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ECPs Share Their Best-Selling Collections for July 2022

It seems the demand for quality is at an all time high!




The pantos shape of the Polaroid PLD 6175/S unisex sunglasses is enhanced by an original matte finish and metal rivets on the upper corners. The temples taper at the ears capped with the brand’s signature detail: rainbow rubber insets on the end tips. MSRP: $48

We just updated our Silhouette display and now it sits more centralized in our optical. In sun, we brought in 20 or so Polaroid frames during the summer and did a massive Grab and Go non-Rx sun sale. — Heather Aites, Family Vision Center, Westminster, CO


The Dickies eyewear collection features a comfortable yet hardworking assortment of everyday eyewear all built with durable 180° spring hinges geared toward men. The collection is available in a varying array of sizes and colors in both metal and acetate; the DK116 specifically offers a semi-rimless metal construction in two colors. MSRP: $63

Dickies DK116 from Eye Q Eyewear. It is such a good price point, offers 180 Flex hinges, and is a sharp looking product. Our new Oakleys have flown off the shelves this last month too. — Colby Spivey, Vision Center South, Dothan, AL

Top-selling vision brands in July

Ray-Ban (5), OVVO (3), Tom Ford (3), Charmant (2), Etnia Barcelona (2), FYSH (2), Kate Spade (2), KLiiK (2), Lafont (2), Lindberg (2), NW77th (2), Oakley (2), SALT. (2)


Maui Jim (23), Ray-Ban (12), Oakley (7), Costa (4), INVU (2), Kate Spade (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • Columbia for men and Lido West for the ladies. In sun, Oakley Split Shot and Fuel Cell for men and the Costa Anaa for the ladies. — William Chancellor, Best Chance Optical, Forsyth, GA
  • Tom Ford opticals and Ray-Ban suns. — Paul S Mazur, OD, Manasquan, NJ
  • Ray-Ban eyeglasses they fit many people in our demographic. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
  • 141 Eyewear’s The Ultem line. They are so lightweight, flexible and cute. They are always an easy sell. In sun, Maui Jim, with their patented lens technologies they are hard to beat. Once you get them you’ll buy them for life! — Sophia Pray, Huntley Eye Care, Huntley, IL
  • Charmant in both. — Christopher Gregg, IGH Family Eye Clinic, Inver Grove Heights, MN
  • Ted Baker opticals. — Cindy Henderson, Eyear Optical, Chattanooga, TN
  • Maui Jim polarized, Rx’able suns. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • Lulu Guinness opticals. — Rob Goedken, Fuerste Optical, Dubuque, IA
  • OVVO, Ziggy and NW77th opticals and TacticalRx, Smith, Rudy Project and Oakley suns. — Bret Hunter, Sports Optical, Denver, CO
  • Tura and Tom Ford opticals and Ray-Ban suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Classic Ray-Ban styles as seen in TOP GUN/MAVERICK and Maui Jim due to lens technology and optics. — Scott Mann, INVISION, Christiansburg and Salem, VA
  • Krewe suns, it’s a local line. — Megan Lott, OD, Lexington, MS
  • The SALT. Livingston, it’s a classic shape available in great colors. Maui Jim sunwear. — Steve Burek, Metro Eye, Milwaukee, WI
  • The Saint Laurent SL 237/F, it’s a unisex metal P3 style which is very trendy right now. In sun, the Ray-Ban RB3548N, hexagonal frame available in several lens colors. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Etnia Barcelona opticals, Costa suns and Dolabany in both. — Diana Bishop, Eclectic Eyewear, Austin, TX
  • The Lafont Heritiere, Modo 4238, and Lindberg opticals; Maui Jim suns. — Betsy Brockett, Zionsville Eyecare, Zionsville, IN
  • The Etnia Barcelona Santa Fe in green; it’s such a fun color! In sun, the Maui Jim Kawika 257. — Geoff Graham, Lake Country Optometry, Lake Country, BC
  • Vera Wang opticals and the Ray-Ban Meteor sunglasses in Havana. — Pete Gaustad, Eye 2 Eye Optical, Fergus Falls, MN
  • Say-Oh and our house line in opticals; American Optical suns. — Kevin Count, Prentice Lab, Glenview, IL
  • The MCM 2726 in tortoise, I’ve yet to get it on the boards before it sells. In sun, Maui Jim once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Tomato glasses. Apparently back to school is showing up at our place this year. Chemistrie clips still, they offer multiple pair to dress eyewear with clips on everything. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • NW77th did great for us. They’re great to work with and really offer a large selection as an independent line. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Tom Ford opticals hands down for both men and women, Maui Jim suns. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Ernest Hemingway opticals, Oakley suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Serengeti and Bollé sunwear. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Easy Clip and Carolina Herrera in optical, Vera Wang in sun. — Rick Rickgauer, Vision Associates, Girard, PA
  • Draper James and Jimmy Choo opticals. Ray-Ban and Tom ford sunglasses. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • We’ve been killing it with Bellinger since we put it in after VEE. Fantastic quality with a large variety of styles and colors. Maui Jim suns have been flying out of here. So many awesome new styles. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • We have been having a summer sale and Vera Bradley has done very well, as has men for men. In sun, our best seller is always Maui Jim; customers are loving the new Maui Green mirror lens. — Julie Uram, Optical Oasis, Jupiter, FL
  • The SALT. Mackay, feminine, slight cat eye, two sizes and great colors plus basic black. It’s an easy sell and looks great! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Coach in both. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • In optical, Hugo Boss, MODO, and Divaldi for its bright colors. In sun, Kate Spade and OP suns (we offer them free with year supply of contacts). — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • In optical, Nike, KLiiK, Chloe, Revo, Steve Madden; they all offer modern styling and most are unique designs in a variety of colors. In sun, Maui Jim by a landslide. Quality is what sells. — Paul Wilford, Tallahassee Eye Center, Tallahassee FL
  • Pretty good spread. Scott Harris 824 could barely stay stocked at one of our locations. It’s a nice lightweight, petite style. Maui Jim, although there was a good run on INVU too; it’s a great price point. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Lindberg, Face à Face, Lafont, STATE and Thierry Lasry. In sun, we recently reintroduced Maui Jim to our practice and we have been doing well with it. — Pablo E Mercado, Optima Eye Care, Alpharetta, GA
  • Ahlem and Kala eyeglasses and Raen suns. — Kyla Skinner, Specs by Kyla, Atascadero, CA
  • New LAMB and GX optical styles are marvelous! In sun, the Holbrook by Oakley. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Kate Spade‘s fun colors, and trendy styles caught many a ladies’ eye. In sun, Maui Jim for the WIN! — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • In optical, FYSH and KLiiK; in sun, Maui Jim, INVU and Carrera. — Pam Peters, Midwest Eye, Downers Grove, IL
  • David Spencer eyeglasses, Maui Jim sunglasses and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • In optical, Costa because it’s a new line for us and the only office in town that sells it, and Oakley always big for us, particularly Chamfer. In sun, Costa again because it’s new and we are the only retailers in town. — Becky Garoutte, Thomas Eye Care, Owasso, OK
  • In optical, Lindberg, it’s a large timeless collection, and Theo, it’s unique, colorful and creative. In sun, SALT., it’s classic design with great polarized lenses. — Jordan Flitter, Paris West Optical, Baltimore MD
  • In optical, the David Beckham line for men, nice classic styles. For women, the iGreen custom from Thema; patients love the ability to create their own pair and the frames are so lightweight and comfortable. I tell the patients it’s like “Build a Bear” and they laugh. In sun, the Jimmy Choo Baba in all colors; we can’t keep it in stock. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Ray-Ban suns and Kate Spade in both. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • OWP eyeglasses and Maui Jim suns. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Helium and FYSH opticals and Maui Jim suns. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • In optical, Taylor Madison and OVVO; Maui Jim in sun. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • All of our clear frames are flying off the shelf. We love the Charmant 13483 and the Modern Art A617. The latter is a Crystal /Tort with clear front and tort temples with three crystals on each corner. Just enough bling without going overboard! In sun, Maui Jim, plano and Rx, quality always sells. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Cazal and Faniel eyeglasses, higher end seems to be carrying the day. In sunwear, Gucci, Crooked River and Ray-Ban. — John Bruening, Geauga Vision Group, Middlefield, OH
  • Maui Jim sunwear is our number one most months. We also renewed discussion of sunglasses in exam rooms and in dispensary. — Mark Clement, OD, Gateway Eye Associates, Pittsburgh, PA
  • Yalea and Oakley opticals and Ray-Ban suns. — Emily Choate, F.Y. Eye Care Associates, Charlotte, NC
  • Charmant Titanium frames in general. Line Art for women in particular. We tend to recommend them because they hold up so well and give no problems. The Elle 13486 also did well. For sun it was probably a pretty even split between Costa, Ray-Ban and Oakley. It’s all about performance. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • OVVO glasses and Maui Jim suns. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Ray-Ban in both. — Warren Berman, Sports Vision Center, Raleigh, NC
  • Gucci opticals and Maui Jim suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



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