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ECPs Share Their Best-Selling Products For January 2017

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Any Vera Bradley sunglasses! We are an ophthalmology office and our mature lady customers love the patterns. A lot of times they match their favorite purses. Anke Andrzejewski, The Eye Specialist, Virginia Beach, VA

The temples and brow of the cat-eye Vera Bradley Ashleigh prominently display some of the brand’s signature patterns. MSRP: $138


Hot Brands

Top-selling vision brands for November*

Eyeglasses

Ray-Ban (16), Kate Spade (10), MODO (6), Oakley (6), L.A.M.B. (4), Scott Harris (4), Barton Perreira (3), gx by Gwen Stefani (3), Morel (3), STATE (3), Article One (2), Lilly Pulitzer (2), Lindberg (2), OGI (2), SALT. (2), Seraphin (2), Tory Burch (2), Vera Bradley (2), WOOW (2)

Sunglasses

Ray-Ban (26), Maui Jim (17), Oakley (12), Kate Spade (10), Coach (4), Carrera (3), Vera Bradley (2), Wiley X (2)

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* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join the Brain Squad at invisionmag.com/brainsquad.

Jimmy Crystal suns have been flying off our shelves. Ladies love the clean lines but still having the bling factor. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

We just got in Bon Vivant and it’s had a good response. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI

Jonathan Cate has awesome new styles and colors; even some sizes for us large-faced girls! Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL

Invincilites, they’re like not wearing glasses at all! XXL, there is always a demand for nicely styled, large men’s frames. David Weber, The Eye Zone, Dallas, TX

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Caroline Abrams — we like frames that can’t be purchased in commercial practices. Susan Miller, Bright Eyes Vision, Hartsville, PA

Christian Siriano The Rose. Kristen Atkins, America’s Best Contacts & Eyeglasses, Burlington, NJ

Vinylize by Tipton. The customers love the unique shine. Scott Keating, OD, Vision Trends, Dover, OH

The Oakley breast cancer frame sold for Breast Cancer Awareness Month. Teresa Davis, Dr. Bell’s Family Eyecare, Poplar Bluff, MO

The Andy Wolf 4486. Amazing fit, great colors, it’s the optician’s go-to frame. James Armstrong, Alberta Eye Care, Portland, OR

Lilly Pulitzer and Nomad by Morel are newer to our office and we tend to get excited by new products. Beth Landberg Hermann & Henry Eyecare, Pickerington, OH

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The Dutz 571 in red/black, the color and shape shows well. Cindy Beauchaine, Coventry Eyecare, Crystal Lake, IL

SALT. Optics outsold everything this year! Aaron Baker, McKinney Eyeworks, McKinney, TX

Nike suns. People like to Rx the sporty shapes and utilize their full insurance benefits. Meredith Hall, Miller Family Eye, Cedar Rapids, IA

We now carry Woow and it is moving! They come in interesting colors and shapes. Angie Patteson, OD, Sunset Eye Care, Johnson City, TN

Kenzie and Vera Wang. People want complete eyewear makeovers and these have fun, stylish frames at affordable prices. Jess Gattis, Thomas Vision Clinic, Leesville, LA

KLiik. It’s stylish for smaller faces. Candy Crone, Wayne Optical, York, PA

Oliver Peoples sold really well. The Jardinette sun is great for smaller faces and also works as an Rx! Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND


October is an exciting month, tons of new product from Vision Expo West! The Barton Perreira Ursula sold through! Dave Schultz, OD, Urban Optics , San Luis Obispo, CA

Move over Clark Kent. The Barton Perreira Ursula proves undercover heroines can be chic too. MSRP: $350


 

Anything TR-90. Chris Welch, Square Deal Optical Supply, Johnson City, NY

We have done well with STATE eyewear, which we just launched. Gina Stafford, Mountain View Optical, Fairbanks, AK

Jacques Marie Mage. Substantial frame with fabulous details and refreshing colors. Wendy Salle, Salle Opticians, Atlanta, GA


This article originally appeared in the January 2017 edition of INVISION.

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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The Latest Frames, Lenses and Contact Lenses to Help See 2020 Better

Metal, pattern and texture kick off the new year strong.

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Bauhaus Party (ABOVE)

To honor the centennial anniversary—and spirit—of the Bauhaus, METROPOLITAN’s Inspired by Bauhaus series includes the model 8063. Based on Marcel Breuer’s Wassily chair, this tubular stainless steel women’s style features lacquered surfaces.
metropolitan-eyewear.com

$340

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Drink Up

Offered in both optical and sun styles, the Ribolla from RYE + LYE is a butterfly-shaped metal frame with an acetate top rim. It joins models Cabernet and Chardonnay to complete the brand’s Fall/Winter
collection. rye-lye.com

Price upon request



It Takes a West Village

Centered around New York City’s West Village, the ROBERT MARC capsule collection includes the acetate Barrow, which draws inspiration from the neighborhood’s cobblestone streets and overall creative vibe.

$425

rmnyc.com



Hydrate, Hydrate, Hydrate

The new Unity BioSync contact lenses from VSP GLOBAL are made with HydraMist, which allows for increased and improved hydration all day. This addition maximizes the biocompatibility of the contact lens material and the surface of the eye, enabling the wearer to have an ideal experience.
unitycontactlenses.com

Price upon request



Contrast Is Key

The combination K-667 from KLIIK DENMARK is ideal for narrow PDs. This universal fit frame features a metal bridge, acetate keyhole design and rectangular endpieces.
westgroupe.com/kliik

$247

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Petals on Metals

A floral pattern on metal temples defines the Fresh from RACHEL ROY’s Rachel collection, which comes in crimson, black, and teal (shown here)
aaopticalco.com

$214



Inspired by Nature

The CL 1100 from CHRISTIAN LACROIX introduces a subtle ivy pattern on the temples to a black-and-gold-glitter-striped front for an optical match made in Heaven.
mondotticausa.com

$250



Revved Up

From JAGUAR EYEWEAR’s Spirit collection, the semi-rimless, sporty 33830 is a light, flexible style made from stainless steel, with slick
acetate endpieces.
eseyewear.com

$275

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The Practical, The Functional, The Whimsical and More Business Boosters You Don’t Want to Miss

Eyes that can’t see and watches you don’t need to.

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Dust in Your Eye

THE VELVET DUST is a European artist who hand embroiders and beads intricate eye brooches. Each one is made to order, packaged in vintage German book pages, cotton brown ribbons and antique handmade French lace, on a limited monthly basis. Independent eyewear, independent retail, independent artist… do you see where we’re going with this?

Prices start at $65

instagram.com/@thevelvetdust

Feeling Time

EONE is an inclusive, modern timepiece brand which features raised markers and two magnetized ball bearings which allow the wearer to feel the time by touch. Available in a wide range of metals and finishes with changeable straps.

$260-$350, additional straps; $25-$35

eone-time.com

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Fresh in Triplicate

ALLERGAN launched three new OTC products: Refresh RELIEVA, Refresh RELIEVA PF (preservative-free) multidose, and RefreshRELIEVA for Contacts. This new line of artificial tear formulations is specially formulated to relieve discomfort due to eye dryness and to prevent further irritation.

$14-$20

refreshbrand.com

Standing Sentry

ENNCO DISPLAY has introduced an individual locking peg system for eyeglasses called The Sentry. Available in two configurations: the peg for wall mounted panels, and the shelf, for flat surfaces (shown). Designed to fit the style of any space, The Sentry gives an unobstructed view of the frames while keeping them secure.

Prices vary

ennco.com

True Blue

COBURN TECHNOLOGIES’ new TruBlu edging pads are compatible with all types of lens materials, styles and base curves. A general-purpose blocking pad, it provides a secure bond on most AR coatings. TruBlu edging pads are made in U.S.

$51 for 1,000 count

shopcoburn.com

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Cover Stories

VEW Special Buying Guide 2019

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HIGH ROLLER SUITE

These products didn’t come to play, they came to win, and you can bet they pay off big.

All-In

Made with Japanese titanium, the Gardin from GÖTTI SWITZERLAND brings high style and character to a simple look with a ’90s vibe. The Suites

$498

gotti.ch/en

Overlay

Striking and double-take worthy, the angular model CL40105 from THéLIOS is an oversized square that includes the brand’s signature dots on the temples. The Suites

$550

Spinner

Fully automated, but also available in a standalone, manual version, the Velocity Spin Coater from COBURN TECHNOLOGIES is an industrial, hard coating system that gives ECPs a way to transport lenses from Point A to Point B. The process includes a multi-stage precleaning system, a secondary cleaning system, coating and curing, with the lens returned to the job tray. Booth #LP6075

Price upon request

coburntechnologies.com

House Edge

From Wizard mode for novices to Professional mode for the optical vets out there, the compact and multifunctional LEXCE Trend from SANTINELLI now features an on-board auto-clamping 3D tracer, high-definition CAD Blocker (for multi-function shape editing) and drill hole imaging (optical tracing with hole detection). Booth #LP11087

Price upon request

santinelli.com

Gold Standard

Designed by Shane Baum and featuring polarized CR-39 lenses with hydrophobic coating and a proprietary 12-layer anti-reflective UGR12 coating, the LEISURE SOCIETY model Oceanic (LS 121) in black with 24K gold will raise the bar for your offerings. The Suites

$1,200

leisure-society.com

 

POKER ROOM

No risk, no reward. With the eternal battle for the big pots becoming harder and harder, having these products in hand could mean doubling up on your buy-in fast.

Exotic Bet

CHRISTIAN ROTH’s Iconic Series-4001, in collaboration with Stephanie Pfriender Stylander, brings back the era-defining images of Kate Moss in Series-4001 from 1992. This style is handmade acetate with exclusive wire core. The Suites

$350

christianroth.com

A Dime

The model Studio 10.1, from MYKITA’s Studio 10 collection, flies like a butterfly with beveled edges and defined lenses. This combination frame is made from stainless steel and acetate. The Suites

$675

mykita.com

On the Lam

In keeping with the idea that Derek Lam designs reflect “luxury without formality,” the optical model 295 from the Fall/Winter 2019 collection is an 18K gold-plated, stainless steel and acetate frame with silicone covers on the nose pads. It is shown here in green mélange. Booth #19057

$450

modo.com

Payline

The ClearChart 4X Enhanced Digital Acuity System, shown here, and ClearChart 4P Polarized Digital Acuity System, both from REICHERT, now contain LEA SYMBOLS and LEA NUMBERS, which, as the standard in pediatric acuity testing, are easier for children to identify. With a software update, these are compatible with the company’s Phoroptor VRx Digital Refraction System and SightChek Digital Phoroptor. Booth #MS9043

Price upon request

reichert.com

G-Play

The official sunglass for Manchester United players and coaches, the MAUI JIM Compass is a modified aviator with dual mirror lenses. The left temple tip includes the Manchester United signature devil, and the left lens includes “MAN UTD” up top. The Palazzo, Suite #35-212

$349

mauijim.com

 

TABLE GAMES

This is where most of the action is; the bread and butter plays, if you will. These products are sure to grind out wows day after day. ECPs can crack the nut fast with these picks quickly becoming best sellers.

Color Up

The DJ5013 from Reese Witherspoon’s DRAPER JAMES is an acetate combination frame with an attention-getting stripe detail. The frame also includes the brand’s signature magnolia on the temple tip. Booth #16065

$187

altaireyewear.com

Jackpot

The square-shaped Floyd (6458/9) from GIGI BARCELONA is made with high-quality acetate and CR39 lenses.

$249

gigibarcelona.com

In on the Action

REVO returns to its roots with its double-layered, NASA-based lens technology and 1985-themed packaging. The Dexter is a large square wrap style with elastomeric nose pads, temple tips and lining. Booth #16087

$249

revo.com

Hot Streak

Named after the Florida beach town of the same name, the Flagler, from COSTA, is a masculine Monel frame with acetate temples. Booth #20065

Starting at $209

b2b.costadelmar.com

Eye in the Sky

Show patients what they need to know about the level of UV protection they’re actually getting with the C-UVProtect, from ZEISS. Lenses that offer a higher level of UV protection will appear dark if they block UV according to the World Health Organization standard of 400nm. However, lenses that offer less UV protection will have a clearer look. Booth #LP8065

$495 (VEW Special)

zeiss.com

 

PENNY SLOTS

Whether you’re a fish or a whale, you don’t need to make bank to get down with these business boosters.

Overlay

Keep those glasses in place with the model Brooks, from KOMONO (shown here on the frame model Jessie). This chunky acrylic cord has adjustable rubber grips.

$19

komono.com

Load Up

Help your patients protect their glasses while boosting your biz. The Buy the Glasses cases (item ST-BTG) from RON’S OPTICAL come in four color schemes and can be ordered in sets of eight or 24 pieces. Booth #21087

$6

ronsoptical.com

Natural

Offering protection from UV blue light, the DHA-rich formula of ProDHA Eye, from NORDIC NATURALS, encourages normal tear production as it preserves retinal and macular health. Booth #MS2059

$49.95

nordicnaturals.com

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