Connect with us


ECPs Share Their Best-Selling Collections for May

Sunwear sales are on the rise for summer.




The Wiley X Rebel sunglasses are a perfect reflection of true rebel style with the same military grade Rx lenses Wiley is known for. Available in matte black with grey lenses, matte layered tortoise with polarized bronze lenses and Real Tree Xtra Camo with polarized green lenses (shown). MSRP: $130

RANDOLPH ENGINEERING ’s Aviator was popular with both men and women. The Rebel (shown) and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA

The OVVO 2880 is constructed from military grade surgical steel and titanium composite. Extremely durable and weighing in at only 0.6 ounces, the 2880 comes in five colors, graphite tangerine shown. MSRP: $360

OVVO , specifically the 2880 frame, we can’t keep it on the shelf! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA

Top-selling vision brands in May

CO (6), Kate Spade (5), Scott Harris (5), Silhouette (4), OVVO (3), Bebe (2), Dolabany (2), Esprit (2), Etnia Barcelona (2), Europa (2), Guess (2), Lightec (2), Morel (2), Vera Bradley (2)


Ray-Ban (17), Maui Jim (14), Costa (8), Oakley (7), Kate Spade (5), Gucci (3), INVU (3), Nike (3), Wiley X (3)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in May. Join at

  • SCOTT HARRIS by EUROPA for both men and women. They have all the current styles with great color choices. SMITH sunglasses are our top sellers at the moment. It’s boating as fishing season and everyone needs the wrapped sporty glasses. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • WOOW eyewear with all of their colors. But honestly, not a certain sun style but I have been putting mirror coatings after mirror coatings on sunglasses and everyone is LOVING them, from lavender, to rose gold, to black, etc. — Heather Harrington, Elevated Eyecare, Denver, CO
  • RAY-BAN continues to outsell all the others. However, the ANNE KLEIN for ladies sells through very quickly. We primarily sell COSTA suns because of our fresh and salt water fisherman. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • TURA glasses, they are good quality at a good value. OAKLEY sunglasses due to name recognition. — Ron Hansen, Southwind Eyecare, Hutchinson, KS
  • We did great with the SWISSFLEX line so many colors and options that people can do they love it. In sun, we’ve been doing very well with MAUI JIMs. People love the options of new colors in frames in the different near colors also. — Julie Uram, Optical Oasis, Jupiter, FL
  • MODO and ECO, patients love the fact they get a polarized clip with the ECO and that they are giving back just by purchasing eyewear. Patients are loving the GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • EUROPA and MOREL glasses. Invu suns, the price point and that it works with insurance. — Pam Peters, Midwest Eye, Downers Grove, IL
  • TED BAKER glasses. Sunnies did poorly. — Diana Sims, La Vida Eyewear, Chicago, IL
  • MODO glasses, RAY-BAN suns. — Jeff Hayden, Vision Care Center, Brighton, MI
  • SILHOUETTE glasses and COSTA suns. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • KATE SPADE glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MOREL glasses and COSTA suns. — Robert M. Easton, Jr., OD, Oakland Park, FL
  • People really gravitate towards the simple elegance of GARRET LEIGHT. — Selina McGee, OD, Precision Vision, Edmond, OK
  • Our new brand, TACTICALRX safety frames, is on fire. For sun, the RUDY PROJECT Rydon has a great fit. — Bret Hunter, Sports Optical, Denver, CO
  • OVVO and KATE SPADE ophthalmics; OAKLEY and RAY-BAN sunglasses. — Amy Kraemer, Optometric Eye Care Centers, Maplewood, MN
  • Classic style frames with the great price point have been moving very well. It’s not always the big names that move best! For sun, the OAKLEY Splitshot has had a strong month. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Marchon installed a CALVIN KLEIN display and we’ve been selling more than we anticipated. RAY-BAN suns sells the most… because it’s RAY-BAN. Luxottica installed a RAY-BAN display and we sell even more … something we didn’t think was possible. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • TIFFANY, MICHAEL KORS, VOGUE, and ARMANI EXCHANGE opticals, OAKLEY suns and RAY-BAN for both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • The MINIMA Contour Series glasses and WILEY X sunglasses. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • OVVO continues to be our top seller, specifically the 2880 frame, we can’t keep it on the shelf! We just started working with ETNIA BARCELONA last month and already sold a few of their beautiful sunglasses! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • We couldn’t keep RAEN in stock this month. MODO‘s lightweight acetates also sold well and OVVO moved really well. RAEN‘s suns also flew out the door. We also brought in TIFOSI as a budget sunwear option for our customers and they’ve sold great! — Travis LeFevre, Krystal Vision, Logan, UT
  • CAROLINA HERRERA and POLICE opticals. OAKLEY and RAY-BAN suns. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • We just started carrying VERA BRADLEY and they have been selling well. NIKE has had some great sun releases recently that have sold well. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • BRILLENEYES core product and their DUTZ line. They are high quality and fashionable frames at a fair price. KATE SPADE suns; they have great styles that look good on a lot of people. They are also very durable. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • BEBE and COLE HAAN glasses and NINE WEST sunglasses. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • NIKE and LIZ CLAIBORNE opticals; BOLLE suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • Our best-selling frames were VERA BRADLEY‘s Chandler, RED ROSE Acerra and LULU GUINNESS L777. EUROPA’s INVU 150 sold well for our value-conscious ladies who were looking for a pretty sunglass. RANDOLPH ENGINEERING‘s Aviator model was popular with both men and women. The Rebel and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • The new VARI colors are great. — Kimberly Riggs OD, Ligonier, PA
  • YOU’S eyeglasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • ALTAIR, COACH and SILHOUETTE eyeglasses, NIKE and MARCHON sunglasses. RAY-BAN and OAKLEY in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • MODO eyewear has been a hot line lately. The frames are very light weight and durable. RAG & BONE’s RNB1007S has been very popular. The shape is trendy and flatters many faces. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • CZONE and LIGHTEC glasses. FYSH sunglasses for ladies and OAKLEY for men. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MCM sold really well. The big frames with bold colors really caught people’s eye. We just got INVU sunglasses in and they are flying off the shelf. They are so lightweight! — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • FERRAGAMO SALVATORE ladies glasses and KATE SPADE sunglasses; women love them. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • MODO sold well. Patients enjoyed the lightweight designs. In sunglasses, prints sold well; polka dots, cheetah and stripes. — Annette Prevaux, The Visionary, Allen Park, MI
  • SALT., we recently added the brand and had a show in April to celebrate the addition. In sun, MAUI JIM and RAY-BAN are always popular brands. WILEY X is keeping up as well, great safety frame options. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • LAURENT women zyl eyeglasses and GUCCI suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • TAYLOR MADISON‘s Allie; I can’t keep that girl in stock. It’s the perfect frame for so many faces, not too funky or conservative. It’s now available in three sizes with an array of colors to choose from. I love it! — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • GUESS MARCIANO frames with crystals on the temples. All colors fly off the shelf. COSTA’s Tuna Alley style with green mirror in suns. — Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS, ESPRIT, and FLEXON in a near three-way tie. Cannot keep SMITH’s Langley sunglasses in stock! Beautiful, simple aviator at a great price point. Sleek and fits a ton of faces. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • GUESS glasses and COSTA suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • FRANCIS KLEIN glasses are beautiful! JACQUES MARIE MAGE suns too. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • EUROPA lines sold well because of the wide selection of styles and price points. MAUI JIM and RAY-BAN suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • LIGHTEC and RAY-BAN kids’ glasses; MAUI JIMs sunglasses. — Bob McBeath, Edina Eye, Edina, MN
  • COUNT EYEWEAR, it’s also the most unique and profitable. — Kevin Count, Prentice Lab, Glenview, IL
  • MARC JACOBS glasses, KATE SPADE suns and RAY-BAN in both. — Andrew Romeril, Torrey Highlands Optometry, San Diego, CA
  • LINDBERG frames, MAUI JIM sunglasses.— Kate Giroux, MacPhjerson Opticians, Arlington, VA
  • The DOLABANY Pueblo frame and the RAY-BAN 2132 and NIKE sunglasses. KATE SPADE sold well in both. — Todd Lapointe, VIP EYES, Portland, ME
  • PIERO MASSARO, THEO TRUFO, and SABINE BE Be Crazy eyeglasses. THIERRY LASRY, SHO EYEWORK and ANNE ET VALENTIN sunglasses. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • NEW YORK EYE because it was more affordable but still stylish. RAY-BAN frames are timeless and aviator and wayfarer sun styles are classic and timeless. — Kelsey Ruminer, Kavanaugh Eye Care, Little Rock, AR
  • CARRERA, TOMMY HILFIGER and CASINO. Tom Brillante, Decatur Eye Care, Decatur, GA
  • GUESS eyeglasses sold well and KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • ECO, we brought it in last month and it flew off the shelves; COSTA suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • ETNIA BARCELONA is great for women and men, colorful but in a very wearable way. Once patients try them on, they love them. We love the support of Etnia too. MAUI JIM sunglasses have long been our #1 seller but the addition of their blue, pink and green mirrors convinces even long term wearers to pick up a new pair. — Kenneth D. Boltz, OD, Dublin, OH
  • TOM FORD, LAFONT, DOLABANY and SILHOUETTE glasses; COSTA, MAUI JIM and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • NANO VISTA, ETNIA BARCELONA, BEBE, and SCOTT HARRIS glasses. MAUI JIM and GUCCI suns. RAY-BAN sold well in both. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • MODO eyewear and RAY-BAN sunglasses. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • ECO with sun clips and the KATE SPADE Ladonna; we’ve sold it 13 times in rose gold glitter. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • ECO acetate metal combo in glasses and MODO in sun, they’re thin and light. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • ROMEO GIGLI. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • KREWE is new to our office, great optical and sunglass options, especially the Laveau. You can’t beat the price point of VERNON GANTRY for the quality. BARTON PERREIRA, and the ECO Finlay, it’s modern and lightweight option that’s consistently a seller! — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • The COVER GIRL line’s new selection and COSTA suns, they’re good stuff. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • SILHOUETTE, STATE, SCOTT HARRIS and HACKETT eyeglasses; MAUI JIM and SPINE sunglasses. — Katie Gillenwalters, Clifton Park Eye Care Associates, Halfmoon, NY
  • Anything with a double bar is moving very well this month. Specifically, the TOMS Artie and Carmella are very popular. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • ZENKA EYEWEAR is one of our best sellers! Zenka is unique because they have interchangeable clips for the front of the glasses. You can change the shape, color, pattern or even paint a clip of your own. TOM FORD sunglasses also sold well. — Maggie Ryan, Optical Arts, Toledo, OH
  • RAG & BONE eyewear and MAUI JIM sunglasses. — Melissa A. Williams-Tauriac, OD, Identity Eyecare, Irving, TX
  • ECO, SCOTT HARRIS, CINZIA and LASCALA eyewear. — Tom Hicks, Oxford Opticians, Oxford, OH
  • KATE SPADE has been hot for us for the last quarter. I can’t keep them on the frame boards, they sell quick. I think the variety of shape, color, and quality makes them an easy sale. With summer here in the desert we sell a lot of shades; for men, RAY-BAN, and women, surprisingly, last month, BEBE. — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • RAY-BAN and MODO, they are always our top two best sellers month after month. — Pam Neagle, Austin Eyeworks, Austin, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines


Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.




OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC.

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity.

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss.

Continue Reading


Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.




Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482,



Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020,




With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733,



The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621,


Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188,



Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.


Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465,



A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042,




Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300,


Continue Reading

Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.




THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860,



Virtual Try On Application

(516) 570-2723,

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405,


The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081,


This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367,


Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881,


The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727,



Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664,

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

Continue Reading





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular