui Jim and Ray-Ban sunglasses. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Christian LaCroix frames are unique and visually stand apart from the other women’s frames we sell. We want this line to do well because we like our rep and we are loyal to good people. We also had several ladies asking for Ann Taylor Petite size sunglasses. I myself have a small head and many sunglasses make me look a bug. — Susan Holt, OD, Coastal North Vision Care, Myrtle Beach, SC
  • Line Art, Jimmy Choo, always Ray-Ban and Oakley, all my Altair lines, and all my Europa lines, especially Scott Harris men’s and women’s sold well. For suns, Jimmy Choo, that flashy embellished look, all Ray-Bans, Oakley and Maui Jim’s. Iconic looks, great sports function, and most amazing lenses. — Chris Dudley, Lake Eye/Precision Optical, Wildwood, FL
  • Barton Perriera and Vera Bradley glasses, Ray-Ban suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • Tom Davies glasses, our newest staff member is in love with them. Maui Jim suns, the Heroes promo they did REALLY helped. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • We has a weeklong special of having the Francis Klein traveling collection in our shop. Beauties!! Vuarnet suns, glad to have this classic back in our shop. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Oakley was our biggest selling brand. Currency was sold more than once but we sold Oakley frames more than any other brand during the month. In sun, Ray-Ban and Oakley are tied for most sold. We have changed the optical around and have done more branding with our displays which has not only boosted ophthalmic frames but also our sun sales. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The Gucci 0184-O color 005, and in suns, Ray-Ban. — Dennis Iadarola, Center For Vision Care, Monroe, CT
  • No one frame brand did better than another, it was all over the place and we sold ZERO sunwear in July! — Jess Gattis, Thomas Vision Clinic, Leesville, LA
  • We sell the *&^* out of the Kate Spade LaDonna in Rose Gold Glitter. Maui Jim suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • iChill has been HUGELY popular. Our college girls have fallen in love with the line. They are so lightweight, clear, and feminine. In sun, the REVO Sammy. The classic shape and how lightweight it is has it flying off the shelf. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • David Spencer and Europa lines in eyeglasses, Maui Jim suns. Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • The entire new Kuboraum P Series. The two-tone oval tapered temples set off oval, rectangle and semi-cat eye shapes. Unique black, tortoise and white color combos are amazing! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Dolabany has done really well. Customers love all the color they have. Maui Jim sunwear is always a big seller for us, we wear them, love them. — Julie Uram, Optical Oasis, Jupiter, FL
  • Oakley glasses, Maui Jim suns. — Pamela Marzec, Marzec’s Specs, Streamwood, IL
  • The OWP line was very active this month, as were Revo suns. — Kevin Count, Prentice Lab, Glenview, IL
  • No specific line sold better than another in ophthalmic but Maui Jim sold since it’s the best vision in sunglasses. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • The Lamora by Barton Perriera, a modern frame in multiple colors. The Maui Jim Baby Beach sunglasses are a beautiful small aviator. — Steve Geis, Metro Eye, Milwaukee, WI
  • Flexon did really well across all our locations, including kids’ frames. We also had a mild rush on the newer Banana Republic styles. As soon as it turned sunny, we couldn’t keep those Wiley X wrap frames stocked! Plus, they work great for recreational shooting glasses. One customer got four Rx pairs of the Peak frame with different lens options. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Prodesign glasses, Marc Jacobs suns and Ray-Ban in both. — Andrew Romeril, OD, Torrey Highlands Optometry, San Diego, CA
  • VERNON GANTRY for the win again! The peachy shine color option is so flattering and is available in many styles. The Elon design sells itself! Also, Altair‘s Draper James line sells itself. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • STATE, Vera Bradley, Vera Wang glasses. — James Ernst, OD, Alexandria, KY
  • Kenmark brands because they are priced right. — Ken Weiner, OD, Livingston, NJ
  • Altair Genesis, it has classic styling that appeals to our retired demographic. For sun, it is always Maui Jim. — Star Taylor, Richens Eye Center, St George, UT
  • MODO style 7010, it is a petite frame that fits all face shapes. Nike Flexon were our top men’s styles. Etnia Barcelona, Prodesign and Tom Ford all also did well. In sun, the Maui Jim Castaway and Local Kine were tied. We sell a lot of Maui Jim. Women tend to love the men’s style for water sport, especially paddle boarding and kayaking. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • TD Tom Davies does great, what a line! Unmatched quality and wonderful styles. Options to make your own frame styles through them and really a top-notch company. We also love Stepper and Scott Harris too. In sun, Betsy Johnson is doing great thanks to her beautiful style, uniqueness, and color. — David Greening, Astorino Eye Center, Newport Beach, CA
  • The Tommy Hilfiger TH1529 in Brown (men’s) and TH1590 in Black (women’s). Both styles are classy yet traditional. In sun, the Harley Davidson HD0860X. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • In glasses, the Morel Lightec line. In sun, INVU, it’s lightweight and affordable. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • MODO glasses and their sun clip. — Bethany Cassar, Complete Eye Health, Holland, MI
  • In eyeglasses, Kate Spade had a new refresh of line. In sun, Maui Jim. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Alexander McQueen glasses are hot. We having been doing really well with the flashy and edgy frames. For sun, the Wiley X Weekender in Rose Gold. This is a great frame for a lady that wants to be sporty and fashionable. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • The Nathalie Blanc Diego frame, the quality of this frame is as rich and as the caramel color it comes in. Simply gorgeous and completely unisex. I sold it as an ophthalmic and sunglass multiple times this past month. — Sherry Berry, Eye Against Eye, Aston, PA
  • Kenmark’s Original Penguin glasses and Tura suns. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • Anne Klein glasses are a consistent best-seller. Lenton & Rusby, new affordable line that’s being well accepted by our patients. In sun, Costa. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Ray-Ban in ophthalmic and sun. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular