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5 SEO Tips You Can Implement Today

Don't miss out on this opportunity to make sure your eye care practice is visible online!

Style to Sell!4 months ago

Eyewear Style Expert Wendy Buchanan Shares Advice on Canadian TV show ‘The Social’

INVISION Magazine's newest online contributor is featured on Canadian television talk show.
4ECPs Webinars4 months ago

Training Yourself To Be an Eye Care Social Media Manager

This action-packed webinar will help you get started as your practice’s social media manager.
Headlines5 months ago

Contact Lens Care Just Got EASY

New short-form video series from Contact Lens Institute promotes important health and safety habits for contact wearers.
Spexy6 months ago

Eliminate Capture Rate Killer Conversations and Increase Optical Sales Like You’ve Never Imagined

These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions...
Headlines8 months ago

Maui Jim Says ‘Good Day’ to Its Already Great Year

Summer ad campaign kicks off ahead of the Hawaii brand's acquisition by luxury group Kering.
4ECPs Webinars8 months ago

Eyecare Trends That Equal Marketing Opportunity

If you love stats you will love this webinar.
4ECPs Webinars9 months ago

Google Marketing for Patient Acquisition

Join Nicole Hopf and Robin Laurenson in this highly practical and impactful webinar.
4ECPs Webinars10 months ago

10 SEO Steps for Better Ranking

How you show up when patients are searching circles back to you tenfold in booked appointments.
INVISION Podcast10 months ago

Bringing Independent ECPs Into the 21st Century With the Technology Solutions a Modern Eyecare Business Needs

In Vision with Dee Carroll dives deep with a few founders of TechifEYE.
INVISION Podcast11 months ago

The Making of Bespoke Eyewear, An Acetate Kitchen and Collecting Famous People’s Heads

In Vision with Dee Carroll visits The House of Tom Davies with Tom Davies.
Sponsored by

Marketing Dry Eye For Optometry Practices

Join our Co-Founder, Trudi Charest, for this 20 minute webinar on marketing Dry Eye. Every day more and more practices are investing in Dry Eye treatments...
Sponsored Webinars12 months ago

Turn Patients Into Loyal Eyewear Shoppers to Skyrocket Optical Sales

You may not be a sophisticated online marketer. But as an independent eyecare professional, you’ve got the experience, patient trust and community respect that the big...
INVISION Podcast1 year ago

Fierce Independence, Southern Hospitality and Little Side of Unsolved Murder?

Dee chats with the 2021 America’s Finest Optical Retailers winner: Dr. Andrew Bradbury of A Proper View in Winston-Salem, NC.
Sponsored by

Build a Marketing Plan for 2022

Join Marketing4ECPs President Kevin Wilhelm and Marketing Director Michelle Alexander for a presentation complete with a variety of downloadable resources.
INVISION Podcast1 year ago

A Conversation with Warby Parker: Dee Carroll Takes A Peek Behind the Curtain with Dr. Pratil Lal, Director of Eyecare and Vision Services

The two discuss the company’s continued expansion, recent public offering and what they would say to unhappy independent ECPs.
INVISION Podcast1 year ago

INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority

Hispanic Heritage Month only lasts a few weeks but their need for care and care should be a year-round priority.
INVISION Podcast2 years ago

What’s Really Up with Vision Expo in 2021?

Ashley Mills of the Vision Council gives In Vision with Dee Carroll the scoop in our last podcast of 2020.
Headlines2 years ago

Video: Florida Man Invents Robot to Place Contact Lenses

The device is voice-activated.
Headlines2 years ago

Video: Some Retailers Board Up Due to Election Unrest Fears

Chains that have made preparations include Tiffany, Macy's, Target and CVS.

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