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ECPs Share Their Best-Selling Products for December 2017

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Vernon Gantry, a line out of Long Island City designed by ODs to be sold as affordable packages to compete with Warby Parker. Amazing quality. Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY

Top-selling vision brands in December*
Eyeglasses

Ray-Ban (12), MODO (9), FYSH (4), Oakley (4), Tom Ford (4), Coach (3), OGI (3), Anne et Valentin (2), Bevel (2), Calvin Klein (2), Carrera (2), Cinzia (2), Etnia Barcelona (2), Europa (2), Face à Face (2), Gucci (2), Kate Spade (2), Lafont (2), Lindberg (2), Oliver Peoples (2), Scott Harris (2)

Sunglasses

Ray-Ban (23), Maui Jim (15), Costa (6), Kate Spade (5), Oakley (5), Wiley X (3), Coach (2), Etnia Barcelona (2), Serengeti (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.

  • WILEY X, functional for motorcyclists and the safety conscious. Dr. Marc Ullman, Academy Vision, Pine Beach, NJ
  • Charmant did great, especially ESPRIT and ELLE. Good quality at an affordable price point, so popular over school holidays or at insurance plan transitions, when a limited benefit needs to be used. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • OVVO OPTICS. In ophthalmic the metals are a good price and value. Patients love it. The suns are European made with Zeiss lenses; come in polaroid too. Andrea Salmond, The Gaze Group, Healdsburg, CA
  • We seem to be selling a lot of the classic tortoise and Havana colors from LAURA ASHLEY. They showcase a simple yet classic look, while still being on trend at the moment. Amanda Barber, Desmone Family Eyecare, Havelock, NC
  • LIFE IS GOOD and DUCKS UNLIMITED by McGee. Great looking frames and colors at a very reasonable price. Can’t keep them in stock. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • CHANEL, LAFONT, EYE-O’s readers; they’re timeless but on-trend. Diana Fleetman, The Optical @50th & France, Edina, MN
  • LINDBERG. The new product was in and the staff was really excited. People had flex dollars to spend so cost was less of an issue. Kristina Swartz, The Eye Site, Mishawaka, IN
  • RAIN CITY out of Seattle, they are colorful and fun, and REVO, they sell themselves. Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • BLACKFIN and MODO. Flex money that needed to be used allowed for better sales of our more expensive lines. Dawn Stratton, OD, J. Galt Eyewear, Lexington, KY
  • Wooden eyewear of every color and shape is a popular sunglass option. We sell locally made COLORADO GLASSES in a variety of natural woods and brightly-colored mirrored lenses. Becky Furuta, Avenue Vision and Focus Visual Training Center, Golden, CO
  • Visual Eyes Stand Up 2 Cancer. MAHO SHADES and EYES OF FAITH EYEWEAR. We heavily promoted our “Frames with a Cause” companies that give back to Habitat, Missions and Cancer research. Billy Isgett, Eyecare of Florence, Florence, SC
  • The moderately priced men’s zyl, BMEC Big Ticket from MODERN OPTICAL. Fits into most plans with no overage. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • The TOMS Candace frame sold very well. The design has been out for quite some time, but all of the colors appeal to my female patients. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • SERENGETI, they are amazing in the Northeast winter! Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • BEVEL. Not sure why because they are mostly $500 frames. We do love Bevel and we tend to really sell the brands we love. Nancy Revis, Uber Optics, Petaluma, CA
  • The COSTA Corbina in matte black with solid Blue Mirror in the 580P. Big mover this past month. William Chancellor, Eye Can See Eyewear, McDonough, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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