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ECPs Share Their Best Selling Frames for September

Take a look at September’s best-sellers!

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Seattle indie brand Rain City Eyewear style 1055 is a fun, feminine acetate model in soft colors. Shown here in color 270, a pink pearl with pink pearl marble. MSRP: $249

 

KREWE: Inspired by the famed French-American pirate, the handcrafted acetate Lafitte features a distinctive keyhole bridge and a classic fit that is suitable for an adventurous lifestyle. MSRP: $195

Top-Selling Vision Brands in September

EYEGLASSES:
Ray-Ban (13), Etnia Barcelona (3), FYSH (3), Gucci (3), MODO (3), Tom Ford (3), Europa (2), Jimmy Choo (2), Kate Spade (2), Michael Kors (2), Oakley (2), OGI (2), Prodesign (2), Seraphin (2), Silhouette (2), Ted Baker (2), Tura (2), Vera Bradley (2)
SUNGLASSES:
Ray-ban (20), Maui Jim (13), INVU (6), Oakley (6), Costa (5), Wiley X (3), Cazal (2), Dragon (2), Kate Spade (2), SALT. (2)*

*Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join at invisionmag.com/brainsquad.

COACH, an employee wears a specific frame, and OAKLEY suns because people ask for them. Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL

    • LULU GUINNESS, GUCCI, JIMMY CHOO ophthalmics and RAY-BAN sunsBrian Parker, Temecula Eye Center Optometry, Temecula, CA
    • OVVO opticals were flying off the shelf! The new styles are so great and the weight-hanging display is very effective for people looking for a durable frame. We were having our sunglasses clearance sale: All sunnies are marked 30% off so selling well, especially INVU‘s. Great frames for the price point. Caitlin Binyon, Vision Center, Bellingham, WA
    • New Opulence TED BAKER. They’re a bit pricier than the regular line but do have some rhinestone details and great styles for male and female energy. Diana Canto Sims, Buena Vista Optical Boutique, Chicago, IL
    • MAUI JIM, both ophthalmics and sun. Jesse Ellis, Eye Health Vision Center, North Dartmouth, MA
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    • RAY-BAN, MICAEL KORS, OAKLEY AND WILDFLOWER opticals, RAY-BAN, COSTA, MAUI JIM in sun. Jessica Brundidge, Clarity Vision, Clayton, NC
    • KATE SPADE and RAY-BAN opticals, MAUI JIM suns. Robert McBeath, Edina Eye Physicians and Surgeons, Edina, MN
    • RAY-BAN in both ophthalmic and sun. Monica Wadsworth, Dr. Gene Terrezza and Associates, Milton, FL
    • The MODO 6521 in almost every color. The Ada sun from PROOF EYEWEAR; recycled, reused and fashionable! Heather Harrington, Elevated Eyecare, Denver, CO
    • THEO Mille+59, MASUNAGA NY Life and ANNE ET VALENTIN Fedora. THIERRY LASTY and SALT. in suns. Harris Decker, Eye Designs of Westchester, Scarsdale, NY
    • The PRODESIGN 4729 and JONATHON CATE. COSTA and ISAAC MIZRAHI suns. Vicki Thompson, Grandville Optical, Grandville, MI
    • MAUI JIM suns. Colleen Brondo, Visual Eyes Optical, Stanhope, NJ
    • MCM in optical, CAZAL in sun, and GUCCI in both. Steve Whitaker, Whitaker Eye Works, Wayne, PA
    • PIERO MASSARO, it’s unique and fabulous. FACE A FACE suns. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • RAY-BAN in both. Robert Harding, LensCrafters, Columbus, OH
    • The RAY-BAN 7047 goes out the door every day. Black or Havana, guests could not care less which color, they just buy it, and the size is great so they fit a lot of faces. We are having great success with RAY-BAN RB 3498 sun style in Gun Metal and Black too. Ted McElroy, Vision Source Tifton, Tifton, GA
    • The ROGER Nath, it’s a new take on the aviator shape in ophthalmic. RUDY PROJECT’s Ekynok in sun. Eric Geiger, Styleyes, Sacramento, CA
    • RAY-BAN and OAKLEY. We did a two-day sunglasses sale while the doc was at Vision Expo and the staff sold a ton! We told him he should leave more often. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
    • The MINIMA M2 & M3, with WILEY X and CAZAL selling in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
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    • CALVIN KLEIN opticals, GUESS suns. Richard Kemerling, Margolis Vision, Castle Rock, CO
    • SD EYES and NIKE, SERENGETI suns. Rick Rickgauer, Vision Associates, Girard, PA
    • ETNIA BARCELONA in ophthalmic and sun. Shane Clark, OD, Infinity EyeCare, PC, Rapid City, SD
    • MICHALE KORS stays consistent in ophthalmic. The OAKLEY Flak and Half Jacket with Prizm lens for suns. William Chancellor, Eye Can See Eyewear, McDonough, GA
    • McGee’s VERA BRADLEY is always a best seller for us for females of all ages. Tura’s TED BAKER line is popular with both males and females in the under 40 age group. In sun, Europa’s INVU is popular with our value-conscious customers; while RANDOLPH is reaching a wider audience with some of its newer styles for both men and women. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
    • Safilo’s KATE SPADE and JIMMY CHOO. I wear the Shaya in the gold glitter and women love it and want it too. Laura Wright, Upstate Eyecare, Greenville, SC
    • RAY-BAN, TOM FORD, and GUCCI opticals. RAY-BAN and MAUI JIM suns. Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
    • WOOW eyewear woow’d our patients with bold colors and fun shapes. Meredith Hall, Miller Family Eye, Cedar Rapids, IA
    • We always run an EYEYBOBS sale in September: 30% off in stock, 20% off special orders, and 50% off select styles. Always does well and people look forward to it. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • TOM FORD in both. Steve Nelson, Eye Candy Optical, Westlake, OH
    • MODO opticals and MAUI JIM suns. Kate Giroux, MacPhjerson Opticians, Arlington, VA
    • SILHOUETTE, STATE and DOLABANY opticals, COSTA, MAUI JIM and RAY-BAN suns. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
    • ARMANI EXCHANGE, RAY-BAN, TIFFANY, TORY BURCH opticals; and RAY-BAN and OAKLEY suns. Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • SERAPHIN, OGI, RAY-BAN and EUROPA optical lines. MAUI JIM and RAY-BAN suns. Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
    • IGREEN by Thema, the frames are light weight and the interchangeable temples are available in many colors. COSTA suns. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
    • DRAGON in both sun and ophthalmic. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
    • FYSH by WestGroupe opticals, KATE SPADE suns. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
    • TOM FORD, we just brought the line in and it has been received very well. Patients like the classic timelessness of the frames. With SPY in sun, men love the look and feel of it and the price is great also. Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • FYSH are selling like gangbusters. The fun colors and beautiful styles just draw people to them. I can truthfully say that, because I’m wearing one too. RAY-BAN suns made a comeback this month. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
    • LAFONT ophthalmics and SORIA suns, a new addition from New York. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • FYSH ophthalmics, INVU suns, and RAY-BAN in both. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
    • LIFE IS GOOD and VINCE CAMUTO. No suns, people only getting what they are entitled to and nothing else. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • CARRERA is a perennial favorite with guys. RAY-BANS seem to be what everybody wants (classic yet stylish), and CASINO is an excellent budget line for us. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
    • Everything CHARMANT. It’s the top-selling manufacturer at all three of our locations, particularly the ARISTAR line. Their petite, budget-friendly frames are just flying off the shelves. In prescription sun options, WILEY X. It’s hard to beat for durability at a great price point. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • OAKLEY, ALTAIR and RAY-BAN in optical. Always RAY-BAN, OAKLEY, NIKE and DRAGON in sun. Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • TURA, ART CRAFT and NEXUS in ophthalmic. VICIOUS VISION and RAY-BAN in sun. BJ Chambers, Carrera Optical, McQueeney, TX
    • The SUKI 2037 because it is lightweight and versatile with its oval design being perfect for high prescriptions. The RAY-BAN Erica suns style. Kaleena Ma, MK Vision Center, Forest Hills, NY
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  • We recently picked up the LINDA EVANS frame line; the name recognition among the patients it is aimed at, and price point has made it a favorite. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FLEXON is always a go to for me. If they could just start making more women’s frames with some style to them. The market for the brand is always there, especially in ranching country. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • TURA opticals, INVU suns. Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • DUTZ, contemporary styling, and LOUIS LUSO, lightweight. WILEY X suns, it’s motorcycle riding time! Candy Crone, Wayne Optical, York, PA
  • ETNIA BARCELONA and RAEN ophthalmics, SPY suns. Travis LeFevre, Krystal Vision, Logan, UT
  • I-DEAL OPTICS has a great price for those that are budget conscience. For us, it also fits those patients that are covered by Minnesota Care so for us it is an overall win-win. INVU suns by Europa, great quality and great price. I love that we can sell them off the rack to those that want just plano polarized sunglasses or we can easily Rx them for those that need that as well. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • ANNE KLEIN is a solid seller in our office but it was a slow month for sunglasses. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • YUICHI TOYAMA, specifically the Sarah, a thin metal with zyl overlay in P3 shape. The brand is new to the office, so the staff is excited. Its delicate metals in smaller sizes are a breath of fresh air trending away from plastics. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • People are loving the new SILHOUETTE styles, specifically the new frames that have the ring of color. Julie Uram, Optical Oasis, Jupiter, FL
  • INVU for price point and ULTIMATE LENS PACKAGEPam Peters, Midwest Eye, Downers Grove, IL
  • BLAKFIN ophthalmics and BOLLE suns. Brian Finley, Island Opticians, Palm Beach, FL
  • The new releases from Europa’s SCOTT HARRIS line are diverse, but the unique styles and colors are the ones that are selling well! Our patients love the “different” look. Not feeling like someone else has the same pair. The Inspecs O’NEILL sun line came and went. People like the wrapped sporty styles. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • LIZ CLAIBORNE opticals and BANANA REPUBLIC and VERA BRADLEY suns. Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • Charmant CFX and CZONE by Classique; FOSSIL suns. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • EUROPA brand for men and women; RAY-BAN and KATE SPADE suns. Betty Aretz, The Eyecare Boutique, Wexford, PA
  • We added ETNIA BARCELONA a few months back and they have been flying off the shelf! Great colors for both women and men. We continue to do great with MAUI JIM. Their new colored mirrors are great and their optics can’t be beat. We love the Rx-ability of them too. Kenneth D. Boltz OD, Dublin, OH
  • MODO ophthalmics, SUNTRENDS sun styles. Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • SERAPHINStephanie Crowley, Sie Eyecare, Charlotte, NC
  • FRANCIS KLEIN, sometimes patients don’t think they’ll look good in crystals frames until you make them try them on. Then they see the beauty that Frances Klein gives with the right balance of color, shape and crystals. Scott Keating, Vision Trends, Dover, OH
  • PRODESIGN opticals, RAY-BAN suns. Jill Schnurer, Village Eyecare Co., Clarkston, MI

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.

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WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.

Bollé

Cobalt with polarized TNS lens.

(800) 423-3537, bolle.com

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842, wileyx.com

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Pyramex

Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673, pyramexsafety.com

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874, scott-sports.com

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011, uab.edu

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SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937, spyoptic.com

SportRx

Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817, sportrx.com

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995, smithoptics.com

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Products

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.

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Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women. marchon.com

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources. preventblindness.org/diabetes-resources

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method. aoa.org

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.

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Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.

brilleneyes.com

$249

Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.

mauijim.com

$399

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Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.

theo.be

$434

New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

coburntechnologies.com

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.

alternativeeyes.com

$195

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Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.

kenmarkeyewear.com

$145

Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.

eyeosreaders.com

$135

Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

meisystem.com

Price upon request

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