The vintage-inspired Ada is one of the most popular styles within PROOF’s EcoCollection. A fashion-forward round frame, the Ada blends cotton-acetate, wood and stainless steel for a totally unique style in four colorways. MSRP: $130
The PROOF Ada. I’m now selling it to men and women. Great price point and amazing story. — Heather Harrington, Elevated Eyecare, Denver, CO
The Scott Harris Eyewear collection offers both traditional, unisex styling and high fashion designs. Every pair of Scott Harris eyeglasses is constructed from the finest components available. The V-23 features a metal construction available in three colors: Soft Gold, Khaki and Graphite. MSRP: $189
Europa’s SCOTT HARRIS V-23. What’s funny is that it sells to 60-year-old men and teenage girls! — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
Top-selling vision brands in December
Eyeglasses
Ray-Ban (10), Kate Spade (4), Oakley (4), Etnia Barcelona (3), Face á Face (3), Scott Harris (3), Tom Ford (3), Article One (2), Dolce & Gabbana (2), FYSH (2), Gucci (2), KLiiK denmark (2), Michael Kors (2), Nike (2), OGI (2),
Silhouette (2), Ted Baker (2)
Sunglasses
Ray-Ban (18), Maui Jim (15), Oakley (12), Kate Spade (6), Costa (3), Gucci (3), Wiley X (3), Spy (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.
- VERSACE, in optical and sun. It was new in the office. Great gender fluid styles. — Diana Sims, Buena Vista Optical, Chicago, IL
- ANNE KLEIN and JOSEPH ABBOUD ophthalmics are always steady sellers in our office. — Christine Howard, Attleboro Vision Care, Attleboro, MA
- The FACE Á FACE Typpo 2 in all colors. Just got it in green and houndstooth; amazing. In sun, the KREWE Rampart! It is dripping in finesse. Ladies love it. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
- ST. LAURENT optical styles for women and the GUCCI runway sun styles. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
- FLEXON always seems to be our best seller. In sun, OAKLEY usually is but for December it was RIO RAY. — Lynn Geis, San Juan Eye Center, Montrose, CO
- CARRERA are our hottest suns. The retro looks with the cool toned tints draw a lot of attention. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
- VINCE CAMUTO glasses. People love the look. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
- EYENIGMA, RED PARIS and KARAVAN ophthalmics. — Todd Lapointe, VIP EYES, Portland, ME
- ARTICLE ONE mixed materials. Everyone seemed to gravitate to this collection. — Blake Hutto, OD, Family Vision Care, Alma, GA
- NW77 and VIA PAMPA opticals. NINE WEST suns. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
- RAY-BAN and MICHAEL KORS. Round shapes finally made it to Central Florida, patients ask for it daily now. — Mary Canfield, Orlando Eyecare, Orlando, FL
- The VUARNET VL1813 in Gold and Black. Hottest aviator I’ve seen in forever. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
- The RAEN Norie, Marin and Beal opticals. — Travis LeFevre, Krystal Vision, Logan, UT
- A surprise contender: DURANGO, one of our budget male lines, supplied by SD Eyes. Apparently folks that were trying to use their benefits wisely liked the price point, which is pretty spot-on for a line that still has a 2-year manufacturer warranty. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
- COCO SONG, ladies love the peacock feathers and color combinations. — Scott Keating, OD, Vision Trends, Dover, OH
- Our in-house SIGNATURE brand is our best-selling. — Bryan Hartgrave, Vision Solutions, Lamar, MO
- IZUMI and Kenmark’s ZAC POSEN for the ladies (our cute, new receptionist wears them) and for the gents, they are digging ARTICLE ONE and OAKLEY. — Annette Prevaux, The Visionary Inc., Allen Park, MI
- KATE SPADE … all of them. — Cindy Henderson, Eyear Optical, Hixson, TN
- LIGHTEC, lightweight and bright fun colors! — Tina Smrkovski, OD, Reed Optical, Claremont, NH
- GUCCI opticals and SALT. suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
- TOM DAVIES and ETNIA BARCELONA. TD because it is so customizable and Etnia because it’s an easy fit. — Steve Geis, Metro Eye, Milwaukee, WI
- ALAN J. Europa. Made in the USA! — John LaShorne, Brown County Eye Care, Nashville, IN
- The DI VALDI 8013 col.90, we simply can’t keep it in stock. It flies off the shelf. It fits so many face shapes, and while the colors may frighten off some people, once they put it on, they fall in love. MAUI JIM was our top sun seller once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
- OAKLEY‘s new 80’s inspired Radar EV frames are awesome. We have an active, fit, athletic patient base, and they love the young look and funky designs. It’s nice when form and function converge. — Becky Furuta, Avenue Vision, Golden, CO
- KLIIK DENMARK offers nice stylish frames for petite women and girls. We also sold several OAKLEY suns for Christmas gifts. — Kimberly Riggs, OD, Ligonier, PA
- Dolce, Dolce, Dolce! Specifically the DOLCE & GABBANA DG 5025. We can’t keep this frame in stock! — Christina Gadlage, VisionFirst, Louisville, KY
- ECO is still killing it. Those magnetic clip-ons are great. — Michael Martorana, OD, Falls City Eye Care Louisville, KY
- MODO eyeglasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
- We added ETNIA BARCELONA in 2018 and it has quickly become one of our best sellers, both for men and women. MAUI JIM‘s are still our favorite suns. We always say, “once you have had a pair of Maui Jim’s, nothing else will compare.” — Kenneth D Boltz, OD, Dublin, OH
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
