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ECPs Share their Best-Selling Collections for June 2024

Sales across the board were a mixed bag with no real standouts but independent brands did come out on top.

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Nina-Mur-Mirabel
Each Nina Mûr frame is handcrafted to order in Madrid using sustainably sourced birch wood from Finland and comes with a recycled leather case and microfiber cloth. The Maribel sunglasses are shown here in Eastern Blue/Sand Yellow in soft matte with gold temples and clear round Italian acetate temple tips. Part of the Constellations collection, it features CR39 Carl Zeiss Sunlens. $495

Ørgreen was our best seller in June! Definitely because of the quality construction, clean lines, and unique colors. Nina Mûr’s Maribel sun! Fully customizable, sustainably produced, gorgeous design, what more do you need? — Kelsey Bredice, A Proper View, Winston Salem, NC

la-Eyeworks-Sea-Ranch

Every pair of l.a. Eyeworks glasses is characterized by a bold shape, imaginative handling of materials, and impressive use of color. Handmade in Japan, it is available in five colors: Dragonfly, Flaxy, Lavandula, Peat Bog (shown), and Saturn Stone. $420

The L.A. Eyeworks Sea Ranch and the MOScot Lemtosh. — Sarah Martinec, Springdale Eye Care, Western Springs, IL

Top-selling vision brands in June
Eyeglasses

Modo (3), Eco (2), Elle (2), Kate Spade (2), L.A. Eyeworks (2), Lafont (2), Morel (2), Nike (2), Ray-Ban (2), Scott Harris (2), Tom Ford (2)

Sunglasses

Maui Jim (11), Ray-Ban (9), Oakley (3), Fysh (2), Kate Spade (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in June. Join at invisionmag.com/brainsquad.

  • The Morel family of optical frames, along with Jaguar and Tom Ford. — Deb Jaeger, Eye Center of The Dakotas, Bismarck, ND
  • Modo glasses and Invu suns. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Calvin Klein and AirMag. We have great success with magnetic clips. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • It was a really even spread ophthalmically, something like a six-way tie … Is this a sign that I’ve finally nailed it as far as “what the people want”?? — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Tom Davies and Catch London glasses. The new designs are great. In sun, intrigue, a small batch classic collection. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • Isaac MizraHI glasses. — Bev Tomas, Holland Family Eyecare, East Stroudsburg, PA
  • Gucci in both. — Danielle Doniver, Heritage Optical, Detroit, MI
  • It was such a mix. June was kind of terrible. — Amy Frost, Logos Vision, East Brunswick, NJ
  • Vera Wang glasses and Hobie sunglasses; they’re such a great price, we’re able to discount for second pair sales. — Patti Richard, Family Eye Care, North Andover, MA
  • Scott Harris in a variety of colors for opticals. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • We have done great with Nike for the men, they really like the sport designs. For women, Ann Taylor has been our go to, especially the petite sizes. For sun, Maui Jim, we can’t keep them in stock and they have come out with some really groovy rimless. — Julie Uram, Optical Oasis, Jupiter, FL
  • Vera Bradley and Coach glasses. — Dan Amyx, Hillmoor Optical, Port St. Lucie, FL
  • We had a sale. Blackfin was a huge seller; the value was so good. We sold through a lot of Etnia Barcelona suns. — Nikki Griffin, Eyestyles Optical and Boutique, Oakdale, MN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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