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ECPs Share Their Best Selling Frames for November

Check out the products that have been flying off the racks.

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Taking their name from the Zane Grey Reef, the COSTA ZANE sunglasses feature co-molded Hydrolite temples that are always ready to go. Polarized and built for performance with various lens options and official Realtree camo finish. $249

The DI VALDI 8013 Col. 90 sold five times this month. The colors are fantastic, and the shape fits almost everybody. In sun, COSTA Zane Realtree was the big winner. With hunting season in full swing, the camo seem to fly off the shelf. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

KLiiK Eyewear is beautiful and fun, but caters toward women with smaller, hard-to-fit faces. The 610 is a full-rim combination frame in a semi cat eye shape available in four marbleized colors. $186.

FYSH and KLIIK by Westgroupe. The KLiiK 610 is the most popular in any color. Polaroid sunglasses too. They’re affordable and do the job. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL

Top-selling vision brands in November
Eyeglasses

(11), MODO (5), Kate Spade (4), OGI (3), Scott Harris (3), Cinzia (2), Di Valdi (2), Etnia Barcelona (2), FYSH (2), Gucci (2), Isaac Mizrahi (2), Lafont (2), Nike (2), Realtree (2)

Sunglasses

(12), Maui Jim (10), Oakley (8), Wiley X (6), Costa (5), Etnia Barcelona (2), Polaroid (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.

  • The ISAAC MIZRAHI 30001 has been our biggest seller. We sold three in one day. I had a patient come in that showed me a picture of two frames she was looking for and one was similar, I pulled it off the board, she tried it on and loved it. She didn’t try anything else on. Now I’m keeping one on the board and just drop shipping to our lab. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • NIKE, which typically is sold mostly to kids and teens. They like the brand cache as well as the fun colors. The COSTA Jose sun is repeatedly the best-selling model in our office due to its gender neutrality. Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
  • Nouveau REALTREE GIRL G307 in Blue. It looks great on most women. ClearVision’s OCEAN PACIFIC Pearl sunglasses in Gold. Everyone likes the classic mirrored aviators. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • McGee’s LIFE IS GOOD line has performed nicely and is an insurance-friendly price point. Becky Furuta, Avenue Vision, Golden, CO
  • Kering’s GUCCI women’s ophthalmic and sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • ‘Tis the season for WILEY X! Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • FACE Á FACE, anything from the Bocca collection! The ladies love them. They are conversation starters and what woman doesn’t like to talk about themselves? Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ETNIA BARCELONA in both sun and optical, great colors and styles. Shane Clark, OD, Infinity EyeCare, Rapid City, SD
  • COSTA suns, we are in the gulf coast area and it is the favorite for fishermen. Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • In both ophthalmic and sun, ANNE ET VALENTIN! Great fit, fabulous styles and beautiful colors. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • BEVEL probably because we got new product in. Nancy Revis, Uber Optics, Petaluma, CA
  • EUROPA brands tied. Jules Kohler, North Shore Eye Health and Wellness, Cedarburg, WI
  • LIZ CLAIBORNE. They have a fantastic selection of petite frames for women. Rick Rickgauer, Vision Associates, Girard, PA
  • The LAFONT Becky in every color. Literally sell at least 4-6 a month since it launched. Lafont speaks for themselves for this one. Heather Harrington, Elevated Eyecare, Denver, CO
  • HARLEY DAVIDSON. They have big eye sizes for men with big heads. Diana Sims, Buena Vista Optical, Chicago, IL
  • RAEN, specifically the Marin and the Doheny. Both are classic shapes and the brand as a whole hits a price point that most patients love. Travis LeFevre, Krystal Vision, Logan, UT
  • TIFFANY & CO. If I would have to explain why they so well, I would say because it’s Tiffany and women know what they want. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, Ray-Ban, Ray-Ban; everyone looooves Ray-Ban. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • The exceptional and handmade in America KALA EYEWEAR flew off the shelf! KALA is predominantly a zyl collection and has many “academic” or “vintage” styles. During the fall, they tend to be particularly appealing to my clients! They make you want to kick up some leaves whilst walking to the library on a Saturday afternoon. Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • VUARNET, we just started carrying it and it’s a hit! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • COCO SONG by Area 98. Customers love the mixture of colors combined with the peacock feathers embedded in the frames. Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS Vintage frames! They provide those trendy “vintage” looks at a great price and great quality, in modern colors. The V-17 is perhaps our best-selling frame of all time, for everyone from professional Santa Claus’s to Harry Potter wannabes. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Europa’s ALAN J, made in the USA. For sun, RIO RAY has a great Rx price. John LaShorne, Brown County Eye Care, Nashville, IN
  • MAUI JIM suns we have a big selection and we try to show them to everyone using the demonstrator. Bob McBeath, Edina Eye, Edina, MN
  • FLEXON and AUTOFLEX always seem to be our top selling brands. Lynn Geis, San Juan Eye Center, Montrose, CO
  • ETNIA BARCELONA due to our Trunk Show which was very successful. In particular, the Veracruz in ophthalmic and the Etna sun in red because it’s amazeballs gorgeous. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • REVLON and our new line, VINCE CAMUTO. People wanted a new look that was different for their annual/ biannual visit. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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