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Editor's Note

Editor’s Note: Here’s To Your Best Year Ever




Look for INVISION in your mailbox 10 times in 2015

Happy New Year! If you feel like you’re seeing a new issue of INVISION sooner than usual, you’re right. Starting this month, we’ll be in your mailbox 10 times in 2015. That’s a new issue almost every month — and 40 percent more business intelligence for you this year.

We get things off to a fast start this issue with our “Go for the Goals” roundup and a feature, “Better Retailing for Optometrists.” No matter how you want to build your vision care business, you’ll find great advice and ideas starting on page 38.

Throughout these articles — and elsewhere in the magazine — we turn to you, the real experts. We want to hear what’s working in your business and how other ECPs can win in their own markets. How? It’s as easy as joining our Brain Squad and completing the monthly survey. Go to to sign up, then look for the survey link in your email the first week of the month.


Being part of the Brain Squad also gives you access to extra business intelligence that we can’t cram into the magazine, plus an opportunity to help shape the future agenda for the eyecare industry. Of course, you don’t want to miss seeing your name and business in INVISION — so if you haven’t done so already, be sure you’ve requested your free one-year subscription to ensure INVISION keeps coming.

The fastest way to do that? Look for one of those annoying little cards that drop out of the magazine. Fill it out and mail it to us, or you can even fill it out, snap a picture of it and e-mail it to [email protected] Or head on over to to sign up.

We’re glad you’re with us. Now grab that cup of coffee or glass of wine and settle in for a good read — and a great year.

Wishing you the very best in business,

[email protected]


P.S. We heard as we went to press that INVISION won an “Ozzie” award from FOLIO: magazine for the best design among new business-to-business magazines in 2014. Just another reason to stick with us in 2015, and tell others about us, too.




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