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Editor's Note

Editor’s Note January-February




Editor’s Note January-February


Your success is our mission. Give us an hour each issue. We promise we’ll make it worth your while.

You have one of the world’s best jobs. Starting this month, INVISION is here to help make your job even better.

Eyecare professionals have many useful industry publications. But INVISION is something new. We’re a business mag for opticians, optometrists, ophthalmologists, dispensary managers — everyone who wants to sell more (and cooler) eyewear, contact lenses and eyecare services.

You are a smart independent entrepreneur. But you face crushing competition. To thrive in the eyecare business today, you need to buy better, sell more stuff and pamper your customers like never before. (That bowl of mints won’t cut it anymore.) INVISION’s mission is to help you generate more profit, have more fun and experience fewer headaches.

INVISION will arrive in your mailbox every other month. Spend an hour with us. You’ll find hundreds of ideas from top experts in the eyecare field, the business world — and beyond. Not every idea will work for every business. But we’re confident that every business will find at least one or two ideas in each issue of INVISION that will help you sell and serve like never before.


We know you have ideas and inspirations for us, too. Sign up for our Brain Squad at and tell us: What’s selling in your store? How are you creating awesome customer service? What’s the weirdest thing that’s happened lately in your business? (See page 53 for a real “shaggy dog” story, the first of many we know you’ll share with us.)

Eyecare is serious. We know. But that doesn’t mean we can’t have fun. Our aim is to inspire you, share cool new products, and even make you laugh, while offering gazillions of tips to help both your business and your life. Thanks for reading!

Wishing you the very best in business,

Editor’s Note January-February
[email protected]

P.S. Let’s keep in touch between issues. Like us at and follow us on Twitter @invisionmag.



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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