The Gucci 0184O in color 005 is a best seller. The color is a perfect clear grey with gold tooled accents that combine that great vintage vibe with a color almost everyone can wear! — Susan Spencer, Council Eye Care, Williamsville, NY
The American Optical Original Pilot has been a favorite of U.S. military pilots since 1958. Expect uncompromising quality engineered to rigid military specifications. Wear it for life, it’s a look that never goes out of style. MSRP: $179
John Varvatos style V418, a nice round men’s shape with medium thickness to make it stand out but not be too overly bold. In sun, the American Optical Original Pilot “flew” off the shelf… Nice pun if I do say so myself. — Scott Keating, OD, Vision Trends, Dover, OH
Top-selling vision brands in March
Eyeglasses
Barton Perreira (3), FYSH (3), Kate Spade (3), MODO (3), OVVO (3), Ray-Ban (3), Tura (3), Carrera (2), Chesterfield (2), Gucci (2), KLiiK (2), Oakley (2), Ørgreen (2), SALT. (2)
Sunglasses
Maui Jim (13), Ray-Ban (11), COSTA (5), American Optical (4), Oakley (4), Barton Perreira (3), Nike (3), Serengeti (3), Wiley X (3), Kate Spade (2), Vuarnet (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at invisionmag.com/brainsquad.
- Tura, Celeste Martin, and Safilo eyeglasses, as well as Ray-Ban and Serengeti suns. — BJ Chambers, Carrera Optical, McQueeney, TX
- Tom Ford with magnetic clip-on, and Maui Jim suns. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
- Altair, Marchon, Ray-Ban and Oakley in optical. They offer good style and color selections. In sun, Dragon, Ray-Ban, Oakley and Nike because of good style selection and Dragons are eco-friendly. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
- Avalon, Idealoptics, and Modern ophthalmics; Wiley X and Polaroid suns. — Billy Isgett, Eyecare of Florence, Florence, SC
- Sugar Specs in both. — Steve Nelson, Eye Candy Optical, Westlake, OH
- TC Charton Barcelona. It’s minimalist design, has a great bridge fit and comes in great popular colors. Also the 141 Slabtown. Off-round shape is spectacular on men and women, made of Ultem it has the “chunk” look without the bulk of acetate. In sun, Vuarnet. The Racing series is a beautiful wrap, a little cool detail and comes with the cache’ of Vuarnet’s name brand for those old of us to know who they are. Stands out from the other brand found on every corner and the warehouse store. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
- Danny Gokey, Calvin Klein and Lacoste opticals, Maui Jim suns. — Kathryn Collins, Kissel Eye Care, Lititz, PA
- The Clybourn by STATE has been a great seller. It’s a chunky, boxy style that looks equally great on both men and women. For sun, Costas have been moving well- their polarized lenses offer great clarity on the water. — Kris Kittell, Encinitas Vision, Encinitas, CA
- Ørgreen Titanium and La Marca ophthalmics, Maui Jim suns. — Brandy Walker, LeStanne Professional Opticians, Atlanta, GA
- FYSH and Furla glasses; Ray-Ban and Nike sunglasses. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
- Europa lines, David Spencer and Safilo lines. In sun, Maui Jim and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
- SALT and Lafont glasses. Maui Jim suns. — Laura Miller, OD, Northwest Hills Eye Care, Austin, TX
- OVVO, Ørgreen, KLiik, Marchon NYC eyeglasses, Maui Jim and Ray-Ban suns. — Pablo E Mercado, Optima Eye Care, Alpharetta, GA
- We did really well with Easy Clip. People love the option of having an eyeglass frame with the clip. We recently ordered in the American Optical sunglasses they have been very popular this month people like the vintage look. — Julie Uram, Optical Oasis, Jupiter, FL
- Lilly Pulitzer opticals, Coach suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
- Aristar ophthalmics, they’re light weight classic and cost is a factor. In sun, it was polarized prescriptions in ophthalmic frames. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
- Lindberg glasses. — Kristina Jordan, The Eye Site, Mishawaka, IN
- Minima frames and Wiley X sunglasses. — Dave Goodrich, Goodrich Optical, Lansing, MI
- FYSH and KLiiK equally because we updated the lines. In sun, Ray-Ban, Invu, and Maui Jim. — Pam Peters, Midwest Eye, Downers Grove, IL
- Kenmark and L’Amy across the board and we only did Rx suns, so it’s the same two companies. — Ken Weiner, OD, Livingston, NJ
- Barton Perreira and MODO frames, Costa suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
- Bebe was a solid seller in our office, as were FYSH suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
- T.L.G. was very popular last month, indicating a change in spending towards quality over price. Maui Jim was our best selling sunglass, as usual, but Smith came in a close second. — Star Taylor, Richens Eye Center, St. George, UT
- Twill from la eyeworks in all colors due to its fit and color options. The American Optical Saratoga sunglasses. They were one of our frames of the month and we did and event which elevated the brand. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
- Fairly even spread… but we must have had a lot of bigheaded men come in because we moved an unusual number of Chesterfield XL frames at all our locations! In sun, it was pretty even. Maybe Wiley X, by a hair. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
- Pastels of any brand! Light pink or light blue are the favorites. Geometrical shapes are a bonus! In sun, Vera Bradley has some great spring colors and have been doing well for the ladies. Oakley are still a constant for the men. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
- Dolabany opticals, Maui Jim suns and Ray-Ban in both. — Alissa Irons, BLINK, Albuquerque, NM
- Anything Tura in optical and sun. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
- Morel Lightec in optical and Costa suns. — Robert M Easton Jr. OD, FAAO, Oakland Park, FL
- Carrera ophthalmics because of price point, and they’re modern and classic styles. In sun, Maui Jim because of performance. — Tania Sotelo, Balfour Vision Optix, Oakley, CA
- The Dragon DR5001 has been a consistent bestseller for men. It’s got the sporty look, but it is versatile enough to wear with anything. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
- Marc Jacobs and Jimmy Choo glasses because they offer differentiated styling, Max Mara suns. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
- The Oakley Tie Bar 0.5 in Satin Black with a 56 eye It’s a clean, easy fit and sharp-looking large man’s rimless frame in titanium at a great price. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
- Laibach and York’s Amsterdam and Rome, and Barton Perreira’s Cassady. — Kevin Count, Prentice Lab, Glenview, IL
- The SALT Henderson, it’s a timeless men’s metal in great colors. In sun, the Barton Perreira Wahine, a beautiful ladies cat eye. — Steve Burek, Metro Eye, Milwaukee, WI
- The Obasi from Ethnicity and the Buffalo sun from Fubu Frames. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
- Gigi Barcelona, MODO, RAEN, and Studio Optyx were our top selling lines for the month. In sun, RAEN, especially the Lily, we sold this style four times last month! And Serengeti‘s new lightweight sports frames took a close second. — Travis LeFevre, Krystal Vision, Logan, UT
- Nearly every month our top selling brand is our own OPTIK! bespoke line that is handmade in Germany. We are known in town for having this unique and artistic frame line and many times that is the first thing that brings people into our door. In March our top selling sunglass line was Vuarnet. Currently we are the only authorized dealer within 50 miles for this amazing sun line. Most customers either already know about the line from the 80’s or learn about it for the first time in our store. They immediately fall in love with the lens quality and ditch their old “mainstream” brands once they have put on a Vuarnet. — Anja Jakupovic, OPTIK! European Eyewear, Saint Petersburg, FL
- Rip Curl by SD Eyes. New styles came out and we promoted it on Facebook. — Heather Aites, Family Vision Center, Westminster, CO
- Anne et Valentin and Jacque Marie Mage. Both lines offer unique design elements that have no obvious markings on the frames. Nothing gaudy, just pure art and architecture. Maui Jim suns, we have every current model in several colors. — Sue Hayward, The Optic Shop, Tampa, FL
- OVVO opticals and Taylor Madison in both. — Dorothy Reynolds, Eyes on Fairfield, Fairfield CT
- Kate Spade was rockin’ for opticals and sun last month. In sun, Ray-Ban was close behind. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
- Carolina Herrera, Liz Claiborne, and Dana Buchman opticals. Nike in both. — Rick Rickgauer, Vision Associates, Girard, PA
- We just brought in Tura and it’s killing it for us. We have really done well with Titanflex for men and the Ted Baker lines. Maui Jim suns, why even ask this? — Tiffany Firer, Lifetime Eyecare, Jenison, MI
- Bigger the better: Gucci and Guess. In sun, American Optical American-made, and Maui Jim. — Valorie Davis, Big Lake Eye Care, Okeechobee, FL
- Kate Spade in both. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
- Serengeti suns Rx and non-Rx. All the styles are hot. — Ron Catterson, Clear View Optix, The Villages, FL
- WOOW & Draper James opticals, we have gone deep in these lines and introduced more color. Our opticians wear WOOW, and our patients are drawn to the display with the pop of color. Costa suns, patients seem to appreciate the branding and their frame offerings. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
- Plastic frames from Vera Wang and Cinzia. In sun, the Steve Madden Gemelli. — Tia Douglass, Harkins Eye Clinic, Grand Island, NE
- In optical, the Uber line, and Carrera in sun. — Chris Gregg, Inver Grove Heights, Inver Grove Heights, MN
- Jessica McClintock opticals and DKNY suns. — Carol Marx, Finger Lakes Ophthalmology, Canandaigua, NY
- The Ray-Ban RB 2132 new wayfarer sunglasses for their classic styling. — Sonja Franklin, OD, Modern Eyes, Austin, TX
- Carrera, Kate Spade in optical. In sun, Costa and polarized styles. — Harvey Berkowitz, Allied Vision Group, Ft. Lauderdale, FL
- Entourage of 7 in optical. MODO and Barton Perreira in both. All were chosen for their unique styles and comfortable fit. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY
- In optical, FYSH and CZone for women and Chesterfield for men. In sun, Oakley as usual. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
- OVVO ophthalmics, they’re durable and difficult to break. For sun, the Rudy Project Rydon Stealth, they are some of the best safety glasses. — Emily Kincaid-Smith, Sports Optical Inc., Denver, CO
- Prada ophthalmics fit out patient base, and Ray-Ban suns. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, Michigan
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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
