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ECPs Share Their Best Selling Frames for July 2018




Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane Clark, OD, Infinity EyeCare, Rapid City, SD

The Nisantasi Sun in color BLPK from Etnia Barcelona features a colorful custom Mazzucchelli acetate and natural mineral Degradé glass lenses from Barberini. $265

Raen and Spy Optic. With back to school starting, they have styles that kids love for an affordable price. Travis Lefevre, Krystal Vision & Sunwear, Logan, UT

The Raen Barolo is a unisex rectangular navigator style featuring a coin edge metal rim wire, and monoblock hinge. Available in two sizes and as an Rx or sun, the Japanese Gold and Kola Tortoise colorway is shown. $210

Top-selling vision brands in July*

Ray-Ban (11), Kate Spade (8), Oakley (6), Scott Harris (4), Tom Ford (4), Europa (3), FYSH (3), Altair (2), Anne Klein (2), Etnia Barcelona (2), Garrett Leight (2), Hugo Boss (2), Lafont (2), Michael Kors (2), MODO (2), Nike (2), Silhouette (2), Taylor Madison (2)


Ray-Ban (13), Maui Jim (9), Oakley (8), Costa (7), Kate Spade (6), INVU (4), bebe (2), Coach (2), Etnia Barcelona (2), Gucci (2), Rio Ray (2), Tom Ford (2), Wiley X

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • iGreen by Thema. The frames are light weight and colorful and bebe in sun; it’s all about the bling!Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Flair drill mount new arrivals in ophthalmic and the Zac Posen new arrivals for sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • INVU with the ultimate lens package thru EssilorPam Peters, Midwest Eye, Downers Grove, IL
  • Once again Silhouette, my only guess as to why they are doing so well is that patients want something different. They are super lightweight, customizable and unique to each patient. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • The Chut by Lafont in green. It’s a wire hexagon and I bet my doctor a Starbucks that it would sell in the first month. It sold in less than 10 days! Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The MODO line is doing very well in our office for both men and women. The lightweight styles and sophisticated designs are very popular. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • Our Nike frames are selling quickly to the young men going back to school. Jade Kowalick, Rophie Eye Care, Dunedin, FL
  • All things Michael KorsWilliam Chancellor, Eye Can See Eyewear, McDonough, GA
  • The Lucyann by Kate Spade and Maui Jim‘s Baby Beach. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Oakley suns are popular in our area with guys and Saks 5th Ave has some bling; the ladies love their bling. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Tom Ford is always our best-selling suns. Danielle Jackson, OD, Jackson Eye, Fairburn, GA
  • Scott Harris by Europa. Great styles and colors. Rio Ray for sun; it’s a great Rx package price. John LaShorne, Brown County Eye Care, Nashville, IN
  • Kate Spade always sells well in the office. They are cute, feminine and fit well. Tammy Hazelett, Wylie Vision Care, Garland, TX
  • Definitely Costa sun Rx; customers came from out of town because they saw on the Costa website that we are a RX dealer. Scott Keating, OD, Vision Trends, Dover, OH
  • INVU, they were part of a promotion with our contact lenses. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Krewe and Barton Perreira optical, they were both lines we picked up at VEE . Everyone loves the quality and style. Heather Nagucki, Brodie Optometry, Perrysburg, OH
  • We worked a lot with Physio W3 and Shamir Autograph 3Jason Stamper, Eye Care Pavilion, Davenport, IA
  • The newer FYSH designs are edgy and different, they loved the sparkly frames. Coach sun for women, they have some new colors and ornate frames at a great price point and their older styles are classic. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • Anne Klein and Joseph Abboud, they consistently do well in our office, and bebe suns are  always a good seller for us. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • The Lindberg Rim Titanium Collection in ophthalmic and everything from Anne et Valentin and SALT. in sun. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Garrett Leight sold best. The Milwood was the best-selling style; a classic P3, great tortoise colors, as preppy as you can get! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Tura, Solomento and Ray-Ban in Rx and sun, as well as XperioBJ Chambers, Carrera Optical, McQueeney, TX
  • Dutz by Brilleneyes did well; high grade stainless steel with great shapes and colors. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MCM for the ladies. We can’t keep them on the shelves. For the men it was Spine. They love knowing the temples won’t break off. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Introduced Garrett Leight to our community and sold 3 pairs in the first week. Caitlin Bruno, Binyon Vision Center, Bellingham, WA 
  • Minima for high end, Modern for insurance and Wiley X in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
  • Altair and Colors in Optic Sanford Hutton collection in optical; Tommy Bahama suns. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Twelve84 which is our house brand. It sells well for us because it gives high end options like digital progressives, AR lenses combined with a frame for an affordable price. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • We brought in INVU for an inexpensive second pair and they are doing well! Jill Schnurer, Village Eyecare Co., Clarkston, MI
  • KLiiK does great with young girls and petite women. Kimberly Riggs, OD, Ligonier, PA
  • SD Eyes is consistently our number one seller. This month in particular was Club Level Designs. Cassandra Nash, HD Optical Express, Lansing, MI
  • The ic! Berlin Rast, it’s lightweight and durable. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Haggar, SALT, and Anne Klein optical. Maui Jim suns. Richard Kemerling, Margolis Vision, Lone Tree, CO 
  • Kate Spade, especially the Atalina and Valary. And the Oakley Holbrook in sun. Kevin Bushouse, RxOptical, Kalamazoo, MI
  • Did a lot of contacts for summer, Rx sunglasses and BluTech lenses. Penguin sunglasses, all styles, at a good price point, and Lily Pulitzer sun styles, good price and flashy mirrors. Monika Marczak, OD, Eye Candy Optical Center, Pittsburgh, PA
  • Safilo has great ophthalmic styles, and Liz Claiborne in sun. Sally Greeley, Poulin & Associates Eye Center, Waterville, ME 
  • Ray-Ban and the Europa brands for ophthalmics. They have great styles and competitive pricing for our patient base. Zach Dirks, OD,  St. Peter Eyecare Center and Belle Plaine Eyecare Center, St Peter and Belle Plaine, MN
  • Coach, Gwen Stefani and Calvin Klein eyeglasses. Ray-Ban suns because the product line tends to universally fit both men and women, and it’s not age-specific in its look. Vera Bradley sunglasses because her fabric patterns and colors just seem to be reflective of warm summer days. James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • Tom Ford in ophthalmic. Prada in sun. Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI 
  • We added Espirit. It’s a generic line, somewhat humble and not independent. What it does offer is lightweight, stylish frames at a good price point. Patients are flocking to them. Maui Jim for sun. It wasn’t even close this month. Blake Hutto, OD, Family Vision Care, Alma, GA 
  • New styles came in for Burberry and I feel as though Ray-Ban always does well, in ophthalmic and sun, since it’s a name people recognize. Karen Santos McCloud, OD, Hamburg Vision Center, Lexington, KY  
  • Silhouette has been doing very well, the new collection with the edge ring, customers are really enjoying how they can choose shape color and size. We always do great with Maui Jim; people are loving the new mirrored lenses. Julie Uram, Optical Oasis, Jupiter, FL
  • Tom Ford, Ray-Ban and Kio Yamato in ophthalmic, and Maui Jim in sun. Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Gucci and Cazal in both ophthalmic and sun, Porsche in sun. Steve Whitaker, Whitaker Eye Works, Philadelphia, PA
  • JFRey in optical and Etnia Barcelona suns. Paula Hornbeck, Eye Candy, Delafield and Mequon, WI
  • The Hugo Boss line for optical and Gucci suns. Larry Wiggins, UseeMe, Rockville, MD
  • Caviar glasses and Costa sunglasses. Robert M Easton Jr, OD, Oakland Park, FL
  • Lacoste, Lafont, Dolabany and Tom Ford ophthalmics. Costa, Maui Jim and Ray-Ban sunglasses. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Scott HarrisShimul Shah, OD, Marysville Family Vision, Marysville, OH
  • Etnia Barcelona eyewear, it has great colors, it’s easy to fit, and perfect price point. Garrett Leight suns, it’s a new line for us and we did a pop up shop showcasing it. Selina McGee, OD, Precision Vision, Edmond, OK
  • Ray-Ban, Oakley, Kate Spade in Rx and sun. Todd Lapointe, VIP EYES, Portland, ME
  • La Vida Eyewear. Online sales were putting a lot of stress on our office by having people come in and use us as a showcase to try on and get styling advice from our opticians. They would spend hours of our time only to ask us for our WiFi password to buy those glasses online cheaper. With La Vida eyewear (never sold online) we can offer style and a great price point and they cannot get them online. Diana Sims, Buena Vista Optical, Chicago, IL
  • OGI and SeraphinStephanie Crowley, Sie Eyecare, Charlotte, NC
  • Kate Spade  and Taylor MadisonJocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA
  • FYSH and Ray-Ban in optical. Marc Jacobs and Ray-Ban again in sun. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Oakley Rx and sun. T.S. Stephens, OD, Dr. Stephens and Associates, Vienna, WV

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Better Vision

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.




OCULAR TELEHEALTH, WHICH delivers eyecare remotely through medical equipment and telecommunications technology, is a hot-button issue right now. The question of whether it can offer a viable alternative to an in-person comprehensive exam is being intensely debated. What’s driving its progress are rising health care expenses as compared to the lower costs and added convenience it offers to patients.

There are about 200 different telehealth models being run these days in the U.S. and abroad, says Vitor Pamplona, founder of EyeNetra, which enables its customers to build their own telehealth models. And they are all different and generally protective of their own way of doing business. “The beauty of the state of vision care today is that anyone can build their own fully functioning telehealth system, using state-of-the-art tools like EHR-enabled AI-based voice assistants, blockchain storage and crypto vision benefits all the way down to the most basic one-on-one patient coaching approaches,” Pamplona explains. “Software is cheap. Technology is cheap. The field is booming but in a very diverse and decentralized way.”

While some states, such as Indiana and Connecticut, prohibit ocular telehealth, the majority allow it. One of the fastest growing entrants is 20/20NOW, which has completed 78 installations of its Ocular Telehealth Solution and expects to complete 125 by year-end. “Optical retail has always embraced ocular telehealth,” says Chuck Scott, CEO of 20/20NOW. “We are now seeing a trend within private optometry to utilize ocular telehealth within their practice, primarily for practice expansion, revenue improvement and better work/life balance.”

Given an abundance of options, the challenge now facing ECPs is to decide which tools, if any, add value to their services.

Smart Vision Labs

SV One, a handheld, smartphone-based autorefractor.

(212) 796-6124,


Digital Optometrics

DigitalOptometrics’ Teleoptometry

Eye Exam (877) 506-0002,


D-EYE’s Smartphone-based Retinal Imaging System

(401) 473-6323,


Ocular Telehealth Solution

(844) 843-2020,



Tests called Functional Vision EyeQ, Brain Health EyeQ, Reading EyeQ and Sports Vision EyeQ.

(301) 979-7970,


Digital Lensometer

(617) 684-5680,

Smart Ways To Use Teleoptometry Tools

Joseph Ianni, Swift Eyewear, Massena, NY

The option to find doctors locally was limited so we purchased hardware from DigitalOptometrics to provide eye exams. We book a 30-minute complete eye exam and the system can accommodate walk-ins too. It has proved to be an amazing solution and we’ve carried out hundreds of exams since we went live in January. Our technician carries out pre-tests and then we videoconference in a doctor who looks at the results and can control the phoropter remotely and then sends us a prescription electronically. Our patients love the seamless experience and they’re happy they don’t have to travel to see a doctor.

Brian Chou, OD, Revision Optometry San Diego, CA

These are interesting times as technology impacts the evolution of optometry. Many new forms of teleoptometry are startups and like all startups some will succeed and some will fail and some could even get their technology acquired. The alternative distributors of online glasses and contact lenses are focused on giving prescription renewals online. More ambitious technologies offer digital retinal imaging using AI to diagnose diabetic retinopathy. We used to think autorefractors were a threat and now we see optometrists embracing them in their practices to improve efficiency. 20/20NOW is an enterprising outfit that helps clinics and opticals by giving non-dilated eye exams to patients so they can get a prescription when the doctor is not present. Stanton Optical allows patients in all its offices to videoconference with a remote doctor. So, looking to the future, I do believe there’s an opportunity for ODs to use online screenings to drive patients to use their services.

Ericson Quintanilla, Greenleaf Optical Compton, CA

We use the SV One from Smart Vision Labs to get a prescription for patients who don’t have access to a doctor or the fee to see a doctor. For $40 we give them an eye exam and free readers. Letters from the device are transferred to my laptop, where I add comments and send an email to some doctors in New York. I normally get a prescription back from them within 10 minutes. The patient then buys their glasses and single vision lenses from us. I also work with an online insurance company, Patch, that allows me to use their vision benefits.



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The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.




Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.


Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.


Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.



The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”


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Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia ‘Cliff’s Notes’ from CORE and proof that optometry improves health.




Marcolin Gets Sporty with Adidas

Marcolin Group and Adidas have entered into a licensing agreement for the development, manufacture, marketing and sale of eyewear products under the Adidas Badge of Sport and Originals labels. Under the new agreement, effective until 2024, the first eyewear collections will hit the market beginning in 2020. The Adidas Badge of Sport eyewear styles will provide a comfortable fit, ensuring the ultimate vision and lens protection; while the Originals collection will be inspired by street culture and loyal to the DNA of the adidas Originals brand.

Five Minute Myopla Updates

CORE (Centre for Ocular Research and Education) has published “five minute overviews” of each white paper The International Myopia Institute (IMI) has developed. In conjunction with Dr. Kate Gifford, CORE has also created a downloadable set of practical tips on how to implement the clinical management guidelines in practice. The summaries, reference guide and additional myopia management insights can be accessed by ECPs for free on the Contact Lens Update site.

Optometry’s Health Role

The American Optometric Association is highlighting a new report by Avalon Health Economics, Optometry’s Essential and Expanding Role in Healthcare, which details the benefits across the health care system of ODs practicing at the full extent of their training. Findings include: Expanded optometric scope of practice nationally would result in an annual savings of $4.6 billion; and 62 percent of Americans trust their OD to provide their eye health and vision care, statistically equivalent to the 64 percent who trust an ophthalmologist.

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