Connect with us


ECPs Share Their Best-Selling Products for January 2018




More of our clients are looking for custom eyewear, they want choices in color and sizes. Lindberg Air Titanium makes it easy to offer this! Leah Johnson, Central Texas Eye Center, San Marcos, TX

The Lindberg Dakota is part of the Air Titanium collection featuring the brand’s signature hinge in titanium wire, multi-adjustable nose pads and more than 35 color combinations. $570.

Jimmy Choo did well for the ladies spending some Christmas cash! Deb Wood, Wood Vision Clinic, Alden, IA

The Jimmy Choo Elva’s statement oversized square shape with graduated lenses evoke a 70’s vibe with iridescent metal rims and a lateral leather spoiler. $475.

Top-selling vision brands in January*

Ray-Ban (18), Kate Spade (9), MODO (6), Prodesign (6), Etnia Barcelona (5), Tom Ford (5), Barton Perreira (3), Lindberg (3), Scott Harris (3), Andy Wolf (2), Caroline Abrams (2), Cazal (2), Coach (2), ECO (2), Lafont (2), Oakley (2), OGI (2), Seraphin (2), Silhouette (2), Tiffany (2), Tura (2)


Ray-Ban (21), Maui Jim (20), Costa (10), Oakley (7), Kate Spade (5), Wiley X (4), Nike (3), Coach (2), ECO (2), Gucci (2), Jimmy Choo (2), Oliver Peoples (2), Vicious Vision (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at

  • We love the GX line for women, with bright, funky colors and bold, oversized shapes. Becky Furuta, Avenue Vision, Golden, CO
  • MODO/ECO! Came into this office in September as new optician. Brought it in October and have reordered four times. Bright deep colors, light weight designs and a fit for every patient. Susan Frein, Ames Eye Clinic, Ames, IA
  • Maui Jim. Always easy sell with winter snow/glare/snowbirds heading to warmer climates for winter months. Julie Kubsch, Specs Around Town, Bloomington, IL
  • VINYLIZE, baby! Jim Williams, Eye to Eye Optometry, Mexico, MI
  • CAROLINA HERRERA has been a hot seller for us for a few months running. The styles and colors are supercalifragilisticexpialidocious. Rick Rickgauer, Vision Associates, Girard, PA
  • BARTON PERREIRA James and Cassidy style. Plastic frames that fit well. Cleve Barham, Fine Eyes, Ridgeland, MS
  • I had a few that did great last month.  1) Optical Exchange MIYAGI Mauricio 1399.  2) Modern Optical MODERN METALS Bo.  4) Modern Optical MODZ Cleveland.  5) Modern Optical GENEVIEVE BOUTIQUE Bling. Everyone is starting the new year fiscally prudent now that they’ve started seeing the credit card bills from the holidays. Dawn Christman, Munoz North Valley Eye Medical Group, Mission Hills, CA
  • Brescia by ETNIA BARCELONA. It is both classic and modern in its shape and comes in amazing colors. Heather Canady, Visions Optique & Eyecare, Scottsdale, AZ
  • OAKLEY and RAY-BAN are consistently what people come in asking for. Andrew Freilich, OD, Optical Management Services, Newburgh NY
  • Customers are enjoying the CHEMiSTRIE Clip On. They can clip a magnetized sun clip on any pair of frames they want. Julie Uram, Optical Oasis, Jupiter, FL
  • LOUIS LUSO by Q-vision. All. Day. Long. They are lightweight, simple and have Asian-fit bridges, which are very popular with our Hmong community. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • The round SCOTT HARRIS frames have been a big hit. Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • JONES NEW YORK, men’s and women’s. Their simple clean lines and modern shapes flew out of here. Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM
  • COSTA Remora in Tiger Shark! Gail Bailey, The Eye Care Clinic, Hill City, MN
  • ANDY WOLF 5051, amazing colors meet wearable style. James Armstrong, Alberta Eye Care, Portland, OR
  • FREAKSHOW, nylon, on-trend shapes, ultra-light and a tribute to cinema. We keep selling them before we can put them on the shelf! Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
  • PRODESIGN! We have been doing very well with this line lately. Vicki Thompson. Grandville Optical, Grandville, MI
  • We continue to do great with EYES OF FAITH frames. Great style, quality and love the Bible verses on the temples. Our patients love them too. Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • CAROLINE ABRAM all the way! Amazing new colors and very modern metal styles. The Silmo release arrived just in time for the New Year! Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • TAYLOR MADISON. It is the best bang for the buck. Dorothy Reynolds, Optical Alternatives, Milford, CT
  • The MCM 2107. We can’t keep it in the store. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • BANANA REPUBLIC. Good price and quality. They are also good looking frames. Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • CONVERSE. Can’t keep them in stock. Cindy Henderson, Eyear Optical, Hixson, TN
  • SPY. We had a lot of men last month and they love the design and comfort, not to mention the great pricing of the SPY frames. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • TOM FORD! They’ve been sending us the newest styles before they go to retail for a couple years now and people are starting to seek us out because of it. Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • The ultem material sells itself with its epic durability and they just launched even more colors so it practically caters to everyone. Keira and Eugene are some of our best sellers. Heather Harrington, Elevated Eyecare, Denver, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.




RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544


Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476,

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710,

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030,



All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800,

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

Continue Reading


For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.





Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300,




Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.


Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020,



The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188,

$450 as shown


Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.



Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”



There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482,



Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656,


Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898,


Continue Reading


Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.




BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent.

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men.

Continue Reading





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular