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ECPs Share their Best-Selling Collections for March

Colorful frames are back in high-demand! And sunglasses season has finally started!

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ECPs Share their Best-Selling Collections for March
The Oh For Cute frames from OGI feature a butterfly shape that's uplifting and balanced in hand-laminated mixes that incorporate color blocking on the sides to add layers and textures. Shown here in Purple Blue Fade, it comes in three other colors — Grey Blush Fade, Green Tortoise, and the sustainable Grey Sky color with a front crafted from plant-based cellulose acetate. PRICE: $143

OGI because the sell themselves. Our women patients love shapes and color schemes of the frames. The Oh For Cute is very popular right now, as is the Batty in red. — Brent Miller, Albright Opticians, Lancaster, PA

ECPs Share their Best-Selling Collections for March

The Loewe ANAGRAM LW40129U from THELIOS are a stylish choice for those looking for an irregular shape and unique design. This oversized square, acetate sunglass comes in tortoise with blue lenses (shown) and black with grey lenses. PRICE: $390

The Hideout from State Optical. We brought them in last November in preparation for the tariffs and I am very glad we did. Our best-selling sunglasses are the LW40129U by Loewe. — Vlad Cordero, Focus Eye Care, Hackensack, NJ

  • Nicole Miller ophthalmic has been amazing this last month since we have introduced them to our patients. The colors shapes and modern styles are outstanding. In suns, the Oakley Flak 2.0 Rx and non-Rx. Baseball season is here which brings out the student athletes and parents looking for this popular model, while the cast color options and customizable selection makes it even more in demand. — William Chancellor, Best Chance Optical, Forsyth, GA
Top-selling vision brands in March
Eyeglasses

Jimmy Choo (3), Ray-Ban (3), Charmant (2), Gucci (2), Nicole Miller (2), Lindberg (2), Oakley (2), Ogi (2), Orgreen (2), Outspoken (2), Scott Harris (2), State Optical (2)

Sunglasses

Maui Jim (7), Oakley (6), Ray-Ban (4), Tom Ford (3), Gucci (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in November. Join at invisionmag.com/brainsquad.

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  • Outspoken is a very colorful and unique brand that we sell a lot of. Nicole Miller sunglasses always seem to do well for us. — Savanna Kain, Optical Arts, Toledo, OH
  • Lindberg, State, American Optical, l.a. Eyeworks, and Prodesign glasses. Maui Jim and custom Rx suns. — Pablo E. Mercado, Project Optical, Woodstock, GA
  • Ørgreen acetates were actually our best seller last month! We carry everything they offer — titanium, stainless steel, quantum, and acetate — and usually their titaniums win out. In sun, Krewe’s St. Louis in multiple colors! It is their flagship frame style and continues to be super popular. — Kelsey Bredice, A Proper View, Winston Salem NC
  • Oakley suns and Ray-Ban in both. It’s what our market wants and that’s all that matters. — Tory Moore, OD, Dumas Vision Source, Dumas TX
  • The Bebe 5237 in blush animal. I was unsure of this one at first, but we sell it over and over. In sun, the Maui Jim Hiwahiwa, it’s great in all colors. — Stephanie Plagge, Primary Vision Care, Mount Vernon, OH
  • Jimmy Choo glasses. The updated version is way better than the first release with bigger sizes, unique shapes, and just enough bling to catch the eye. — Steven Burton Sr., Georgia Eye Specialists, Marietta, GA
  • The Oakley Currency frame. — Caitlin Neal, San Juan Eye Center, Montrose, CO
  • Reykjavik Eyes, Moscot and Catch London all did well for us in ophthalmics. JF Rey has some pretty unique sun designs customers were excited for. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • OGI‘s new styles have been selling very well for us for both men and women. In sun, Kate Spade for ladies and Oakley for men. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Lindberg and Anne et Valentin. Lindberg is always number one … it seems to sell itself! In sun, Face A Face and Dita, but Salt is always our top selling sunglass line, it has great polarized lenses and always great style. Dita brings over the top glamour and style. — Joni Schrup, Discerning Eye, Iowa City, IA
  • Ray-Ban, great price for the brand recognitions. In sun, it was a four-way tie between Maui Jim, Zeal, Ray-Ban, and Oakley. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Oakley opticals. — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • Vera Wang glasses, we had a frame show featuring them. Izod and BCBG suns, we have locked in great pricing so are running a sale. — Jami Kulpinski, Eye Clinic of Wisconsin, Wausau, WI
  • Scott Harris, Erkers and Danny Gokey glasses. Tom Ford and Oakley sunglasses. — Cinda Anderson, OD, Barrington Eye Center, Barrington, RI
  • Gucci. Always Gucci! In everything. Cause its Gucci. — Amy Frost, Logos Vision, East Brunswick, NJ
  • Design Eyewear Group’s Nifties frames, by a nose. Good price point, good colors, and our women love their petite fits and shorter B’s. I think we’re starting to see a local push away from the trend of tall glasses. In sun, Wiley X because they are affordable and never break. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Unifit bridges, specifically the Marchon NYC M 9010, are coming back big for us. The screw in nosepad is flexible and easily replaceable. In sun, the Vera Bradley Cristy D cancer awareness style, it’s a timeless look and perfect size. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Etnia Barcelona glasses, fashion forward and stylish. — Deb Jaeger, Eye Center of The Dakotas, Bismarck, ND
  • Ørgreen glasses, we got new stock and styles. In sun, Maui Jim. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Nicole Miller “Your Fit” eyeglasses. They are very nice XL sizes that look great on wider heads. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Lafont and Tom Davies glasses. They have great color, and people needed some color after the grey Midwest winter. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Kate Spade glasses scream spring, so we’ve sold quite a few of those. In sun, Nike for men and Tom Ford for women. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Say-Oh! opticals and Maui Jim suns. — Kevin Count, Corner Optical, Glenview, IL
  • Rip Curl and Fysh opticals. — Rick Rickgauer, Vision Associates, Girard, PA
  • The BRD 620 from Costa. Not my style, but the men are loving the deeper frame and great construction. In sun, the Costa King Tide 6. We are dreaming of lake season in North Dakota and our patients are ready to get on the water. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Blackfin and our newest line Veronika Wildgruber tied for most sold ophthalmics. — Susan Elizondo, OD, Westlake Hills Vision Center, Austin, TX
  • The Zero G Pasadena opticals; a classic lightweight P3 in eight different colors! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Charmant ophthalmics and Maui Jim suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Modo was our best seller in March. Our patients loved the clean, classic lines and the friendly price point. Coming in second was Tom Ford, with an even split between suns and ophthalmics. Our patients love the exclusivity of Tom Ford eyewear and the classic styling. We had several patients stock up on them for their Spring Break travels. — Whitney Head-Potter, Beatty Eyes Optometry, Missoula, MT
  • Europa optical lines, Maui Jim suns, and Ray-Ban in both. — Zachary Dirks, OD, St. Peter And Belle Plaine Eyecare Centers, Saint Peter, MN
  • Outspoken opticals because of the colors. — Eryn Shaver, Full Scope Eyecare, Ortonville, MI
  • Charmant Titanium eyeglasses and Oakley sunglasses. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Anything with a magnetic clip included! — Sarah Brozzo, Harrison Eye Care, Harrison, MI
  • Gucci and Jimmy Choo opticals and Harley Davidson suns. — Ben Thayil, OD, Lifetime Vision and Eye Care, Miami, FL
  • OVVO glasses and Gucci sunnies. — Rialeigh Yoder, Sea Eye Care, Norfolk, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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