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ECPs Share Their Best-Selling Collections for July

Back-to-school season has started!




The unisex Bollé Holman Floatable, shown here in matte black and red, features HD Polarized Lenses (Offshore Blue); great for boating, fishing, travel, cruises. MSRP: $119

CAROLINA HERRERA glasses; BOLLÉ suns. — Rick Rickgauer, Vision Associates, Girard, PA

The Kenneth Cole eyewear collection draws inspiration from the brand’s accessory collections with metal treatments and rich colors. The KC0798 is a full rim women’s frame in plastic with rounded edges, a rectangle shape and a saddle bridge.
MSRP: $99.99

KENNETH COLE KC0798 in blue and the KC0781 in black. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in July

Ray-Ban (9), MODO (7), Europa (3), FYSH (3), Tom Ford (3), Etnia Barcelona (2), Gigi Barcelona (2), Lafont (2), Marchon NYC (2), Michael Kors (2), Morel (2), Nike (2), Prodesign (2), SALT. (2)


Ray-Ban (23), Maui Jim (13), Costa (5), Kate Spade (4), Nike (4), Oakley (4), INVU (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • FYSH glasses and RAY-BAN suns. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • RAY-BAN is still outselling the rest. In sun, RAY-BAN and COSTA are tied. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • MODO 6620 in beige was the hottest-selling frame last month. The shape is very clean and basic, but the color is absolutely gorgeous! Warm beige with gold undertones flatters a variety of complexions.
  • COSTA suns are very popular. The frames are durable for boating and fishing. We have one office located on the ocean side of a barrier island and the other near the bay. Many of our patients love the 580 lenses for their clarity on the water and beach. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • 141 EYEWEAR across the board for men, women and teens. OLIVER GOLDSMITH sunwear for its classic styling and craftsmanship. The Sophia is fantastic for high Rxs. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • TED BAKER glasses and SMITH suns. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • The PIERO MASSARO PM604, PM486, and PM483. CAROLINE ABRAMS and ANNE ET VALENTIN suns, specifically the Swinton. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • OGI and HELIUM glasses. MAUI JIM suns, we love them. — Bob McBeath, Edina Eye, Edina, MN
  • GUESS glasses and RAY-BAN in both optical and sun. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • PRODESIGN glasses and WILEY X suns — great price, great product, great longevity. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The GARRETT LEIGHT Wilson sold out both ophthalmic, sun and sun clips. Classic retro-metal never goes out of style! Great frame to transition away from many years of larger plastic frames. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • I’m happy to say that SWISS FLEX has been picked up by Luzerne and I am back on track with success. Customers love all the colors in different things you can do with the glasses. Our best sun seller is always MAUI JIM, we love them here. — Julie Uram, Optical Oasis, Jupiter, FL
  • TOM FORD glasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • JONATHAN CATE glasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • NW77 glasses and TACTICALRX suns. — Bret Hunter, Sports Optical, Denver, CO
  • RAY-BAN in both sun and optical. — Charlene Gordon, Family Eye Care, Monroe, LA
  • Morel’s LIGHTEC, KOALI and OGA glasses and MAUI JIM suns because of quality! — Pam Peters, Midwest Eye, Downers Grove, IL
    GIGI BARCELONA glasses and PRADA suns. — Melissa Tauriac, Identity Eyecare, Las Colinas, TX
  • LONGCHAMP continues to perform exceptionally well in our office. Beautiful frames from an iconic line at a great price point, particularly for VSP patients. RAY-BAN Wayfarers are timeless. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • July was about the fun! Like the Pavee from ALAIN MIKLI and the Extra from LAFONT. Neat shapes, fun colors, glasses that are a little funky and fun to wear. July was about function when it came to sunglasses. COSTA was tops as always, especially with styles like Waterwoman and Wingman. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • SALT. continues to perform well for both men and women. Their attention to detail makes our patients huge fans. It was all things MAUI JIM sunwear this month. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • DITA glasses for craftsmanship and RAY-BAN suns, the people want it. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Started our Back2School promotion, so WILDFLOWERS and TONY HAWK have been flying off the shelf. INVU suns for a second month in a row is selling really well. The INUV 193 is the bestseller. It’s gorgeous in all three colors. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • For women, the Veras; VERA WANG and VERA BRADLEY glasses. For men, Marchon NYC and NIKE ophthalmics. In sun, NIKE and MAUI JIM. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • GIGI BARCELONA, TOM FORD, LAFONT and DOLABANY glasses; COSTA, MAUI JIM, and RAY-BAN sunglasses. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • The MODO 7000 all day; thin acetate with beta-titanium temples — lightweight and durable. ZEAL; local, plant-based sunglasses. — Heather Harrington, Elevated Eyecare, Denver, CO
  • TURA. EUROPA and LOGO glasses; RAY-BAN and WILEY X suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • LINDBERG and BARTON PERRIERA. Both lines are loaded with style and quality. MAUI JIM Rx and plano suns; top quality Rx lab and customer service after the sale. — Kate Giroux, MacPherson Opticians, Arlington, VA
  • SALT. in optical and sun, always sells well with well-made classic designs; and VAURENT suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • glasses and REVO suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • The CALVIN KLEIN 5890 has sold well to men and women, in all colors. It’s a great basic shape, lightweight and is flexible. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • MOREL glasses and COSTA suns. — Robert M Easton, Jr, OD, Oakland Park, FL
  • RAY-BAN, BEBE and TIFFANY glasses. — Bart Parker, OD, Vision Source-Fox Optical, Lake Worth, FL
  • EUROPA lines and RAY-BAN in optical and sun for kids as back to school is starting. MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • OWP glasses and RAY-BAN suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • JIMMY CHOO glasses were a hot seller for us. The JIMMY CRYSTAL sunglasses for women did well for us. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The ETNIA BARCELONA Halle. We love Etnia frames, great colors for both men and women. In sun, the OAKLEY Half Jacket 2.0 XL. Patients still love their Oakleys. — Kenneth D Boltz, OD, Dublin, OH
  • RAY-BAN, ALTAIR, MARCHON and OAKLEY glasses. Good styles and color selections. In sun, OAKLEY, NIKE, RAY-BAN and DRAGON. Good selections on styles and colors. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • KATE SPADE in optical and sun was hot last month; RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MODO glasses all the way. Lightweight and fabulous colors. OAKLEY suns for guys, mixed with the ladies between KATE SPADE and RAY-BAN. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • LIZ CLAIBORNE glasses and RAY-BAN and KATE SPADE suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • MAUI JIM suns. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • GUCCI and TOM FORD glasses; FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ETNIA BARCELONA glasses, great color and price point. We also moved them to the front of the store so the new location is helping. MAUI JIM suns, name recognition and we just added the Maui display. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • MODO glasses, price point and second pair sales. RAY-BAN sunglasses because of name recognition. — Pam Neagle, Austin Eyeworks, Austin, TX
  • MICHAEL RYAN, COACH AND MICHAEL KORS glasses. VERA BRADLEY, OAKLEY and RAY-BAN sunglasses. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • MODO/ECO; these are always one of our best-sellers. They’re stylish, comfy and flattering! ETNIA BARCELONA suns, the newest styles are fun and eye-catching. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • COCO SONG CCS collection — we had a trunk show. It’s slightly lower priced than their regular line but still has the beautiful peacock feathers and wonderful colors. MAUI JIM suns with blue and green mirror lenses. — Scott Keating, OD, Vision Trends, Dover, OH
  • MY HEARTLAND 463 frames by far is the standout frame; it’s a RAY-BAN look alike. No particular sunglass frame stands out; we encourage our customers to get TRANSITIONS. — Jocelyn Anderson, National Vision, Riverdale, GA
  • MATCH eyewear and KATE SPADE suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FYSH glasses; RAY-BAN and NIKE suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • The MICHAEL KORS MK4050 and MK4016 in pink tortoise with rose gold temples; it was hard to keep on the board. The RAY-BAN RB2132 Wayfarer always a strong summer seller. — William Chancellor, Eye Can See Eyewear, Hampton, GA
  • FYSH from Westgroupe. Mostly their nude and blush styles in acetate. Nude, clear and blush colors are very popular and people ask for them before they make an appointment. MICHAEL KORS by Luxottica; pretty shapes and colors. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • VERNON GANTRY, especially the Peeler and Peeler XL. Those frames fly off the shelves because they are perfect for a larger men’s head and the price is right. KREWE is also doing well for us in both suns and optical, very unique line that we just brought on and our patients seem to love it. Always MAUI JIM suns, you just can’t beat the optics, once the patient puts them on it’s an easy sell. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • RAY-BAN in both optical and sun; sold well in our July trunk show. — John LaShorne, Brown County Eye Care, Nashville, IN
  • ASPEX glasses and RAY-BAN suns. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • FLEXON was our #1 last month. We’re in Northern Indiana, got to have those sturdy “farmer frames” in stock! We sold the NIKE Rabid sun a lot last month. Great price point for those that want to take advantage of the ESSILOR Next Gen promo on their second pair sunwear! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • MODO glasses and RAY-BAN suns. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • PRODESIGN and EUROPA glasses; RAY-BAN sunglasses. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • RAY-BAN in optical and sun but the volume is decreasing as people are looking for new lines. — Richard H Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines


ECPs Share Their Best-Selling Collections for October 2019

So many brands sold well!




The CHANEL 3281, simple and well-fitting. CHANEL was also our #1 selling sun brand. The pilots are so comfortable and glamorous. — Susan Spencer, Council Eye Care, Williamsville, NY

The iChill C7018 from Aspex Eyewear is a combination frame in a round shape with a standard hinge. Shown in the crystal and gold color combination, the frame is available in three feminine combinations. $89.95

We brought in six ICHILL styles to see how people responded. They are loving them! They love the light weight, and the fun shapes and styles. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA

  • In optical, Morel 1880s, GUESS and DUTZ; MAUI JIM suns. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • We’ve been moving the TAKUMI TK1111 for its fun but ‘safe’ design and the sunclip is a bonus! The WILEY X Kobe has sold more times last month than any other suns. Sometimes the core frames are the hare that wins the race. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • SILHOUETTE glasses and MAUI JIM suns. — Trish Todd, Legacy Vision, Plano, TX
  • MODO and with a sunclip for sunwear. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN ophthalmic, but by shrinking margins, and RAY-BAN pilot sun. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • TURA glasses and RAY-BAN sunglasses. — BJ Chambers, Carrera Optical, McQueeney, TX
  • OLIVER PEOPLES, GIORGIO ARMANI and TIFFANY; all three lines are really nice and were practically tied for the hottest-selling. In sun, OAKLEY, RAY-BAN and VERSACEOAKLEY is a great line with many styles and a wide range of prices. — Elias Awad, Invision Eyewear, Overland Park, KS
  • DOLABANY frames. — Joyce Paton, Village Eye Care, Raleigh, NC
  • CHARMANT TITANIUM glasses; RAY-BAN and COACH sunglasses. — Thomas Sacilowski, Eye Sight Medical Center, Tonawanda, NY
  • MICHAEL KORS ophthalmics and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • ANNE ET VALENTIN optical frames and MAUI JIM sunglasses. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • The CALVIN KLEIN Color Thin line has been doing really well for us in all styles. The nylon material is flexible, lightweight and comes in tons of cool colors. And an extra $20 off for VSP patients! The WOOW line continually flies off our shelves, especially the Last Call 2. RAY-BAN suns, always Ray Bans! — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI glasses due to current fashion trends, I guess. — Minh Ta, Specs Appeal, Decatur, GA
  • OVVO opticals because they are light weight, strong and fashionable. LULU GUINNESS sunwear for style and colors. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • FRANCIS KLEIN eyeglasses are so beautiful and JACQUE MARIE MAGE sunglasses are so on-trend and cool. FACE Á FACE in both; I love the new optical styles and colors and the new suns are amazing. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • CALLAWAY glasses and RAY-BAN suns. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • TEKA wood and buffalo in the temple eyewear styles and ETNIA BARCELONS, any style, such a nice proper mixture of colors at a fair price. For sun, the OAKLEY Flak Jacket 2.0. — Scott Keating, OD, Vision Trends, Dover, OH
  • GUESS and TOMMY HILFIGER glasses, RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • For women, LIZ CLAIBORNE glasses are flying out the damn door. For men, NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • TOM FORD suns and opticals. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • REAL TREE does really well here. We are a rural area and it appeals to even those old grumps that do not want eyewear. POLAROID suns, old school and affordable. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MINIMA in both. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The RAY-BAN 5362 optical is always a fan favorite; the RAY-BAN 3547 sun too. — Pam Neagle, Austin Eyeworks, Austin, TX
  • ECO, we have a package that includes polycarbonate and a level B A/R. It has been very successful for us. RAY-BAN suns are by far our #1 frame line. — Sonja Franklin, Modern Eyes, Austin, TX
  • CELINE in both. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • EUROPA and MOREL glasses for variety and weight; MAUI JIM and INVU suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • EUROPA lines, TOM FORD and DAVID SPENCER glasses, it was a new line with a good price point. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • It was a tie between a RAY-BAN RX5228 and a Modern GB+ Flawless. The RAY-BAN Rx5228 is a classic, fits well and has broad appeal. The GB+ Flawless is a ladies zyl, also in a classic shape, but being a 58mm eye size it is a bit larger than many of the ladies frames out there right now. It has great color combos and is comfortable too. The KATE SPADE Ayleen/S was our best selling sunglass. It is popular for being a large ladies sunglass while not being oversized. It is also lightweight and comfortable. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • TITANFLEX because they’re good basic guy styles with durability. L.A.M.B. sold well in suns. — John LaShorne, Brown County Eye Care, Nashville, IN
  • SILHOUETTE rimless frames sell well because it is very customizable. WILEY X suns usually sell really well because people recognize the brand. — Tammy Warmouth, Main Optical, Luzerne, PA
  • SAKS FIFTH AVENUE are always a steady one on our list. They’re a really good fit for our rural, elderly demographic in price point and style. The 284/T is doing well – a discreet, lightweight half-frame in several decent color options. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • TOM FORD and TOMS eyewear. We had a big frame sale in our vision clinic and were offering discounts on any frame/sunglass in stock. I think that is why the TOM FORD sold so well, and our TOMS frame rep was on-site helping us, so she was able to showcase her frame line, as well. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • FLEXONS were a hot commodity. We sold the FLEXON 600 three times … an oldy but a goody! — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • ALAN J glasses and the COSTA Water Woman suns. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • MODO, great style, lightness and good price points, and LAFONT for patients who don’t want cookie cutter styling. — Murray Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • MICHAEL KORS glasses are still a strong seller. Good color variety and style options. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ARTICLE ONE‘s active sunglass line has sold incredibly well. We got them in the first of last month and have already had to reorder. — Travis LeFevre, Krystal Vision, Logan, UT
  • KATE SPADE and HELIUM eyeglasses. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • GARRETT LEIGHT is doing well. — Selina McGee, OD, Precision Vision, Edmond, OK
  • After having MODO for only about three months it quickly grew to our top selling line. Patients were hungry for more so we brought in ECO and it’s been the same experience where we can’t seem to get them in fast enough. The combination between the handmade, lightweight materials and the giving back mentality of the two lines seems to really resonate with our patients and our staff (many of whom have chosen MODO frames as their everyday frames). Because of this hype, we are going to continue bringing in lines with stories and kicking out lines that don’t stand out from the crowd. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • L.A. EYEWORKS because we love it so much and it is so funsies!! — Nancy Revis, Uber Optics, Petaluma, CA
  • Safilo’s MAX MARA. — Danielle Doniver, Heritage Optical, Detroit, MI
  • JOE and JOSEPH ABBOUD ophthalmics. — Karen Pailthorpe, University Optometrists, Kingston, RI
  • The VERA BRADLEY Colene in Bordeaux Blooms and COSTA suns. — Jessica Mitchell, Mitchell Eye Care, Starkville, MS
  • FYSH glasses, bright colors and fun styles; and MEXX suns, stylish and affordable. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • The ANNE ET VALENTIN Alma and Amalia, the BEVEL Beets Go On, and the NANO Camper for kids. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Our men are loving the HELIUM by Match line. While our ladies are head over heels for the new MARCIANO we got in. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • ETNIA BRCELONA and MODO/ECO were our top sellers, with STUDIO OPTYX close behind. The new Etnias are a nice blend of throwback and modern style that look perfect on any age, and the new MODO neutral styles did well last month. ECO with clips again! Finlay in Black/Gradient is always the first to fly off the shelf. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • KATE SPADE LaDonna in Rose Gold Glitter; I have sold it at least 17 times now! The INVU 193 Gold/Brown sun. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • SPECTACLE EYWORKS and MAUI JIM opticals. I push these two lines because I believe in them and they haven’t sold their souls. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • SALT and MASUNAGA ophthalmics are always classic best sellers. REVO suns, every pair is polarized. — Maureen Garbis, Compass EyeCare, Oak Park, IL
  • TOM FORD. I created a spot to highlight them and the zyl with clip is doing great. MAUI JIM suns, we had a BOGO 50% sale. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ØRGREEN and IGREEN, because they are highly customizable and very lightweight and comfortable for the patient. — Pablo E. Mercado, Optima Eyecare, Alpharetta, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.




RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544


Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476,

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710,

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030,



All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800,

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.





Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300,




Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.


Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020,



The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188,

$450 as shown


Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.



Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”



There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482,



Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656,


Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898,


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