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ECPs Share Their Best Selling Frames for April 2018

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The KREWE Calhoun in the color Plume. Everyone loves this spotted frame. Leah Johnson, Central Texas Eye Center, San Marcos, TX

The Calhoun’s petite, rounded silhouette is a great choice for everyday wear and is available in several offbeat acetate patterns. $255

Doing well with — of all things — BOLLE, especially the wraps! Elizabeth Reid, Vision Associates, Hayes, VA

The Cary is perfect for water and snow sports. The ultra-wraparound frame optimizes comfort and protection, especially from the side. $120

Top-selling vision brands in April*
Eyeglasses

Ray-Ban (15), Kate Spade (6), MODO (6), Kliik (5), Tom Ford (4), Etnia Barcelona (3), FYSH (3), Lafont (3), Lindberg (3), Maui Jim (3), Oakley (3), Silhouette (3), Calvin Klein (2), Europa (2), Gucci (2), Masunaga (2), Michael Kors (2), Morel (2), OGI (2), OVVO (2), Penguin (2), Prodesign (2), STATE (2), Vera Wang (2)

Sunglasses

Ray-Ban (22), Maui Jim (12), Oakley (8), Costa (5), Kate Spade (5), Bolle (2), Coach (2), Gucci (2), Jimmy Choo (2), Nike (2), Tom Ford (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at invisionmag.com/brainsquad.

  • BLAKE KUWAHARA Blore was a huge seller for us last month. Also, MASUNAGA and LINDBERG as always. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Happily, we started with GUCCI and they are steady and productive. Brian Parker, OD, Temecula Eye Center, Temecula, CA
  • LAFONT’s new Spring Collection is so beautiful. They really set the tone for high end product. In sun, PROOF EYEWEAR! Can’t beat a recycled line. Heather Harrington, Elevated Eyecare, Denver, CO
  • The VERA WANG‘s were popular for women and PENGUIN for men. Score one for Kenmark. Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • RAG & BONE, ophthalmic and sun. New clean but edgy and matte finishes with pop of color on temples. Lisa Trippi, Eyesight Solutions, Mt. View, CA 
  • I invested deeply in IC! BERLIN suns and placed them in my front showcase. We sold five with prescription in one week to people 30ish – almost 70! Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
  • WOOW Be Happy 2 and Good Job 3. Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
  • DIOR Montaigne 18. Simple style, great quality. People feel like it is a timeless look. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • FLEXON, patients are happy with how light weight and durable they are. They might have also sold well because they are on our video loop that plays in the optical and reception areas. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • KATE SPADE. It was Kentucky Derby season and the glittery and louder sun styles screamed Derby. Michael Martorana, OD, Falls City Eye Care, Louisville, KY
  • CALVIN KLEIN JEANS because they were new to our office with styles that flatter multiple faces. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • COSTA since we are a fishing and boating paradise Robert Easton Jr, OD, Oakland Park, FL
  • CAROLINE ABRAM, funky and fun colors always with a unique twist makes them perfect for warm weather ahead. Viki Christopoulos, MD, Eyepolis, Pittsburgh, PA
  • We had a little run on STATE eyewear. Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY
  • SILHOUETTE TNG, lightweight with excellent styling. Mickey Bradley, Patrick Optical, Fort Worth, TX
  • FUNOOGLES because kids love making their own glasses and parents like the price! Megan Sumrall Lott, Belle Vue Specialty Eye Care, Hattiesburg, MS
  • DUTZ line was hot, modern styles with awesome color. Love these. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • KLIIK model 573, petite colorful frames. VERNON GANTRY, modern but conservative looks with the perfect price point make these an easy sell as part of package deals in our office. ECO model Desna, can’t beat how lightweight it is! Larah Alami, OD, Hudson River Eye Care, Tarrytown NY
  • The MICHAEL KORS MK3019 in rose gold, a fun, trendy style. RAY-BAN 5228 always a top seller. The JIMMY CHOO Sheena sunglasses, great new style with fun stars. Erin Pillsbury, Shasta Eye Medical Group, Redding, CA
  • MINIMIA in ophthalmic and WILEY X in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
  • KATE SPADE, RAY-BAN, ARMANI, OAKLEY, and MAUI JIMChris Cordes, Fischer Laser Eye Center, Marshall, MN
  • CINZIA, FYSH, KATE SPADE and BCBGJules Kohler, North Shore Eye Health and Wellness, CEDARBURG, WI
  • RAY-BAN, always a must in SoCal. No matter how much we try to push other brands this one comes out on top. DIOR! We had a little competition with the staff to see who sold the most. The styles are a little out there and large, but once our staff started to see that they looked good on patients, they were not just trying to win a competition and people started to gravitate towards them. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, EYES OF FAITH, these are new frames that are selling quickly. TOM FORD, we tend do well this this line. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • DRAGON ophthalmic and sun. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Europa’s SCOTT HARRIS line and WILEY X suns. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • HARLEY DAVIDSON. The styles are wide and fashionable for both men and woman. Diana Sims, Buena Vista Optical, Chicago, IL
  • KLIIK, patients like the colors and styles. Sally Greeley, Poulin & Associates Eye Center, Waterville, ME
  • We added MODO and it has flown off of the shelves. The sleek design and paper-thin acetate is a big hit. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • We moved a lot of NYEye ENHANCE. They’re a budget frame we sell in packages and they flew out the door in April, which is probably why revenues were down. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • NIKE suns, fits just about everyone. Chris Clark, Mullis Eye Institute, Panama City, FL
  • PIERRO MASSARO! Customers love the asymmetrical acetates and great shapes. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • JF REY, lots of color for spring.  Leisa Lauer, Westcliff Optometry, Newport Beach, FL
  • GUESS sunglasses. Michael Dunn, Henry Ford Optimeyes, Troy, MI
  • Silhouette SPX for men, they love the light weight. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • RAY-BAN 7047. It’s a great light weight easy to fit frame. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • STAND UP 2 CANCER, AVALON, and GLOBAL OPTIQUE. MAKO sunglasses. Billy Isgett, Eyecare of Florence, Florence, SC
  • KLIIK, they are perfect for petite women and teens. Kimberly Riggs, OD, Ligonier, PA
  • ETNIA BARCELONA remains our #1 seller, mostly in the tortoise/turquoise combinations. The Weimar is huge in every color for us, and comes in two sizes which fit our larger ladies beautifully. VUARNET is our best sunwear line. They have a fantastic store locator so we get referrals from that, mostly the men.   Women who don’t buy a Vuarnet are putting sun lenses in ophthalmic frames by DIVALDI. We have a ball putting together fun mirror combinations to play off the colorful frames. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • For the month, it was overall MAUI JIM in both Suns and ophthalmic. Julie Uram, Optical Oasis, Jupiter, FL
  • MCM ophthalmic, great price point and fits many. In sun, GUCCI; we took in the Level 1. Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • HAGGAR for men, REVLON, LIFE IS GOOD; good looking glasses reasonably priced in the $179- $189 range. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • OAKLEY Barrelhouse has been a mover here this last month. It’s a frame I wear myself and it’s simple yet clean look makes it an easy choice for the patients. In sun, the Flak 2.0 in its variety of colors and lens options has moved well. The Prizm technology lenses has been a great boost for this model of suns. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • STEPPER form Imagewear. Michael Davis, OD, Opti-Care, Eldersburg, MD
  • JOHN VARVATOS men’s especially in the color navy gradient, an example would be the V368. For sun, the JIMMY CHOO Baba in any color for women and OAKLEY for men. Scott Keating, OD, Vision Trends, Dover, OH
  • NIKE 7092 was the top seller in April. They’ve been very hot in our office with great men’s styles. The next best-selling frames were the GENEVIEVE BOUTIQUE Bling and the MODERN METALS Keith frames. They are both very appealing moderately priced frames. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • ETNIA BARCELONA, OGI, and VINYL FACTORY. They sold well, because even though they’re not that unusual, they are much different than anything else around! Jim Williams, Eye to Eye, Mexico, MO
  • MODO and PRODESIGN. Great selection and a good price. Stacey Korte, Rockford Family Eyecare, Rockford, MI
  • Morel: LIGHTEC, OGA and KOALI —lightweight and colorful. Pam Peters  Midwest Eye, Downers Grove, IL
  • STATE Optical surged this month. Did very well for both men and women! Caitlin Bruno, Binyon Vision Center, Bellingham, WA

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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