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ECPs Share Their Best-Selling Collections for March 2020

Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.

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Liberty Sport Chopper hero The Chopper Rx motorcycle eyewear riding sunglasses come with removable Powered by Switch magnetic eye cups to protect eyes from wind, dust, and other particles.  MSRP: $167.95

LIBERTY SPORT frames are our best-selling sunglasses. They are made for those that ride motorcycles and participate in other sports. — Amy Jarrett, Dr. Michael Shurley, O.D., Neosho, MO

Scott Harris 696 c02 navy eyeglasses

The Scott Harris SH-696 from Europa features layered translucent acetate that creates a double silhouette effect, with a shape moving fluidly between a cat eye and a teacup, available in three colors: navy, cherry and moss. MSRP: $190

SCOTT HARRIS SH696 in navy. I kid you not, the day this arrives back in stock it sells out again. I’ve started reordering multiples in this, and the other, colors! It’s just the right amount of style, edginess, and color for something fun to wear every day. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA

Top-selling vision brands in March
Eyeglasses

Etnia Barcelona (5), Oakley (4), Scott Harris (4), Nike (3), Ray-Ban (3), Enhance (2), Europa (2), iGreen (2), Kate Spade (2), MODO (2), OvvO (2), Silhouette (2), Tom Ford (2)

Sunglasses

Maui Jim (11), Ray-Ban (11), Oakley (5), Tom Ford (3), INVU (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at invisionmag.com/brainsquad.

  • ETNIA BARCELONA glasses. We did not sell any suns. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • BARTON PERREIRA and MODO ophthalmics. ECO sunclip collection has gotten rave reviews from our customers. Even those patients that had not intended to get glasses updated were hooked. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, Ny
  • KATE SPADE and FLEXON glasses. Ray-Ban in both. — Cindy Bruner, Professional Family Eyecare, Coldwater, OH
  • OVVO and NW 77 glasses. TACTICALRX, OAKLEY and RUDY PROJECT suns. — Bret Hunter, Sports Optical, Denver, CO
  • TOMS eyewear and TOM FORD suns. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • NEW YORK EYE frames because they are affordable. — Becki Martin, Harrington Vision Center II, Inc, Florence, SC
  • MARIE CLAIRE and ELEMENTS by Europa glasses. — Rick Pascucci, OD, Towpath Vision Care, Clinton, NY
  • Europa glasses because of style, colors, and quality. RAY-BAN suns because of strong name recognition. — John LaShorne, Brown County Eye Care, Nashville, IN
  • We did very well with our new SILHOUETTE frames we brought in early in March, people love the colors and the lightness of the frames. We’re huge MAUI JIM fans here so it’s always our best seller. They have such great styles and came out with recently some really cool ones that take me back to the 90s. — Julie Uram, Optical Oasis, Jupiter, FL
  • CHESTERFIELD XL men frames. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • PENTAX frames and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • IGREEN glasses. — Minh Ta, Specs Appeal, Decatur, GA
  • TOM DAVIES glasses and MAUI JIM suns. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • TITMUS and HILCO safety glasses with available space for shields and masks. — Alexander Saper, Great Glasses, Houston, TX
  • This month our hot seller for gentlemen was the SCOTT HARRIS 690. The new-retro style looks great on most guys. The double bar and round shape is killer. MAUI JIM Bowline in Gold. Again the round double bar is killing it. Looks sharp, and sleek. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • ETNIA BARCELONA glasses. INVU suns, their price point and classic styles with polarized lenses are an easy sell! — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • KLIIK, it’s petite, yet funky. IGREEN, it’s lightweight and super customizable. NIKE, good price point for insurance patients, and SILHOUETTE, always the classic. RAY-BAN suns. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • FYSH and PENGUIN ophthalmics, RAY-BAN suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • KATE SPADE LaDonna Rose Gold Glitter! — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • OAKLEY ophthalmics because of the name. — Tammy Warmouth, Main Optical, Luzerne, PA
  • The SHURON Freeway; made in the USA, inexpensive and an age old classic zyl. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • CK JEANS and DKNY glasses, NAUTICA suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Last month SCOTT HARRIS for both men and women did really well. Europa has such great diversity in their styles that it serves all ages and types of people. OAKLEY was the top selling sun last month. Frogskin was the most purchased since it’s unisex and has so many combinations of frame and lens. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • ETNIA BARCELONA frames are hot. MAUI JIM suns, both plano and Rx. — Kenneth D Boltz OD LLC, Dublin, OH
  • DOLABANY frames and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • COCO SONG and NIKE glasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • TIFFANY and LAMB eyeglasses, RAY-BAN and KATE YOUNG suns. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • All OAKLEY men’s; they flock to it like a moth to a light. — Scott Keating, OD, Vision Trends, Dover, OH
  • TED BAKER frames, we got a refresh and people were excited. RAY-BAN suns due to their timeless style. — Pamela Marzec, Marzec’s Specs, P.C., Streamwood, IL
  • REALTREE GIRL frames, KATE SPADE suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ELLE opticals, OAKLEY suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The RAY-BAN 7066, a new chunky looking frame but very light weight; and the RAY-BAN 2132 — The New Wayfarer — just can’t go wrong with the new classic look and comfortable feel. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • VUARNET suns! — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • TOM FORD in both. — Danielle Doniver, Heritage Optical, Detroit, MI
  • JIMMY CHOO in both, the suns have tasteful bling. — Brian Parker, Temecula Eye Center, Temecula, CA
  • COLE HAAN 5030 was a best seller in ophthalmic. OAKLEY sun products sell the best. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • NIKE opticals, patients like the sporty look. We have been doing a lot of WILEY X in polarized for our industrial patients. — Pam Housley, Texas State Optical Midcounty, Port Arthur, TX
  • OAKLEY opticals, WILEY X suns. — Tammy Warmouth, Main Optical, Luzerne, PA
  • OVVO frames, we show it a lot because we love this line. RAY-BAN suns. — Katie Billman, Meridian Family Eyecare
  • Anything round in ophthalmic and MAUI JIM suns. — Janna Nelson, A New Vision, Beaverton, OR

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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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