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ECPs Share Their Best-Selling Products For June 2017

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Sesi from Mykita Lite collection

Handcrafted in Berlin, the Sesi from the Mykita Lite collection is an ultra-light stainless steel and slender acetetae square-shaped optical frame in seven colors. MSRP: $519

The Sesi by Mykita, Theo and Res/ReiHarris Decker, Eye Designs of Westchester, Scarsdale, NY

Hot Brands

Top-selling vision brands in April*

Eyeglasses

Ray-Ban (14), NIKE (5), Blackfin (4), MODO (4), Barton Perreira (3), DUTZ (3), Etnia Barcelona (3), FYSH (3), Kate Spade (3), Tom Ford (3), Vera Bradley (3), Coach (2), Europa (2), Guess (2), Gucci (2), L.A.M.B. (2), Jimmy Choo (2), l.a. Eyeworks (2), Lafont (2), Marc Jacobs (2), Marchon NYC (2), Prada (2), Prodesign (2), Realtree (2), Safilo (2), SALT. (2), Seraphin (2), Theo (2)

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Sunglasses

Ray-Ban (25), Maui Jim (16), Oakley (8), Kate Spade (7), Costa (5), Coach (3), Vera Bradley (3), Calvin Klein (2), Fiction by l.a. Eyeworks (2), Kaenon (2), Michael Kors (2), NIKE (2), Oliver Peoples (2), Polaroid (2), Wiley X (2), Zeal (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join at invisionmag.com/brainsquad

 

  • We recently brought in Seamless by Inspecs, and they are doing great! Similar to Silhouettes, but with a more edgy look and lower price point.  Jade Kowalick, Rophie Eye Care, Dunedin, FL 
  • Kids’ Carrera sunglasses are a great look and price point. They moved really well heading into summer. Blake Hutto, OD,  Family Vision Care, Alma, GA 
  • Quay are fun and priced well.  Sabina Krasnov, i2ioptique, Scottsdale, AZ 
  • Rounds and P3 shapes, like the Socrate from Lafont. We are having more people ask for the shape and liking it on themselves. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND 
  • A&A’s XXL men’s frames and Snelling large women’s frames.  Alexander Saper, Great Glasses, Houston, TX 
  • The Europa line continues to do well with our value-conscious customers. Lindberg is always our best-selling high end line. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA 
  • Gucci by Kering Eyewear — surprising best seller for our ophthalmology practice.  Erin Pillsbury, Shasta Eye Medical Group, Redding, CA 
  • We can’t keep the bebe Mamacita on the shelf. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA 
  • SALT. Elaine, it’s a perfect uplifting, feminine frame and comes in amazing colors. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA 
  • Bostonian by Boston Eye Design and Wired by Avalon. Billy Isgett, Eyecare of Florence, Florence, SC 
  • Sospiri is getting a lot of buzz. Very exquisite jeweled frames. Scott Keating, OD, Vision Trends, Dover, OH 
  • Blackfin and ic! berlin are becoming very popular with men. Susan Frein, Ankeny Family Vision Center, Ankeny, IA 
  • NIKE customers are extremely brand loyal. Paul Londraville, In Focus Eyewear, Greensboro, NC 
  • Vera Bradley. Our area is very focused on the Vera Bradley handbags and accessories.  Lisa Floyd, Amazing Eyes Optical Boutique, Foley, AL 
  • Cover Girl made a comeback last month with vibrant colors and unique shapes.  Amanda Barber, Desmone Family Eyecare, Havelock, NC 
  • Barton Perreira, as always. We also sold a lot of MODO. I think we are about to return to a thinner, lighter style. Melissa Williams, Village Eyecare Co., Grand Blanc, MI 
  • We just brought in Tiffany & Co. and it’s been flying off the board! We had to put an order in within 30 days of introducing it to our patients.  Josh Bladh, Dr. Bladh OD, Diamond Bar, CA 
  • Lou & Cyd, fiction by l.a. Eyeworks — just super easy and fun styles, and the Andy Wolf Gloria, an extravagant take on a classic look.  Siobhan Burns, The Eyeglass Lass, New London, CT 

Charmant’s Isaac Mizrahi sunwear line is just fabulous! The IM30216 is stunning, but every frame in the collection rocks. Great job Charmant! Tracy Gillotte, Focusers, Bensalem, PA

The Isaac Mizrahi IM30216 has a chic, updated, butterfly shape with tortoise on the lower half adding drama with its ombre effect. MSRP: $165

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This article originally appeared in the June 2017 edition of INVISION.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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Products

For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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Products

Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.

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BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel. marcolin.com

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent. east.visionexpo.com

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men. noravisionrehab.org

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