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Editor's Note

Editor’s Note: Another Chance To Start Anew

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Good fortune awaits businesses that eagerly embrace curiosity and change


If 2016 is already flying by too fast for you, take heart: There’s another New Year celebration this month, and the Chinese Zodiac tells us it’s the Year of the Monkey. People born under this sign are clever, curious and a little mischievous: all good qualities for people who run small businesses. Adaptability is another great trait, and one we definitely celebrate here at INVISION.

You’ve probably noticed a few changes to the magazine so far this year. Better Vision is our new department that features areas where you can build your business by better serving your clients’ needs, whether for driving lenses, contact lens options (this month’s topic), dry-eye relief, golf-optimized glasses and more. This month, we also debut the new Buying Guide department, which helps you find gear that’ll make your business more customer-friendly, from shopping bags to display props and better lighting. And our Designer Insights take a look at what inspires the people who create the frames you sell. We’ll share more about upcoming changes next month.

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As we mentioned last month, entries are open now for our 2016 America’s Finest Optical Retailers competition. Check out our handy series of how-to-enter posts at invmag.us/finest, where you’ll get insider info on how to make your entry stand out. We look forward to seeing just how fine you are, so get those entries ready and be sure to submit by the March 15 deadline. (Yep, that’s a few weeks earlier this year.)

Wishing you the best in business,


EDITOR-IN-CHIEF
[email protected]

This article originally appeared in the February 2016 edition of INVISION.

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FIVE SMART TIPS FROM OUR CURRENT ISSUE

Celebrate Middle Name Pride Day and Lady Gaga’s 30th birthday in March. Calendar, page 16
No travel budget? Hold an in-office mini-conference with your staff as expert presenters. Manager’s To-Do List, page 18
Aspiring to be a high-end shop? Play the part with a classy bag. Buying Guide, page 22
Why it’s better to bunch appointments than space them out. Tip Sheet, page 52
Your exterior is your very best advertisement. Marketing Haikus, page 53

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