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ECPs Share Their Best-Selling Products for December 2017

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Vernon Gantry, a line out of Long Island City designed by ODs to be sold as affordable packages to compete with Warby Parker. Amazing quality. Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY

Top-selling vision brands in December*
Eyeglasses

Ray-Ban (12), MODO (9), FYSH (4), Oakley (4), Tom Ford (4), Coach (3), OGI (3), Anne et Valentin (2), Bevel (2), Calvin Klein (2), Carrera (2), Cinzia (2), Etnia Barcelona (2), Europa (2), Face à Face (2), Gucci (2), Kate Spade (2), Lafont (2), Lindberg (2), Oliver Peoples (2), Scott Harris (2)

Sunglasses

Ray-Ban (23), Maui Jim (15), Costa (6), Kate Spade (5), Oakley (5), Wiley X (3), Coach (2), Etnia Barcelona (2), Serengeti (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.

  • WILEY X, functional for motorcyclists and the safety conscious. Dr. Marc Ullman, Academy Vision, Pine Beach, NJ
  • Charmant did great, especially ESPRIT and ELLE. Good quality at an affordable price point, so popular over school holidays or at insurance plan transitions, when a limited benefit needs to be used. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • OVVO OPTICS. In ophthalmic the metals are a good price and value. Patients love it. The suns are European made with Zeiss lenses; come in polaroid too. Andrea Salmond, The Gaze Group, Healdsburg, CA
  • We seem to be selling a lot of the classic tortoise and Havana colors from LAURA ASHLEY. They showcase a simple yet classic look, while still being on trend at the moment. Amanda Barber, Desmone Family Eyecare, Havelock, NC
  • LIFE IS GOOD and DUCKS UNLIMITED by McGee. Great looking frames and colors at a very reasonable price. Can’t keep them in stock. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • CHANEL, LAFONT, EYE-O’s readers; they’re timeless but on-trend. Diana Fleetman, The Optical @50th & France, Edina, MN
  • LINDBERG. The new product was in and the staff was really excited. People had flex dollars to spend so cost was less of an issue. Kristina Swartz, The Eye Site, Mishawaka, IN
  • RAIN CITY out of Seattle, they are colorful and fun, and REVO, they sell themselves. Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • BLACKFIN and MODO. Flex money that needed to be used allowed for better sales of our more expensive lines. Dawn Stratton, OD, J. Galt Eyewear, Lexington, KY
  • Wooden eyewear of every color and shape is a popular sunglass option. We sell locally made COLORADO GLASSES in a variety of natural woods and brightly-colored mirrored lenses. Becky Furuta, Avenue Vision and Focus Visual Training Center, Golden, CO
  • Visual Eyes Stand Up 2 Cancer. MAHO SHADES and EYES OF FAITH EYEWEAR. We heavily promoted our “Frames with a Cause” companies that give back to Habitat, Missions and Cancer research. Billy Isgett, Eyecare of Florence, Florence, SC
  • The moderately priced men’s zyl, BMEC Big Ticket from MODERN OPTICAL. Fits into most plans with no overage. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • The TOMS Candace frame sold very well. The design has been out for quite some time, but all of the colors appeal to my female patients. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • SERENGETI, they are amazing in the Northeast winter! Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • BEVEL. Not sure why because they are mostly $500 frames. We do love Bevel and we tend to really sell the brands we love. Nancy Revis, Uber Optics, Petaluma, CA
  • The COSTA Corbina in matte black with solid Blue Mirror in the 580P. Big mover this past month. William Chancellor, Eye Can See Eyewear, McDonough, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.

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WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.

Bollé

Cobalt with polarized TNS lens.

(800) 423-3537, bolle.com

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842, wileyx.com

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Pyramex

Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673, pyramexsafety.com

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874, scott-sports.com

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011, uab.edu

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SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937, spyoptic.com

SportRx

Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817, sportrx.com

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995, smithoptics.com

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Products

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.

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Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women. marchon.com

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources. preventblindness.org/diabetes-resources

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method. aoa.org

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.

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Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.

brilleneyes.com

$249

Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.

mauijim.com

$399

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Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.

theo.be

$434

New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

coburntechnologies.com

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.

alternativeeyes.com

$195

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Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.

kenmarkeyewear.com

$145

Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.

eyeosreaders.com

$135

Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

meisystem.com

Price upon request

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