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ECPs Share Their Best-Selling Frames for December

Check out the products that have been flying off the racks.

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The vintage-inspired Ada is one of the most popular styles within PROOF’s EcoCollection. A fashion-forward round frame, the Ada blends cotton-acetate, wood and stainless steel for a totally unique style in four colorways. MSRP: $130

The PROOF Ada. I’m now selling it to men and women. Great price point and amazing story. — Heather Harrington, Elevated Eyecare, Denver, CO

The Scott Harris Eyewear collection offers both traditional, unisex styling and high fashion designs. Every pair of Scott Harris eyeglasses is constructed from the finest components available. The V-23 features a metal construction available in three colors: Soft Gold, Khaki and Graphite. MSRP: $189

Europa’s SCOTT HARRIS V-23. What’s funny is that it sells to 60-year-old men and teenage girls! — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA

Top-selling vision brands in December
Eyeglasses

Ray-Ban (10), Kate Spade (4), Oakley (4), Etnia Barcelona (3), Face á Face (3), Scott Harris (3), Tom Ford (3), Article One (2), Dolce & Gabbana (2), FYSH (2), Gucci (2), KLiiK denmark (2), Michael Kors (2), Nike (2), OGI (2),
Silhouette (2), Ted Baker (2)

Sunglasses

Ray-Ban (18), Maui Jim (15), Oakley (12), Kate Spade (6), Costa (3), Gucci (3), Wiley X (3), Spy (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.

  • VERSACE, in optical and sun. It was new in the office. Great gender fluid styles. — Diana Sims, Buena Vista Optical, Chicago, IL
  • ANNE KLEIN and JOSEPH ABBOUD ophthalmics are always steady sellers in our office. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The FACE Á FACE Typpo 2 in all colors. Just got it in green and houndstooth; amazing. In sun, the KREWE Rampart! It is dripping in finesse. Ladies love it. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ST. LAURENT optical styles for women and the GUCCI runway sun styles. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • FLEXON always seems to be our best seller. In sun, OAKLEY usually is but for December it was RIO RAY. — Lynn Geis, San Juan Eye Center, Montrose, CO
  • CARRERA are our hottest suns. The retro looks with the cool toned tints draw a lot of attention. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • VINCE CAMUTO glasses. People love the look. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • EYENIGMA, RED PARIS and KARAVAN ophthalmics. — Todd Lapointe, VIP EYES, Portland, ME
  • ARTICLE ONE mixed materials. Everyone seemed to gravitate to this collection. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • NW77 and VIA PAMPA opticals. NINE WEST suns. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • RAY-BAN and MICHAEL KORS. Round shapes finally made it to Central Florida, patients ask for it daily now. — Mary Canfield, Orlando Eyecare, Orlando, FL
  • The VUARNET VL1813 in Gold and Black. Hottest aviator I’ve seen in forever. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • The RAEN Norie, Marin and Beal opticals. — Travis LeFevre, Krystal Vision, Logan, UT
  • A surprise contender: DURANGO, one of our budget male lines, supplied by SD Eyes. Apparently folks that were trying to use their benefits wisely liked the price point, which is pretty spot-on for a line that still has a 2-year manufacturer warranty. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COCO SONG, ladies love the peacock feathers and color combinations. — Scott Keating, OD, Vision Trends, Dover, OH
  • Our in-house SIGNATURE brand is our best-selling. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • IZUMI and Kenmark’s ZAC POSEN for the ladies (our cute, new receptionist wears them) and for the gents, they are digging ARTICLE ONE and OAKLEY. — Annette Prevaux, The Visionary Inc., Allen Park, MI
  • KATE SPADE … all of them. — Cindy Henderson, Eyear Optical, Hixson, TN
  • LIGHTEC, lightweight and bright fun colors! — Tina Smrkovski, OD, Reed Optical, Claremont, NH
  • GUCCI opticals and SALT. suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • TOM DAVIES and ETNIA BARCELONA. TD because it is so customizable and Etnia because it’s an easy fit. — Steve Geis, Metro Eye, Milwaukee, WI
  • ALAN J. Europa. Made in the USA! — John LaShorne, Brown County Eye Care, Nashville, IN
  • The DI VALDI 8013 col.90, we simply can’t keep it in stock. It flies off the shelf. It fits so many face shapes, and while the colors may frighten off some people, once they put it on, they fall in love. MAUI JIM was our top sun seller once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • OAKLEY‘s new 80’s inspired Radar EV frames are awesome. We have an active, fit, athletic patient base, and they love the young look and funky designs. It’s nice when form and function converge. — Becky Furuta, Avenue Vision, Golden, CO
  • KLIIK DENMARK offers nice stylish frames for petite women and girls. We also sold several OAKLEY suns for Christmas gifts. — Kimberly Riggs, OD, Ligonier, PA
  • Dolce, Dolce, Dolce! Specifically the DOLCE & GABBANA DG 5025. We can’t keep this frame in stock! — Christina Gadlage, VisionFirst, Louisville, KY
  • ECO is still killing it. Those magnetic clip-ons are great. — Michael Martorana, OD, Falls City Eye Care Louisville, KY
  • MODO eyeglasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • We added ETNIA BARCELONA in 2018 and it has quickly become one of our best sellers, both for men and women. MAUI JIM‘s are still our favorite suns. We always say, “once you have had a pair of Maui Jim’s, nothing else will compare.” — Kenneth D Boltz, OD, Dublin, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.

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WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.

Bollé

Cobalt with polarized TNS lens.

(800) 423-3537, bolle.com

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842, wileyx.com

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Pyramex

Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673, pyramexsafety.com

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874, scott-sports.com

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011, uab.edu

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SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937, spyoptic.com

SportRx

Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817, sportrx.com

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995, smithoptics.com

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Products

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.

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Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women. marchon.com

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources. preventblindness.org/diabetes-resources

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method. aoa.org

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Products

A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.

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Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.

brilleneyes.com

$249

Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.

mauijim.com

$399

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Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.

theo.be

$434

New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

coburntechnologies.com

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.

alternativeeyes.com

$195

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Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.

kenmarkeyewear.com

$145

Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.

eyeosreaders.com

$135

Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

meisystem.com

Price upon request

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