Connect with us

Products

ECPs Share Their Best Selling Frames for November

Check out the products that have been flying off the racks.

mm

Published

on

Taking their name from the Zane Grey Reef, the COSTA ZANE sunglasses feature co-molded Hydrolite temples that are always ready to go. Polarized and built for performance with various lens options and official Realtree camo finish. $249

The DI VALDI 8013 Col. 90 sold five times this month. The colors are fantastic, and the shape fits almost everybody. In sun, COSTA Zane Realtree was the big winner. With hunting season in full swing, the camo seem to fly off the shelf. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

KLiiK Eyewear is beautiful and fun, but caters toward women with smaller, hard-to-fit faces. The 610 is a full-rim combination frame in a semi cat eye shape available in four marbleized colors. $186.

FYSH and KLIIK by Westgroupe. The KLiiK 610 is the most popular in any color. Polaroid sunglasses too. They’re affordable and do the job. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL

Top-selling vision brands in November
Eyeglasses

(11), MODO (5), Kate Spade (4), OGI (3), Scott Harris (3), Cinzia (2), Di Valdi (2), Etnia Barcelona (2), FYSH (2), Gucci (2), Isaac Mizrahi (2), Lafont (2), Nike (2), Realtree (2)

Sunglasses

(12), Maui Jim (10), Oakley (8), Wiley X (6), Costa (5), Etnia Barcelona (2), Polaroid (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.

  • The ISAAC MIZRAHI 30001 has been our biggest seller. We sold three in one day. I had a patient come in that showed me a picture of two frames she was looking for and one was similar, I pulled it off the board, she tried it on and loved it. She didn’t try anything else on. Now I’m keeping one on the board and just drop shipping to our lab. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • NIKE, which typically is sold mostly to kids and teens. They like the brand cache as well as the fun colors. The COSTA Jose sun is repeatedly the best-selling model in our office due to its gender neutrality. Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
  • Nouveau REALTREE GIRL G307 in Blue. It looks great on most women. ClearVision’s OCEAN PACIFIC Pearl sunglasses in Gold. Everyone likes the classic mirrored aviators. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • McGee’s LIFE IS GOOD line has performed nicely and is an insurance-friendly price point. Becky Furuta, Avenue Vision, Golden, CO
  • Kering’s GUCCI women’s ophthalmic and sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • ‘Tis the season for WILEY X! Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • FACE Á FACE, anything from the Bocca collection! The ladies love them. They are conversation starters and what woman doesn’t like to talk about themselves? Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ETNIA BARCELONA in both sun and optical, great colors and styles. Shane Clark, OD, Infinity EyeCare, Rapid City, SD
  • COSTA suns, we are in the gulf coast area and it is the favorite for fishermen. Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • In both ophthalmic and sun, ANNE ET VALENTIN! Great fit, fabulous styles and beautiful colors. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • BEVEL probably because we got new product in. Nancy Revis, Uber Optics, Petaluma, CA
  • EUROPA brands tied. Jules Kohler, North Shore Eye Health and Wellness, Cedarburg, WI
  • LIZ CLAIBORNE. They have a fantastic selection of petite frames for women. Rick Rickgauer, Vision Associates, Girard, PA
  • The LAFONT Becky in every color. Literally sell at least 4-6 a month since it launched. Lafont speaks for themselves for this one. Heather Harrington, Elevated Eyecare, Denver, CO
  • HARLEY DAVIDSON. They have big eye sizes for men with big heads. Diana Sims, Buena Vista Optical, Chicago, IL
  • RAEN, specifically the Marin and the Doheny. Both are classic shapes and the brand as a whole hits a price point that most patients love. Travis LeFevre, Krystal Vision, Logan, UT
  • TIFFANY & CO. If I would have to explain why they so well, I would say because it’s Tiffany and women know what they want. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, Ray-Ban, Ray-Ban; everyone looooves Ray-Ban. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • The exceptional and handmade in America KALA EYEWEAR flew off the shelf! KALA is predominantly a zyl collection and has many “academic” or “vintage” styles. During the fall, they tend to be particularly appealing to my clients! They make you want to kick up some leaves whilst walking to the library on a Saturday afternoon. Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • VUARNET, we just started carrying it and it’s a hit! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • COCO SONG by Area 98. Customers love the mixture of colors combined with the peacock feathers embedded in the frames. Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS Vintage frames! They provide those trendy “vintage” looks at a great price and great quality, in modern colors. The V-17 is perhaps our best-selling frame of all time, for everyone from professional Santa Claus’s to Harry Potter wannabes. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Europa’s ALAN J, made in the USA. For sun, RIO RAY has a great Rx price. John LaShorne, Brown County Eye Care, Nashville, IN
  • MAUI JIM suns we have a big selection and we try to show them to everyone using the demonstrator. Bob McBeath, Edina Eye, Edina, MN
  • FLEXON and AUTOFLEX always seem to be our top selling brands. Lynn Geis, San Juan Eye Center, Montrose, CO
  • ETNIA BARCELONA due to our Trunk Show which was very successful. In particular, the Veracruz in ophthalmic and the Etna sun in red because it’s amazeballs gorgeous. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • REVLON and our new line, VINCE CAMUTO. People wanted a new look that was different for their annual/ biannual visit. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Products

Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

mm

Published

on

OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

Continue Reading

Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

mm

Published

on

Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

Advertisement

BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

Advertisement

Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

Advertisement

Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

Continue Reading

Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

mm

Published

on

THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

Advertisement

Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

Advertisement

Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

Advertisement

VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular