DECEMBER
17 On UGLY SWEATER WORKDAY, encourage your team to show off their most egregious jolly fashion mistakes with a sweater from years past. For customers walking in, it immediately brings joy.
29 Today is TICK TOCK DAY, and it’s got nothing to do with a certain infectious social media channel. It means that time is running out on the year. It also might be the title of a bulletin to run in all your social media accounts to tell clients their annual flex-dollars will expire soon.
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31 Farewell 2022! There’s much partying to do on NEW YEAR’S EVE but try to find some time for reflection on the year. A neat website to try out is futureme.org, which allows you to send a note to yourself that will arrive at a future date. Pick a date when you may need some post-holiday season perspective and start drafting: “Dear Myself, I hope that time has treated you well …”
JANUARY
1 GLAUCOMA AWARENESS MONTH. You know the script: The best defense is … having routine, comprehensive eye exams. You can’t repeat the message enough. Speed the cure. Spread the word.