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ECPs Share Their Best-Selling Frames for December

Check out the products that have been flying off the racks.

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The vintage-inspired Ada is one of the most popular styles within PROOF’s EcoCollection. A fashion-forward round frame, the Ada blends cotton-acetate, wood and stainless steel for a totally unique style in four colorways. MSRP: $130

The PROOF Ada. I’m now selling it to men and women. Great price point and amazing story. — Heather Harrington, Elevated Eyecare, Denver, CO

The Scott Harris Eyewear collection offers both traditional, unisex styling and high fashion designs. Every pair of Scott Harris eyeglasses is constructed from the finest components available. The V-23 features a metal construction available in three colors: Soft Gold, Khaki and Graphite. MSRP: $189

Europa’s SCOTT HARRIS V-23. What’s funny is that it sells to 60-year-old men and teenage girls! — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA

Top-selling vision brands in December
Eyeglasses

Ray-Ban (10), Kate Spade (4), Oakley (4), Etnia Barcelona (3), Face á Face (3), Scott Harris (3), Tom Ford (3), Article One (2), Dolce & Gabbana (2), FYSH (2), Gucci (2), KLiiK denmark (2), Michael Kors (2), Nike (2), OGI (2),
Silhouette (2), Ted Baker (2)

Sunglasses

Ray-Ban (18), Maui Jim (15), Oakley (12), Kate Spade (6), Costa (3), Gucci (3), Wiley X (3), Spy (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.

  • VERSACE, in optical and sun. It was new in the office. Great gender fluid styles. — Diana Sims, Buena Vista Optical, Chicago, IL
  • ANNE KLEIN and JOSEPH ABBOUD ophthalmics are always steady sellers in our office. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The FACE Á FACE Typpo 2 in all colors. Just got it in green and houndstooth; amazing. In sun, the KREWE Rampart! It is dripping in finesse. Ladies love it. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ST. LAURENT optical styles for women and the GUCCI runway sun styles. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • FLEXON always seems to be our best seller. In sun, OAKLEY usually is but for December it was RIO RAY. — Lynn Geis, San Juan Eye Center, Montrose, CO
  • CARRERA are our hottest suns. The retro looks with the cool toned tints draw a lot of attention. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
  • VINCE CAMUTO glasses. People love the look. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • EYENIGMA, RED PARIS and KARAVAN ophthalmics. — Todd Lapointe, VIP EYES, Portland, ME
  • ARTICLE ONE mixed materials. Everyone seemed to gravitate to this collection. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • NW77 and VIA PAMPA opticals. NINE WEST suns. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • RAY-BAN and MICHAEL KORS. Round shapes finally made it to Central Florida, patients ask for it daily now. — Mary Canfield, Orlando Eyecare, Orlando, FL
  • The VUARNET VL1813 in Gold and Black. Hottest aviator I’ve seen in forever. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • The RAEN Norie, Marin and Beal opticals. — Travis LeFevre, Krystal Vision, Logan, UT
  • A surprise contender: DURANGO, one of our budget male lines, supplied by SD Eyes. Apparently folks that were trying to use their benefits wisely liked the price point, which is pretty spot-on for a line that still has a 2-year manufacturer warranty. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • COCO SONG, ladies love the peacock feathers and color combinations. — Scott Keating, OD, Vision Trends, Dover, OH
  • Our in-house SIGNATURE brand is our best-selling. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • IZUMI and Kenmark’s ZAC POSEN for the ladies (our cute, new receptionist wears them) and for the gents, they are digging ARTICLE ONE and OAKLEY. — Annette Prevaux, The Visionary Inc., Allen Park, MI
  • KATE SPADE … all of them. — Cindy Henderson, Eyear Optical, Hixson, TN
  • LIGHTEC, lightweight and bright fun colors! — Tina Smrkovski, OD, Reed Optical, Claremont, NH
  • GUCCI opticals and SALT. suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • TOM DAVIES and ETNIA BARCELONA. TD because it is so customizable and Etnia because it’s an easy fit. — Steve Geis, Metro Eye, Milwaukee, WI
  • ALAN J. Europa. Made in the USA! — John LaShorne, Brown County Eye Care, Nashville, IN
  • The DI VALDI 8013 col.90, we simply can’t keep it in stock. It flies off the shelf. It fits so many face shapes, and while the colors may frighten off some people, once they put it on, they fall in love. MAUI JIM was our top sun seller once again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • OAKLEY‘s new 80’s inspired Radar EV frames are awesome. We have an active, fit, athletic patient base, and they love the young look and funky designs. It’s nice when form and function converge. — Becky Furuta, Avenue Vision, Golden, CO
  • KLIIK DENMARK offers nice stylish frames for petite women and girls. We also sold several OAKLEY suns for Christmas gifts. — Kimberly Riggs, OD, Ligonier, PA
  • Dolce, Dolce, Dolce! Specifically the DOLCE & GABBANA DG 5025. We can’t keep this frame in stock! — Christina Gadlage, VisionFirst, Louisville, KY
  • ECO is still killing it. Those magnetic clip-ons are great. — Michael Martorana, OD, Falls City Eye Care Louisville, KY
  • MODO eyeglasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • We added ETNIA BARCELONA in 2018 and it has quickly become one of our best sellers, both for men and women. MAUI JIM‘s are still our favorite suns. We always say, “once you have had a pair of Maui Jim’s, nothing else will compare.” — Kenneth D Boltz, OD, Dublin, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.

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Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 | etniabarcelona.com

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.

empoweredeyewear.com

$149

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Morel

Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.

morel-france.com

$269

Focals

Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

bynorth.com

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939, rogerbacon-eyewear.com

Starting at $399

CLR3D

Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

techprintindustries.com

Price upon request

3DNA

The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

v3dna-eyewear.org

$160 to $1,200

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Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300, marchon.com

$123

Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

edwardbeiner.com

$390 as shown (custom frames $800-1,000)

Level

Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

leveltechnology.com

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.

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The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.

rochesteroptical.com

$199

Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.

charmant.com

$200

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Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.

eseyewear.com

$249

Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.

alternativeeyes.com

$210

Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

synergeyes.com

Price upon request

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Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.

mysafilo.com

$470

Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

sightsciences.com

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.

inspecs.com

$149

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9 Sunglass Styles Breaking Technology Barriers for Daily Use

Tech gets its moment in the … suns.

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Tom Ford

The FT5532 works a high keyhole bridge and ready-to-wear Blue Block lenses, with a magnetic sunglass clip.

(800) 345-8482, marcolin.com

$795

Okia

In addition to its 360° rotating capability, the temples on any style that includes the 360° Hinge can bend 45° outward and 25° upward and downward.

okia.com

Price upon request

Starck

Raising the bar for comfort and flexibility, the Biotech Paris SH5026 Features Biolink technology, through which a screwless hinge is designed with the structure of a human collarbone at its base.

(800) 422-2020, my.luxottica.com

$410

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Gunnar

Featuring proprietary i-AMP lens technology, the Valve is built to eliminate eye strain, block the effects of artificial blue light, and improve performance while enhancing vision.

(888) 486-6270, gunnar.com

$69.99

Tom Davies

With styles designed around patients’ natural features, Tom Davies frames, including the titanium Rockstar, are fitted perfectly. The bespoke services the company offers, from lenses to frames, raise the bar for ECPs and wearers everywhere.

(630) 499-7955, tdtomdavies.com

$442

Mykita

The ’80s meet the future with the MYLON collection, which includes the Bond MD27. This collection employs a 3D production process called Selective Laser Sintering.

mykita.com

$595

Smith

The Caravan MAG puts Smith MAG technology to work by allowing for multiple, interchangeable magnetic lens options in one sunglass frame.

(888) 206-2995, smithoptics.com

$249

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AirArt

Drawing inspiration from the technological principles of aeronautics, the AirArt collection, including the AA-LMS-002, employs DiamondBlack technology. The center of gravity on each frame is customized to the wearer’s individual face after they are fitted with their prescription lenses, allowing for the most precise vision.

airart-eyewear.com

Price upon request

Costa

Both the Broadbill (shown) and Tico frames include a sweat management system that gets its work done with the help of vented nose pads and channels along the inner temple that wick away sweat while maintaining air circulation.

(386) 274-4000, b2b.costadelmar.com

Starts at $189

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