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ECPs Share Their Best Selling Frames for September

Take a look at September’s best-sellers!

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Seattle indie brand Rain City Eyewear style 1055 is a fun, feminine acetate model in soft colors. Shown here in color 270, a pink pearl with pink pearl marble. MSRP: $249

 

KREWE: Inspired by the famed French-American pirate, the handcrafted acetate Lafitte features a distinctive keyhole bridge and a classic fit that is suitable for an adventurous lifestyle. MSRP: $195

Top-Selling Vision Brands in September

EYEGLASSES:
Ray-Ban (13), Etnia Barcelona (3), FYSH (3), Gucci (3), MODO (3), Tom Ford (3), Europa (2), Jimmy Choo (2), Kate Spade (2), Michael Kors (2), Oakley (2), OGI (2), Prodesign (2), Seraphin (2), Silhouette (2), Ted Baker (2), Tura (2), Vera Bradley (2)
SUNGLASSES:
Ray-ban (20), Maui Jim (13), INVU (6), Oakley (6), Costa (5), Wiley X (3), Cazal (2), Dragon (2), Kate Spade (2), SALT. (2)*

*Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join at invisionmag.com/brainsquad.

COACH, an employee wears a specific frame, and OAKLEY suns because people ask for them. Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL

    • LULU GUINNESS, GUCCI, JIMMY CHOO ophthalmics and RAY-BAN sunsBrian Parker, Temecula Eye Center Optometry, Temecula, CA
    • OVVO opticals were flying off the shelf! The new styles are so great and the weight-hanging display is very effective for people looking for a durable frame. We were having our sunglasses clearance sale: All sunnies are marked 30% off so selling well, especially INVU‘s. Great frames for the price point. Caitlin Binyon, Vision Center, Bellingham, WA
    • New Opulence TED BAKER. They’re a bit pricier than the regular line but do have some rhinestone details and great styles for male and female energy. Diana Canto Sims, Buena Vista Optical Boutique, Chicago, IL
    • MAUI JIM, both ophthalmics and sun. Jesse Ellis, Eye Health Vision Center, North Dartmouth, MA
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    • RAY-BAN, MICAEL KORS, OAKLEY AND WILDFLOWER opticals, RAY-BAN, COSTA, MAUI JIM in sun. Jessica Brundidge, Clarity Vision, Clayton, NC
    • KATE SPADE and RAY-BAN opticals, MAUI JIM suns. Robert McBeath, Edina Eye Physicians and Surgeons, Edina, MN
    • RAY-BAN in both ophthalmic and sun. Monica Wadsworth, Dr. Gene Terrezza and Associates, Milton, FL
    • The MODO 6521 in almost every color. The Ada sun from PROOF EYEWEAR; recycled, reused and fashionable! Heather Harrington, Elevated Eyecare, Denver, CO
    • THEO Mille+59, MASUNAGA NY Life and ANNE ET VALENTIN Fedora. THIERRY LASTY and SALT. in suns. Harris Decker, Eye Designs of Westchester, Scarsdale, NY
    • The PRODESIGN 4729 and JONATHON CATE. COSTA and ISAAC MIZRAHI suns. Vicki Thompson, Grandville Optical, Grandville, MI
    • MAUI JIM suns. Colleen Brondo, Visual Eyes Optical, Stanhope, NJ
    • MCM in optical, CAZAL in sun, and GUCCI in both. Steve Whitaker, Whitaker Eye Works, Wayne, PA
    • PIERO MASSARO, it’s unique and fabulous. FACE A FACE suns. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • RAY-BAN in both. Robert Harding, LensCrafters, Columbus, OH
    • The RAY-BAN 7047 goes out the door every day. Black or Havana, guests could not care less which color, they just buy it, and the size is great so they fit a lot of faces. We are having great success with RAY-BAN RB 3498 sun style in Gun Metal and Black too. Ted McElroy, Vision Source Tifton, Tifton, GA
    • The ROGER Nath, it’s a new take on the aviator shape in ophthalmic. RUDY PROJECT’s Ekynok in sun. Eric Geiger, Styleyes, Sacramento, CA
    • RAY-BAN and OAKLEY. We did a two-day sunglasses sale while the doc was at Vision Expo and the staff sold a ton! We told him he should leave more often. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
    • The MINIMA M2 & M3, with WILEY X and CAZAL selling in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
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    • CALVIN KLEIN opticals, GUESS suns. Richard Kemerling, Margolis Vision, Castle Rock, CO
    • SD EYES and NIKE, SERENGETI suns. Rick Rickgauer, Vision Associates, Girard, PA
    • ETNIA BARCELONA in ophthalmic and sun. Shane Clark, OD, Infinity EyeCare, PC, Rapid City, SD
    • MICHALE KORS stays consistent in ophthalmic. The OAKLEY Flak and Half Jacket with Prizm lens for suns. William Chancellor, Eye Can See Eyewear, McDonough, GA
    • McGee’s VERA BRADLEY is always a best seller for us for females of all ages. Tura’s TED BAKER line is popular with both males and females in the under 40 age group. In sun, Europa’s INVU is popular with our value-conscious customers; while RANDOLPH is reaching a wider audience with some of its newer styles for both men and women. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
    • Safilo’s KATE SPADE and JIMMY CHOO. I wear the Shaya in the gold glitter and women love it and want it too. Laura Wright, Upstate Eyecare, Greenville, SC
    • RAY-BAN, TOM FORD, and GUCCI opticals. RAY-BAN and MAUI JIM suns. Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
    • WOOW eyewear woow’d our patients with bold colors and fun shapes. Meredith Hall, Miller Family Eye, Cedar Rapids, IA
    • We always run an EYEYBOBS sale in September: 30% off in stock, 20% off special orders, and 50% off select styles. Always does well and people look forward to it. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • TOM FORD in both. Steve Nelson, Eye Candy Optical, Westlake, OH
    • MODO opticals and MAUI JIM suns. Kate Giroux, MacPhjerson Opticians, Arlington, VA
    • SILHOUETTE, STATE and DOLABANY opticals, COSTA, MAUI JIM and RAY-BAN suns. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
    • ARMANI EXCHANGE, RAY-BAN, TIFFANY, TORY BURCH opticals; and RAY-BAN and OAKLEY suns. Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • SERAPHIN, OGI, RAY-BAN and EUROPA optical lines. MAUI JIM and RAY-BAN suns. Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
    • IGREEN by Thema, the frames are light weight and the interchangeable temples are available in many colors. COSTA suns. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
    • DRAGON in both sun and ophthalmic. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
    • FYSH by WestGroupe opticals, KATE SPADE suns. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
    • TOM FORD, we just brought the line in and it has been received very well. Patients like the classic timelessness of the frames. With SPY in sun, men love the look and feel of it and the price is great also. Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • FYSH are selling like gangbusters. The fun colors and beautiful styles just draw people to them. I can truthfully say that, because I’m wearing one too. RAY-BAN suns made a comeback this month. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
    • LAFONT ophthalmics and SORIA suns, a new addition from New York. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • FYSH ophthalmics, INVU suns, and RAY-BAN in both. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
    • LIFE IS GOOD and VINCE CAMUTO. No suns, people only getting what they are entitled to and nothing else. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • CARRERA is a perennial favorite with guys. RAY-BANS seem to be what everybody wants (classic yet stylish), and CASINO is an excellent budget line for us. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
    • Everything CHARMANT. It’s the top-selling manufacturer at all three of our locations, particularly the ARISTAR line. Their petite, budget-friendly frames are just flying off the shelves. In prescription sun options, WILEY X. It’s hard to beat for durability at a great price point. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • OAKLEY, ALTAIR and RAY-BAN in optical. Always RAY-BAN, OAKLEY, NIKE and DRAGON in sun. Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • TURA, ART CRAFT and NEXUS in ophthalmic. VICIOUS VISION and RAY-BAN in sun. BJ Chambers, Carrera Optical, McQueeney, TX
    • The SUKI 2037 because it is lightweight and versatile with its oval design being perfect for high prescriptions. The RAY-BAN Erica suns style. Kaleena Ma, MK Vision Center, Forest Hills, NY
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  • We recently picked up the LINDA EVANS frame line; the name recognition among the patients it is aimed at, and price point has made it a favorite. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FLEXON is always a go to for me. If they could just start making more women’s frames with some style to them. The market for the brand is always there, especially in ranching country. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • TURA opticals, INVU suns. Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • DUTZ, contemporary styling, and LOUIS LUSO, lightweight. WILEY X suns, it’s motorcycle riding time! Candy Crone, Wayne Optical, York, PA
  • ETNIA BARCELONA and RAEN ophthalmics, SPY suns. Travis LeFevre, Krystal Vision, Logan, UT
  • I-DEAL OPTICS has a great price for those that are budget conscience. For us, it also fits those patients that are covered by Minnesota Care so for us it is an overall win-win. INVU suns by Europa, great quality and great price. I love that we can sell them off the rack to those that want just plano polarized sunglasses or we can easily Rx them for those that need that as well. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • ANNE KLEIN is a solid seller in our office but it was a slow month for sunglasses. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • YUICHI TOYAMA, specifically the Sarah, a thin metal with zyl overlay in P3 shape. The brand is new to the office, so the staff is excited. Its delicate metals in smaller sizes are a breath of fresh air trending away from plastics. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • People are loving the new SILHOUETTE styles, specifically the new frames that have the ring of color. Julie Uram, Optical Oasis, Jupiter, FL
  • INVU for price point and ULTIMATE LENS PACKAGEPam Peters, Midwest Eye, Downers Grove, IL
  • BLAKFIN ophthalmics and BOLLE suns. Brian Finley, Island Opticians, Palm Beach, FL
  • The new releases from Europa’s SCOTT HARRIS line are diverse, but the unique styles and colors are the ones that are selling well! Our patients love the “different” look. Not feeling like someone else has the same pair. The Inspecs O’NEILL sun line came and went. People like the wrapped sporty styles. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • LIZ CLAIBORNE opticals and BANANA REPUBLIC and VERA BRADLEY suns. Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • Charmant CFX and CZONE by Classique; FOSSIL suns. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • EUROPA brand for men and women; RAY-BAN and KATE SPADE suns. Betty Aretz, The Eyecare Boutique, Wexford, PA
  • We added ETNIA BARCELONA a few months back and they have been flying off the shelf! Great colors for both women and men. We continue to do great with MAUI JIM. Their new colored mirrors are great and their optics can’t be beat. We love the Rx-ability of them too. Kenneth D. Boltz OD, Dublin, OH
  • MODO ophthalmics, SUNTRENDS sun styles. Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • SERAPHINStephanie Crowley, Sie Eyecare, Charlotte, NC
  • FRANCIS KLEIN, sometimes patients don’t think they’ll look good in crystals frames until you make them try them on. Then they see the beauty that Frances Klein gives with the right balance of color, shape and crystals. Scott Keating, Vision Trends, Dover, OH
  • PRODESIGN opticals, RAY-BAN suns. Jill Schnurer, Village Eyecare Co., Clarkston, MI

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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Products

For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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Products

Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.

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BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel. marcolin.com

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent. east.visionexpo.com

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men. noravisionrehab.org

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