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ECPs Share Their Best Selling Frames for March 2018

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Q Vision’s LOUISLUSO rounds! Candy Crone, Wayne Optical, York, PA

All LOUISLUSO frames are made with Ultem and the LC9022, part of the London Collection, is available in four colors (wine, shown). $129

PRODESIGN and ISAAC MIZRAHI. Isaac Mizrahi been great in sun too. Vicki Thompson, Grandville Optical, Grandville, MI

The Isaac Mizrahi IM30222 from Charmant is a combination of feminine and classic; an everyday sunglass for modern women. $138

Top-selling vision brands in March*
Eyeglasses

Ray-Ban (10), Bebe (4), Kate Spade (4), Oakley (4), Tom Ford (4), OGI (3), Ann Klein (2), Banana Republic (2), Etnia Barcelona (2), Lafont (2), Lily Pulitzer (2), Lindberg (2), MODO (2) Prodesign (2)

Sunglasses

Ray-Ban (14), Maui Jim (10), Costa (7), Oakley (6), Nike (4), Kate Spade (3), Chemistrie Clip (2), Dragon (2), SALT. (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at invisionmag.com/brainsquad.

  • LIFE IS GOOD and DUCKS UNLIMITED. Colors of Life is Good are great. Both have a great price. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • ANNE & VALENTIN, especially good for the petite customer — great colors and shapes! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • 141 EYEYWEAR. Their new styles since the Fall last year have been ON POINT. The Ultem material sells itself and the comfortable air pockets in the nose pads make people adjust their opinion on nose pads! Heather Harrington, Elevated Eyecare, Denver, CO
  • BANANA REPUBLIC Jordan. It is a nice-looking frame, not too bold but not to understated. Sandy Slang, Ophthalmology Assc., Cudahy, WI
  • GUESS BY MARCIANO GM0288 033 is a fun twist on the standard zyl frame. We can’t keep it on the shelf. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • VARI, everyone loves the new colors. Kimberly Riggs OD, Ligonier, PA
  • DUTZ! Thin metal frames, but with unique colors and patterns. We can’t keep their small, round frames on our shelves. And SALT. Their polarized lenses are the best. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • One of our locations sold about 50 percent more PRODESIGN than usual. Not sure why, other than the fact that they’re amazing frames! Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • ANNE KLEIN and BEBE. We are largely a female demographic practice with lots of VSP. Richard Kemerling, Margolis Vision, Castle Rock, CO
  • L.A.M.B. has done really well for women, bold styles and great colors. TED BAKER for men has also done great. On both I have done many with CHEMISTRIE clips. A great accessory and makes a few extra bucks. Julie Uram, Optical Oasis, Jupiter, FL
  • MOTT & BAYARD because we actively push for it to sell. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • OLIVER PEOPLES Penney in every Color. Great shape and fit. The translucent pink has gotten a lot of attention. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Everything TIFFANY & CO. Beautiful frame styles with a good assortment of colors. In sun, OAKLEY and COSTA are running neck and neck. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • SD EYES for price point and quality. Cassandra Nash, HD Optical Express, Lansing, MI
  • SALT. and MODO did very well. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Love must have been in the air because our hottest selling were LAFONT and FACE À FACE from Paris! Scott Keating, OD, Vision Trends, Dover, OH
  • We are currently selling TOM FORD to patients interested in a recognizable name and exceptional quality. Pam housley, Texas State Optical of Nederland, Port Arthur, TX
  • Everything and anything! Banner month. Steve Nelson, Eye Candy Optical, Westlake, OH
  • VUARNET because they have a lovely fit and color and aren’t easy to find. Nikki Griffin, Eyestyles Optical and Boutique, Oakdale, MN
  • PARADE by Avalon. They are inexpensive, simple, and stylish. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • MARC JACOBS. The men’s styles fly off the board. Shapes that guys are familiar with but with a little something extra. Danielle Jackson, Jackson Eye, Fairburn, GA
  • CALVIN KLEIN for ladies; stylish, fun and comfy. KIO YAMATO for men; titanium lightness. Betty Aretz, The Eyecare Boutique, Wexford, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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