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ECPs Share Their Best-Selling Products for January 2018




More of our clients are looking for custom eyewear, they want choices in color and sizes. Lindberg Air Titanium makes it easy to offer this! Leah Johnson, Central Texas Eye Center, San Marcos, TX

The Lindberg Dakota is part of the Air Titanium collection featuring the brand’s signature hinge in titanium wire, multi-adjustable nose pads and more than 35 color combinations. $570.

Jimmy Choo did well for the ladies spending some Christmas cash! Deb Wood, Wood Vision Clinic, Alden, IA

The Jimmy Choo Elva’s statement oversized square shape with graduated lenses evoke a 70’s vibe with iridescent metal rims and a lateral leather spoiler. $475.

Top-selling vision brands in January*

Ray-Ban (18), Kate Spade (9), MODO (6), Prodesign (6), Etnia Barcelona (5), Tom Ford (5), Barton Perreira (3), Lindberg (3), Scott Harris (3), Andy Wolf (2), Caroline Abrams (2), Cazal (2), Coach (2), ECO (2), Lafont (2), Oakley (2), OGI (2), Seraphin (2), Silhouette (2), Tiffany (2), Tura (2)


Ray-Ban (21), Maui Jim (20), Costa (10), Oakley (7), Kate Spade (5), Wiley X (4), Nike (3), Coach (2), ECO (2), Gucci (2), Jimmy Choo (2), Oliver Peoples (2), Vicious Vision (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • We love the GX line for women, with bright, funky colors and bold, oversized shapes. Becky Furuta, Avenue Vision, Golden, CO
  • MODO/ECO! Came into this office in September as new optician. Brought it in October and have reordered four times. Bright deep colors, light weight designs and a fit for every patient. Susan Frein, Ames Eye Clinic, Ames, IA
  • Maui Jim. Always easy sell with winter snow/glare/snowbirds heading to warmer climates for winter months. Julie Kubsch, Specs Around Town, Bloomington, IL
  • VINYLIZE, baby! Jim Williams, Eye to Eye Optometry, Mexico, MI
  • CAROLINA HERRERA has been a hot seller for us for a few months running. The styles and colors are supercalifragilisticexpialidocious. Rick Rickgauer, Vision Associates, Girard, PA
  • BARTON PERREIRA James and Cassidy style. Plastic frames that fit well. Cleve Barham, Fine Eyes, Ridgeland, MS
  • I had a few that did great last month.  1) Optical Exchange MIYAGI Mauricio 1399.  2) Modern Optical MODERN METALS Bo.  4) Modern Optical MODZ Cleveland.  5) Modern Optical GENEVIEVE BOUTIQUE Bling. Everyone is starting the new year fiscally prudent now that they’ve started seeing the credit card bills from the holidays. Dawn Christman, Munoz North Valley Eye Medical Group, Mission Hills, CA
  • Brescia by ETNIA BARCELONA. It is both classic and modern in its shape and comes in amazing colors. Heather Canady, Visions Optique & Eyecare, Scottsdale, AZ
  • OAKLEY and RAY-BAN are consistently what people come in asking for. Andrew Freilich, OD, Optical Management Services, Newburgh NY
  • Customers are enjoying the CHEMiSTRIE Clip On. They can clip a magnetized sun clip on any pair of frames they want. Julie Uram, Optical Oasis, Jupiter, FL
  • LOUIS LUSO by Q-vision. All. Day. Long. They are lightweight, simple and have Asian-fit bridges, which are very popular with our Hmong community. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • The round SCOTT HARRIS frames have been a big hit. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • JONES NEW YORK, men’s and women’s. Their simple clean lines and modern shapes flew out of here. Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM
  • COSTA Remora in Tiger Shark! Gail Bailey, The Eye Care Clinic, Hill City, MN
  • ANDY WOLF 5051, amazing colors meet wearable style. James Armstrong, Alberta Eye Care, Portland, OR
  • FREAKSHOW, nylon, on-trend shapes, ultra-light and a tribute to cinema. We keep selling them before we can put them on the shelf! Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
  • PRODESIGN! We have been doing very well with this line lately. Vicki Thompson. Grandville Optical, Grandville, MI
  • We continue to do great with EYES OF FAITH frames. Great style, quality and love the Bible verses on the temples. Our patients love them too. Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • CAROLINE ABRAM all the way! Amazing new colors and very modern metal styles. The Silmo release arrived just in time for the New Year! Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • TAYLOR MADISON. It is the best bang for the buck. Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The MCM 2107. We can’t keep it in the store. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • BANANA REPUBLIC. Good price and quality. They are also good looking frames. Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • CONVERSE. Can’t keep them in stock. Cindy Henderson, Eyear Optical, Hixson, TN
  • SPY. We had a lot of men last month and they love the design and comfort, not to mention the great pricing of the SPY frames. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • TOM FORD! They’ve been sending us the newest styles before they go to retail for a couple years now and people are starting to seek us out because of it. Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • The ultem material sells itself with its epic durability and they just launched even more colors so it practically caters to everyone. Keira and Eugene are some of our best sellers. Heather Harrington, Elevated Eyecare, Denver, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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Better Vision

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.




WHEN IT COMES TO a winter sport like hockey, patients can buy specialist sports gear for protection. But, for other winter sports such as skiing, snowboarding, snowmobiling, motocross and mountain biking, patients may prefer to wear a goggle or prescription sunglass in a wrap frame for maximum coverage. These days, lens technologies are so effective they can offer color enhancement on the slopes and highlight moguls in any conditions.


Cobalt with polarized TNS lens.

(800) 423-3537,

Wiley X

WX Wave Climate Control series with gloss demi/polarized emearald green mirror lens with an amber base.

(800) 776-7842,



Venture Gear tactical line of ballistic-rated eyewear, the Brevard frame with Forest Gray lens.

(800) 736-8673,

Scott Sports

SCOTT LCG Compact Goggle with light sensitive blue chrome lens.

(800) 292-5874,

UAB | The University of Alabama at Birmingham

Tinted Helmet Visor

(205) 934-4011,


SPY Optic

SPY Legacy with a gold Spectra lens.

(800) 779-3937,


Prescription snow goggle insert that accommodates corrective lenses.

(888) 831-5817,

Smith Optics

4D MAG Goggle with ChromaPop Sun Red Mirror lens.

(888) 206-2995,

Smart Ways To Sell Eyewear for Winter Sports

Rob Tavakoli, Sportrx, San Diego, CA

For us, eyewear for winter sports is a growing category. We design and manufacture our own prescription insert that fits into any ski goggle. We sell this complete insert mounted to an Rx lens direct to the consumer or through the 3Os channel. Smith sells an interesting concept with its optical ODS adapter system that fits inside a goggle and most brands manufacture goggles that fit over glasses. I think the Anon M4 Cylindrical goggle is the best. Fogging is constantly an issue for people in the winter, so we recommend putting a good anti-fog coating on an Rx insert. Color enhancing lenses, like ChromaPop from Smith and Prizm from Oakley, work like magic on the snow by offering clarity and contrast to skiers.

Chris Merciez, Envision, Boulder, CO

Our doctors are avid skiers, so they generally talk to the patient about skiing when they’re in the room with them. This is helpful and offers a seamless transition for us to get them what they need. Many of our patients see all types of sports eyewear when they’re on the slopes so they’re already aware of what they want when they come in. We stock all types of brands – Smith goggles, Zeal goggles, Maui Jim and Oakley. Zeal, Bollé and Smith have designed an insert that goes behind the ski goggle and Smith offers a turbo fan option to prevent fogging. If the patient doesn’t want a goggle, then they may like the idea of a prescription sunglass that works for both skiing and regular wear.

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Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.




Tyra Smizes for Nine West

Authentic Brands Group, owner of Nine West, has named Tyra Banks the global ambassador for the brand. She will act as the voice and face of Nine West’s global campaigns, including its eyewear collection with Marchon, and will participate in key brand activations starting in 2020. Nine West will unveil its fall campaign, entitled “Groundbreakers,” on Oct. 1. The brand will additionally roll out supporting initiatives throughout the season, honoring and showcasing the power of women.

Bilingual Tools

Prevent Blindness’ new no-cost toolkit — “Diabetes and the Eyes” — provides materials in English and Spanish to educate the public on the effects of diabetes on vision and eye health. According to its study, “The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems,” more than 8 million Americans have diabetes-related retinopathy. Those numbers are projected to see a 63 percent increase to 13.2 million by 2050. The toolkit includes: an Educator Course created for healthcare professionals and educators, factsheets, infographics, and assistance resources.

CDC Finds Bad CL Habits

The Centers for Disease Control’s Morbidity and Mortality Weekly Report found only a third of CL-wearing adults recalled hearing any wear and care recommendations from their ECP, despite providers reporting they shared all nine contact lens recommendations at initial visits, check-ups and complication-related visits. In AOA’s survey of practicing eyecare providers, doctors reported sharing all nine recommendations regularly, but most frequently when patients present with a CL-related complication. To help bridge the communication gap, AOA developed a resource for ODs and their CL teams emphasizing the ‘teach-back’ method.

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A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.




Maxx, Meet Ella

A unisex style from the all-new ELLA & MAXX line, the 701151-45 finds its identity in its double bridge and side coining. This model is made with German surgical stainless steel and designed in house.


Emerald City

Ideal for customers who need a larger flexible fit, MAUI JIM’s Cove Park brings the crisp with its SuperThin Glass lenses and brings the style with its rectangular shape and bold lens color options.



Feeling Puzzled?

The Puzzles eyewear family, designed by Matali Crasset for THEO, includes Tetris (16). The acetate style pops with color as it celebrates achievement and yes, comfort.


New Kid with the Blockers

Offering precise alignment of lenses at the correct prism angle, the Spectrum Prismatic Lens Blocker from COBURN TECHNOLOGIES cuts out the possibility of blank selection errors as it measures the front curve of the lens and warns the operator if the blank is incorrect.

Price upon request

Clipping Out

Among the latest additions to the NANO VISTA Solar Clip collection, the lightweight Pixel features a polarized, blue block lens as well as a 2-in-1 strap system, the patented 52 hinge, easy-to-adjust temples, and total siliflex construction.



Ideal Combo

An acetate rim inside a rounded metal frame defines the PARADIGM model 19-11. This style is also available as a sunglass.


Eyeos on the Prize

Step outside and enjoy a read in the sun with the newly released polarized FT-28 bifocal sun readers collection, the Duke (shown), from EYEOS.


Get Some Mei Time

Can’t imagine a world without any remakes? The new FlawLessFit system from MEI can! Putting the new MEI FL Gauge to work with dynamic shape optimization, this system analyzes and corrects lens-frame matching, and is compatible with all MEI edgers.

Price upon request

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