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ECPs Share their Best-Selling Collections for March

Spring is near and sun sales are picking up.




ECO’s latest biobased frames are made with 63 percent castor seeds, making them sustainable, lightweight and comfortable. The women’s cat-eye ELA has a bit of a 1950s vibe, with an optional slightly oversized magnetic sun clip. MSRP: Frame only $170, clip-on $60

The new Spring ECO eyewear clips, especially the Ela in the Pink Tortoise that is rocked with a blush polarized clip with silver mirror coating. — Heather Harrington, Elevated Eyecare, Denver, CO

The Nine West style NW635S (shown in color 400 – Navy Glitter) is a classic, easy-to-wear square shape featuring solid colorways and glitter temples. MSRP: $110.00

The NINE WEST 635 sunglasses from Marchon. Very nice size and shape with a little sparkle! — Gail Bailey, Eye Care Clinic, Grand Rapids, MN

Top-selling vision brands in March

Ray-Ban (7), Kate Spade (6), MODO (6), Oakley (4), Masunaga (3), Bebe (2), Coach (2), Etnia Barcelona (2), FYSH (2), Guess (2), Tiffany (2)


Ray-Ban (13), Maui Jim (8), Costa (7), Oakley (6), INVU (3), Wiley X (3), Bebe (2), ECO Clips (2), Kate Spade (2), Spy (2), Tom Ford (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at

  • As always RAY-BAN outsells any other brand for men but KATE SPADE is best seller for women, in sun as well, followed closely by TOM FORD. — Monika Marczak, OD, Eye Candy Optical Center, McMurray, PA
  • The MASUNAGA Mies in Black. Go figure, simplicity and quality at its finest. I’ve been surprised at the number of semi-rimless frames that I’ve been selling to men in their late 30s and 40s. This frame takes a backseat so you can focus on the man, but doesn’t skimp on craftsmanship. — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • ETNIA BARCELONA is my hottest selling line; adult frames perfect for ages 12-99. The colors are amazing! A frame style can be funky or conservative depending on the color. It will go from a conservative tortoise to a wild multi colored pattern. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • In ophthalmic, MICHAEL KORS, VERSACE, RAY-BAN and OAKLEY. In sun, Ray-Ban and Oakley because they are what we have the most of. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • JILL STUART, it’s a new optical line for us. In sun, COSTA, they have good lenses. — Dr. Brendon Johnson, O.D., Pekin, IL
  • BEBE in optical and VERA BRADLEY suns. — Katie Rutledge, Arnold Family Eyecare, Arnold, MO
  • MODO frames are hot right now, with just the right blend of tech and fashion. Our patients love them. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • MASUNAGA, MODO, SALT. Patients are looking more for quality, but at a reasonable price point. MAUI JIM and OAKLEY suns, the quality is in the name with great features and coatings. — Gregory Williams, Arboretum Vision Care, Austin, TX
  • GUESS from Marcolin and RAY-BAN suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • LA VIDA EYEWEAR is always #1. Second best right now is TED BAKER. They launched TED BAKER ELITE (for woman) that is fancy and is doing very well. Polaroid and INVU suns are tied. Reasonable priced, polarized and very gender neutral styles. — Diana Canto-Sims, La Vida Eyewear, Chicago, IL
  • FYSH, they are so unique. RAY-BAN and DOLCE & GABBANA sunglasses. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • We love the new MODO ECO with sun clip and so do our patients. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • KATE SPADE. Why? Because “they are so cute!” Well at least that’s what all women who try them on say. SPY sunglasses. Why? Because all the guys who try them on say “they are so cute.” — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • We have been selling a lot of VERA BRADLEY frames. — Susan Miller, OD, Bright Eyes Vision, Hartsville, PA
  • Anything from Modern. Their FASHIONTABULOUS 10×247 seems to be flying lately. We only carry one main line of shades, ONE SUN from Alternative Eyewear. — Erin, 3 for 1 Glasses, St. Catharines, ON
  • ST LAURENT new optical styles from the couture collection. GUCCI runway sun collection. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • LOGO PARIS, TURAand SILHOUETTE eyewear. VICIOUS VISION and SAFILO suns.— BJ Chambers, Carrera Optical, McQueeney, TX
  • KATE SPADE frames are still hot. OAKLEY suns, because they’re Oakley. — Annette Prevaux, The Visionary, Allen Park, MI
  • FLEXON did well for us last month. They have classic styles that are lightweight and durable that just fit many demographics. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • ETNIA BARCELONA and MAUI JIM ophthalmics. MAUI JIM’s Baby Beach in Maui Sunrise sunglasses. — Paul Pascarella, OD, Pascarella Eye Care & Contact Lenses PC, Newtown, PA
  • INVU model 118 in all colors, women love this sunglass. — Ron Catterson, Clear View Optix, The Villages, FL
  • DRAGON, RAEN, MODO and NANO glasses. In sun, anything and everything RAEN. — Travis LeFevre, Krystal Vision, Logan, UT
  • OWP has been very hot the last month with the funky styles and colors. MAUI JIM suns … Always … I repeat myself over and over. — Susan Frein, Ames Eye Care, Ankeny, IA
  • LEGREframes followed by MASUNAGA; PRODESIGN suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • RAY-BAN, but it’s ending as people are looking for other options. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • GENESIS frames, BEBE suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • LOUIS LUSA glasses, VUARNET suns. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • COSTA does consistently well. Our staff is well educated on them, so by being able to explain the features and story, patients buy in to the brand. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GUESS 2716 024 has sold better than we ever thought. The RAY-BAN Jackie Ohh and Jackie Ohh II continue to be two of our most popular sunglass frames. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Our own brand of frames. We promote ourselves more than others. COSTA suns due to customization options for each customer. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • COTE D’AZUR and PRODESIGN frames. WILEY X suns, I had just done my spring restock and within a month, I was calling them up again. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COACH glasses, SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • CINZIA and PUMA, with RAY-BAN suns all day long. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • The OAKLEY Crosslink has been a patient favorite with its multiple colors and interchangeable temples; while the Oakley Holbrook sun has great styling, and is super lightweight with many of Oakley’s HDO lens options including Prizm and Polarized selections. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • FRANCIS KLEIN, yummy colors and beautiful embellishments! ANNE & VALENTIN suns, great fit, style and color! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The GARRET LEIGHT Paloma, a classic retro metal. We’re seeing the trend heading this way. You must have grown tired of zyl! The SALT OPTICS DiBergi, metal with plastic insert, octagonal top fades into oval bottom. This beauty jumps off the shelves! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Optical, TOM FORD, STATE and OGI; sun, MAUI JIM and RAY-BAN. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • IGREEN for its fun colors and TIFFANY for their classic elegance! — Tina Smrkovski, Reed Optical, Claremont, NH
  • RAY-BAN, NIKE, BEBE, and OAKLEY. Patients are familiar with the brand names and the have nice style choices. — Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • ALAN J is an amazing men’s optical line made in the USA line for bigger heads. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • Altair was our biggest seller last month, we carry quite a few of different brands such as ALTAIR, BEBE, CALVIN KLEIN JEANS, REVLON and ANNE KLEIN. These are generally good sellers for us plus we have them on consignment. We see a lot of VSP patients and generally they are drawn to frames that they get a better benefit for although we try to encourage all selections. OAKLEY is the only vendor we sell mostly for sunglasses although our selection is still pretty minimal. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • EUROPA optical brands. We sell a lot of prescription COSTA sunglasses. Their website refers a lot of patients to us to purchase with Rx. — Pam Peters, Midwest Eye, Downers Grove, IL
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • RAY-BAN glasses and COSTA suns. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • KATE SPADE and XAVIER GARCIA opticals; MAUI JIM and RAY-BAN suns. — Bob McBeath, Edina Eye, Edina, MN
  • BrillenEyes DUTZ is great product and sells well. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MINIMA ophthalmics and WILEY X sunwear. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • KATE SPADE and FLEXURE frames and SERENGETI sunswear. — Rick Rickgauer, Vision Associates, Girard, PA
  • TAYLOR MADISON eyeglasses and COSTA suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • THEO and ANNE & VALENTIN frames and TOM FORD and ACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Men’s OAKLEY ophthalmic frames. Men flock to them like moths to a light! JIMMY CHOO suns, all styles. — Scott Keating, OD, Vision Trends, Dover, OH
  • MODO frames and RAY-BAN suns. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • Sigmund by NEUBAU. We love Neubau; style, natural material and color! MAUI JIM suns since it’s spring break in Michigan. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN across the board. — Jeff Hayden, Vision Care Center, Brighton, MI
  • INVU, they are always good sellers because they have great style are durable and easily Rx-able! — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • RAY-BAN frames and MICHAEL KORS suns; FYSH in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • CAROLINA HERRERA frames. — Cindy Henderson, Eyear Optical, Hixson, TN
  • ClearVision’s DILLI DALLI Mudslide in Cobalt Blue for kids, L’Amy’s NICOLE MILLER Duffy in Burgundy for ladies, and ClearVision’s IZOD IZ2067in Black for men. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • MODO ECO magnetic sun clips, KATE SPADE LaDonna in Rose Gold Glitter and anything GUCCI, can’t keep them on the board. Kate Spade and COSTA suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC

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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at




See How the Reichert Phoroptor® VRx Transformed this Eye Care Practice

When Rochester, NY-based Eyesite designed its beautiful new facility, optometrists Benjamin Peters and Justin Verone chose the Reichert® Phoroptor® VRx. With its state-of-the art design and performance, the designed and assembled in the U.S.A. Phoroptor VRx has saved both time and money, say the owners. See how technology and design work together to provide Eyesite’s patients with an optimal eye care experience. This is the first in a video series created by Reichert to share stories from professionals who are passionate about eye care, their patients, technology and practice management.For more information about the Reichert® Phoroptor® VRx, click here.

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Better Vision

Golf Lenses Guaranteed to Be a Hole in One

8 options that address the three factors patients want in their golf glasses.




THREE FACTORS USUALLY come into play when patients are looking to buy golf glasses: “Their lenses to make a difference on the tee, to see their scorecard, and to track their ball down the fairway,” says Rob Curry at True Focus Eye Care in Port Richey, FL. As a result, lens makers provide ECPs with a number of options.

Liberty Sport

Switch H-wall Frames that come with interchangeable lenses in a two lens kit with a specific golf tint.

(800) 444-5010,


The Oakley Prizm Dark Golf lens

(800) 403-7449,


Callaway frame with fully Rx-able lens.

(800) 414-7656,


Under Armour

The UA Tuned Golf lens features a proprietary tint formula for heightened contrast in bright conditions.

(516) 576-9100,

Scheyden Eyewear

Golf-specific CIA (Confidence in Action) sunglasses with fixed gear titanium frame and high definition dye-infused LT16 polyamide lens.

(800) 851-2758,

Maui Jim

Golf line with PolarizedPlus2 lenses, Guardrails polarized aviator sunglasses (shown).

(888) 666-5905,

Tifosi Optics

Swick sunglasses with Enliven Golf lens or an Rx option of golf/tennis tint.

(877) 530-0815,



Shamir Golf lens

(877) 514-8330,

Smart Ways To Sell Golf Lenses

Tom Harrigan, J.C. Reiss Optician, Morristown, NJ

Our go-to golf lens is a Maui Jim sunglass lens. We’re a small independent optical that opened 127 years ago and I find Maui Jim helps level the playing field by doing everything for us. Being a golfer myself, I like certain lens colors for golf so I recommend a brown or a rose-colored lens which helps read the greens better than a flat, gray lens. Generally, sunglasses double as the patient’s golf lenses unless they want to buy a second pair, say, a dark gray lens for fishing. When patients come in we ask them about their hobbies. This opens the conversation to talking about golf and, since I know the game myself, I discuss my recommendations with them. In addition to selling Maui Jim for golf, we also sell some Liberty Sport Switch frames with golf-tinted lenses.

Rob Curry, True Focus Eye Care, Port Richey, FL

Our two doctors are golfers and have photos of themselves playing in their exam rooms, so golf often comes up in conversation with our patients. Most of our golfers want to be able to track the ball from the tee to where it lands on the green so they will buy a distance prescription and/or bifocal lens. We use the Tifosi frame and lens package more than any other. Its new Enliven Golf lens comes standard in the frame (in plano) and if the patient wants an RX they can get it in the GT tint (golf/tennis). We personally tested it on the course and the results were overwhelming. It’s a non-polarized, color enhancing, green lens that allows you to read the cut of the greens more clearly and vividly than any other golf lens.

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The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.




Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 |

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.




Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.



Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939,

Starting at $399


Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

Price upon request


The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

$160 to $1,200


Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300,


Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

$390 as shown (custom frames $800-1,000)


Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.




The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.


Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.



Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.


Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.


Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

Price upon request


Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.


Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.


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