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Editor's Note

Editor’s Note: Survey Says: Free T-Shirt!




A new perk for active members of our Brain Squad

As invision grows, more and more people around the industry are asking me how we manage to get inside eyecare professionals’ heads each month.


It’s simple: We’re building the INVISION Brain Squad, a group of dedicated American eyecare and eyewear pros who complete short online surveys for us each month. Surveys take only about five minutes, and they provide a ridiculously large amount of useful data for our magazine. Even more important than the data are the insights we receive from ECPs across the country: your joys, your concerns, your stories, what makes you tick.

For all of you who have been with us from the beginning — and especially those who fill out the survey nearly every month — I can only say, “Thank you! You’re the best!” And for those of you who are not yet members, I really encourage you to join.

OK, so you’re probably asking “What’s in it for me?” Here’s your answer:

Answer your first Brain Squad survey and you’ll get your own Brain Squad “Eye Geek” t-shirt.

You get a better INVISION. Each new Brain Squad member we add makes INVISION that much more valuable to you. How much more powerful and useful would these surveys be with monthly response numbers of 500, or 1,000, or more?

More useful information. Once you complete each month’s survey, you can access your fellow respondents’ answers (with individual identities kept anonymous). It’s a great chance to learn, and get more ideas for your business than we could ever publish in the pages of INVISION.


The opportunity to get quoted, even profiled, in our glossy pages. We love to share the success stories of our Brain Squad members. (Your parents — or kids — are going to be so proud!)

Last but not least, you’ll get a super cool T-shirt. Each new Brain Squad member who answers their first survey gets a special “Eye Geek” shirt to celebrate your official Brain Squad membership. Wear it proudly!

If you are an owner or top manager of a U.S. eyecare business engaged in optical retail, join the Brain Squad today at

Wishing you the very best in business,

[email protected]


This article originally appeared in the April 2015 edition of INVISION.




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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