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ECPs Share their Best-Selling Collections for November 2020

Unseasonably warm weather helped boost sun sales.




Wiley-X-Gravity sunglasses
The Wiley X WX Gravity, shown here in Matte Black with Photochromic Smoke Grey lenses, offers light adjusting lenses. The frame features a Removable Facial Cavity Seal and includes T-Peg strap and Leash Cord with Rubber Grips for securing during riding. MSRP: $160

Kirk and Kirk opticals were just refreshed and well received and Blackfin because they are very light and comfy. In sun, Wiley X because the warm weather lasted. We Rx a lot for the motorcycle crowd. — Jim Williams, Eye to Eye Optometry, Mexico, MO

SALT-Dale eyeglasses

A staple of any optical wardrobe, the Dale offers a classic silhouette 100% Made In Japan with Japanese componentry and acetate. Shown in  Matte Tea Matte Sienna with functional rivet hinges, the specific acetate thickness is designed for a proper fit, while reducing stress and ensuring superior optics. MSRP: $355

I’ve been selling the Dale by SALT. faster than I can restock it! — Kris Kittell, Torrey Highlands Optometry, San Diego, CA

  • FYSH and KLiik glasses since we had them on sale. — Heather Aites, Family Vision Center, Westminster, CO
  • 141 Eyewear glasses again this month, and Kate Spade sunglasses. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • OVVO, iGreen, Tiffany & Co., and KLiik glasses. Maui Jim and Oakley sunglasses. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • For the ladies we did very well with the new Trina Turk eyeglasses, women love the new styles and colors. For men, we did awesome with Carrera opticals, they love the sporty look in the Vintage 80s styles. I hate to sound like a broken record but every month, but our best-selling is Maui Jim. We all wear them in the shop and absolutely love them. We are a small place but we carry probably 80 pair of Maui Jim’s to choose from; we just love them and so do our customers. When you present it with that type of love, it is easy to sell and they can feel it. — Julie Uram, Optical Oasis, Jupiter, FL
  • New York Eyes Hemingway in color crystal and for sun, the Ray-Ban Wayfarers in various sizes and colors. — Barry Merenstein, 20/20 Opticians, Pittsburgh, PA
  • Carrera opticals, Hugo Boss suns and Kate Spade in both. — Dario Volante, The Eye Glass Shop, Lynnfield, MA
  • MODO, all of them! Also Prodesign, and we had a Tom Ford giveaway and contest. In sun, Maui Jim, Kate Spade and Etnia Barcelona because of style and price point. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • In optical, Gucci keeps its position in the luxury market and Oakley ophthalmics sell themselves to both kids and adults; truly a great brand to carry. For sun, Chanel, Gucci, Carrera, Kate Spade and Maui Jim. All are well designed and brands our patients look for. — Susan Spencer, Council Eye Care, Williamsville, NY
  • Ralph by Ralph Lauren, Liz Clairborne, Kate spade, and Guess in optical; Maui Jim in sun. — Chris Cordes, Fischer Laser Eye Center, Marshall, MN
  • FYSH glasses and INVU suns; they’re lightweight and beautiful styles. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Not a brand that stands out but rather a color; blue was the most tried on frame for women. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • I would say it’s pretty even for all optical brands right now, but Tura for suns. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • Silhouette, our patients were looking for lightweight “no frame” styles. In sun, INVU due to price. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Tom Ford in both. — Danielle Doniver, Heritage Optical, Detroit, MI
  • The Di Valdi 8013 col 90, we simply can’t keep it in stock. For sun, the Maui Jim World Cup in matte black. Our guys just love it. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Wide size Ted Baker opticals. Seems like all the bigger patients came in last month or the word spread that we have wider fit eyewear. — Diana Canto-Sims, OD, Buena Vista Optical, Chicago, IL
  • The Erker 1879 Kline in Champaign is killing it! I can order three of these at a time and when they arrive they are all gone in a day or two. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • In optical, the Ray-Ban Rx3447V, a classic round metal shape available in a wide variety of colors. For sun, the Ray-Ban RB3016, a classic clubmaster shape that has stood the test of time. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • In optical, Lilly Pulitzer and Penguin. In sun, Maui Jim. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • The Laibach & York Paris, especially the one-of-a-kind colorways, and basically anything from Raen and Erkers/NW77th. For suns, Spy Optic, Serengeti, and Wiley X. — Travis LeFevre, Krystal Vision, Logan, UT
  • J.F. Rey because of their great colors and innovative styles. Thierry Lasry suns, sexy and oh so wearable! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Genesis by Altair, the price is good and it matches our clientele. Maui Jim for suns. — Star Taylor, Richens Eye Center, St George, UT
  • Liz Claiborne opticals did well, as did Ray-Ban suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • CocoSun frames and Costa suns. — Robert M Easton Jr. OD, FAAO, Oakland Park, FL
  • The Ted Baker men’s and women’s lines in optical and Costa in sun. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • Ray-Ban and Maui Jim sunwear. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Coach sunglasses. — Scott Keating, OD, Vision Trends, Dover, OH
  • Jimmy Choo glasses, post-quarantine people wanted different frame lines. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • “Best performing” would probably go to Flexon or Oakley, but I was more intrigued by a spike shared across a number of our independent artisan or niche brands. Rain City by Zowee Wow was doing better than average, as was Lafont. And we sold more Nano Vista kids’ frames too. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Barton Perreira and Laibach & York opticals, Randolph Engineering suns. — Kevin Count, Prentice Lab, Glenview, IL
  • Mixed frames and Shamir InTouch lenses. Great lens, great price. Maui Jim suns, best vision out of any sunglasses. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • OVVO, NW77th, and Kala glasses. In sun, TacticalRx, because it’s our brand of safety and shooting glasses, Oakley and Rudy Project. — Bret Hunter, Sports Optical, Denver, CO
  • We have consistently done great with both ECO and MODO frames. The ECO clips in sun because of the cost and convenience factor. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Erkers 1879 in optical and ECO Clips in sun. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • Di Valdi optical frames. — Tammy Warmouth, Main Optical, Luzerne, PA
  • Taylor Madison. It has great styles and colors. The price point is amazing. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Gant and Guess glasses, mid-range price and nice styles. Ray-Ban suns, well-known brand with great quality and unique styles. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • Maui Jim sunglasses. — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • Betsy Johnson opticals, fun frames our patients love. Costa suns. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Dolabany opticals and Sperry suns. — Joyce Paton, Village Eye Care, Raleigh, NC
  • Gucci opticals and Maui Jim suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • New York Eye, Europa, Prodesign eyeglasses. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • Charmant Line Art in frames and Fossil and Oakley in sun. Ray-Ban is both because we offer a Brand of the Month with a raffle and Ray-Ban was that brand. — Chris Dudley, Lake Eye Associates/Precision Optics, Lake County, FL
  • Ted Baker opticals did well. It is a great line that people are naturally attracted to. Maui Jim sunglasses. — Star Taylor, Richens Eye Center, St. George, Utah
  • Taylor Madison and Tom Ford opticals, Costa suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Kate Spade and Calvin Klein women’s frames and Michael Ryan for men. In sun. Ray-Ban for men and Kate Spade and DKNY for women. — Rebecca Matscherz, OD, The Eyecare Boutique, Wexford PA
  • Etnia Barcelona opticals and Gucci suns. — Nancy Truong, Specs Appeal, Decatur, GA
  • Tom Ford glasses and Ray-Ban sunglasses. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI
  • MODO glasses. — Bethany Cassar, Complete Eye Health, Holland, MI

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