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ECPs Share Their Best-Selling Products For October 2016




ECPs Share Their Best-Selling Products For October 2016

State Optical Co. People love the quality of the frames and love that they are produced in Chicago. Meredith Hall, Miller Family Eye, Cedar Rapids, IA

Halsted by State Optical Co. is inspired by and named for one of Chicago’s most diverse streets. MSRP: $350

Hot Brands

Top-selling vision brands for August*


Ray-Ban (12), Kate Spade (6), Nike (6), MODO (5), Michael Kors (4), Etnia Barcelona (3), Face à Face (3), Lafont (3), OGI (3), Silhouette (3), STATE Optical Co. (3), Taylor Madison (3), Anne Klein (2), Article One (2), Coach (2), Europa (2), iGreen (2), Jimmy Choo (2), L.A.M.B. (2), Lindberg (2), Oakley (2), Penguin (2), SPINE (2), Tiffany & Co. (2), Tom Ford (2), Tory Burch (2)


Ray-Ban (22), Maui Jim (11), Kate Spade (7), Nike (6), Oakley (3), Coach (2), Costa (2), Etnia Barcelona (2), FYSH UK (2), Guess (2), Michael Kors (2), Polaroid (2), Randolph (2)


* Brands mentioned by multiple Brain Squad members when asked what had sold well in August. Join at

MODO 6606 and SILHOUETTE 5452. The shape of the MODO frame is fantastic and comes in vibrant colors. Dan Bristol, Bristol Family Eyecare, Austin, TX

ARTICLE ONE’s Tanzania trumps the competition once again. In Havana, Emerald and Matte Black, these three were far and away our fastest to leave the shelves. A. Blake Hutto, Family Vision Care, Alma, GA

Always MAUI JIM. I love it and so do my customers. Julie Uram, Optical Oasis, Jupiter, FL

BRILLENEYES’ Ella and Dutz collections have been flying off the shelf since we got them in. Love this product. Ashlie Dorminey, Optical Associates, Valdosta, GA


Colorful LAFONT metals for women! Jana Lewis, Spectacle Eye Design, Austin, TX

J.F. REY. Beautiful colors, great shapes, and innovative styles —what more could you want? Paula Hornbeck Eye Candy & Eye Candy Kids Delafield, WI

iGREEN. The customization and price point is very appealing to our patients! Shane Clark, Infinity EyeCare, Rapid City, SD

Instead of a sunglass I’m going with the CHEMISTRIE clip. This clip came in as such a handy alternative to a sunglass or Transitions lenses for some of our patients who were attending weddings this summer. They were concerned about having dark lenses for cherished photos and the Chemistrie clip was the perfect solution. Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA

PAUL SMITH. The current cycle has been phenomenal. We can’t keep our frame board full. Kevin Bushouse, Rx Optical, Kalamazoo, MI

LIZ CLAIBORNE. Older woman love them. Sandy Slang, Ophthalmology Associates, Cudahy, WI


MICHAEL KORS 1012 Vivianna. This frame (in the black/rose gold) looks good on so many different people. The fade on the lenses is perfect! Erin Pillsbury, Shasta Eye Medical Group, Redding, CA

OVVO OPTICS is our top seller by far. Amazing quality, European manufacture and great price. Promotional materials sell the line. Andrea Salmond, The Gaze Group, Healdsburg CA

REALTREE has picked up lately. Chalk it up to the hunting season if y’all want, but I think it is the fit of the larger frames. Angel Miller, Cynthiana Vision Center, Cynthiana, KY

SOSPIRI for the “movie star” look and TAYLOR MADISON for those who want a more conservative fun look. Dorothy Reynolds, Optical Alternatives, Milford, CT

We did well with NIKE for kids. I think it’s a good price point for a great look, plus brand recognition! Deb Wood, Wood Vision Clinic, Alden, IA 

This article originally appeared in the October 2016 edition of INVISION.



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