Connect with us


ECPs Share Their Best Selling Frames for March 2018




ECPs Share Their Best Selling Frames for March 2018

Q Vision’s LOUISLUSO rounds! Candy Crone, Wayne Optical, York, PA

All LOUISLUSO frames are made with Ultem and the LC9022, part of the London Collection, is available in four colors (wine, shown). $129

ECPs Share Their Best Selling Frames for March 2018

PRODESIGN and ISAAC MIZRAHI. Isaac Mizrahi been great in sun too. Vicki Thompson, Grandville Optical, Grandville, MI

The Isaac Mizrahi IM30222 from Charmant is a combination of feminine and classic; an everyday sunglass for modern women. $138

Top-selling vision brands in March*

Ray-Ban (10), Bebe (4), Kate Spade (4), Oakley (4), Tom Ford (4), OGI (3), Ann Klein (2), Banana Republic (2), Etnia Barcelona (2), Lafont (2), Lily Pulitzer (2), Lindberg (2), MODO (2) Prodesign (2)


Ray-Ban (14), Maui Jim (10), Costa (7), Oakley (6), Nike (4), Kate Spade (3), Chemistrie Clip (2), Dragon (2), SALT. (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in March. Join at

  • LIFE IS GOOD and DUCKS UNLIMITED. Colors of Life is Good are great. Both have a great price. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • ANNE & VALENTIN, especially good for the petite customer — great colors and shapes! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • 141 EYEYWEAR. Their new styles since the Fall last year have been ON POINT. The Ultem material sells itself and the comfortable air pockets in the nose pads make people adjust their opinion on nose pads! Heather Harrington, Elevated Eyecare, Denver, CO
  • BANANA REPUBLIC Jordan. It is a nice-looking frame, not too bold but not to understated. Sandy Slang, Ophthalmology Assc., Cudahy, WI
  • GUESS BY MARCIANO GM0288 033 is a fun twist on the standard zyl frame. We can’t keep it on the shelf. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • VARI, everyone loves the new colors. Kimberly Riggs OD, Ligonier, PA
  • DUTZ! Thin metal frames, but with unique colors and patterns. We can’t keep their small, round frames on our shelves. And SALT. Their polarized lenses are the best. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • One of our locations sold about 50 percent more PRODESIGN than usual. Not sure why, other than the fact that they’re amazing frames! Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • ANNE KLEIN and BEBE. We are largely a female demographic practice with lots of VSP. Richard Kemerling, Margolis Vision, Castle Rock, CO
  • L.A.M.B. has done really well for women, bold styles and great colors. TED BAKER for men has also done great. On both I have done many with CHEMISTRIE clips. A great accessory and makes a few extra bucks. Julie Uram, Optical Oasis, Jupiter, FL
  • MOTT & BAYARD because we actively push for it to sell. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • OLIVER PEOPLES Penney in every Color. Great shape and fit. The translucent pink has gotten a lot of attention. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Everything TIFFANY & CO. Beautiful frame styles with a good assortment of colors. In sun, OAKLEY and COSTA are running neck and neck. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • SD EYES for price point and quality. Cassandra Nash, HD Optical Express, Lansing, MI
  • SALT. and MODO did very well. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Love must have been in the air because our hottest selling were LAFONT and FACE À FACE from Paris! Scott Keating, OD, Vision Trends, Dover, OH
  • We are currently selling TOM FORD to patients interested in a recognizable name and exceptional quality. Pam housley, Texas State Optical of Nederland, Port Arthur, TX
  • Everything and anything! Banner month. Steve Nelson, Eye Candy Optical, Westlake, OH
  • VUARNET because they have a lovely fit and color and aren’t easy to find. Nikki Griffin, Eyestyles Optical and Boutique, Oakdale, MN
  • PARADE by Avalon. They are inexpensive, simple, and stylish. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • MARC JACOBS. The men’s styles fly off the board. Shapes that guys are familiar with but with a little something extra. Danielle Jackson, Jackson Eye, Fairburn, GA
  • CALVIN KLEIN for ladies; stylish, fun and comfy. KIO YAMATO for men; titanium lightness. Betty Aretz, The Eyecare Boutique, Wexford, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular