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ECPs Share their Best-Selling Collections for September 2022

Reports say that new styles in-store equal excited opticians and yeild more sales.




OP-Alki-Beach eyewear
Op (Ocean Pacific), the original California lifestyle brand, was the first to translate surfing style into a comprehensive fashion brand. The Op Alki Beach from ClearVision is a ladies’ frame featuring a full acetate front and temples with metal alloy end pieces and spring hinges. Available in black, purple crystal and blush crystal (shown). MSRP: $87

Our best seller was definitely Ocean Pacific’s Alki Beach in Blush Crystal. It comes in a 51 and 53 eye size. The color looks so good on so many different skin tones and the frame shape is so flattering. We’ve fit it on such a wide age range too … From 15-year-old girls to 70-year-old women and everyone in between. — Morgan DiMaggio, Taylor Eye Care, Carmi, IL


Akoni Eyewear could never be content with simply replicating what might already be on the market. Handmade in Japan, the bold acetate of the Ara has been expertly sliced straight through by a sculptural side cup creating depth and embellishment on both sides, disturbing the silhouette’s sleek flow. MSRP: $725

Akoni is a new sunwear collection for us. Very intricate craftsmanship and excellent finishes. — Jordan Flitter, Paris West Optical, Baltimore, MD

Top-selling vision brands in September

Silhouette (2), David Spencer (2), Jimmy Choo (4), Dolabany (2), OVVO (3), Tura (3), Vera Bradley (2), Tom Ford (2), Ray-Ban (4), WOOW (2), Oakley (2), Etnia Barcelona (2), Europa (3), Altair (2), Erkers 1879 (2)


Maui Jim (13), Ray-Ban (10), Oakley (4), Kate Spade (3), Rudy Project (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in September. Join at

  • In optical, the Silhouette Blend collection. In sun, Maui Jim, several styles, because they ARE Maui Jim. — Mickey Bradley, Patrick Optical, Fort Worth, TX
  • Michael Kors MK4090 in all color variations has been a big seller. First time since opening I had to order the same frame multiple times in the same month! Kate Spade suns did surprisingly well this month. Cat eye and horn-rimmed styling cleared my boards! — William Chancellor, Best Chance Optical, Forsyth, GA
  • Morgan Fremont by KALA x Eyes on Fremont, nice colors, good fit, and the Ellison by David Spencer Eyewear. Also, vintage frames, all unusual and never worn, wonderfully made. Usually do prescription sunglasses, polarized. — Barbara Solomon, Solomon Optical Company, Minneapolis, MN
  • Jimmy Choo glasses and Coach suns. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Dolabany ophthalmics. — Cindy Henderson, Eyear Optical, Chattanooga, TN
  • OVVO opticals and the TacticalRx Little John and Rudy Project Rydon Stealth in sun. — Emily Kincaid-Smith, Sports Optical and TacticalRx, Denver, CO
  • Uber opticals and crystal suns. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • The Ethnicity CB sunglass, the frame is perfect for my Black patients. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • Tura ophthalmics and Fossil suns. — Rob Goedken, Fuerste Optical, Dubuque, IA
  • iGreen opticals, they’re colorful and customizable. Revo’s new sun styles arrived and they are fantastic. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Vera Bradley opticals and Oakley suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Our hottest seller was Vera Bradley by McGee Group. Our patients love the classic styles with an interesting print on the temple. They also love the matching case that comes with every order. Our hottest selling sunglass frames are Maui Jim. Once you buy one Maui Jim you always come back for more. The optics and the frame styles are hard to beat. — Sophia Pray, Huntley Eye Care, Huntley, IL
  • GX by Tura, women love the bold optical styles. In sun, Ray-Ban. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • In ophthalmics, Dolabany and KLiiK; in sun, Liz Claiborne. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • Tom Ford opticals and Kate Spade suns. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Ray-Ban in both. — Warren Berman, Sports Vision Center, Raleigh, NC
  • Tura and Silhouette opticals and Ray-Ban suns. — B.J. Chambers, Carrera Optical, McQueeney, TX
  • OVVO opticals, they are lightweight and super strong. The ECO Sunclip collection, its super convenient with cool designs; we have patients that we fit with multiple sunclips to meet their individual demands, including computer BluTech and reading lenses. Barton Perreira in both, they have and extremely comfortable fit, flattering details and amazing lens colors. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY
  • In optical, the Ernest Hemingway H4858, a round metal semi-rimless (round is very trendy right now) and the Brooklyn Spectacles Kay, a women’s zyl. In sun, the Ray-Ban RB3016, the Clubmaster is a classic style with many colors available. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • WOOW is hot hot! Awesome styles and bold colors. For sun, Maui Jim‘s Wiki is such a classic style and our patients are loving it in silver with Brilliant Blue Hawaii. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • Tom Ford outsold everything in September, but it was a close race with Morel’s Lightec and OGA. Always, ALWAYS Maui Jim suns. I don’t think this answer will ever change. — Aaron Baker, McKinney Eyeworks, McKinney, TX
  • The Design Eye Group WOOW Uptown 1. — Scott Mann, OD, INVISION, Christiansburg, VA
  • David Spencer. They have a wonderful petites selection, nice color pops and beautiful contrasts using gloss and matte finish combinations on the same frame. The Tokyo Bay collection is full of fun metals with great shapes and colorways. We also used David Spencer ophthalmics to make sunglasses with their more aggressive color choices. They make adorable sunglasses! — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Longchamp, specifically the LO2621 in the Brown Marble Azure. It’s a consistent best seller, but I recently sold it four times in a single day. For sun, we’ve seen an uptick in our Oakley sales. — Christine Howard, Eyes on Plainville, Attleboro, MA
  • In ophthalmic, the Oakley Currency, and in sun. the Ray-Ban Clubmaster, it’s a classic! — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • L’Amy and Kenmark opticals. — Ken Weiner, OD, Livingston, NJ
  • We just straight up SLAYED with Etnia Barcelona. They’ve been one of the best-selling lines since we brought them in, consistently in our top three lines. — Justin Tenczar, Berkshire Eye Center, Pittsfield MA
  • OVVO opticals and Maui Jim suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • In optical, a variety of Europa brands and in sun, Ray-Ban. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Hot Mess from OGI this month in every color! In sun, Carrera and Kate Spade. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • JISCO has done wonderful for us and the colors are magnificent with unique styles. Maui Jim sun has been huge for us, being in Florida they are always needed. They have great styles and fabulous lenses. — Julie Uram, Optical Oasis, Jupiter, FL
  • Our Europa brands did well at all three of our locations. No particular outliers and not sure on the specifics of why. For sun, it was a tossup between Wiley X and INVU. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • In optical, Ray-Ban, it is our lowest price point. In sun, Maui Jim, they have the best sunglass lenses. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Nike opticals and Maui Jim suns. — Paul Wilford, Tallahassee Eye Center, Tallahassee, FL
  • Jimmy Choo opticals and Ray-Ban suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • OWP and Tura opticals. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • The Jimmy Choo 361 KON … wow, glitter, subtle color, flattering shape. In sun, the Jimmy Choo Lucine. The red gives off a very “yellow brick road” vibe. These are my sunglasses for my upcoming vacation! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Erkers and l.a. Eyeworks in optical, Rudy Project in sun, and Raen in both. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • Jimmy Choo and Flexon ophthalmics and Vera Wang suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • Etnia Barcelona eyeglasses. I went deep with them at VEW. They always sell well so why not have lots? — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Face à Face, MODO, State, Lafont, and Thierry Lasry ophthalmics, Maui Jim suns. — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • NW77th and Erkers 1879 topped the sales charts. These frame lines are in a great price point and have a wide variety of styles. We got in large orders last month so our opticians reached for them more because they were excited about new frames on the floor. In sun, Sabine Be, these styles are so funky and unique our customer base loves them! — Maggie Campbell, Eyes on Trade, Winston Salem, NC
  • The very colorful Modern Scenic for those who want to add spice to their eyewear … comes in three colors, all terrific!! Our clear frames are still trending, like the Charmant Elle 13483. In sun, Maui Jim and SD Eyes Rip Curl line. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • KAOS from Poets Eyewear, fun colors, but flattering shapes. In sun, Sea to See, ecofriendly, the story, comfortable and the price point. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • In optical, Europa lines, Maui Jim in sun, and Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Maui Jim sunwear. — Mark Clement, OD, Gateway Eye Associates, Pittsburgh, PA
  • As always, Charmant titanium. In sun, Costa, it’s what people ask for. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • In optical Altair and Calvin Klein. In sun, Under Armour. — Melissa Taylor, Tablerock Family Vision Care, Branson West, MO

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