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ECPs Share Their Best-Selling Collections for July

Back-to-school season has started!




The unisex Bollé Holman Floatable, shown here in matte black and red, features HD Polarized Lenses (Offshore Blue); great for boating, fishing, travel, cruises. MSRP: $119

CAROLINA HERRERA glasses; BOLLÉ suns. — Rick Rickgauer, Vision Associates, Girard, PA

The Kenneth Cole eyewear collection draws inspiration from the brand’s accessory collections with metal treatments and rich colors. The KC0798 is a full rim women’s frame in plastic with rounded edges, a rectangle shape and a saddle bridge.
MSRP: $99.99

KENNETH COLE KC0798 in blue and the KC0781 in black. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in July

Ray-Ban (9), MODO (7), Europa (3), FYSH (3), Tom Ford (3), Etnia Barcelona (2), Gigi Barcelona (2), Lafont (2), Marchon NYC (2), Michael Kors (2), Morel (2), Nike (2), Prodesign (2), SALT. (2)


Ray-Ban (23), Maui Jim (13), Costa (5), Kate Spade (4), Nike (4), Oakley (4), INVU (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • FYSH glasses and RAY-BAN suns. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • RAY-BAN is still outselling the rest. In sun, RAY-BAN and COSTA are tied. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • MODO 6620 in beige was the hottest-selling frame last month. The shape is very clean and basic, but the color is absolutely gorgeous! Warm beige with gold undertones flatters a variety of complexions.
  • COSTA suns are very popular. The frames are durable for boating and fishing. We have one office located on the ocean side of a barrier island and the other near the bay. Many of our patients love the 580 lenses for their clarity on the water and beach. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • 141 EYEWEAR across the board for men, women and teens. OLIVER GOLDSMITH sunwear for its classic styling and craftsmanship. The Sophia is fantastic for high Rxs. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • TED BAKER glasses and SMITH suns. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • The PIERO MASSARO PM604, PM486, and PM483. CAROLINE ABRAMS and ANNE ET VALENTIN suns, specifically the Swinton. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • OGI and HELIUM glasses. MAUI JIM suns, we love them. — Bob McBeath, Edina Eye, Edina, MN
  • GUESS glasses and RAY-BAN in both optical and sun. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • PRODESIGN glasses and WILEY X suns — great price, great product, great longevity. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The GARRETT LEIGHT Wilson sold out both ophthalmic, sun and sun clips. Classic retro-metal never goes out of style! Great frame to transition away from many years of larger plastic frames. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • I’m happy to say that SWISS FLEX has been picked up by Luzerne and I am back on track with success. Customers love all the colors in different things you can do with the glasses. Our best sun seller is always MAUI JIM, we love them here. — Julie Uram, Optical Oasis, Jupiter, FL
  • TOM FORD glasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • JONATHAN CATE glasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • NW77 glasses and TACTICALRX suns. — Bret Hunter, Sports Optical, Denver, CO
  • RAY-BAN in both sun and optical. — Charlene Gordon, Family Eye Care, Monroe, LA
  • Morel’s LIGHTEC, KOALI and OGA glasses and MAUI JIM suns because of quality! — Pam Peters, Midwest Eye, Downers Grove, IL
    GIGI BARCELONA glasses and PRADA suns. — Melissa Tauriac, Identity Eyecare, Las Colinas, TX
  • LONGCHAMP continues to perform exceptionally well in our office. Beautiful frames from an iconic line at a great price point, particularly for VSP patients. RAY-BAN Wayfarers are timeless. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • July was about the fun! Like the Pavee from ALAIN MIKLI and the Extra from LAFONT. Neat shapes, fun colors, glasses that are a little funky and fun to wear. July was about function when it came to sunglasses. COSTA was tops as always, especially with styles like Waterwoman and Wingman. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • SALT. continues to perform well for both men and women. Their attention to detail makes our patients huge fans. It was all things MAUI JIM sunwear this month. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • DITA glasses for craftsmanship and RAY-BAN suns, the people want it. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Started our Back2School promotion, so WILDFLOWERS and TONY HAWK have been flying off the shelf. INVU suns for a second month in a row is selling really well. The INUV 193 is the bestseller. It’s gorgeous in all three colors. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • For women, the Veras; VERA WANG and VERA BRADLEY glasses. For men, Marchon NYC and NIKE ophthalmics. In sun, NIKE and MAUI JIM. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • GIGI BARCELONA, TOM FORD, LAFONT and DOLABANY glasses; COSTA, MAUI JIM, and RAY-BAN sunglasses. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • The MODO 7000 all day; thin acetate with beta-titanium temples — lightweight and durable. ZEAL; local, plant-based sunglasses. — Heather Harrington, Elevated Eyecare, Denver, CO
  • TURA. EUROPA and LOGO glasses; RAY-BAN and WILEY X suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • LINDBERG and BARTON PERRIERA. Both lines are loaded with style and quality. MAUI JIM Rx and plano suns; top quality Rx lab and customer service after the sale. — Kate Giroux, MacPherson Opticians, Arlington, VA
  • SALT. in optical and sun, always sells well with well-made classic designs; and VAURENT suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • glasses and REVO suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • The CALVIN KLEIN 5890 has sold well to men and women, in all colors. It’s a great basic shape, lightweight and is flexible. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • MOREL glasses and COSTA suns. — Robert M Easton, Jr, OD, Oakland Park, FL
  • RAY-BAN, BEBE and TIFFANY glasses. — Bart Parker, OD, Vision Source-Fox Optical, Lake Worth, FL
  • EUROPA lines and RAY-BAN in optical and sun for kids as back to school is starting. MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • OWP glasses and RAY-BAN suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • JIMMY CHOO glasses were a hot seller for us. The JIMMY CRYSTAL sunglasses for women did well for us. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The ETNIA BARCELONA Halle. We love Etnia frames, great colors for both men and women. In sun, the OAKLEY Half Jacket 2.0 XL. Patients still love their Oakleys. — Kenneth D Boltz, OD, Dublin, OH
  • RAY-BAN, ALTAIR, MARCHON and OAKLEY glasses. Good styles and color selections. In sun, OAKLEY, NIKE, RAY-BAN and DRAGON. Good selections on styles and colors. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • KATE SPADE in optical and sun was hot last month; RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MODO glasses all the way. Lightweight and fabulous colors. OAKLEY suns for guys, mixed with the ladies between KATE SPADE and RAY-BAN. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • LIZ CLAIBORNE glasses and RAY-BAN and KATE SPADE suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • MAUI JIM suns. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • GUCCI and TOM FORD glasses; FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ETNIA BARCELONA glasses, great color and price point. We also moved them to the front of the store so the new location is helping. MAUI JIM suns, name recognition and we just added the Maui display. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • MODO glasses, price point and second pair sales. RAY-BAN sunglasses because of name recognition. — Pam Neagle, Austin Eyeworks, Austin, TX
  • MICHAEL RYAN, COACH AND MICHAEL KORS glasses. VERA BRADLEY, OAKLEY and RAY-BAN sunglasses. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • MODO/ECO; these are always one of our best-sellers. They’re stylish, comfy and flattering! ETNIA BARCELONA suns, the newest styles are fun and eye-catching. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • COCO SONG CCS collection — we had a trunk show. It’s slightly lower priced than their regular line but still has the beautiful peacock feathers and wonderful colors. MAUI JIM suns with blue and green mirror lenses. — Scott Keating, OD, Vision Trends, Dover, OH
  • MY HEARTLAND 463 frames by far is the standout frame; it’s a RAY-BAN look alike. No particular sunglass frame stands out; we encourage our customers to get TRANSITIONS. — Jocelyn Anderson, National Vision, Riverdale, GA
  • MATCH eyewear and KATE SPADE suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FYSH glasses; RAY-BAN and NIKE suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • The MICHAEL KORS MK4050 and MK4016 in pink tortoise with rose gold temples; it was hard to keep on the board. The RAY-BAN RB2132 Wayfarer always a strong summer seller. — William Chancellor, Eye Can See Eyewear, Hampton, GA
  • FYSH from Westgroupe. Mostly their nude and blush styles in acetate. Nude, clear and blush colors are very popular and people ask for them before they make an appointment. MICHAEL KORS by Luxottica; pretty shapes and colors. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • VERNON GANTRY, especially the Peeler and Peeler XL. Those frames fly off the shelves because they are perfect for a larger men’s head and the price is right. KREWE is also doing well for us in both suns and optical, very unique line that we just brought on and our patients seem to love it. Always MAUI JIM suns, you just can’t beat the optics, once the patient puts them on it’s an easy sell. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • RAY-BAN in both optical and sun; sold well in our July trunk show. — John LaShorne, Brown County Eye Care, Nashville, IN
  • ASPEX glasses and RAY-BAN suns. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • FLEXON was our #1 last month. We’re in Northern Indiana, got to have those sturdy “farmer frames” in stock! We sold the NIKE Rabid sun a lot last month. Great price point for those that want to take advantage of the ESSILOR Next Gen promo on their second pair sunwear! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • MODO glasses and RAY-BAN suns. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • PRODESIGN and EUROPA glasses; RAY-BAN sunglasses. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • RAY-BAN in optical and sun but the volume is decreasing as people are looking for new lines. — Richard H Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines


Gen Z Loves Their Vision Benefits and More of What You Need to Know for September

Plus ISVA’s ‘dynamic’ skills for sports.




ISVA Offers Skills for Sports

Evidence is growing that visual abilities can be strengthened and enhanced by appropriate visual training, making an athlete’s eyesight one of the most important pieces of equipment they have. The International Sports Vision Association (ISVA) has launched “Dynamic Visual Skills for Sports,” an overview of some of the most relative dynamic visual skills associated with 12 popular sports-related areas. The ISVA website features a “Find a Sports Vision and Performance Professional” locator.

Gen Z Wants Vision Benefits

Research reveals that Gen Z employees — who will comprise one-fifth of the workforce by 2021 — are more likely to utilize vision benefits than they were just one year ago. According to the 10th annual Transitions Optical Employee Perceptions of Vision Benefits survey, six in 10 are enrolled in a vision plan, compared to just half in 2018. Additionally, 44 percent say that whether a company offers vision benefits has been an important factor in their decision to accept a job.

AOA Backs “Doc Access Act”

A bi-partisan bill backed by the American Optometric Association (AOA) and the American Dental Association (ADA) was introduced by Rep. Dave Loebsack (D-IA) in July. The Dental and Optometric Care Access (DOC Access) Act would eliminate plan mandates being forced on patients and their doctors that result in higher prices and less access to care. The AOA encourages ODs and students to urge their U.S. House reps to co-sponsor the bill. Visit AOA’s Online Legislative Action Center.

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Better Vision

EHR Systems Have More Enhancements Than Ever Before

Bells and whistles your paper charts definitely cannot do.




ELECTRONIC HEALTH RECORDS have come a long way. First Insight’s EyeClinic Imaging consolidates patient data, images, and diagnostics into one cloud-based system. Similarly, FoxFire’s Image Management module collects diagnostic images directly into the EHR. Compulink’s Artificial Intelligence runs Advantage EHR which includes built-in chief complaints and ICD-10 coded diagnoses. ABB Optical integrated RevolutionEHR’s SmartFlow ordering technology. EHRs can also improve accounts receivable and help you run a more efficient practice.

Foxfire Systems Group

Foxfire EHR with Image Management

(800) 333-4176,


Eyecare Advantage EHR

(800) 456- 4522,


iPad and iPhone EHR

(844) 569-8628,


ABB Optical Group

Glimpse Mobile tracks business analytics.

(904) 503-9616


RevolutionEHR with SmartFlow ordering technology

(877) 738-3471,


Weave Optometry for patient communications

(888) 579-5668,

First Insight

MaximEyes EHR with Eye Clinic Imaging

(800) 920-1940,

Smart Ways To Use EHR Enhancements

Dr. Brian O’Donnell, New Era Eye Care, Shavertown, PA

I’m on my fourth EHR system since I changed my practice in 2012 to make it more efficient. Part of that process was to invest in a new EHR. After visiting VEE and interviewing vendors I went with Foxfire. They provided a feature I wanted — to be able to see recalls and identify certain patients for promotions. They also had a tremendous integration platform for image management and data analytics. I liked that they did billing in-house too. They have their own clearing house within the system that is outstanding. Both the practice management side and the medical side of the EHR system got upgrades recently and they went flawlessly. Since I started with Foxfire in 2014, the system has been overhauled many times. Each time they carry out training so we’re well prepared.

Dr. Brandon Chester, Chester Eye Center, Chillicothe, OH

We studied up before we transitioned to First Insight’s MaximEyes EHR in 2011. It puts everything at our disposal and lets us quickly look up patients and run different reports based on diagnoses. We were one of the first to adopt their cloud-based EyeClinic Imaging software when it came out in 2017. You can click a button to launch it from within the EHR system and view all images from a test result. Now we don’t have to scan as much data as we used to. Once we’re done with a test the image is saved to a patient’s file and we can pull it up on screen in the exam room and show our patients comparison pictures. First Insight does a good job staying on top of different Medicare requirements and the MIPS program is built into their EHR system.

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Textured Eyeglass Frames That Give You All the Feels

Engraved line, ripples and bumps on some sense-ational styles.




Gentle (Little) Monsters (ABOVE)

Inspired by the dreams and ambitions of a new breed of creators, the first Gentle Monster Kids Collection takes you on a journey envisioned by Luca Mastroianni and reenacted by 8-year-old Tokyo Instagram phenomenon Coco (@coco_pinkprincess). For the collection, the brand downsized six of its iconic frames, from the futuristic Ribbon to the fashion-forward Chapssal (and the Peggy, shown). The Gentle Monster Kids Collection comes in special bespoke packaging in bright colored logo design. MSRP: $184-$280,


Get roped in with the Vincenzia. This semi-rimless metal frame features its standout texture across the top.

(800) 645-3733,



Strong, lightweight and yes, textured, the DLC 3833 utilizes Diamond-Like Carbon (DLC) nanotechnology, which gives it the characteristics of some of the rarest gemstones found in nature.

(855) 393-6886,



Vera Wang

It’s tortoise time for the V551, an acetate frame with textured corners.

(800) 627-2898,



Subtlety wins the day for the Omicron 21 30135L. Textured temple tips and metal temple detailing sneak onto the scene of this otherwise smooth frame.

(800) 526-8838,



The Gibbs keeps things on the straight and narrow with its long, thin ridges along its titanium temples.

(888) 560-1060,


Jimmy Crystal NY

Swarovski crystals sparkle their way down the metal temples of the Capri, bringing texture and flair to this combination frame.

(800) 492-4465,



Via Spiga

Recessed detailing and a raised bar define the temples on the Cirilla, a full-rim metal frame.

(800) 765-3700,


Karen Walker

Part of the new Optical Collection, the Melba is a stainless steel frame with a textured rim and the brand’s signature arrows raised on the temples.


Betsey Johnson

A floral print meets a ridged texture on the two-toned metal Rain Roses.

(800) 414-7656,


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