The SALVATORE FERRAGAMO Eyewear collections are characterized by painstaking attention to detail and trimming as well as an original use of materials and choice of colors. The SF2923 is a full-rim plastic ophthalmic style in a square shape available in three colors — black, brown tortoise (shown), and light crystal grey — with the brand’s signature Gancini ornamental detail on the temples. $395
The Ferragamo 2923, a nice, big, chunky optical look. In sun, the Maui Jim Kuokahi in color trans green. Rose colored lenses look fantastic against the olive-green color. — Deborah T., Austin, TX
The WILEY X iconic WX Peak frame is now available in a larger size. This high-wrap frame provides ANSI Z87.1+ protection while stopping any peripheral light from obscuring the wearer’s view. $185
Men’s flex frames saw an uptick, across several brands. Women were looking for more color and fine-lined style, with Prodesign and Fysh going neck-and-neck. In sun, Wiley X by a nose! We’re very happy with their new Peak XL frame for men with larger melons. — Jen H., Sandpoint, ID
Top-selling vision brands in July
Eyeglasses
Etnia Barcelona (4), Kate Spade (4), Ray-Ban (4), Tom Ford (3), Calvin Klein (2), Charmant (2), Europa (2), Fysh (2), Lindberg (2)
Sunglasses
Maui Jim (14), Ray-Ban (12), Oakley (5), Nike (3), Tom Ford (2), Wiley X (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at invisionmag.com/brainsquad.
- Bellinger and Entourage of 7 in ophthalmics. — Lorie F., Bakersfield, CA
- The Nike 7246 opticals for men, it’s easy to fit anyone, and the Calvin Klein Jeans CKJ24615 for women. People really like the color changing acetate! In sun, the Nike Fire LP for men. We can barely keep it in stock. For women the Costa Fernandina. Any Costa does well though! — Nick S., Frisco, TX
- Helium. — Shannon C., Fort Dodge, IA
- Mount Blanc opticals. — Paul M., Manasquan, NJ
- OVVO men flew off the shelf because of the cool display that suspends a 45-pound weight from one of their frames. Men love the durability, light weight, and slightly cutting-edge styling. — Scott K., Dover, OH
- We recently started carrying Uber eyewear. The color and size options have made it a great optical mover. In sun, the Ray-Ban Wayfarer Meta! We had previously only gotten questions on them, then <bam!> three in one week. — William C., Forsyth, GA
- Rag & Bone suns. — Samantha H., Birmingham, MI
- Betsy Johnson and Draper James glasses. — Cynthia S., Lewis Center, OH
- Lindberg is always popular in ophthalmics, especially their Spirit line. In sun, Vera Bradley and Trina Turk. — Barbara B., Harrisburg, PA
- Kate Spade Payton in both mint and pink have been a hot item in the last month! For men it’s the Flexon EP8002 in Tokyo Tort. — Stephanie P., Mount Vernon, OH
- Silhouette and Etnia Barcelona. — Jocelyn M., Lancaster, MA
- Zeal sunglasses, great quality for the price point. — Lisa S., Vancouver, WA
- David Beckham eyeglasses and Tom Ford sunglasses. — Danielle D., Detroit, MI
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
