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The Big survey

ECPs Tell Us About the Best $100 They Spent This Year

From hospital scrubs to bionic digits, this is money seriously well spent.




100 dollar bill

INVISION ASKED THE more than 270 eyecare business owners and managers who responded to our 2020 Big Survey to name the sub-$100 purchase that paid off the biggest for them at work over the past year. The answers, from rooftop picnic furniture to comfy shoes, were a fun reminder of ECPs’ resourcefulness and plain old common sense in a year of craziness and financial uncertainty. Here are a collection of our favorites.

Question: Tell us about something you bought for less than $100 in the last year that had a significant impact on your business or your day-to-day work life?
  • A washable uniform; it’s like wearing pajamas to work. Very comfortable and safer than street clothes during the pandemic.
  • Whiteboards. Love me the ability for some accessible and visible checklists.
  • We bought a portable picnic table to use on our roof when we need to get out of the office for a break and don’t want to sit in our cars. It’s been fantastic!
  • Blue blocker demonstrator
  • Those cushy mats that you stand on while doing lab work. Huge help for my knees and feet!
  • Scrubs…. My dry cleaning bill is gone!
  • Supplies from Amazon to make face shields in the office during the pandemic.
  • RightInbox – $10/month app that I use along with Gmail. Allows me to schedule outgoing emails a few days, weeks, months in advance.
  • Scarves of every color to hold near their face so that patients can try on frames to see what they look like when wearing other colors.
  • Essential oil diffusers
  • A $50 UV sanitizer for frames.
  • UVC cabinet. Saves so much time cleaning frames, etc.
  • The Bionic Thumb; such a great tool to have on hand (no pun intended!)
  • The ring doorbell in our optical near the expensive frames.
  • A great pair of shoes!

The 2020 INVISION Big Survey was taken by more than 270 North American eyecare business owners or managers. Look out for the November-December edition of INVISION or visit to read the full results, and even more on how ECPs fared during a weird, weird year.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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