Polaroid. We ordered a ton of them. Sandy Slang, Ophthalmology Associates, Cudahy, WI
Polaroid’s Twist collection offers flexibility, lightweight feel and UltraSight polarized lenses; here the geometric PLD 6014/S. MSRP: $65
Hot Brands
Top-selling vision brands for September*
Eyeglasses
Ray-Ban (15), Kate Spade (8), Nike (7), Oakley (7), Silhouette (5), Coach (4), Lilly Pulitzer (4), MODO (4), Etnia Barcelona (3), Gx by Gwen Stefani (3), John Varvatos (3), Seraphin (3), Chanel (2), Dolce & Gabanna (2), Gucci (2), L.A.M.B. (2), Lindberg (2), Modern (2), Penguin (2), Prada (2), SALT. (2), Scott Harris (2), STATE Optical Co. (2), Tom Ford (2), Vera Wang (2), Versace (2)
Sunglasses
Ray-Ban (24), Maui Jim (15), Costa (7), Kate Spade (7), Oakley (6), Coach (4), Polaroid (3), Wiley X (3), Nike (2), Randolph Engineering (2)
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* Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join the Brain Squad at invisionmag.com/brainsquad.
We can’t keep the Seraphin Covington in stock. All colors are gorgeous, but that Green Pearl is amazing on fair-complected redheads. Yowza! Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
Modern Optical is our hottest seller because they are the most affordable. Heather Kaikuana, Eye Care Hawaii, Hilo, HI
Europa’s Scott Harris. Mid-priced, great quality, trendy, lots of variety in colors and styles. Shimul Shah, OD, Marysville Family Vision, Marysville, OH
Casino. The newest colors and styles are adorable. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH
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DeRigo, REM, Jonathan Adler … all of them. So well made. Great designs and excellent colors. Cindy Henderson, Eyear Optical, Hixson, TN
Coach. It sold well because it was new to my office and the back-to-school patients loved them. Kim Riggs, Kimberly Riggs OD, Ligonier, PA
Face à Face and WOOW. What can I say? Kick-ass colors and fabulous styles! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
SALT. Lionel. Steppin’ away from chunky plastic into vintage metal! Let’s go! Time for a fashion change. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
Article One. Wonderful acetate, fun shapes and a good cause! Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
Smith sport Rx. We are located in a very physically fit city. Our patients are always looking for functional eyewear. Jana Lewis, Spectacle Eye Design, Austin, TX
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We can’t keep Gx by Gwen Stefani on our shelves. The price point, fit and color combos have patients buying them like canned goods on Y2K. A. Blake Hutto, OD, Family Vision Care, Alma, GA
Ray-Ban and Kate Spade. Why? Price point and name brand. Robin Brush, EyeOptics, Omaha, NE
Taylor Madison is an easy sell. Great shapes and colors. Dorothy Reynolds, Optical Alternatives, Milford, CT
The ladies are going with Prada, Chanel and Dolce & Gabbana. The patients are loving the high end products and purchasing multiple pairs to accent their style. William Chancellor, DePoe Eye Center, McDonough, GA
BrillenEyes Ella Laguna Beach. The fun colored, lightweight frames catch patients eyes and once they put them on they usually don’t take them off. Ashlie Dorminey, Optical Associates, Valdosta, GA
Maui Jim MJ103 (Stingray): A durable, slightly wrapped style. Jon McElwee, Eyewear Unlimited, Syracuse, NY
Tifosi. It’s local and patients love that. Tanya Rogers, Mountain Eye Clinic, Dahlonega, GA
OVVO Optics. Lightweight, durable, extreme comfort fit and Zeiss sun lenses with backside AR. Andrea Salmond, The Gaze Group, Healdsburg, CA
Silhouette’s latest rimless men’s style, Fusion, contrasts titanium with SPX. MSRP: $335
Silhouette. Great new styles and colors. Julie Uram, Optical Oasis, Jupiter, FL
This article originally appeared in the November 2016 edition of INVISION.
