1 Help the American Optometric Association promote its SAVE YOUR VISION MONTH campaign with public health messages to your local community and perhaps a special offer on eye exams. The AOA has resources available to help you at invisionmag.com/022301.
3 On NATIONAL EMPLOYEE APPRECIATION DAY, set up a board in your back room where everyone can stick a Post-It note singling out one staff member they appreciate and explaining why. “This will brighten everyone’s day as they walk past,” says small business consultant Megan Crabtree.
14 What is infinite, irrational and indivisible? Yes! It’s your commitment to eyecare. It also applies to Pi. On NATIONAL PI DAY market your “unlimited selection” of frames with 10% off to anyone who can recount Pi to the 10th decimal place. Mini hand pies to anyone else who comes in today.
21 NATIONAL COUNTDOWN DAY (3/21, get it?) is the perfect date to announce your next in-store event … and start counting down!
