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ECPs Share their Best-Selling Collections for November

Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.

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ECPs Share their Best-Selling Collections for November
100% Handmade in Italy by highly skilled artisans, the UniqueDesignMilano (UDM) Hangover Sunglasses are a full rim stainless steel aviator style available in six colors (Pink/Fume Brown, shown) distributed in the U.S. by Villa Eyewear. $459

Woody’s was very successful at our trunk show. They have many mainstream shapes and colors that were very well received, particularly the Bellini and the Sinclair. Ultimate Design Milano has a fantastic aviator aptly named Hangover, also featured at the event, that did well. — Nikki G., Oakdale, MN

ECPs Share their Best-Selling Collections for November

The Garrett Leight cult-favorite Ace Sun is transformed into an optical in the Ace II. Made of cured cellulose acetate with a stainless-steel core wire and five-barrel hinge with real rivets, the Ace II is available in four colors, Sequoia Tortoise shown. $355

In optical, Garrett Leight Ace II, Tom Ford 5736-B in Havana tort, and Look Luxury, our bespoke buffalo horn collection. — Garrett Leight Brooks and Clubhouse Sun II suns. — Jennifer S., New Canaan, CT

Top-selling vision brands in November
Eyeglasses

Ray-Ban (5), Anne et Valentin (2), Blackfin (2), Etnia Barcelona (2), Garrett Leight (2), Gucci (2), Kliik (2), Lafont (2), State (2), Tom Davies (2)

Sunglasses

Maui Jim (8), RayBan (5), Tom Ford (3), Carrera (2), Garrett Leight (2), Oakley (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.

  • Outspoken or Dutz in optical and Champion in sun. — Savanna K., Toledo, OH
  • Draper James glasses and Longchamp suns. — Christine H., Plainville, MA
  • Anne et Valentin and Lafont glasses, and Maui Jim in optical and sun. — Verbelee N., Orlando, FL
  • In optical, Krewe was our top selling line, and one of the most popular styles was Carson. In sun, the Barton Perreira Lioness in Brickhouse. — Kelsey B., Winston Salem, NC
  • Masunaga, a gorgeous frame line, top quality, beautiful maximal chunky acetates and minimal luxury Japanese titanium basics. Eco because it’s inexpensive, decent quality, and the included polarized sun clip makes for a great value. In sun, Akoni. They are well made, have great details, and the shapes are fantastic. — Jason K., Phoenix, AZ
  • The Boss 1436, it looks great on most men and we have sold it over and over in all colors. For women, the Ann Taylor 111, ladies love this frame. Our best color is the rose gold. — Stephanie P., Mount Vernon, OH
  • The Gucci GG1694OA was super hot! We sold it three times consecutively in one day. Not just in sun, but we’ve been doing well with Ray-Ban Meta (RW4008). I wear mine, and people ask about it often. — Nick S., Frisco, TX
  • KLiiK Denmark sells well for our optical because they have unique styles in great colors and shapes for our petite patients. — Misty A., Burnsville, NC
  • Coco Song opticals, a more expensive line, but an end-of-the-year sale encouraged sales! — Jennifer L., Dansville, NY
  • In optical, Erkers and LFVR (private label); in sun, Smith, and Raen in both. — Travis L., Logan, UT
  • In optical, Blackfin for men and Sabine Be for the ladies. Matsuda in sunglasses. — Jordan F., Baltimore, MD

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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