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Maui Jim Says ‘Good Day’ to Its Already Great Year

Summer ad campaign kicks off ahead of the Hawaii brand's acquisition by luxury group Kering.

4ECPs Webinars1 month ago

Eyecare Trends That Equal Marketing Opportunity

If you love stats you will love this webinar.
4ECPs Webinars2 months ago

Google Marketing for Patient Acquisition

Join Nicole Hopf and Robin Laurenson in this highly practical and impactful webinar.
4ECPs Webinars3 months ago

10 SEO Steps for Better Ranking

How you show up when patients are searching circles back to you tenfold in booked appointments.
INVISION Podcast3 months ago

Bringing Independent ECPs Into the 21st Century With the Technology Solutions a Modern Eyecare Business Needs

In Vision with Dee Carroll dives deep with a few founders of TechifEYE.
INVISION Podcast4 months ago

The Making of Bespoke Eyewear, An Acetate Kitchen and Collecting Famous People’s Heads

In Vision with Dee Carroll visits The House of Tom Davies with Tom Davies.
Sponsored by

Marketing Dry Eye For Optometry Practices

Join our Co-Founder, Trudi Charest, for this 20 minute webinar on marketing Dry Eye. Every day more and more practices are investing in Dry Eye treatments...
Sponsored Webinars5 months ago

Turn Patients Into Loyal Eyewear Shoppers to Skyrocket Optical Sales

You may not be a sophisticated online marketer. But as an independent eyecare professional, you’ve got the experience, patient trust and community respect that the big...
INVISION Podcast5 months ago

Fierce Independence, Southern Hospitality and Little Side of Unsolved Murder?

Dee chats with the 2021 America’s Finest Optical Retailers winner: Dr. Andrew Bradbury of A Proper View in Winston-Salem, NC.
Sponsored by

Build a Marketing Plan for 2022

Join Marketing4ECPs President Kevin Wilhelm and Marketing Director Michelle Alexander for a presentation complete with a variety of downloadable resources.
INVISION Podcast7 months ago

A Conversation with Warby Parker: Dee Carroll Takes A Peek Behind the Curtain with Dr. Pratil Lal, Director of Eyecare and Vision Services

The two discuss the company’s continued expansion, recent public offering and what they would say to unhappy independent ECPs.
INVISION Podcast9 months ago

INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority

Hispanic Heritage Month only lasts a few weeks but their need for care and care should be a year-round priority.
INVISION Podcast2 years ago

What’s Really Up with Vision Expo in 2021?

Ashley Mills of the Vision Council gives In Vision with Dee Carroll the scoop in our last podcast of 2020.
Headlines2 years ago

Video: Florida Man Invents Robot to Place Contact Lenses

The device is voice-activated.
Headlines2 years ago

Video: Some Retailers Board Up Due to Election Unrest Fears

Chains that have made preparations include Tiffany, Macy's, Target and CVS.
Headlines2 years ago

Video: Car Crashes Into Optometry Office; 4 Taken to Hospital

The cause of the crash remains unknown, with police continuing to investigate.
Education2 years ago

Webinar Series: Supercharge Your Eyecare Practice!

Supercharge Your Eyecare Practice! Experience the Business of Eyecare Forum by Cleinman Performance Partners, brought to you by INVISION Join experts from Cleinman Performance Partners as...
Sponsored Webinars2 years ago

Introducing Varilux® Comfort Max Lenses

It’s a fact – people are spending more time in front of computer screens and digital devices than ever before. This increasingly digital lifestyle often dictates...
Headlines2 years ago

Video: Gandhi’s Eyeglasses Could Fetch $19K+ at Auction

They were given to the seller's uncle in the 1920s.
Headlines2 years ago

Fauci Advises Wearing Goggles to Prevent COVID-19

It's not an official recommendation yet, but could become one.

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