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ECPs Share Their Best-Selling Collections for March 2023

Colorful eyewear seems to be having a moment.




ECPs Share Their Best-Selling Collections for March 2023
The Dean from Erker’s 1879 is a feminine frame with a keyhole bridge made of handcrafted acetate with a stainless steel wire core. It is a teardrop shape with a slight uplift and authentic rivets available in four colors, Lilacy shown. MSRP: $195

The Dean from Erker’s 1879 in Lilacy. — Maggie Campbell, Eyes on Trade, Winston Salem, NC

ECPs Share Their Best-Selling Collections for March 2023

The Eclipse, a full wrap style, is Amphibia’s newest and largest frame with available ANSI Z87.1 impact rating for maximum protection on or off the water featuring Aircel Floating Technology. Available in several frame and lens combinations, shown in Matte Black/Blue Rubber with Blue Shock (Grey Base/Heavy Blue Mirror) lenses. MSRP: $179.99

We had a couple of multiple sales of Amphibia floating sunglasses within the same families. — Robin Morrison, Optical Options, Ft Myers, FL

Top-selling vision brands in March

Gucci (4), Ray-Ban (4), Scott Harris (4), Charmant (2), Coach (2), Etnia Barcelona (2), Kate Spade (2), Modo (2), Oakley (2), Tom Ford (2)


Ray-Ban (9), Maui Jim (7), Oakley (7) Kate Spade (2), Rudy Project (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in March. Join at

  • In glasses, Kenmark and L’Amy across the board. In sun, we only sell by Rx these days. Too much competition reduces inventory anyway. — Kenneth Weiner, OD, Livingston, NJ
  • Prodesign Denmark glasses and Ray-Ban sunglasses. — Paul Mazur, OD, Manasquan, NJ
  • Gucci GG1133O bold cat-eye shape in violet and Polo Ralph Lauren PH3137 sunglasses, it has great colors and classic styling. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Flexon was our ophthalmic best seller last month, it’s consistently number two for us, but bumped up a spot recently. Oakley suns, the brand is so well known that it tends to sell itself. — Christine Howard, Eyes on Plainville, Plainville, MA
  • Blue filter, no-Rx eyewear and SunTrends by I-Deal Optics. — Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Oakley in both. — Rick Rickgauer, Vision Associates, Girard, PA
  • Tom Ford eyeglasses and Gucci in both. — Danielle Doniver, Heritage Optical, Detroit, MI
  • A variety of Scott Harris frames and Maui Jim suns because they are Rx-able and great quality. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • We had a frame sale last month and sold Etnia Barcelona out the wazoo! — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Eddie Bauer flexible frames. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Spider glasses for men and Kate Spade for women; Ray-Ban and Nike suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Lindberg, Onirico, Giorgio Naninni, State, Thierry Lasry, Face á Face frames. Maui Jim suns; always Maui Jim. — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • Guess glasses and Costa suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • The Salt Campbell did really well. We bought all the colors and immediately sold out in two of our offices. Gucci always does well because of the brand recognition. TOMS consistently does well due to the price point and styles. Ray-Ban suns, of course. We order only from the “best sellers” section in the Luxottica portal. — Lorie Fox, Bakersfield Eye Care, Bakersfield, CA
  • Our hottest-selling eyeglasses last month were Scott Harris frames and sunglasses Vera Bradley sunglasses. — Sophia Pray, Huntley Eye Care, Huntley, IL
  • Altair eyeglasses and Ray-Ban and Oakley in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Patients love that they can customize the Feb 31st frames. Maui Jim suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • The Blackfin Aero Collection of three-piece rimless mounts but they’re high quality, colorful, durable and limitless color/shape combinations in a unique mounting design. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Coach in both. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • We’ve been doing a lot of Coach eyewear lately. In sun, Oakley wins because people are unsure about the Kering/Maui Jim buyout and how it will affect quality. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Rimway in both. — Buddy Vidrine, Acadian Optical, Baton Rouge, LA
  • The Vernon Gantry Andrew glasses, a boxy zyl that does with our package pricing. Ray-Ban Clubmaster RX5154, it offers classic styling with many color options available, and the RB2132, the new wayfarer with many colors and sizes available. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Ørgreen and Modo eyeglasses and Goodr sunglasses. — Bethany Cassar, Complete Eye Health, Holland, MI
  • Elle with the sunglass clip. If we put them on the board with the clip, no one will try them on. If we show them the clip after they choose the frame, they love them. In sun, Ray-Ban. They have some nice new styles and patients like the classic look but with a little update. — Kimberly Riggs, OD, Ligonier, PA
  • Our own Optical Kitchen of course! But it’s winter in Chicago, so no suns! We’re happy if we even get to see the sun. — Kevin Count, Corner Optical, Glenview, IL
  • Etnia Barcelona, traditional zyl styles for women and the men’s pop of color in their plastic styles… the Maddox frame is a great example in the red or blue colors. Oakley suns. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Lafont eyeglasses due to their amazing quality and texture and peerless colors and prints. Ray-Ban suns, though Rudy Project had a noticeable uptick as our local cyclists prepared for the two-wheeled season. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Uber glasses and Jimmy Crystal suns. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Charmant especially the titanium frames; one best seller is the Line Art collection, exotic and classic all in the same frame. Maui Jim suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Fysh glasses, they’re great colors! Kate Spade and Oakley suns because of the name recognition. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Scott Harris and Stepper knocked it out of the park last month. For men, Michael Ryen was a winner as well. You just can’t go wrong with these staple pieces at a great price point. Oakley suns for men and Kate Spade for women… classics. Always winners. — Morgan DiMaggio, Taylor Eye Care, Carmi, IL
  • Ray-Ban glasses, it is one of our lowest price points. Maui Jim suns; as an office we all love our Mauis. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Kate Spade — we were doing a sell down of the product line — and Europa lines. Maui Jim suns and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Krewe in both. It’s a great price point, exclusive to us in the area, and great universal styles to fit a variety of faces and styles. They started as a sunglasses only brand and the Olivier in Matte Brindle sold well. — Kelsey Bredice, A Proper View, Winston Salem, NC
  • Modo and la Eyeworks in ophthalmic, Rudy Project in sun, and Raen in both. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • We sold the Versace Kids VK3003U before we could even get it on the board! But the Armani AR7183 was our best seller last month. In sun, the Prada Sport PS50 YS sold the day after I put it out. It’s a SOLID sunglass and the material around the eyewire is unique. — Nick Stubblefield, Eye Care Avenue, Frisco, TX
  • The sleek and sexy Tom Ford, who doesn’t want that in their life!?! In sun, nothing ends a long winter like a bit of summer and no brand does that better than Maui Jim. — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • Tom Davies Bespoke eyeglasses. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Charmant Titanium in ophthalmics and Ray-Ban suns. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Gucci, MCM and Tory Burch eyeglasses. — Ben Thayil, OD, Lifetime Vision and Eye Care, Miami, FL
  • WOOW, LEAP Eyewear and Theo. Colorful independent eyewear always does well for us. In sun, Thierry Lasry’s unique designs are always a favorite. — Jordan Flitter, Paris West Optical, Baltimore MD

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