Connect with us


ECPs Share Their Best-Selling Collections for May

Sunwear sales are on the rise for summer.




The Wiley X Rebel sunglasses are a perfect reflection of true rebel style with the same military grade Rx lenses Wiley is known for. Available in matte black with grey lenses, matte layered tortoise with polarized bronze lenses and Real Tree Xtra Camo with polarized green lenses (shown). MSRP: $130

RANDOLPH ENGINEERING ’s Aviator was popular with both men and women. The Rebel (shown) and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA

The OVVO 2880 is constructed from military grade surgical steel and titanium composite. Extremely durable and weighing in at only 0.6 ounces, the 2880 comes in five colors, graphite tangerine shown. MSRP: $360

OVVO , specifically the 2880 frame, we can’t keep it on the shelf! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA

Top-selling vision brands in May

CO (6), Kate Spade (5), Scott Harris (5), Silhouette (4), OVVO (3), Bebe (2), Dolabany (2), Esprit (2), Etnia Barcelona (2), Europa (2), Guess (2), Lightec (2), Morel (2), Vera Bradley (2)


Ray-Ban (17), Maui Jim (14), Costa (8), Oakley (7), Kate Spade (5), Gucci (3), INVU (3), Nike (3), Wiley X (3)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in May. Join at

  • SCOTT HARRIS by EUROPA for both men and women. They have all the current styles with great color choices. SMITH sunglasses are our top sellers at the moment. It’s boating as fishing season and everyone needs the wrapped sporty glasses. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • WOOW eyewear with all of their colors. But honestly, not a certain sun style but I have been putting mirror coatings after mirror coatings on sunglasses and everyone is LOVING them, from lavender, to rose gold, to black, etc. — Heather Harrington, Elevated Eyecare, Denver, CO
  • RAY-BAN continues to outsell all the others. However, the ANNE KLEIN for ladies sells through very quickly. We primarily sell COSTA suns because of our fresh and salt water fisherman. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • TURA glasses, they are good quality at a good value. OAKLEY sunglasses due to name recognition. — Ron Hansen, Southwind Eyecare, Hutchinson, KS
  • We did great with the SWISSFLEX line so many colors and options that people can do they love it. In sun, we’ve been doing very well with MAUI JIMs. People love the options of new colors in frames in the different near colors also. — Julie Uram, Optical Oasis, Jupiter, FL
  • MODO and ECO, patients love the fact they get a polarized clip with the ECO and that they are giving back just by purchasing eyewear. Patients are loving the GUCCI suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • EUROPA and MOREL glasses. Invu suns, the price point and that it works with insurance. — Pam Peters, Midwest Eye, Downers Grove, IL
  • TED BAKER glasses. Sunnies did poorly. — Diana Sims, La Vida Eyewear, Chicago, IL
  • MODO glasses, RAY-BAN suns. — Jeff Hayden, Vision Care Center, Brighton, MI
  • SILHOUETTE glasses and COSTA suns. — Tabitha Fuller, Thomas Eye, Palmetto, GA
  • KATE SPADE glasses and MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MOREL glasses and COSTA suns. — Robert M. Easton, Jr., OD, Oakland Park, FL
  • People really gravitate towards the simple elegance of GARRET LEIGHT. — Selina McGee, OD, Precision Vision, Edmond, OK
  • Our new brand, TACTICALRX safety frames, is on fire. For sun, the RUDY PROJECT Rydon has a great fit. — Bret Hunter, Sports Optical, Denver, CO
  • OVVO and KATE SPADE ophthalmics; OAKLEY and RAY-BAN sunglasses. — Amy Kraemer, Optometric Eye Care Centers, Maplewood, MN
  • Classic style frames with the great price point have been moving very well. It’s not always the big names that move best! For sun, the OAKLEY Splitshot has had a strong month. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Marchon installed a CALVIN KLEIN display and we’ve been selling more than we anticipated. RAY-BAN suns sells the most… because it’s RAY-BAN. Luxottica installed a RAY-BAN display and we sell even more … something we didn’t think was possible. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • TIFFANY, MICHAEL KORS, VOGUE, and ARMANI EXCHANGE opticals, OAKLEY suns and RAY-BAN for both. — Pablo E. Mercado, LensCrafters, Alpharetta, GA
  • The MINIMA Contour Series glasses and WILEY X sunglasses. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • OVVO continues to be our top seller, specifically the 2880 frame, we can’t keep it on the shelf! We just started working with ETNIA BARCELONA last month and already sold a few of their beautiful sunglasses! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • We couldn’t keep RAEN in stock this month. MODO‘s lightweight acetates also sold well and OVVO moved really well. RAEN‘s suns also flew out the door. We also brought in TIFOSI as a budget sunwear option for our customers and they’ve sold great! — Travis LeFevre, Krystal Vision, Logan, UT
  • CAROLINA HERRERA and POLICE opticals. OAKLEY and RAY-BAN suns. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • We just started carrying VERA BRADLEY and they have been selling well. NIKE has had some great sun releases recently that have sold well. — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • BRILLENEYES core product and their DUTZ line. They are high quality and fashionable frames at a fair price. KATE SPADE suns; they have great styles that look good on a lot of people. They are also very durable. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • BEBE and COLE HAAN glasses and NINE WEST sunglasses. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • NIKE and LIZ CLAIBORNE opticals; BOLLE suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • Our best-selling frames were VERA BRADLEY‘s Chandler, RED ROSE Acerra and LULU GUINNESS L777. EUROPA’s INVU 150 sold well for our value-conscious ladies who were looking for a pretty sunglass. RANDOLPH ENGINEERING‘s Aviator model was popular with both men and women. The Rebel and Valor models from WILEY X were also popular. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • The new VARI colors are great. — Kimberly Riggs OD, Ligonier, PA
  • YOU’S eyeglasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • ALTAIR, COACH and SILHOUETTE eyeglasses, NIKE and MARCHON sunglasses. RAY-BAN and OAKLEY in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • MODO eyewear has been a hot line lately. The frames are very light weight and durable. RAG & BONE’s RNB1007S has been very popular. The shape is trendy and flatters many faces. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • CZONE and LIGHTEC glasses. FYSH sunglasses for ladies and OAKLEY for men. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • MCM sold really well. The big frames with bold colors really caught people’s eye. We just got INVU sunglasses in and they are flying off the shelf. They are so lightweight! — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • FERRAGAMO SALVATORE ladies glasses and KATE SPADE sunglasses; women love them. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • MODO sold well. Patients enjoyed the lightweight designs. In sunglasses, prints sold well; polka dots, cheetah and stripes. — Annette Prevaux, The Visionary, Allen Park, MI
  • SALT., we recently added the brand and had a show in April to celebrate the addition. In sun, MAUI JIM and RAY-BAN are always popular brands. WILEY X is keeping up as well, great safety frame options. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • LAURENT women zyl eyeglasses and GUCCI suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • TAYLOR MADISON‘s Allie; I can’t keep that girl in stock. It’s the perfect frame for so many faces, not too funky or conservative. It’s now available in three sizes with an array of colors to choose from. I love it! — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • GUESS MARCIANO frames with crystals on the temples. All colors fly off the shelf. COSTA’s Tuna Alley style with green mirror in suns. — Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS, ESPRIT, and FLEXON in a near three-way tie. Cannot keep SMITH’s Langley sunglasses in stock! Beautiful, simple aviator at a great price point. Sleek and fits a ton of faces. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • GUESS glasses and COSTA suns. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • FRANCIS KLEIN glasses are beautiful! JACQUES MARIE MAGE suns too. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • EUROPA lines sold well because of the wide selection of styles and price points. MAUI JIM and RAY-BAN suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • LIGHTEC and RAY-BAN kids’ glasses; MAUI JIMs sunglasses. — Bob McBeath, Edina Eye, Edina, MN
  • COUNT EYEWEAR, it’s also the most unique and profitable. — Kevin Count, Prentice Lab, Glenview, IL
  • MARC JACOBS glasses, KATE SPADE suns and RAY-BAN in both. — Andrew Romeril, Torrey Highlands Optometry, San Diego, CA
  • LINDBERG frames, MAUI JIM sunglasses.— Kate Giroux, MacPhjerson Opticians, Arlington, VA
  • The DOLABANY Pueblo frame and the RAY-BAN 2132 and NIKE sunglasses. KATE SPADE sold well in both. — Todd Lapointe, VIP EYES, Portland, ME
  • PIERO MASSARO, THEO TRUFO, and SABINE BE Be Crazy eyeglasses. THIERRY LASRY, SHO EYEWORK and ANNE ET VALENTIN sunglasses. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • NEW YORK EYE because it was more affordable but still stylish. RAY-BAN frames are timeless and aviator and wayfarer sun styles are classic and timeless. — Kelsey Ruminer, Kavanaugh Eye Care, Little Rock, AR
  • CARRERA, TOMMY HILFIGER and CASINO. Tom Brillante, Decatur Eye Care, Decatur, GA
  • GUESS eyeglasses sold well and KATE SPADE suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • ECO, we brought it in last month and it flew off the shelves; COSTA suns. — Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • ETNIA BARCELONA is great for women and men, colorful but in a very wearable way. Once patients try them on, they love them. We love the support of Etnia too. MAUI JIM sunglasses have long been our #1 seller but the addition of their blue, pink and green mirrors convinces even long term wearers to pick up a new pair. — Kenneth D. Boltz, OD, Dublin, OH
  • TOM FORD, LAFONT, DOLABANY and SILHOUETTE glasses; COSTA, MAUI JIM and RAY-BAN suns. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • NANO VISTA, ETNIA BARCELONA, BEBE, and SCOTT HARRIS glasses. MAUI JIM and GUCCI suns. RAY-BAN sold well in both. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • MODO eyewear and RAY-BAN sunglasses. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • ECO with sun clips and the KATE SPADE Ladonna; we’ve sold it 13 times in rose gold glitter. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • ECO acetate metal combo in glasses and MODO in sun, they’re thin and light. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • ROMEO GIGLI. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • KREWE is new to our office, great optical and sunglass options, especially the Laveau. You can’t beat the price point of VERNON GANTRY for the quality. BARTON PERREIRA, and the ECO Finlay, it’s modern and lightweight option that’s consistently a seller! — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • The COVER GIRL line’s new selection and COSTA suns, they’re good stuff. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • SILHOUETTE, STATE, SCOTT HARRIS and HACKETT eyeglasses; MAUI JIM and SPINE sunglasses. — Katie Gillenwalters, Clifton Park Eye Care Associates, Halfmoon, NY
  • Anything with a double bar is moving very well this month. Specifically, the TOMS Artie and Carmella are very popular. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • ZENKA EYEWEAR is one of our best sellers! Zenka is unique because they have interchangeable clips for the front of the glasses. You can change the shape, color, pattern or even paint a clip of your own. TOM FORD sunglasses also sold well. — Maggie Ryan, Optical Arts, Toledo, OH
  • RAG & BONE eyewear and MAUI JIM sunglasses. — Melissa A. Williams-Tauriac, OD, Identity Eyecare, Irving, TX
  • ECO, SCOTT HARRIS, CINZIA and LASCALA eyewear. — Tom Hicks, Oxford Opticians, Oxford, OH
  • KATE SPADE has been hot for us for the last quarter. I can’t keep them on the frame boards, they sell quick. I think the variety of shape, color, and quality makes them an easy sale. With summer here in the desert we sell a lot of shades; for men, RAY-BAN, and women, surprisingly, last month, BEBE. — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • RAY-BAN and MODO, they are always our top two best sellers month after month. — Pam Neagle, Austin Eyeworks, Austin, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




See What Happens When Patients Try Varilux® Lenses for the First Time

Take the first step toward truly satisfying your patients.

Promoted Headlines

Better Vision

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.




OCULAR TELEHEALTH, WHICH delivers eyecare remotely through medical equipment and telecommunications technology, is a hot-button issue right now. The question of whether it can offer a viable alternative to an in-person comprehensive exam is being intensely debated. What’s driving its progress are rising health care expenses as compared to the lower costs and added convenience it offers to patients.

There are about 200 different telehealth models being run these days in the U.S. and abroad, says Vitor Pamplona, founder of EyeNetra, which enables its customers to build their own telehealth models. And they are all different and generally protective of their own way of doing business. “The beauty of the state of vision care today is that anyone can build their own fully functioning telehealth system, using state-of-the-art tools like EHR-enabled AI-based voice assistants, blockchain storage and crypto vision benefits all the way down to the most basic one-on-one patient coaching approaches,” Pamplona explains. “Software is cheap. Technology is cheap. The field is booming but in a very diverse and decentralized way.”

While some states, such as Indiana and Connecticut, prohibit ocular telehealth, the majority allow it. One of the fastest growing entrants is 20/20NOW, which has completed 78 installations of its Ocular Telehealth Solution and expects to complete 125 by year-end. “Optical retail has always embraced ocular telehealth,” says Chuck Scott, CEO of 20/20NOW. “We are now seeing a trend within private optometry to utilize ocular telehealth within their practice, primarily for practice expansion, revenue improvement and better work/life balance.”

Given an abundance of options, the challenge now facing ECPs is to decide which tools, if any, add value to their services.

Smart Vision Labs

SV One, a handheld, smartphone-based autorefractor.

(212) 796-6124,


Digital Optometrics

DigitalOptometrics’ Teleoptometry

Eye Exam (877) 506-0002,


D-EYE’s Smartphone-based Retinal Imaging System

(401) 473-6323,


Ocular Telehealth Solution

(844) 843-2020,



Tests called Functional Vision EyeQ, Brain Health EyeQ, Reading EyeQ and Sports Vision EyeQ.

(301) 979-7970,


Digital Lensometer

(617) 684-5680,

Smart Ways To Use Teleoptometry Tools

Joseph Ianni, Swift Eyewear, Massena, NY

The option to find doctors locally was limited so we purchased hardware from DigitalOptometrics to provide eye exams. We book a 30-minute complete eye exam and the system can accommodate walk-ins too. It has proved to be an amazing solution and we’ve carried out hundreds of exams since we went live in January. Our technician carries out pre-tests and then we videoconference in a doctor who looks at the results and can control the phoropter remotely and then sends us a prescription electronically. Our patients love the seamless experience and they’re happy they don’t have to travel to see a doctor.

Brian Chou, OD, Revision Optometry San Diego, CA

These are interesting times as technology impacts the evolution of optometry. Many new forms of teleoptometry are startups and like all startups some will succeed and some will fail and some could even get their technology acquired. The alternative distributors of online glasses and contact lenses are focused on giving prescription renewals online. More ambitious technologies offer digital retinal imaging using AI to diagnose diabetic retinopathy. We used to think autorefractors were a threat and now we see optometrists embracing them in their practices to improve efficiency. 20/20NOW is an enterprising outfit that helps clinics and opticals by giving non-dilated eye exams to patients so they can get a prescription when the doctor is not present. Stanton Optical allows patients in all its offices to videoconference with a remote doctor. So, looking to the future, I do believe there’s an opportunity for ODs to use online screenings to drive patients to use their services.

Ericson Quintanilla, Greenleaf Optical Compton, CA

We use the SV One from Smart Vision Labs to get a prescription for patients who don’t have access to a doctor or the fee to see a doctor. For $40 we give them an eye exam and free readers. Letters from the device are transferred to my laptop, where I add comments and send an email to some doctors in New York. I normally get a prescription back from them within 10 minutes. The patient then buys their glasses and single vision lenses from us. I also work with an online insurance company, Patch, that allows me to use their vision benefits.



Continue Reading


The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.




Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.


Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.


Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.



The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”


Continue Reading


Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia ‘Cliff’s Notes’ from CORE and proof that optometry improves health.




Marcolin Gets Sporty with Adidas

Marcolin Group and Adidas have entered into a licensing agreement for the development, manufacture, marketing and sale of eyewear products under the Adidas Badge of Sport and Originals labels. Under the new agreement, effective until 2024, the first eyewear collections will hit the market beginning in 2020. The Adidas Badge of Sport eyewear styles will provide a comfortable fit, ensuring the ultimate vision and lens protection; while the Originals collection will be inspired by street culture and loyal to the DNA of the adidas Originals brand.

Five Minute Myopla Updates

CORE (Centre for Ocular Research and Education) has published “five minute overviews” of each white paper The International Myopia Institute (IMI) has developed. In conjunction with Dr. Kate Gifford, CORE has also created a downloadable set of practical tips on how to implement the clinical management guidelines in practice. The summaries, reference guide and additional myopia management insights can be accessed by ECPs for free on the Contact Lens Update site.

Optometry’s Health Role

The American Optometric Association is highlighting a new report by Avalon Health Economics, Optometry’s Essential and Expanding Role in Healthcare, which details the benefits across the health care system of ODs practicing at the full extent of their training. Findings include: Expanded optometric scope of practice nationally would result in an annual savings of $4.6 billion; and 62 percent of Americans trust their OD to provide their eye health and vision care, statistically equivalent to the 64 percent who trust an ophthalmologist.

Continue Reading





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular