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ECPs Share Their Best Selling Frames for April 2018




ECPs Share Their Best Selling Frames for April 2018

The KREWE Calhoun in the color Plume. Everyone loves this spotted frame. Leah Johnson, Central Texas Eye Center, San Marcos, TX

The Calhoun’s petite, rounded silhouette is a great choice for everyday wear and is available in several offbeat acetate patterns. $255

ECPs Share Their Best Selling Frames for April 2018

Doing well with — of all things — BOLLE, especially the wraps! Elizabeth Reid, Vision Associates, Hayes, VA

The Cary is perfect for water and snow sports. The ultra-wraparound frame optimizes comfort and protection, especially from the side. $120

Top-selling vision brands in April*

Ray-Ban (15), Kate Spade (6), MODO (6), Kliik (5), Tom Ford (4), Etnia Barcelona (3), FYSH (3), Lafont (3), Lindberg (3), Maui Jim (3), Oakley (3), Silhouette (3), Calvin Klein (2), Europa (2), Gucci (2), Masunaga (2), Michael Kors (2), Morel (2), OGI (2), OVVO (2), Penguin (2), Prodesign (2), STATE (2), Vera Wang (2)


Ray-Ban (22), Maui Jim (12), Oakley (8), Costa (5), Kate Spade (5), Bolle (2), Coach (2), Gucci (2), Jimmy Choo (2), Nike (2), Tom Ford (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at

  • BLAKE KUWAHARA Blore was a huge seller for us last month. Also, MASUNAGA and LINDBERG as always. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Happily, we started with GUCCI and they are steady and productive. Brian Parker, OD, Temecula Eye Center, Temecula, CA
  • LAFONT’s new Spring Collection is so beautiful. They really set the tone for high end product. In sun, PROOF EYEWEAR! Can’t beat a recycled line. Heather Harrington, Elevated Eyecare, Denver, CO
  • The VERA WANG‘s were popular for women and PENGUIN for men. Score one for Kenmark. Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • RAG & BONE, ophthalmic and sun. New clean but edgy and matte finishes with pop of color on temples. Lisa Trippi, Eyesight Solutions, Mt. View, CA 
  • I invested deeply in IC! BERLIN suns and placed them in my front showcase. We sold five with prescription in one week to people 30ish – almost 70! Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
  • WOOW Be Happy 2 and Good Job 3. Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
  • DIOR Montaigne 18. Simple style, great quality. People feel like it is a timeless look. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • FLEXON, patients are happy with how light weight and durable they are. They might have also sold well because they are on our video loop that plays in the optical and reception areas. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • KATE SPADE. It was Kentucky Derby season and the glittery and louder sun styles screamed Derby. Michael Martorana, OD, Falls City Eye Care, Louisville, KY
  • CALVIN KLEIN JEANS because they were new to our office with styles that flatter multiple faces. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • COSTA since we are a fishing and boating paradise Robert Easton Jr, OD, Oakland Park, FL
  • CAROLINE ABRAM, funky and fun colors always with a unique twist makes them perfect for warm weather ahead. Viki Christopoulos, MD, Eyepolis, Pittsburgh, PA
  • We had a little run on STATE eyewear. Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY
  • SILHOUETTE TNG, lightweight with excellent styling. Mickey Bradley, Patrick Optical, Fort Worth, TX
  • FUNOOGLES because kids love making their own glasses and parents like the price! Megan Sumrall Lott, Belle Vue Specialty Eye Care, Hattiesburg, MS
  • DUTZ line was hot, modern styles with awesome color. Love these. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • KLIIK model 573, petite colorful frames. VERNON GANTRY, modern but conservative looks with the perfect price point make these an easy sell as part of package deals in our office. ECO model Desna, can’t beat how lightweight it is! Larah Alami, OD, Hudson River Eye Care, Tarrytown NY
  • The MICHAEL KORS MK3019 in rose gold, a fun, trendy style. RAY-BAN 5228 always a top seller. The JIMMY CHOO Sheena sunglasses, great new style with fun stars. Erin Pillsbury, Shasta Eye Medical Group, Redding, CA
  • MINIMIA in ophthalmic and WILEY X in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
  • KATE SPADE, RAY-BAN, ARMANI, OAKLEY, and MAUI JIMChris Cordes, Fischer Laser Eye Center, Marshall, MN
  • CINZIA, FYSH, KATE SPADE and BCBGJules Kohler, North Shore Eye Health and Wellness, CEDARBURG, WI
  • RAY-BAN, always a must in SoCal. No matter how much we try to push other brands this one comes out on top. DIOR! We had a little competition with the staff to see who sold the most. The styles are a little out there and large, but once our staff started to see that they looked good on patients, they were not just trying to win a competition and people started to gravitate towards them. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, EYES OF FAITH, these are new frames that are selling quickly. TOM FORD, we tend do well this this line. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • DRAGON ophthalmic and sun. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Europa’s SCOTT HARRIS line and WILEY X suns. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • HARLEY DAVIDSON. The styles are wide and fashionable for both men and woman. Diana Sims, Buena Vista Optical, Chicago, IL
  • KLIIK, patients like the colors and styles. Sally Greeley, Poulin & Associates Eye Center, Waterville, ME
  • We added MODO and it has flown off of the shelves. The sleek design and paper-thin acetate is a big hit. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • We moved a lot of NYEye ENHANCE. They’re a budget frame we sell in packages and they flew out the door in April, which is probably why revenues were down. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • NIKE suns, fits just about everyone. Chris Clark, Mullis Eye Institute, Panama City, FL
  • PIERRO MASSARO! Customers love the asymmetrical acetates and great shapes. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • JF REY, lots of color for spring.  Leisa Lauer, Westcliff Optometry, Newport Beach, FL
  • GUESS sunglasses. Michael Dunn, Henry Ford Optimeyes, Troy, MI
  • Silhouette SPX for men, they love the light weight. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • RAY-BAN 7047. It’s a great light weight easy to fit frame. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • STAND UP 2 CANCER, AVALON, and GLOBAL OPTIQUE. MAKO sunglasses. Billy Isgett, Eyecare of Florence, Florence, SC
  • KLIIK, they are perfect for petite women and teens. Kimberly Riggs, OD, Ligonier, PA
  • ETNIA BARCELONA remains our #1 seller, mostly in the tortoise/turquoise combinations. The Weimar is huge in every color for us, and comes in two sizes which fit our larger ladies beautifully. VUARNET is our best sunwear line. They have a fantastic store locator so we get referrals from that, mostly the men.   Women who don’t buy a Vuarnet are putting sun lenses in ophthalmic frames by DIVALDI. We have a ball putting together fun mirror combinations to play off the colorful frames. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • For the month, it was overall MAUI JIM in both Suns and ophthalmic. Julie Uram, Optical Oasis, Jupiter, FL
  • MCM ophthalmic, great price point and fits many. In sun, GUCCI; we took in the Level 1. Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • HAGGAR for men, REVLON, LIFE IS GOOD; good looking glasses reasonably priced in the $179- $189 range. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • OAKLEY Barrelhouse has been a mover here this last month. It’s a frame I wear myself and it’s simple yet clean look makes it an easy choice for the patients. In sun, the Flak 2.0 in its variety of colors and lens options has moved well. The Prizm technology lenses has been a great boost for this model of suns. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • STEPPER form Imagewear. Michael Davis, OD, Opti-Care, Eldersburg, MD
  • JOHN VARVATOS men’s especially in the color navy gradient, an example would be the V368. For sun, the JIMMY CHOO Baba in any color for women and OAKLEY for men. Scott Keating, OD, Vision Trends, Dover, OH
  • NIKE 7092 was the top seller in April. They’ve been very hot in our office with great men’s styles. The next best-selling frames were the GENEVIEVE BOUTIQUE Bling and the MODERN METALS Keith frames. They are both very appealing moderately priced frames. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • ETNIA BARCELONA, OGI, and VINYL FACTORY. They sold well, because even though they’re not that unusual, they are much different than anything else around! Jim Williams, Eye to Eye, Mexico, MO
  • MODO and PRODESIGN. Great selection and a good price. Stacey Korte, Rockford Family Eyecare, Rockford, MI
  • Morel: LIGHTEC, OGA and KOALI —lightweight and colorful. Pam Peters  Midwest Eye, Downers Grove, IL
  • STATE Optical surged this month. Did very well for both men and women! Caitlin Bruno, Binyon Vision Center, Bellingham, WA

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