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ECPs Share their Best-Selling Collections for September 2025

Sunglass season started to slow but ECPs reported a very diverse selection of optical styles found success during the seasonal transition.

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ECPs Share their Best-Selling Collections for September 2025
The Boss 1040 eyeglasses for men offers a rectangular stainless-steel frame that is both lightweight and durable. The wire-core temples and spring hinges provide stability, with a refined silhouette. Available in three colors, Matte Grey shown. PRICE: $295

BCBG Berenice in Green Fade for women; it’s slightly funky yet wearable. The Boss 1040 in all colors for men. This is a well-built frame that looks good on anyone. In sun, the Maui Jim Kanaio Coast is the most popular style for men; it works under helmets and has great coverage. Also, the Maui Jim Hiwahiwa in green. It’s so cute I had to get it for myself. — Stephanie P., Mount Vernon, OH

Top-selling vision brands in September
Eyeglasses

Scott Harris (4), Calvin Klein (3), Lindberg (3), Anne et Valentin (2), Fysh (2), Lool (2), MODO (2), Mykita (2), Oakley (2), Ray-Ban (2), Theo (2), Tom Ford (2)

Sunglasses

Maui Jim (13), Ray-Ban (4), Oakley (3), Dita (2), Tom Ford (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in September. Join at invisionmag.com/brainsquad.

  • Lindberg N.O.W. products. The customization is amazing. — Steve B., Milwaukee, WI
  • Prodesign models performed very well! But our best frame was the Scott Harris Vintage 63. We couldn’t keep it stocked in any color. A nice symmetrical round that looks both classic and modern and works on both dudes and chicks. — Jen H., Sandpoint, ID
  • Safilo products are our biggest seller by far — our practice mostly sees ages 55 and up— particularly Emozioni and David Beckham. In suns, Tommy Hilfiger, the shapes are timeless classics. — Anne N., Glens Falls, NY
  • The Krewe Carson in multiple colors. My favorite color they make the frame in is Heron, a beautiful tortoise-esque acetate with blue accents. In sunglasses, the Veronika Wildgruber Lane sun in Porcelain. — Kelsey B., Winston-Salem, NC
  • Tura and Martin Copeland ophthalmics and Nautica sunglasses. — B. J. C., Universal City, TX
  • We had a great Tarian trunk eyewear show! Dita leads the way in sun again … just can’t beat that glamorous style. — Joni S., Iowa City, IA
  • L’Amy Champion, great for adults and kids. — Mickey B., Fort Worth, TX
  • Charmant Titanium as usual. — Robert L., Jefferson City, MO
  • We just brought in Gucci and it is doing very well! — Ann-Marie W., Lewis Center, OH
  • Anne et Valentin and Theo opticals, Tejesta and Garrett Leight suns, Ahlem in both. — Chris W., Portland, ME
  • Ørgreen titaniums, the Daytona Drift is having a moment with our men. — Nikki G., Oakdale, MN
  • Woodys! They have a bunch of fun shapes and colors at a reasonable price point. Often patients are looking for something different and funky without breaking the bank. This brand fills that niche. — Cassie R., Portland, OR
  • Mykita and Lool opticals; Akoni suns. — Jason K., Phoenix, AZ
  • The Keaton suns from ECO Eyewear. — Heather H., Denver, CO
  • Michael Ryan glasses. — Terri B., Alva, OK
  • Roberto Cavalli suns did strong at the end of summer leading into fall. High-end designs and Italian quality, you can’t go wrong! — William C., McDonough, GA
  • TC Charton, the alternative fit is great for many of our patients. — Lisa S., Vancouver, WA
  • KLiiK and Fysh eyeglasses, great value and styles. — Jennifer L., Dansville, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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