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ECPs Share Their Best Selling Frames for August

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De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS

The Amber (VU 4970N) acetate frame from Furla is a full rim cat eye shown here in White Havana and Turquoise Opal. $176

Everyone is wanting mirrored sunglasses and the OP Pearl from ClearVision comes in a great gold color that ladies love. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Curated from their vintage archive and inspired by the beach, these aviator Ocean Pacific Pearl sunglasses with adjustable nose pads and inlaid design on the temples pink mirror lenses. $69.95

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Top-selling vision brands in August
Eyeglasses

Ray-Ban (15), Kate Spade (6), Etnia Barcelona (5), Silhouette (4), Gucci (3), Michael Kors (3), OGI (3), Seraphin (3), Anne Klein (2), Armani Exchange (2), FYSH (2), Garrett Leight (2), iGreen (2), Lafont (2), Prodesign (2)

Sunglasses

Maui Jim (18), Ray-Ban (15), Oakley (9), Costa (7), Kate Spade (3), Nike (3), SALT (2), Spy (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in August. Join at invisionmag.com/brainsquad.

  • ANNE ET VALENTIN because we got their newest pieces, have a lot and they are fabbity! Julie Kubsch, Specs Around Town, Bloomington, IL
  • SORA sunglasses from Zeus Optics Group, the Bedford is my personal favorite. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • CALVIN KLEIN JEANS doing well in a back-to-school month. Mary Canfield, Orlando Eyecare, Orlando, FL
  • ISAAC MIZRAHI by Charmant sold a lot. The styles are very sophisticated and unique. Jade Kowalick, Rophie Eye Care, Dunedin, FL
  • Brilleneyes ELLA did well for us. High grade stainless steel with great colors, hold up very well. Love them. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MICHAEL KORS in multiple styles and models where very strong. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ZERO G, our patients can’t get enough of the lightweight titanium! SALT and MAUI JIM are always our top selling sunnies! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • SILHOUETTE SPX and PRADA ladies. Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • KIRK AND KIRK, amazing color! BARTON PERREIRA has great styles and colors for both men and women. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • KATE SPADE for our ladies and SPINE for the men. DVF suns were flying off the shelf. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • TAYLOR MADISON. Parents love the price point and the back to schoolers love the look. Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Men tend to be our fun, most daring patients and CLUB LEVEL DESIGNS allows them to get the style they desire for great prices. It always sells well. Cassandra Nash, HD Optical Express, Lansing, MI
  • Our office is located in the Gulf Coast area, with great salt water and fresh water fishing. It’s a popular past time and so COSTA sells well. Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • VERNON GANTRY.  It’s a new line for us. Value-priced with great style. They’re especially appealing for our large contact lens wearing demographic that wants a nice back-up. Tom Brillante, Decatur Eye Care, Decatur, GA
  • OLIVER GOLDSMITH Decades collection and VUARNETNikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • SPY Sunglasses yet again. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • FYSH and CINZIA are two hot frame lines for us! Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • RES/REI, THEO Mille+59 and the LINDBERG Strip Series in ophthalmic. The SALT Fufkin, and THIERRY LASRY in sun. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • ANNE KLEIN is always one of the more popular brands in our office. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The LARA SPENCER sunglasses from Tura flew out the door! Specifically, the LS504 was the most popular. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • We did a fair amount of “double bar man frames” for the younger crowd for back-to-school, both for 14-year-old girls and Millennials. VINYL FACTORY did well also, due to the hip styles. Jim Williams, Eye to Eye, Mexico, MO
  • STATE, the staff loves them and new sunnies came in. Kristina Swartz, The Eye Site, Mishawaka, IN
  • ESSEDUE, very feminine. Sabina Krasnov, I2ioptique, Scottsdale, AZ
  • RAY-BAN is always the hot seller along with KATE SPADEJeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • OAKLEY ophthalmic for men and Thema IGREEN customize collection for women. Scott Keating, Vision Trends, Dover, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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SPONSORED BY SAFILO

Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.

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WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.

Bollé

Cobalt with polarized TNS lens.

(800) 423-3537, bolle.com

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842, wileyx.com

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Pyramex

Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673, pyramexsafety.com

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874, scott-sports.com

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011, uab.edu

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SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937, spyoptic.com

SportRx

Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817, sportrx.com

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995, smithoptics.com

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Products

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.

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Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women. marchon.com

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources. preventblindness.org/diabetes-resources

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method. aoa.org

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Products

A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.

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Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.

brilleneyes.com

$249

Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.

mauijim.com

$399

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Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.

theo.be

$434

New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

coburntechnologies.com

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.

alternativeeyes.com

$195

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Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.

kenmarkeyewear.com

$145

Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.

eyeosreaders.com

$135

Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

meisystem.com

Price upon request

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