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ECPs Share Their Best Selling Frames for July 2018




Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane Clark, OD, Infinity EyeCare, Rapid City, SD

The Nisantasi Sun in color BLPK from Etnia Barcelona features a colorful custom Mazzucchelli acetate and natural mineral Degradé glass lenses from Barberini. $265

Raen and Spy Optic. With back to school starting, they have styles that kids love for an affordable price. Travis Lefevre, Krystal Vision & Sunwear, Logan, UT

The Raen Barolo is a unisex rectangular navigator style featuring a coin edge metal rim wire, and monoblock hinge. Available in two sizes and as an Rx or sun, the Japanese Gold and Kola Tortoise colorway is shown. $210

Top-selling vision brands in July*

Ray-Ban (11), Kate Spade (8), Oakley (6), Scott Harris (4), Tom Ford (4), Europa (3), FYSH (3), Altair (2), Anne Klein (2), Etnia Barcelona (2), Garrett Leight (2), Hugo Boss (2), Lafont (2), Michael Kors (2), MODO (2), Nike (2), Silhouette (2), Taylor Madison (2)


Ray-Ban (13), Maui Jim (9), Oakley (8), Costa (7), Kate Spade (6), INVU (4), bebe (2), Coach (2), Etnia Barcelona (2), Gucci (2), Rio Ray (2), Tom Ford (2), Wiley X

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • iGreen by Thema. The frames are light weight and colorful and bebe in sun; it’s all about the bling!Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Flair drill mount new arrivals in ophthalmic and the Zac Posen new arrivals for sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • INVU with the ultimate lens package thru EssilorPam Peters, Midwest Eye, Downers Grove, IL
  • Once again Silhouette, my only guess as to why they are doing so well is that patients want something different. They are super lightweight, customizable and unique to each patient. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • The Chut by Lafont in green. It’s a wire hexagon and I bet my doctor a Starbucks that it would sell in the first month. It sold in less than 10 days! Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The MODO line is doing very well in our office for both men and women. The lightweight styles and sophisticated designs are very popular. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • Our Nike frames are selling quickly to the young men going back to school. Jade Kowalick, Rophie Eye Care, Dunedin, FL
  • All things Michael KorsWilliam Chancellor, Eye Can See Eyewear, McDonough, GA
  • The Lucyann by Kate Spade and Maui Jim‘s Baby Beach. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Oakley suns are popular in our area with guys and Saks 5th Ave has some bling; the ladies love their bling. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Tom Ford is always our best-selling suns. Danielle Jackson, OD, Jackson Eye, Fairburn, GA
  • Scott Harris by Europa. Great styles and colors. Rio Ray for sun; it’s a great Rx package price. John LaShorne, Brown County Eye Care, Nashville, IN
  • Kate Spade always sells well in the office. They are cute, feminine and fit well. Tammy Hazelett, Wylie Vision Care, Garland, TX
  • Definitely Costa sun Rx; customers came from out of town because they saw on the Costa website that we are a RX dealer. Scott Keating, OD, Vision Trends, Dover, OH
  • INVU, they were part of a promotion with our contact lenses. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Krewe and Barton Perreira optical, they were both lines we picked up at VEE . Everyone loves the quality and style. Heather Nagucki, Brodie Optometry, Perrysburg, OH
  • We worked a lot with Physio W3 and Shamir Autograph 3Jason Stamper, Eye Care Pavilion, Davenport, IA
  • The newer FYSH designs are edgy and different, they loved the sparkly frames. Coach sun for women, they have some new colors and ornate frames at a great price point and their older styles are classic. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • Anne Klein and Joseph Abboud, they consistently do well in our office, and bebe suns are  always a good seller for us. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The Lindberg Rim Titanium Collection in ophthalmic and everything from Anne et Valentin and SALT. in sun. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Garrett Leight sold best. The Milwood was the best-selling style; a classic P3, great tortoise colors, as preppy as you can get! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Tura, Solomento and Ray-Ban in Rx and sun, as well as XperioBJ Chambers, Carrera Optical, McQueeney, TX
  • Dutz by Brilleneyes did well; high grade stainless steel with great shapes and colors. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MCM for the ladies. We can’t keep them on the shelves. For the men it was Spine. They love knowing the temples won’t break off. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Introduced Garrett Leight to our community and sold 3 pairs in the first week. Caitlin Bruno, Binyon Vision Center, Bellingham, WA 
  • Minima for high end, Modern for insurance and Wiley X in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
  • Altair and Colors in Optic Sanford Hutton collection in optical; Tommy Bahama suns. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Twelve84 which is our house brand. It sells well for us because it gives high end options like digital progressives, AR lenses combined with a frame for an affordable price. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • We brought in INVU for an inexpensive second pair and they are doing well! Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • KLiiK does great with young girls and petite women. Kimberly Riggs, OD, Ligonier, PA
  • SD Eyes is consistently our number one seller. This month in particular was Club Level Designs. Cassandra Nash, HD Optical Express, Lansing, MI
  • The ic! Berlin Rast, it’s lightweight and durable. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Haggar, SALT, and Anne Klein optical. Maui Jim suns. Richard Kemerling, Margolis Vision, Lone Tree, CO 
  • Kate Spade, especially the Atalina and Valary. And the Oakley Holbrook in sun. Kevin Bushouse, RxOptical, Kalamazoo, MI
  • Did a lot of contacts for summer, Rx sunglasses and BluTech lenses. Penguin sunglasses, all styles, at a good price point, and Lily Pulitzer sun styles, good price and flashy mirrors. Monika Marczak, OD, Eye Candy Optical Center, Pittsburgh, PA
  • Safilo has great ophthalmic styles, and Liz Claiborne in sun. Sally Greeley, Poulin & Associates Eye Center, Waterville, ME 
  • Ray-Ban and the Europa brands for ophthalmics. They have great styles and competitive pricing for our patient base. Zach Dirks, OD,  St. Peter Eyecare Center and Belle Plaine Eyecare Center, St Peter and Belle Plaine, MN
  • Coach, Gwen Stefani and Calvin Klein eyeglasses. Ray-Ban suns because the product line tends to universally fit both men and women, and it’s not age-specific in its look. Vera Bradley sunglasses because her fabric patterns and colors just seem to be reflective of warm summer days. James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • Tom Ford in ophthalmic. Prada in sun. Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI 
  • We added Espirit. It’s a generic line, somewhat humble and not independent. What it does offer is lightweight, stylish frames at a good price point. Patients are flocking to them. Maui Jim for sun. It wasn’t even close this month. Blake Hutto, OD, Family Vision Care, Alma, GA 
  • New styles came in for Burberry and I feel as though Ray-Ban always does well, in ophthalmic and sun, since it’s a name people recognize. Karen Santos McCloud, OD, Hamburg Vision Center, Lexington, KY  
  • Silhouette has been doing very well, the new collection with the edge ring, customers are really enjoying how they can choose shape color and size. We always do great with Maui Jim; people are loving the new mirrored lenses. Julie Uram, Optical Oasis, Jupiter, FL
  • Tom Ford, Ray-Ban and Kio Yamato in ophthalmic, and Maui Jim in sun. Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Gucci and Cazal in both ophthalmic and sun, Porsche in sun. Steve Whitaker, Whitaker Eye Works, Philadelphia, PA
  • JFRey in optical and Etnia Barcelona suns. Paula Hornbeck, Eye Candy, Delafield and Mequon, WI
  • The Hugo Boss line for optical and Gucci suns. Larry Wiggins, UseeMe, Rockville, MD
  • Caviar glasses and Costa sunglasses. Robert M Easton Jr, OD, Oakland Park, FL
  • Lacoste, Lafont, Dolabany and Tom Ford ophthalmics. Costa, Maui Jim and Ray-Ban sunglasses. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Scott HarrisShimul Shah, OD, Marysville Family Vision, Marysville, OH
  • Etnia Barcelona eyewear, it has great colors, it’s easy to fit, and perfect price point. Garrett Leight suns, it’s a new line for us and we did a pop up shop showcasing it. Selina McGee, OD, Precision Vision, Edmond, OK
  • Ray-Ban, Oakley, Kate Spade in Rx and sun. Todd Lapointe, VIP EYES, Portland, ME
  • La Vida Eyewear. Online sales were putting a lot of stress on our office by having people come in and use us as a showcase to try on and get styling advice from our opticians. They would spend hours of our time only to ask us for our WiFi password to buy those glasses online cheaper. With La Vida eyewear (never sold online) we can offer style and a great price point and they cannot get them online. Diana Sims, Buena Vista Optical, Chicago, IL
  • OGI and SeraphinStephanie Crowley, Sie Eyecare, Charlotte, NC
  • Kate Spade  and Taylor MadisonJocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA
  • FYSH and Ray-Ban in optical. Marc Jacobs and Ray-Ban again in sun. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Oakley Rx and sun. T.S. Stephens, OD, Dr. Stephens and Associates, Vienna, WV

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.




WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.


Cobalt with polarized TNS lens.

(800) 423-3537,

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842,



Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673,

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874,

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011,


SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937,


Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817,

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995,

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.




Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women.

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources.

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method.

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.




Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.


Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.



Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.


New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.



Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.


Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.


Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

Price upon request

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