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ECPs Share Their Best-Selling Collections for May

Sunwear sales are on the rise for summer.




The Wiley X Rebel sunglasses are a perfect reflection of true rebel style with the same military grade Rx lenses Wiley is known for. Available in matte black with grey lenses, matte layered tortoise with polarized bronze lenses and Real Tree Xtra Camo with polarized green lenses (shown). MSRP: $130

RANDOLPH ENGINEERING ’s Aviator was popular with both men and women. The Rebel (shown) and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA

The OVVO 2880 is constructed from military grade surgical steel and titanium composite. Extremely durable and weighing in at only 0.6 ounces, the 2880 comes in five colors, graphite tangerine shown. MSRP: $360

OVVO , specifically the 2880 frame, we can’t keep it on the shelf! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA

Top-selling vision brands in May

CO (6), Kate Spade (5), Scott Harris (5), Silhouette (4), OVVO (3), Bebe (2), Dolabany (2), Esprit (2), Etnia Barcelona (2), Europa (2), Guess (2), Lightec (2), Morel (2), Vera Bradley (2)


Ray-Ban (17), Maui Jim (14), Costa (8), Oakley (7), Kate Spade (5), Gucci (3), INVU (3), Nike (3), Wiley X (3)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in May. Join at

  • SCOTT HARRIS by EUROPA for both men and women. They have all the current styles with great color choices. SMITH sunglasses are our top sellers at the moment. It’s boating as fishing season and everyone needs the wrapped sporty glasses. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • WOOW eyewear with all of their colors. But honestly, not a certain sun style but I have been putting mirror coatings after mirror coatings on sunglasses and everyone is LOVING them, from lavender, to rose gold, to black, etc. — Heather Harrington, Elevated Eyecare, Denver, CO
  • RAY-BAN continues to outsell all the others. However, the ANNE KLEIN for ladies sells through very quickly. We primarily sell COSTA suns because of our fresh and salt water fisherman. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • TURA glasses, they are good quality at a good value. OAKLEY sunglasses due to name recognition. — Ron Hansen, Southwind Eyecare, Hutchinson, KS
  • We did great with the SWISSFLEX line so many colors and options that people can do they love it. In sun, we’ve been doing very well with MAUI JIMs. People love the options of new colors in frames in the different near colors also. — Julie Uram, Optical Oasis, Jupiter, FL
  • MODO and ECO, patients love the fact they get a polarized clip with the ECO and that they are giving back just by purchasing eyewear. Patients are loving the GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • EUROPA and MOREL glasses. Invu suns, the price point and that it works with insurance. — Pam Peters, Midwest Eye, Downers Grove, IL
  • TED BAKER glasses. Sunnies did poorly. — Diana Sims, La Vida Eyewear, Chicago, IL
  • MODO glasses, RAY-BAN suns. — Jeff Hayden, Vision Care Center, Brighton, MI
  • SILHOUETTE glasses and COSTA suns. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • KATE SPADE glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MOREL glasses and COSTA suns. — Robert M. Easton, Jr., OD, Oakland Park, FL
  • People really gravitate towards the simple elegance of GARRET LEIGHT. — Selina McGee, OD, Precision Vision, Edmond, OK
  • Our new brand, TACTICALRX safety frames, is on fire. For sun, the RUDY PROJECT Rydon has a great fit. — Bret Hunter, Sports Optical, Denver, CO
  • OVVO and KATE SPADE ophthalmics; OAKLEY and RAY-BAN sunglasses. — Amy Kraemer, Optometric Eye Care Centers, Maplewood, MN
  • Classic style frames with the great price point have been moving very well. It’s not always the big names that move best! For sun, the OAKLEY Splitshot has had a strong month. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Marchon installed a CALVIN KLEIN display and we’ve been selling more than we anticipated. RAY-BAN suns sells the most… because it’s RAY-BAN. Luxottica installed a RAY-BAN display and we sell even more … something we didn’t think was possible. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • TIFFANY, MICHAEL KORS, VOGUE, and ARMANI EXCHANGE opticals, OAKLEY suns and RAY-BAN for both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • The MINIMA Contour Series glasses and WILEY X sunglasses. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • OVVO continues to be our top seller, specifically the 2880 frame, we can’t keep it on the shelf! We just started working with ETNIA BARCELONA last month and already sold a few of their beautiful sunglasses! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • We couldn’t keep RAEN in stock this month. MODO‘s lightweight acetates also sold well and OVVO moved really well. RAEN‘s suns also flew out the door. We also brought in TIFOSI as a budget sunwear option for our customers and they’ve sold great! — Travis LeFevre, Krystal Vision, Logan, UT
  • CAROLINA HERRERA and POLICE opticals. OAKLEY and RAY-BAN suns. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • We just started carrying VERA BRADLEY and they have been selling well. NIKE has had some great sun releases recently that have sold well. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • BRILLENEYES core product and their DUTZ line. They are high quality and fashionable frames at a fair price. KATE SPADE suns; they have great styles that look good on a lot of people. They are also very durable. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • BEBE and COLE HAAN glasses and NINE WEST sunglasses. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • NIKE and LIZ CLAIBORNE opticals; BOLLE suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • Our best-selling frames were VERA BRADLEY‘s Chandler, RED ROSE Acerra and LULU GUINNESS L777. EUROPA’s INVU 150 sold well for our value-conscious ladies who were looking for a pretty sunglass. RANDOLPH ENGINEERING‘s Aviator model was popular with both men and women. The Rebel and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • The new VARI colors are great. — Kimberly Riggs OD, Ligonier, PA
  • YOU’S eyeglasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • ALTAIR, COACH and SILHOUETTE eyeglasses, NIKE and MARCHON sunglasses. RAY-BAN and OAKLEY in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • MODO eyewear has been a hot line lately. The frames are very light weight and durable. RAG & BONE’s RNB1007S has been very popular. The shape is trendy and flatters many faces. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • CZONE and LIGHTEC glasses. FYSH sunglasses for ladies and OAKLEY for men. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MCM sold really well. The big frames with bold colors really caught people’s eye. We just got INVU sunglasses in and they are flying off the shelf. They are so lightweight! — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • FERRAGAMO SALVATORE ladies glasses and KATE SPADE sunglasses; women love them. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • MODO sold well. Patients enjoyed the lightweight designs. In sunglasses, prints sold well; polka dots, cheetah and stripes. — Annette Prevaux, The Visionary, Allen Park, MI
  • SALT., we recently added the brand and had a show in April to celebrate the addition. In sun, MAUI JIM and RAY-BAN are always popular brands. WILEY X is keeping up as well, great safety frame options. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • LAURENT women zyl eyeglasses and GUCCI suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • TAYLOR MADISON‘s Allie; I can’t keep that girl in stock. It’s the perfect frame for so many faces, not too funky or conservative. It’s now available in three sizes with an array of colors to choose from. I love it! — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • GUESS MARCIANO frames with crystals on the temples. All colors fly off the shelf. COSTA’s Tuna Alley style with green mirror in suns. — Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS, ESPRIT, and FLEXON in a near three-way tie. Cannot keep SMITH’s Langley sunglasses in stock! Beautiful, simple aviator at a great price point. Sleek and fits a ton of faces. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • GUESS glasses and COSTA suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • FRANCIS KLEIN glasses are beautiful! JACQUES MARIE MAGE suns too. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • EUROPA lines sold well because of the wide selection of styles and price points. MAUI JIM and RAY-BAN suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • LIGHTEC and RAY-BAN kids’ glasses; MAUI JIMs sunglasses. — Bob McBeath, Edina Eye, Edina, MN
  • COUNT EYEWEAR, it’s also the most unique and profitable. — Kevin Count, Prentice Lab, Glenview, IL
  • MARC JACOBS glasses, KATE SPADE suns and RAY-BAN in both. — Andrew Romeril, Torrey Highlands Optometry, San Diego, CA
  • LINDBERG frames, MAUI JIM sunglasses.— Kate Giroux, MacPhjerson Opticians, Arlington, VA
  • The DOLABANY Pueblo frame and the RAY-BAN 2132 and NIKE sunglasses. KATE SPADE sold well in both. — Todd Lapointe, VIP EYES, Portland, ME
  • PIERO MASSARO, THEO TRUFO, and SABINE BE Be Crazy eyeglasses. THIERRY LASRY, SHO EYEWORK and ANNE ET VALENTIN sunglasses. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • NEW YORK EYE because it was more affordable but still stylish. RAY-BAN frames are timeless and aviator and wayfarer sun styles are classic and timeless. — Kelsey Ruminer, Kavanaugh Eye Care, Little Rock, AR
  • CARRERA, TOMMY HILFIGER and CASINO. Tom Brillante, Decatur Eye Care, Decatur, GA
  • GUESS eyeglasses sold well and KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • ECO, we brought it in last month and it flew off the shelves; COSTA suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • ETNIA BARCELONA is great for women and men, colorful but in a very wearable way. Once patients try them on, they love them. We love the support of Etnia too. MAUI JIM sunglasses have long been our #1 seller but the addition of their blue, pink and green mirrors convinces even long term wearers to pick up a new pair. — Kenneth D. Boltz, OD, Dublin, OH
  • TOM FORD, LAFONT, DOLABANY and SILHOUETTE glasses; COSTA, MAUI JIM and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • NANO VISTA, ETNIA BARCELONA, BEBE, and SCOTT HARRIS glasses. MAUI JIM and GUCCI suns. RAY-BAN sold well in both. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • MODO eyewear and RAY-BAN sunglasses. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • ECO with sun clips and the KATE SPADE Ladonna; we’ve sold it 13 times in rose gold glitter. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • ECO acetate metal combo in glasses and MODO in sun, they’re thin and light. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • ROMEO GIGLI. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • KREWE is new to our office, great optical and sunglass options, especially the Laveau. You can’t beat the price point of VERNON GANTRY for the quality. BARTON PERREIRA, and the ECO Finlay, it’s modern and lightweight option that’s consistently a seller! — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • The COVER GIRL line’s new selection and COSTA suns, they’re good stuff. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • SILHOUETTE, STATE, SCOTT HARRIS and HACKETT eyeglasses; MAUI JIM and SPINE sunglasses. — Katie Gillenwalters, Clifton Park Eye Care Associates, Halfmoon, NY
  • Anything with a double bar is moving very well this month. Specifically, the TOMS Artie and Carmella are very popular. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • ZENKA EYEWEAR is one of our best sellers! Zenka is unique because they have interchangeable clips for the front of the glasses. You can change the shape, color, pattern or even paint a clip of your own. TOM FORD sunglasses also sold well. — Maggie Ryan, Optical Arts, Toledo, OH
  • RAG & BONE eyewear and MAUI JIM sunglasses. — Melissa A. Williams-Tauriac, OD, Identity Eyecare, Irving, TX
  • ECO, SCOTT HARRIS, CINZIA and LASCALA eyewear. — Tom Hicks, Oxford Opticians, Oxford, OH
  • KATE SPADE has been hot for us for the last quarter. I can’t keep them on the frame boards, they sell quick. I think the variety of shape, color, and quality makes them an easy sale. With summer here in the desert we sell a lot of shades; for men, RAY-BAN, and women, surprisingly, last month, BEBE. — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • RAY-BAN and MODO, they are always our top two best sellers month after month. — Pam Neagle, Austin Eyeworks, Austin, TX

What’s the Brain Squad?

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.




WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.


Cobalt with polarized TNS lens.

(800) 423-3537,

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842,



Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673,

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874,

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011,


SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937,


Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817,

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995,

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.




Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women.

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources.

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method.

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.




Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.


Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.



Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.


New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.



Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.


Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.


Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

Price upon request

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