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ECPs Share Their Best Selling Frames for July 2018




Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane Clark, OD, Infinity EyeCare, Rapid City, SD

The Nisantasi Sun in color BLPK from Etnia Barcelona features a colorful custom Mazzucchelli acetate and natural mineral Degradé glass lenses from Barberini. $265

Raen and Spy Optic. With back to school starting, they have styles that kids love for an affordable price. Travis Lefevre, Krystal Vision & Sunwear, Logan, UT

The Raen Barolo is a unisex rectangular navigator style featuring a coin edge metal rim wire, and monoblock hinge. Available in two sizes and as an Rx or sun, the Japanese Gold and Kola Tortoise colorway is shown. $210

Top-selling vision brands in July*

Ray-Ban (11), Kate Spade (8), Oakley (6), Scott Harris (4), Tom Ford (4), Europa (3), FYSH (3), Altair (2), Anne Klein (2), Etnia Barcelona (2), Garrett Leight (2), Hugo Boss (2), Lafont (2), Michael Kors (2), MODO (2), Nike (2), Silhouette (2), Taylor Madison (2)


Ray-Ban (13), Maui Jim (9), Oakley (8), Costa (7), Kate Spade (6), INVU (4), bebe (2), Coach (2), Etnia Barcelona (2), Gucci (2), Rio Ray (2), Tom Ford (2), Wiley X

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • iGreen by Thema. The frames are light weight and colorful and bebe in sun; it’s all about the bling!Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Flair drill mount new arrivals in ophthalmic and the Zac Posen new arrivals for sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • INVU with the ultimate lens package thru EssilorPam Peters, Midwest Eye, Downers Grove, IL
  • Once again Silhouette, my only guess as to why they are doing so well is that patients want something different. They are super lightweight, customizable and unique to each patient. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • The Chut by Lafont in green. It’s a wire hexagon and I bet my doctor a Starbucks that it would sell in the first month. It sold in less than 10 days! Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The MODO line is doing very well in our office for both men and women. The lightweight styles and sophisticated designs are very popular. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • Our Nike frames are selling quickly to the young men going back to school. Jade Kowalick, Rophie Eye Care, Dunedin, FL
  • All things Michael KorsWilliam Chancellor, Eye Can See Eyewear, McDonough, GA
  • The Lucyann by Kate Spade and Maui Jim‘s Baby Beach. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Oakley suns are popular in our area with guys and Saks 5th Ave has some bling; the ladies love their bling. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Tom Ford is always our best-selling suns. Danielle Jackson, OD, Jackson Eye, Fairburn, GA
  • Scott Harris by Europa. Great styles and colors. Rio Ray for sun; it’s a great Rx package price. John LaShorne, Brown County Eye Care, Nashville, IN
  • Kate Spade always sells well in the office. They are cute, feminine and fit well. Tammy Hazelett, Wylie Vision Care, Garland, TX
  • Definitely Costa sun Rx; customers came from out of town because they saw on the Costa website that we are a RX dealer. Scott Keating, OD, Vision Trends, Dover, OH
  • INVU, they were part of a promotion with our contact lenses. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Krewe and Barton Perreira optical, they were both lines we picked up at VEE . Everyone loves the quality and style. Heather Nagucki, Brodie Optometry, Perrysburg, OH
  • We worked a lot with Physio W3 and Shamir Autograph 3Jason Stamper, Eye Care Pavilion, Davenport, IA
  • The newer FYSH designs are edgy and different, they loved the sparkly frames. Coach sun for women, they have some new colors and ornate frames at a great price point and their older styles are classic. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • Anne Klein and Joseph Abboud, they consistently do well in our office, and bebe suns are  always a good seller for us. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The Lindberg Rim Titanium Collection in ophthalmic and everything from Anne et Valentin and SALT. in sun. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Garrett Leight sold best. The Milwood was the best-selling style; a classic P3, great tortoise colors, as preppy as you can get! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Tura, Solomento and Ray-Ban in Rx and sun, as well as XperioBJ Chambers, Carrera Optical, McQueeney, TX
  • Dutz by Brilleneyes did well; high grade stainless steel with great shapes and colors. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MCM for the ladies. We can’t keep them on the shelves. For the men it was Spine. They love knowing the temples won’t break off. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Introduced Garrett Leight to our community and sold 3 pairs in the first week. Caitlin Bruno, Binyon Vision Center, Bellingham, WA 
  • Minima for high end, Modern for insurance and Wiley X in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
  • Altair and Colors in Optic Sanford Hutton collection in optical; Tommy Bahama suns. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Twelve84 which is our house brand. It sells well for us because it gives high end options like digital progressives, AR lenses combined with a frame for an affordable price. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • We brought in INVU for an inexpensive second pair and they are doing well! Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • KLiiK does great with young girls and petite women. Kimberly Riggs, OD, Ligonier, PA
  • SD Eyes is consistently our number one seller. This month in particular was Club Level Designs. Cassandra Nash, HD Optical Express, Lansing, MI
  • The ic! Berlin Rast, it’s lightweight and durable. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Haggar, SALT, and Anne Klein optical. Maui Jim suns. Richard Kemerling, Margolis Vision, Lone Tree, CO 
  • Kate Spade, especially the Atalina and Valary. And the Oakley Holbrook in sun. Kevin Bushouse, RxOptical, Kalamazoo, MI
  • Did a lot of contacts for summer, Rx sunglasses and BluTech lenses. Penguin sunglasses, all styles, at a good price point, and Lily Pulitzer sun styles, good price and flashy mirrors. Monika Marczak, OD, Eye Candy Optical Center, Pittsburgh, PA
  • Safilo has great ophthalmic styles, and Liz Claiborne in sun. Sally Greeley, Poulin & Associates Eye Center, Waterville, ME 
  • Ray-Ban and the Europa brands for ophthalmics. They have great styles and competitive pricing for our patient base. Zach Dirks, OD,  St. Peter Eyecare Center and Belle Plaine Eyecare Center, St Peter and Belle Plaine, MN
  • Coach, Gwen Stefani and Calvin Klein eyeglasses. Ray-Ban suns because the product line tends to universally fit both men and women, and it’s not age-specific in its look. Vera Bradley sunglasses because her fabric patterns and colors just seem to be reflective of warm summer days. James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • Tom Ford in ophthalmic. Prada in sun. Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI 
  • We added Espirit. It’s a generic line, somewhat humble and not independent. What it does offer is lightweight, stylish frames at a good price point. Patients are flocking to them. Maui Jim for sun. It wasn’t even close this month. Blake Hutto, OD, Family Vision Care, Alma, GA 
  • New styles came in for Burberry and I feel as though Ray-Ban always does well, in ophthalmic and sun, since it’s a name people recognize. Karen Santos McCloud, OD, Hamburg Vision Center, Lexington, KY  
  • Silhouette has been doing very well, the new collection with the edge ring, customers are really enjoying how they can choose shape color and size. We always do great with Maui Jim; people are loving the new mirrored lenses. Julie Uram, Optical Oasis, Jupiter, FL
  • Tom Ford, Ray-Ban and Kio Yamato in ophthalmic, and Maui Jim in sun. Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Gucci and Cazal in both ophthalmic and sun, Porsche in sun. Steve Whitaker, Whitaker Eye Works, Philadelphia, PA
  • JFRey in optical and Etnia Barcelona suns. Paula Hornbeck, Eye Candy, Delafield and Mequon, WI
  • The Hugo Boss line for optical and Gucci suns. Larry Wiggins, UseeMe, Rockville, MD
  • Caviar glasses and Costa sunglasses. Robert M Easton Jr, OD, Oakland Park, FL
  • Lacoste, Lafont, Dolabany and Tom Ford ophthalmics. Costa, Maui Jim and Ray-Ban sunglasses. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Scott HarrisShimul Shah, OD, Marysville Family Vision, Marysville, OH
  • Etnia Barcelona eyewear, it has great colors, it’s easy to fit, and perfect price point. Garrett Leight suns, it’s a new line for us and we did a pop up shop showcasing it. Selina McGee, OD, Precision Vision, Edmond, OK
  • Ray-Ban, Oakley, Kate Spade in Rx and sun. Todd Lapointe, VIP EYES, Portland, ME
  • La Vida Eyewear. Online sales were putting a lot of stress on our office by having people come in and use us as a showcase to try on and get styling advice from our opticians. They would spend hours of our time only to ask us for our WiFi password to buy those glasses online cheaper. With La Vida eyewear (never sold online) we can offer style and a great price point and they cannot get them online. Diana Sims, Buena Vista Optical, Chicago, IL
  • OGI and SeraphinStephanie Crowley, Sie Eyecare, Charlotte, NC
  • Kate Spade  and Taylor MadisonJocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA
  • FYSH and Ray-Ban in optical. Marc Jacobs and Ray-Ban again in sun. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Oakley Rx and sun. T.S. Stephens, OD, Dr. Stephens and Associates, Vienna, WV

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People Want to Buy Premium Products

Walman Optical Presents—Industry Myths Busted! It’s up to every ECP to explain that “premium” doesn’t mean expensive—it means “customized to your needs.”

Promoted Headlines

New Products

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May’s latest releases.





From the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.

$175 (above)

Spin City

The Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.

Price upon request


Double Time

The openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.


Small Footprint, Big Impact

The Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.


Way Uptown

One of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.



Spacing Out

The new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.


Protection Connection

Demonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.

Price upon request

Grade-A Gradient

The KLIIK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.


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Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

All jokes aside, these 9 styles offer little kids big style.




Cannon Ball! (ABOVE)

Some things just never get old. ZOOBUG LONDON is jumping into SS19 with their newest collection of kid’s sun styles designed for 0-9 year olds. The award-winning brand’s sunnies are fit with adult-quality polarized lenses and mix a strong color palette, innovative design and adventurous shapes that kids of all ages will love. MSRP: $99-$159.

Milo & Me

Created for the three-to-five-year-old set, the H85090 has fully adjustable, flexible temples and comes in a range of colors. The durable, lightweight frames include a sport strap and ear hooks.

(800) 955-6544,


Ray-Ban Jr

The unisex Signet Junior from Ray-Ban makes a cool, grown-up look super accessible to kids. This lightweight, full metal sun style features a double bridge and offers 100% UV protection.

(800) 422-2020,



Dilli Dalli

Branching out from just desserts, the Brownie is a unisex, rectangular frame ideal for 6 to 12 year olds. Flexible and durable, this style is at the top of the Dilli Dalli age range, which starts with newborn eyewear.

(800) 645-3733,


Swing Eyewear

The TR 113 offers 100% antibacterial and anti-allergenic qualities, and is unbreakable and coated with organic dye. This Rx-able style is made with TR-90 material.

(877) 835-2393,


Real Kids Shades

With an ‘80s sensibility, Switch sunglasses for toddlers change color in the sunshine while providing protection from UVA/UVB rays.

(800) 283-1106,



Featuring OBE hinges and inspired by popular adult styles, the 704 is a round, stainless steel frame with quick-fix temples.




The Danny strikes just the right balance between fun and durable. This frame, geared to tweens and teens, has a flat metal front and plastic temples.

(800) 414-7656,


Tomato Glasses

Coming in with a roar, the TKDC3, made of TR-90, features dinosaurs on the temples as well as grown-up- and kid-friendly adjustable temples and nose pads.

(201) 230-4995,


Nano Vista

Offering an exceptional level of comfort, Nano Vista now includes Nano Custom Fit, which offers an Adaptable Kit to allow for size variations within eye shapes, temples, bridges, and straps. Non-custom models include three new bridge types, and all models feature the 52 hinge and Siliflex construction. The model Replay is available as a Custom-Fit style.

(888) 399-7742,


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Better Vision

Ways to Protect Kids’ Eyes While Playing Sports

And smart ways to get their parents on board.




IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses ­— polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.

Wiley X

The Wiley X Youth Force line offers Rx-able eyewear for all types of sports.

(800) 776-7842,


Puma Junior Eyewear line.

(844) 790-9165,



The Rx Frogskins XS is especially engineered for young faces.

(800) 403-7449,


Little Heroes children’s line of Rx-able polarized lenses.

(800) 651-0833,

Nike Vision

The Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.

(800) 645-1300,

Liberty Sport

The Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.

(800) 444-5010,



Polaroid Kids sunglasses with polarized lenses for ages 4-12.

(800) 631-1188,


Rx-able swim goggle.

(800) 955-6544,

Under Armour

The UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.

(516) 576-9100,

Smart Ways To Sell Sports Eyewear to Kids

Audrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, IN

We offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.

Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FL

We’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too.

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