Connect with us

Products

ECPs Share Their Best-Selling Frames for December

Check out the products that have been flying off the racks.

mm

Published

on

The vintage-inspired Ada is one of the most popular styles within PROOF’s EcoCollection. A fashion-forward round frame, the Ada blends cotton-acetate, wood and stainless steel for a totally unique style in four colorways. MSRP: $130

The PROOF Ada. I’m now selling it to men and women. Great price point and amazing story. — Heather Harrington, Elevated Eyecare, Denver, CO

The Scott Harris Eyewear collection offers both traditional, unisex styling and high fashion designs. Every pair of Scott Harris eyeglasses is constructed from the finest components available. The V-23 features a metal construction available in three colors: Soft Gold, Khaki and Graphite. MSRP: $189

Europa’s SCOTT HARRIS V-23. What’s funny is that it sells to 60-year-old men and teenage girls! — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA

Teen Sees Color for the First Time — Watch Her Reaction
Videos

Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
Videos

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
Videos

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

  • VERSACE, in optical and sun. It was new in the office. Great gender fluid styles. — Diana Sims, Buena Vista Optical, Chicago, IL
  • ANNE KLEIN and JOSEPH ABBOUD ophthalmics are always steady sellers in our office. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The FACE Á FACE Typpo 2 in all colors. Just got it in green and houndstooth; amazing. In sun, the KREWE Rampart! It is dripping in finesse. Ladies love it. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ST. LAURENT optical styles for women and the GUCCI runway sun styles. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • FLEXON always seems to be our best seller. In sun, OAKLEY usually is but for December it was RIO RAY. — Lynn Geis, San Juan Eye Center, Montrose, CO
  • CARRERA are our hottest suns. The retro looks with the cool toned tints draw a lot of attention. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • VINCE CAMUTO glasses. People love the look. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • EYENIGMA, RED PARIS and KARAVAN ophthalmics. — Todd Lapointe, VIP EYES, Portland, ME
  • ARTICLE ONE mixed materials. Everyone seemed to gravitate to this collection. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • NW77 and VIA PAMPA opticals. NINE WEST suns. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • RAY-BAN and MICHAEL KORS. Round shapes finally made it to Central Florida, patients ask for it daily now. — Mary Canfield, Orlando Eyecare, Orlando, FL
  • The VUARNET VL1813 in Gold and Black. Hottest aviator I’ve seen in forever. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • The RAEN Norie, Marin and Beal opticals. — Travis LeFevre, Krystal Vision, Logan, UT
  • A surprise contender: DURANGO, one of our budget male lines, supplied by SD Eyes. Apparently folks that were trying to use their benefits wisely liked the price point, which is pretty spot-on for a line that still has a 2-year manufacturer warranty. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COCO SONG, ladies love the peacock feathers and color combinations. — Scott Keating, OD, Vision Trends, Dover, OH
  • Our in-house SIGNATURE brand is our best-selling. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • IZUMI and Kenmark’s ZAC POSEN for the ladies (our cute, new receptionist wears them) and for the gents, they are digging ARTICLE ONE and OAKLEY. — Annette Prevaux, The Visionary Inc., Allen Park, MI
  • KATE SPADE … all of them. — Cindy Henderson, Eyear Optical, Hixson, TN
  • LIGHTEC, lightweight and bright fun colors! — Tina Smrkovski, OD, Reed Optical, Claremont, NH
  • GUCCI opticals and SALT. suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • TOM DAVIES and ETNIA BARCELONA. TD because it is so customizable and Etnia because it’s an easy fit. — Steve Geis, Metro Eye, Milwaukee, WI
  • ALAN J. Europa. Made in the USA! — John LaShorne, Brown County Eye Care, Nashville, IN
  • The DI VALDI 8013 col.90, we simply can’t keep it in stock. It flies off the shelf. It fits so many face shapes, and while the colors may frighten off some people, once they put it on, they fall in love. MAUI JIM was our top sun seller once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • OAKLEY‘s new 80’s inspired Radar EV frames are awesome. We have an active, fit, athletic patient base, and they love the young look and funky designs. It’s nice when form and function converge. — Becky Furuta, Avenue Vision, Golden, CO
  • KLIIK DENMARK offers nice stylish frames for petite women and girls. We also sold several OAKLEY suns for Christmas gifts. — Kimberly Riggs, OD, Ligonier, PA
  • Dolce, Dolce, Dolce! Specifically the DOLCE & GABBANA DG 5025. We can’t keep this frame in stock! — Christina Gadlage, VisionFirst, Louisville, KY
  • ECO is still killing it. Those magnetic clip-ons are great. — Michael Martorana, OD, Falls City Eye Care Louisville, KY
  • MODO eyeglasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • We added ETNIA BARCELONA in 2018 and it has quickly become one of our best sellers, both for men and women. MAUI JIM‘s are still our favorite suns. We always say, “once you have had a pair of Maui Jim’s, nothing else will compare.” — Kenneth D Boltz, OD, Dublin, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Don’t Lose Patients to Online

In this compelling video, Dr. Mile Brujic of Premier Vision Group discusses all the ways that your practice beats the online competition—hands down! The formula for success? Don’t sell yourself short and acknowledge all the benefits that you, as a provider, give to your patients.

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Products

9 Unexpected Silhouettes Deliver Surprising Sun Style

From hearts to octagons to triangles, these shape shifters shine.

mm

Published

on

FROM HEARTS to octagons and even triangles, these sunglasses deliver surprising style.

 

Vava

Drawing inspiration from architecture through their collaboration with architect Álvaro Siza Vieira, the aluminum CL0007 features flat, crystal Barberini lenses like all the brand’s styles.

vavaeyewear.com

$715

 

Chloé

Going above and beyond your everyday valentine, the CE131S (a.k.a. Rosie Heart) is a three-piece mount frame with a metal bridge and matching temples. Sunburst-shaped screws complete the look.

(800) 645-1300, marchon.com

$400

Advertisement

 

Berlin

The Femme Fatale strikes a pose all its own. It’s part of the Cinematik collection, which is the brand’s first-ever collection to include multiple materials: German stainless steel, acetate and rubber.

ic-berlin.de

$479

 

Wires Glasses

An invisible hinge mechanism pairs with a unique shape on the Dilmun, from the Wires 2.0 collection. This handcrafted eyewear has 3D printed rims and a frame made from a single piece of stainless steel wire.

wiresglasses.com

$310

 

J.F. Rey

Circle meets square in the Jean-François Rey 1985 Paradise 2500. The classic-yet-modern tweed pattern juxtaposes with the surprising shape combination to create a memorable frame sure to score at least a few double takes.

(877) 889 1429, jfrey.fr/en

$480

 

Roberto Cavalli

With acetate frame fronts and flat metal temples lasered with a print straight out of the wild, the RC1113 is ready to roar.

(800) 345-8482, marcolin.com

$505

Advertisement

 

Shwood Eyewear

Featuring genuine wood inlays and five-barrel German hinges, the Aurora is an octagonal frame that works on many face shapes.

(503) 389-1613, shwoodshop.com

$149

 

Tarian

Made with premium Japanese titanium, the limited-edition Teshima celebrates the geometric look.

(347) 797-5240, jeremytarian.com

$460

 

AirDP

Made with a combination of Ultem and biomedical steel, the Combined Collection can accommodate optical lenses as needed. This line features styles named after tropical locales, like Bali, Tahiti, Santorini, Phuket, Fiji, Ibiza, and Hawaii (pictured).

airdpstyle.com

$275

Continue Reading

Better Vision

In-House Finishing ‘Edges’ Out Profit

While reducing turnaround time and errors for happier patients.

mm

Published

on

FINISHING JOBS IN-HOUSE can be a real bonus for many eyecare professionals. Even though there’s an initial upfront cost to buying a machine, savings can be realized soon thereafter. According to The Vision Council, about 53 percent of all ECP locations have some type of finishing equipment on-site with a further 20 percent owning a surfacing system. There are certainly many efficient and reliable machines to choose from since most manufacturers include retail edgers in their line of lens finishing systems.

 

Luneau Technology USA

Briot Perception 2, Briot Attitude, WECO E.3/2

(800) 729-1959, luneautech.com

 

Optek International

E1000-GP Edger, FD-80 Tracer, LS-82 Blocker, DM-1000 Lens Drill, Dia E1000-E920

(727) 522-2301, optekinternational.com

 

MEI System

EzFit No Block

(630) 521 8588 | meisystem.com

Advertisement

 

Essilor Instruments USA

Pro-E 700 edging system, KAPPA, Special Edition edger

(855) 393-4647 | essilorinstrumentsusa.com

 

National Optronics

17Ex Edger, QM-X3

(800) 800-1550 | nationaloptronics.com

 

Santinelli International

Me 1200, Lex 1200, LEXCE, Le 1200, Le 700

(800) 644-3343 | santinelli.com

Advertisement

 

Coburn Technologies

Excelon HPE-410, Exxpert HPE 8000X, HPE-810

(800) 262-8761 | coburntechnologies.com

 

Smart Ways To Sell In-House Edging

Penn Moody, OD, MOODY EYES, INDIANAPOLIS, IN

In 2011, we decided to add an edging lab for better control over expenses and quality. At Vision Expo we chose the DIA from Optek. We’ve been very pleased with this choice. The vertical orientation allows the pressure on the lens to be adjusted during edging. We purchased a second DIA in 2017. We now process over 80 percent of our glasses, which has added substantially to our profitability and patient satisfaction.

Wendy Salle, SALLE OPTICIANS, ATLANTA, GA

We’ve been edging in-house for the past 30 years. I had to put in a second machine this year because of the volume. We’re up to about 25 jobs a day on two Santinelli machines, the Me1200 and the LEXCE. We do a lot of custom rimless work which can take an inordinate amount of time. But, it’s hard to find a lab that does good finish work and it’s a no-brainer for me to do it in-house. I don’t look at cost savings but I do look at being able to have ultimate control over our products.

Ronald Garbatini, ROYAL VISION ASSOCIATES NEW HAVEN, CT

We were spending between $8,000-$10,000 a month in lab bills before we got the Briot Attitude in 2016. Now we’ve cut that in half. Even though it’s an expensive machine, it’s paid for itself already. We edge about 30-50 jobs a day through this machine: everything from poly to plastic, high index, single vision, progressives to flat top bifocals. Patients like that we do jobs in-house, especially if they use private insurance.

 

Continue Reading

Products

Fighting Blindness While Looking Good and More Business Boosters for February

Not to mention a Social Media Content Calendar to help jump start your marketing efforts.

mm

Published

on

Braille Against Blindess

TWO BLIND BROTHERS make ultra-soft clothing to fund blindness research. Their NY Skyline Graphic tee features braille accents with the lights of the buildings spelling the names of each NYC borough. Braille on the bottom of the shirt spells out the shirt color.

$35

twoblindbrothers.com

 

Wink Wink

We love a sassy decorative element. Enter the Now House by Jonathan Adler Wink Brass Object on AMAZON. Drape it in frame chains, key chains or small accessories, or let it just speak for itself.

$48

invisionmag.com/021902

Advertisement

 

Social Calendar

Need a little structure to your social media posts? CALIFORNIA GLASSES GIRL, Alana Whitaker, has you covered with her monthly Social Media Content Calendars. The calendars give you prompts for every day to help you get better results from your social media marketing efforts.

$4.99

alanawhitaker.com

 

Give Yourself A Hand

Winter is harder on the hands than any other time of the year. Treat yourself to a little at-home pampering with these hand masks from LE MINI MACARON, so your dry digits don’t scare — or worse! hurt! — your next customer or patient.

$5

leminimacaron.com

Advertisement

 

Marble Your Mac

Eventually we’ll discover something that doesn’t look good in marble, but today is not that day. You know you want to manage jobs, prequalify insurance benefits and complete online CE on a computer that looks like it’s made of beautiful stone thanks to UNIQFIND skins.

From $24.99

uniqfind.com

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular