New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses

It's time to slay the “frame and clip” dilemma.

Podcast: More Ways to Motivate Your Own Eyecare Business Team

Dee talks with Dr. Steve Vargo about how you can create a happier, more productive team.

Podcast: Why Can’t We All Just Get Along?

Dee fangirls over 20/20Glance with founder Dr. Jackie Garlich and the two discuss all the contention in optometry.

Teen Sees Color for the First Time — Watch Her Reaction

“I’m going to cry!”

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

This episode blazes a new trail.

Podcast: 10 Reasons Eyecare Doctors Get Sued, and How to Avoid Being One of Them

New podcast promises "tips, news and tricks for those who live the optometry lifestyle."

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

If you like vintage looks, you'll find it fascinating.

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

You need to see this video.

Incredibly Popular Video Shows How Glasses Were Made Decades Ago — Take a Look

It’s been shared 89,000+ times.

Special Olympics Chief Tells Inspiring Story of a Vision-Impaired Speed Skater with a Unique Competition Goal

He couldn't see where to go unless there was another racer in front of him.

Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear

Podcast will help eyewear and eyecare pros understand the motivations behind “big ticket” purchases

Podcast Highlight: This Is Possibly the Best Part About Being in the Optical Business

It's a heart-warming experience for anyone who helps clients select the perfect pair of glasses.

Podcast Highlight: How to Bring in Unique Frame Lines Without Spending Tons of Money

It's not impossible to cost-efficiently build a stronger inventory

Podcast Highlight: Eye Doctors Who Don’t Do This Are Basically Throwing Money Away

If you can't muster enthusiasm for this, find someone on your team who will.

Podcast Highlight: He Thought His Eyewear Selection Was Great. Then He Learned the Painful Truth …

A few choosy customers and a trip to Vision Expo opened his eyes.

Podcast: Master This ‘Optical Retail Formula for Success’ and Make More Money with Your Product Mix

Dr. Scott Keating shares how a small-town OD became known for its progressive frame selection.

Podcast Highlight: This Optical Owner Was About to Throw Out a Disgusting Old Mug. But Then He Looked Inside …

IN THIS EPISODE of our new INVISION Live! podcast series, Dee Carroll chats with Todd Rogers Berberian and wife, Leigh, owners of Andover, MA, optical Todd Rogers, which...

Podcast Highlight: Todd Rogers Talks About How Working Together Affects a Couple’s Romance

Podcast Highlight: Here’s What Optical Retailers Often Get Wrong When They Style Based on Face Shape