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ECPs Share Their Best-Selling Collections for September 2021

It’s a pretty wide spread of brands with no runaway winner.




The Betsey Johnson Tutti Frutti is a stylish cat eye full rim sunglass for women in acetate with beveled edges, a bright pop of color, and spring hinges. MSRP: $154

Betsey Johnson in both! The Hunny optical in leopard and the Tutti Frutti sun in leopard. — Kate Broeckelman, PrairieStar Health Center, Hutchinson, KS

Elle glasses

The Elle EL13486 from Charmant is a wearable rectangle full rim acetate ophthalmic frame for women available in four color ways, the blue (crystal) is shown. MSRP: $116

Top-selling vision brands in September

Ray-Ban (5), Tom Ford (5), Face à Face (3), FYSH (3), Kate Spade New York (3), Reykjavik (3), Erkers (2), Etnia Barcelona (2), Flexon (2), NW77TH (2), Oakley (2), OVVO (2), Ted Baker (2), Tura (2)


Maui Jim (19), Ray-Ban (14), Costa (4), Tom Ford (4), Nike (3), Oakley (3), Rudy Project (3), Wiley X (3), Carrera (2), INVU (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join at

Charmant especially the Elle 13486 in crystal… perfection! — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL

  • Orgreen frames and Maui Jim suns … but we are looking to add another line, any suggestions? — Bethany Cassar, Complete Eye Health, Holland, MI
  • Theo and Face a Face Bocca eyewear. — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • Paradigm glasses and Nike suns. — Janet Cole, Dr. Pattison Family Eyecare Center, Roseville, CA
  • Tom Ford … who doesn’t love Tom Ford?!? Seraphin, patients are digging the modern, vintage vibes, and Brilleneyes Reykjavik, this is a newer line for us and is picking up popularity! Patients are loving how lightweight and phenomenal they are. Tom Ford and INVU suns. — Katie McDowall, Northside Vision Center, Spokane, WA
  • Oakley glasses, Maui Jim suns. — Shawndra Frasier, Taylor Optical, Salt Lake City, UT
  • Tura, Revolution, Silhouette, Matsuda, and Joseph Abboud glasses. Carrera and Ray-Ban sunglasses. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Kenmark and L’Amy opticals. In sun, only Rx for now. — Kenneth Weiner, OD, Livingston, NJ
  • Altair, Marchon, Oakley and Ray-Ban glasses; good choice of colors and styles. Oakley, Ray-Ban and Nike sunglasses; good choice in styles and colors. — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA
  • SALT opticals and Maui Jim suns. — Laura Miller, OD, Northwest Hills Eye Care, Austin, TX
  • Barton Perreira and Vernon Gantry frames and Maui Jim sunglasses. — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
  • Jessica McClintock ophthalmics, IZOD sunglasses. — Carol Marx, The Eye Care Center, Canandaigua, NY
  • We killed it with Nifties from Design Eyewear Group. In sun, hands down was Tom Ford … again. — Justin Tenczar, Berkshire Eye Center, Pittsfield, MA
  • Retro Enhance ophthalmics. — Alexander Saper, Great Glasses, Houston, TX
  • We had a mix … Scott Harris did awesome and we also did really well with the Charmant Luxury collection. In sun, hands down Maui Jim was a huge seller this month, the latest styles are ridiculously awesome. Customers love them and the RX lenses Maui Brilliant are so good. — Julie Uram, Optical Oasis, Jupiter, FL
  • WOOW sells like lemonade on a hot day! Costa sunwear just coasts along on the biggest wave. — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • The Ray-Ban RB3447V, a P3 round metal frame available in several colors, the SL237/F and a P3 round metal frame … the style is very popular right now. In sun, the RB2132, new wayfarer, classic styling that stays current. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Flexon glasses followed closely by Brilleneyes Dutz, Maxx & Ella, and Reykjavik Eyes; Ray-Ban suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • FYSH and KLiiK frames because of their style and INVU suns due to style and price. — Pam Peters, Midwest Eye, Downers Grove, IL
  • LAMB glasses and Maui Jim suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Anything Tura! Our patients love Ted Baker, Buffalo, Brendel & Humphrey frames! In sun, Maui Jim, of course. — Vicki Thompson, Arsulowicz Eye Care, Walker, MI
  • Tom Ford frames, their style is always on trend. In sun, Maui Jim, in Florida it is summer year-round. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Draper James and Kate Spade opticals and Ray-Ban sunglasses. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Ice Cream, they are fun and bring a little boldness to our typically conservative demographic. Maui Jim, our desert sun calls for great sunglasses! — Star Taylor, Richens Eye Center, St George, UT
  • Missoni for women, Carrera for men and Nike for the kids. In sun, Nike and Kate Spade. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Lightec, a good number of semi-rimless frames across several brands, Etnia Barcelona and FYSH. In sun, Ray-Ban and Maui Jim. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Ray-Ban in both. — Danielle Doniver, Heritage Optical, Detroit, MI
  • Taylor Madison, because it is a local company and they donate to Fidelco Guide Dog Foundation, and OVVO. In sun, Costa because I did a sale to get rid of it. — Dorothy Reynolds, Eyes on Fairfield, Fairfield CT
  • Under Armor ophthalmics and Maui Jim suns. — David Greening, Astorino Eye Center, Newport Beach, CA
  • Michael Kors and Versace, patients are splurging a little more when given the knowledge of quality over cost. Costa suns are moving this last month — the Baffin and Fernandina in particular. Great solid look for men and women. — William Chancellor, Eye Can See Eyewear, Forsyth, GA
  • Eddie Bauer ophthalmics. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Another big month for Face a Face! We love it and so do our customers. Maui Jim suns, terrific lenses and a customer favorite. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Anne Klein frames are a consistent good seller in our practice; Wiley X suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Our best-selling eyeglass frame line for September was Ray-Ban. It is a timeless trend in frames from a brand well-known with all ages; a classic. Oakley was the number one seller in sunglasses. They are the best sunglass for outdoor sports with a wrap design that patients need for ultimate coverage. — Scott Mann, INVISION, Christiansburg VA
  • Kate Spade glasses — we ran a promo to decrease board counts — and Europa lines. In sun, Ray-Ban and Maui Jim. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Onirico, Face a Face, and Carolyn Abram glasses, Maui Jim suns, and Tom Ford and Lindberg in both. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • We had a pleasant little rush on Rain City frames by Zowee Wow, which looks to be continuing into next month… Surprisingly for end of “sunglass season,” this was where people were spending the big bucks. It was pretty evenly split across Maui Jim, Rudy Project and Wiley X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Shwood. We like how they put different materials in their frames such as seashells, roses, pinecones and mushrooms. — Scott Keating, OD, Vision Trends, Dover, OH
  • Not counting Ray-Ban which still tops the list, next in line surprisingly is Flexon. My guess is that they have conservative styling and are very durable. Also compared to newer styles they are simpler and lighter weight. Costa and Ray-Ban are tied for first in sun. With both products offering custom lens options. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Maui Jim Stingray sunglasses. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
  • Etnia Barcelona, the colors are just great. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Jimmy choo opticals and Ray-Ban suns. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Ted Baker opticals and Lara Spencer suns. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Lilly Pulitzer, Lafont, and Kate Spade ophthalmics and Carrera, Rudy Project and Maui Jim suns. — Scott Thielen, North Country Eye Care, West Lebanon, NH
  • 141 Ultem, a total workhorse collection, lightweight and great service from the company. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Marie Claire opticals have phenomenal pricing with vision coverage. Ray-Ban sunglasses, the new collection is flying off the shelves. — Colby Spivey, Vision Center South, Dothan, AL
  • Tom Ford glasses and Ray-Ban suns. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI
  • FYSH and Chesterfield frames and Chemistrie clips. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • OVVO, NW 77, Erkers and Kala specs. In sun, the TacticalRx, Mt. Falcon and MOFO, the Rudy Project, Rydon Stealth and the Oakley Shocktube. — Bret Hunter, Sports Optical, Denver, CO
  • MODO, NW77th and Erkers frames. Spy and Wiley X suns and Raen in both. — Travis LeFevre, Krystal Vision, Logan, UT
  • IGreen had a great month, especially the V4.20 and V4.43 with the start of the school year. The V4.43 is perfect for kids and smaller adults, and the V4.20 is such a classic shape, plus the fact that you can customize sets them apart. In sun, anything by Maui Jim. Why sell anything else? — Steve Burek, Metro Eye, Milwaukee, WI
  • Ted Baker ophthalmics and Maui Jim suns. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Minima‘s new model 11 optical frame. — Dave Goodrich, Goodrich Optical, Lansing, MI

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