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Editor's Note

Editor’s Note: Our Wish List For Readers




Share INVISION with your favorite vendors. Plus: We win two more awards!

Like all of you, I look forward to each issue of INVISION when it hits my mailbox. I sit down and go through it page by page.


“Wait a minute, Julie,” you’re probably thinking. “Haven’t you already seen every story and photo?”

Well, that’s true. But I still love seeing the finished product. INVISION comes alive to me in print in a way it can’t on my computer screen. The feel of the paper. The way the designs pop. And the ads! I’ve literally said “wow” when I’ve seen some of our ads in print for the first time.

So in this season of thanks, I am thanking our advertisers (and our ad reps: Matthijs, Mike, Jill and Lisa) for helping INVISION become the big success it’s become in just two years. And INVISION readers, if you have a favorite frame line, lens maker, lab or other vision care company that’s not yet advertising with us, would you please ask them to join the club? Interested companies can email [email protected] to get all the info on why INVISION is the best way to reach independent ECPs, including the results of a recent readership survey that shows what we’ve been hearing from you all year: INVISION is your favorite industry publication.

Speaking of success, we learned at presstime that the March 2015 issue of INVISION won a Best Full Issue “Eddie” award for editorial excellence from FOLIO: magazine. We also won an “Eddie” honorable mention for the best single article, “The Year of Reading Seriously,” from our February issue. What a way to end the year!

Wishing you the best in business,


[email protected]

This article originally appeared in the November-December 2015 edition of INVISION.




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