Connect with us

Products

ECPs Share Their Best Selling Frames for November

Check out the products that have been flying off the racks.

mm

Published

on

Taking their name from the Zane Grey Reef, the COSTA ZANE sunglasses feature co-molded Hydrolite temples that are always ready to go. Polarized and built for performance with various lens options and official Realtree camo finish. $249

The DI VALDI 8013 Col. 90 sold five times this month. The colors are fantastic, and the shape fits almost everybody. In sun, COSTA Zane Realtree was the big winner. With hunting season in full swing, the camo seem to fly off the shelf. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

KLiiK Eyewear is beautiful and fun, but caters toward women with smaller, hard-to-fit faces. The 610 is a full-rim combination frame in a semi cat eye shape available in four marbleized colors. $186.

FYSH and KLIIK by Westgroupe. The KLiiK 610 is the most popular in any color. Polaroid sunglasses too. They’re affordable and do the job. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL

Top-selling vision brands in November
Eyeglasses

(11), MODO (5), Kate Spade (4), OGI (3), Scott Harris (3), Cinzia (2), Di Valdi (2), Etnia Barcelona (2), FYSH (2), Gucci (2), Isaac Mizrahi (2), Lafont (2), Nike (2), Realtree (2)

Sunglasses

(12), Maui Jim (10), Oakley (8), Wiley X (6), Costa (5), Etnia Barcelona (2), Polaroid (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.

  • The ISAAC MIZRAHI 30001 has been our biggest seller. We sold three in one day. I had a patient come in that showed me a picture of two frames she was looking for and one was similar, I pulled it off the board, she tried it on and loved it. She didn’t try anything else on. Now I’m keeping one on the board and just drop shipping to our lab. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • NIKE, which typically is sold mostly to kids and teens. They like the brand cache as well as the fun colors. The COSTA Jose sun is repeatedly the best-selling model in our office due to its gender neutrality. Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
  • Nouveau REALTREE GIRL G307 in Blue. It looks great on most women. ClearVision’s OCEAN PACIFIC Pearl sunglasses in Gold. Everyone likes the classic mirrored aviators. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • McGee’s LIFE IS GOOD line has performed nicely and is an insurance-friendly price point. Becky Furuta, Avenue Vision, Golden, CO
  • Kering’s GUCCI women’s ophthalmic and sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • ‘Tis the season for WILEY X! Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • FACE Á FACE, anything from the Bocca collection! The ladies love them. They are conversation starters and what woman doesn’t like to talk about themselves? Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ETNIA BARCELONA in both sun and optical, great colors and styles. Shane Clark, OD, Infinity EyeCare, Rapid City, SD
  • COSTA suns, we are in the gulf coast area and it is the favorite for fishermen. Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • In both ophthalmic and sun, ANNE ET VALENTIN! Great fit, fabulous styles and beautiful colors. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • BEVEL probably because we got new product in. Nancy Revis, Uber Optics, Petaluma, CA
  • EUROPA brands tied. Jules Kohler, North Shore Eye Health and Wellness, Cedarburg, WI
  • LIZ CLAIBORNE. They have a fantastic selection of petite frames for women. Rick Rickgauer, Vision Associates, Girard, PA
  • The LAFONT Becky in every color. Literally sell at least 4-6 a month since it launched. Lafont speaks for themselves for this one. Heather Harrington, Elevated Eyecare, Denver, CO
  • HARLEY DAVIDSON. They have big eye sizes for men with big heads. Diana Sims, Buena Vista Optical, Chicago, IL
  • RAEN, specifically the Marin and the Doheny. Both are classic shapes and the brand as a whole hits a price point that most patients love. Travis LeFevre, Krystal Vision, Logan, UT
  • TIFFANY & CO. If I would have to explain why they so well, I would say because it’s Tiffany and women know what they want. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, Ray-Ban, Ray-Ban; everyone looooves Ray-Ban. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • The exceptional and handmade in America KALA EYEWEAR flew off the shelf! KALA is predominantly a zyl collection and has many “academic” or “vintage” styles. During the fall, they tend to be particularly appealing to my clients! They make you want to kick up some leaves whilst walking to the library on a Saturday afternoon. Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • VUARNET, we just started carrying it and it’s a hit! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • COCO SONG by Area 98. Customers love the mixture of colors combined with the peacock feathers embedded in the frames. Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS Vintage frames! They provide those trendy “vintage” looks at a great price and great quality, in modern colors. The V-17 is perhaps our best-selling frame of all time, for everyone from professional Santa Claus’s to Harry Potter wannabes. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Europa’s ALAN J, made in the USA. For sun, RIO RAY has a great Rx price. John LaShorne, Brown County Eye Care, Nashville, IN
  • MAUI JIM suns we have a big selection and we try to show them to everyone using the demonstrator. Bob McBeath, Edina Eye, Edina, MN
  • FLEXON and AUTOFLEX always seem to be our top selling brands. Lynn Geis, San Juan Eye Center, Montrose, CO
  • ETNIA BARCELONA due to our Trunk Show which was very successful. In particular, the Veracruz in ophthalmic and the Etna sun in red because it’s amazeballs gorgeous. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • REVLON and our new line, VINCE CAMUTO. People wanted a new look that was different for their annual/ biannual visit. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

New Products

The Practical, The Functional, The Whimsical and More Business Boosters for October

Eyes that can’t see and watches you don’t need to.

mm

Published

on

Dust in Your Eye

THE VELVET DUST is a European artist who hand embroiders and beads intricate eye brooches. Each one is made to order, packaged in vintage German book pages, cotton brown ribbons and antique handmade French lace, on a limited monthly basis. Independent eyewear, independent retail, independent artist… do you see where we’re going with this?

Prices start at $65

instagram.com/@thevelvetdust

Feeling Time

EONE is an inclusive, modern timepiece brand which features raised markers and two magnetized ball bearings which allow the wearer to feel the time by touch. Available in a wide range of metals and finishes with changeable straps.

$260-$350, additional straps; $25-$35

eone-time.com

Advertisement

Fresh in Triplicate

ALLERGAN launched three new OTC products: Refresh RELIEVA, Refresh RELIEVA PF (preservative-free) multidose, and RefreshRELIEVA for Contacts. This new line of artificial tear formulations is specially formulated to relieve discomfort due to eye dryness and to prevent further irritation.

$14-$20

refreshbrand.com

Standing Sentry

ENNCO DISPLAY has introduced an individual locking peg system for eyeglasses called The Sentry. Available in two configurations: the peg for wall mounted panels, and the shelf, for flat surfaces (shown). Designed to fit the style of any space, The Sentry gives an unobstructed view of the frames while keeping them secure.

Prices vary

ennco.com

True Blue

COBURN TECHNOLOGIES’ new TruBlu edging pads are compatible with all types of lens materials, styles and base curves. A general-purpose blocking pad, it provides a secure bond on most AR coatings. TruBlu edging pads are made in U.S.

$51 for 1,000 count

shopcoburn.com

Continue Reading

Products

Free Drug Database and More of What You Need to Know for December

And scientific papers cliff notes for the busy ECP.

mm

Published

on

Marchon Signs Lanvin

Marchon Eyewear and Lanvin, the French fashion house founded in 1889, have signed an exclusive, long-term global licensing agreement for sun and optical eyewear under the Lanvin brand name. The first men’s and women’s eyewear collections will launch globally in September 2020, with a capsule collection of four sunglass styles from the Spring 2020 runway show previewing in March 2020. Crafted in Italy, the new men’s and women’s eyewear collections will embody Lanvin’s new aesthetic and attitude under Lanvin’s Creative Director, Bruno Sialelli. marchon.com

Clinical Cliffs Notes for ECPs

ECP’s are presented hundreds of scientific papers and posters on the latest advances in optometry research but digesting and translating this information for the benefit of their own practices can be a challenge. So, CooperVision has published a series of summaries of research presented in Academy 2019 in Orlando on ECP Viewpoints, its blog for eyecare professionals.

Articles are authored with the practicing ECP in mind, distilling and translating data for application in the exam lane to benefit the ECP and patient. Topics include contact lens performance and design, materials science, patient wearing experience, and more. coopervision.com/practitioner/blog

Free Database on EyeMedsNow

Designed by eye doctors, EyeMedsNow.com is a comprehensive pharmaceutical database designed for prescribers. Covering more than 100 ophthalmic conditions, one click gains access to information on all prescribing options, including OTC products. The database is structured to be searched by condition, classification, or keyword. Each drug card includes indications, adult and pediatric dosing, how the drug is supplied, warnings, precautions, and more; as well as local pharmacies with the lowest price. Payment assistance programs are also noted where available. eyemedsnow.com

Continue Reading

Better Vision

Artificial Vision Aids Get Tech Heavy

Video projection and artificial intelligence (AI) are some of the features that differentiate devices in the low vision space.

mm

Published

on

VIDEO PROJECTION, MAGNIFICATION and artificial intelligence are some of the features that differentiate devices in the low vision space. OrCam has introduced voice commands to its augmented reality (AR) devices, along with Bluetooth connectivity and barcode learning. Startup Ocutrx will launch an AR headset with cameras, sensors, location mapping, character recognition and audible alerts. Low vision specialists caring for patients who need additional help seeing can dispense a variety of aids that allow them to read and do many of the tasks they did before their underlying eye disease developed.

eSight

eSight 3 uses a camera to put video directly in front of a patient’s eyes.

(855) 837-4448, eSightEyewear.com

IrisVision

IrisVision headset combines hardware and software to help low vision patients see.

(855) 449-4536, irisvision.com

Advertisement

Vispero

ClearView GO (branded Optelec) has a foldable design and rotating camera for near, intermediate and distance viewing.

(727) 803-8000, vispero.com

Ocutrx Vision Technologies

Oculenz AR Wear headset, launching mid-year 2020.

(949) 216-5900, oculenz.com

Ocutech

VES Falcon autofocus bioptic telescope.

(800) 326-6460, ocutech.com

Advertisement

Eschenbach Optik of America

Vario Digital FHD foldable desktop video magnifier.

(800) 487-5389, eschenbach.com

OrCam

OrCam MyEye 2 reads text, recognizes faces and identifies products.

(800) 713-3741, orcam.com

Smart Ways To Sell Artificial Vision Aids

Dr. Andrew Lindell, Stoughton Eye Care & Eyewear, Stoughton, WI

During a low vision exam, I figure out a patient’s acuity, where their blind spots are, their eye dominance, color vision and contrast to figure out which device will be most successful. All new technologies coming out provide great value to patients. Microsoft has developed a free talking camera app called Seeing AI which includes great features. Eschenbach’s video magnifiers work well and are simple to use, color coded, large and tactile. I like Ocutech’s VES Falcon autofocus which is bioptic and doesn’t interfere with field of view or mobility. For low vision aids in pediatrics, children love anything iPad-based. Some devices like NuEyes and Patriot Viewpoint are wearable video magnifiers great for home use.

Dr. Walter Wittich, University of Montreal’s School of Optometry, Montreal, Quebec

We’ve spent a lot of time researching head mounted devices; they’re getting smaller, lighter and cheaper. There’s no longer a stigma attached, and the advantage for the visually impaired is they’re hands-free. For example, they are perfect for playing the piano. A single camera is mounted onto the glasses which in real-time projects a modified picture to two screens on the inside where the lenses would be. This picture can be pre-programmed to change color or enhance an image. Each device requires an OD to carry out a refraction. Prices start at $500 and there’s really no top limit since cost is connected to what the device can do. A competitive field and moving fast.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular