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ECPs Share their Best-Selling Collections for March

Spring is near and sun sales are picking up.




ECO’s latest biobased frames are made with 63 percent castor seeds, making them sustainable, lightweight and comfortable. The women’s cat-eye ELA has a bit of a 1950s vibe, with an optional slightly oversized magnetic sun clip. MSRP: Frame only $170, clip-on $60

The new Spring ECO eyewear clips, especially the Ela in the Pink Tortoise that is rocked with a blush polarized clip with silver mirror coating. — Heather Harrington, Elevated Eyecare, Denver, CO

The Nine West style NW635S (shown in color 400 – Navy Glitter) is a classic, easy-to-wear square shape featuring solid colorways and glitter temples. MSRP: $110.00

The NINE WEST 635 sunglasses from Marchon. Very nice size and shape with a little sparkle! — Gail Bailey, Eye Care Clinic, Grand Rapids, MN

  • As always RAY-BAN outsells any other brand for men but KATE SPADE is best seller for women, in sun as well, followed closely by TOM FORD. — Monika Marczak, OD, Eye Candy Optical Center, McMurray, PA
  • The MASUNAGA Mies in Black. Go figure, simplicity and quality at its finest. I’ve been surprised at the number of semi-rimless frames that I’ve been selling to men in their late 30s and 40s. This frame takes a backseat so you can focus on the man, but doesn’t skimp on craftsmanship. — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • ETNIA BARCELONA is my hottest selling line; adult frames perfect for ages 12-99. The colors are amazing! A frame style can be funky or conservative depending on the color. It will go from a conservative tortoise to a wild multi colored pattern. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • In ophthalmic, MICHAEL KORS, VERSACE, RAY-BAN and OAKLEY. In sun, Ray-Ban and Oakley because they are what we have the most of. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • JILL STUART, it’s a new optical line for us. In sun, COSTA, they have good lenses. — Dr. Brendon Johnson, O.D., Pekin, IL
  • BEBE in optical and VERA BRADLEY suns. — Katie Rutledge, Arnold Family Eyecare, Arnold, MO
  • MODO frames are hot right now, with just the right blend of tech and fashion. Our patients love them. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • MASUNAGA, MODO, SALT. Patients are looking more for quality, but at a reasonable price point. MAUI JIM and OAKLEY suns, the quality is in the name with great features and coatings. — Gregory Williams, Arboretum Vision Care, Austin, TX
  • GUESS from Marcolin and RAY-BAN suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • LA VIDA EYEWEAR is always #1. Second best right now is TED BAKER. They launched TED BAKER ELITE (for woman) that is fancy and is doing very well. Polaroid and INVU suns are tied. Reasonable priced, polarized and very gender neutral styles. — Diana Canto-Sims, La Vida Eyewear, Chicago, IL
  • FYSH, they are so unique. RAY-BAN and DOLCE & GABBANA sunglasses. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • We love the new MODO ECO with sun clip and so do our patients. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • KATE SPADE. Why? Because “they are so cute!” Well at least that’s what all women who try them on say. SPY sunglasses. Why? Because all the guys who try them on say “they are so cute.” — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • We have been selling a lot of VERA BRADLEY frames. — Susan Miller, OD, Bright Eyes Vision, Hartsville, PA
  • Anything from Modern. Their FASHIONTABULOUS 10×247 seems to be flying lately. We only carry one main line of shades, ONE SUN from Alternative Eyewear. — Erin, 3 for 1 Glasses, St. Catharines, ON
  • ST LAURENT new optical styles from the couture collection. GUCCI runway sun collection. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • LOGO PARIS, TURAand SILHOUETTE eyewear. VICIOUS VISION and SAFILO suns.— BJ Chambers, Carrera Optical, McQueeney, TX
  • KATE SPADE frames are still hot. OAKLEY suns, because they’re Oakley. — Annette Prevaux, The Visionary, Allen Park, MI
  • FLEXON did well for us last month. They have classic styles that are lightweight and durable that just fit many demographics. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • ETNIA BARCELONA and MAUI JIM ophthalmics. MAUI JIM’s Baby Beach in Maui Sunrise sunglasses. — Paul Pascarella, OD, Pascarella Eye Care & Contact Lenses PC, Newtown, PA
  • INVU model 118 in all colors, women love this sunglass. — Ron Catterson, Clear View Optix, The Villages, FL
  • DRAGON, RAEN, MODO and NANO glasses. In sun, anything and everything RAEN. — Travis LeFevre, Krystal Vision, Logan, UT
  • OWP has been very hot the last month with the funky styles and colors. MAUI JIM suns … Always … I repeat myself over and over. — Susan Frein, Ames Eye Care, Ankeny, IA
  • LEGREframes followed by MASUNAGA; PRODESIGN suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • RAY-BAN, but it’s ending as people are looking for other options. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • GENESIS frames, BEBE suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • LOUIS LUSA glasses, VUARNET suns. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • COSTA does consistently well. Our staff is well educated on them, so by being able to explain the features and story, patients buy in to the brand. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The GUESS 2716 024 has sold better than we ever thought. The RAY-BAN Jackie Ohh and Jackie Ohh II continue to be two of our most popular sunglass frames. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Our own brand of frames. We promote ourselves more than others. COSTA suns due to customization options for each customer. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • COTE D’AZUR and PRODESIGN frames. WILEY X suns, I had just done my spring restock and within a month, I was calling them up again. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COACH glasses, SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • CINZIA and PUMA, with RAY-BAN suns all day long. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • The OAKLEY Crosslink has been a patient favorite with its multiple colors and interchangeable temples; while the Oakley Holbrook sun has great styling, and is super lightweight with many of Oakley’s HDO lens options including Prizm and Polarized selections. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • FRANCIS KLEIN, yummy colors and beautiful embellishments! ANNE & VALENTIN suns, great fit, style and color! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • The GARRET LEIGHT Paloma, a classic retro metal. We’re seeing the trend heading this way. You must have grown tired of zyl! The SALT OPTICS DiBergi, metal with plastic insert, octagonal top fades into oval bottom. This beauty jumps off the shelves! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Optical, TOM FORD, STATE and OGI; sun, MAUI JIM and RAY-BAN. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • IGREEN for its fun colors and TIFFANY for their classic elegance! — Tina Smrkovski, Reed Optical, Claremont, NH
  • RAY-BAN, NIKE, BEBE, and OAKLEY. Patients are familiar with the brand names and the have nice style choices. — Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • ALAN J is an amazing men’s optical line made in the USA line for bigger heads. — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • Altair was our biggest seller last month, we carry quite a few of different brands such as ALTAIR, BEBE, CALVIN KLEIN JEANS, REVLON and ANNE KLEIN. These are generally good sellers for us plus we have them on consignment. We see a lot of VSP patients and generally they are drawn to frames that they get a better benefit for although we try to encourage all selections. OAKLEY is the only vendor we sell mostly for sunglasses although our selection is still pretty minimal. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • EUROPA optical brands. We sell a lot of prescription COSTA sunglasses. Their website refers a lot of patients to us to purchase with Rx. — Pam Peters, Midwest Eye, Downers Grove, IL
  • COACH glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • RAY-BAN glasses and COSTA suns. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • KATE SPADE and XAVIER GARCIA opticals; MAUI JIM and RAY-BAN suns. — Bob McBeath, Edina Eye, Edina, MN
  • BrillenEyes DUTZ is great product and sells well. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MINIMA ophthalmics and WILEY X sunwear. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • KATE SPADE and FLEXURE frames and SERENGETI sunswear. — Rick Rickgauer, Vision Associates, Girard, PA
  • TAYLOR MADISON eyeglasses and COSTA suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • THEO and ANNE & VALENTIN frames and TOM FORD and ACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Men’s OAKLEY ophthalmic frames. Men flock to them like moths to a light! JIMMY CHOO suns, all styles. — Scott Keating, OD, Vision Trends, Dover, OH
  • MODO frames and RAY-BAN suns. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • Sigmund by NEUBAU. We love Neubau; style, natural material and color! MAUI JIM suns since it’s spring break in Michigan. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN across the board. — Jeff Hayden, Vision Care Center, Brighton, MI
  • INVU, they are always good sellers because they have great style are durable and easily Rx-able! — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • RAY-BAN frames and MICHAEL KORS suns; FYSH in both. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • CAROLINA HERRERA frames. — Cindy Henderson, Eyear Optical, Hixson, TN
  • ClearVision’s DILLI DALLI Mudslide in Cobalt Blue for kids, L’Amy’s NICOLE MILLER Duffy in Burgundy for ladies, and ClearVision’s IZOD IZ2067in Black for men. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • MODO ECO magnetic sun clips, KATE SPADE LaDonna in Rose Gold Glitter and anything GUCCI, can’t keep them on the board. Kate Spade and COSTA suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC

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Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

Promoted Headlines

New Products

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May’s latest releases.





From the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.

$175 (above)

Spin City

The Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.

Price upon request


Double Time

The openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.


Small Footprint, Big Impact

The Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.


Way Uptown

One of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.



Spacing Out

The new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.


Protection Connection

Demonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.

Price upon request

Grade-A Gradient

The KLIIK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.


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Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

All jokes aside, these 9 styles offer little kids big style.




Cannon Ball! (ABOVE)

Some things just never get old. ZOOBUG LONDON is jumping into SS19 with their newest collection of kid’s sun styles designed for 0-9 year olds. The award-winning brand’s sunnies are fit with adult-quality polarized lenses and mix a strong color palette, innovative design and adventurous shapes that kids of all ages will love. MSRP: $99-$159.

Milo & Me

Created for the three-to-five-year-old set, the H85090 has fully adjustable, flexible temples and comes in a range of colors. The durable, lightweight frames include a sport strap and ear hooks.

(800) 955-6544,


Ray-Ban Jr

The unisex Signet Junior from Ray-Ban makes a cool, grown-up look super accessible to kids. This lightweight, full metal sun style features a double bridge and offers 100% UV protection.

(800) 422-2020,



Dilli Dalli

Branching out from just desserts, the Brownie is a unisex, rectangular frame ideal for 6 to 12 year olds. Flexible and durable, this style is at the top of the Dilli Dalli age range, which starts with newborn eyewear.

(800) 645-3733,


Swing Eyewear

The TR 113 offers 100% antibacterial and anti-allergenic qualities, and is unbreakable and coated with organic dye. This Rx-able style is made with TR-90 material.

(877) 835-2393,


Real Kids Shades

With an ‘80s sensibility, Switch sunglasses for toddlers change color in the sunshine while providing protection from UVA/UVB rays.

(800) 283-1106,



Featuring OBE hinges and inspired by popular adult styles, the 704 is a round, stainless steel frame with quick-fix temples.




The Danny strikes just the right balance between fun and durable. This frame, geared to tweens and teens, has a flat metal front and plastic temples.

(800) 414-7656,


Tomato Glasses

Coming in with a roar, the TKDC3, made of TR-90, features dinosaurs on the temples as well as grown-up- and kid-friendly adjustable temples and nose pads.

(201) 230-4995,


Nano Vista

Offering an exceptional level of comfort, Nano Vista now includes Nano Custom Fit, which offers an Adaptable Kit to allow for size variations within eye shapes, temples, bridges, and straps. Non-custom models include three new bridge types, and all models feature the 52 hinge and Siliflex construction. The model Replay is available as a Custom-Fit style.

(888) 399-7742,


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Better Vision

Ways to Protect Kids’ Eyes While Playing Sports

And smart ways to get their parents on board.




IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses ­— polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.

Wiley X

The Wiley X Youth Force line offers Rx-able eyewear for all types of sports.

(800) 776-7842,


Puma Junior Eyewear line.

(844) 790-9165,



The Rx Frogskins XS is especially engineered for young faces.

(800) 403-7449,


Little Heroes children’s line of Rx-able polarized lenses.

(800) 651-0833,

Nike Vision

The Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.

(800) 645-1300,

Liberty Sport

The Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.

(800) 444-5010,



Polaroid Kids sunglasses with polarized lenses for ages 4-12.

(800) 631-1188,


Rx-able swim goggle.

(800) 955-6544,

Under Armour

The UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.

(516) 576-9100,

Smart Ways To Sell Sports Eyewear to Kids

Audrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, IN

We offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.

Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FL

We’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too.

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