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“Endless Eyewear” Subscribers Can Change Frames Whenever They Want




Monthly fees range from $19 to $29.

Eyewear start-up Ditto, which raised $5 million in financing last year with the introduction of “virtual try-on” technology that uses a webcam or phone camera to create a 3D model of a prospective purchaser’s face, is now introducing a marketing innovation as well. For a monthly fee of $19 for sunglasses and $29 for prescription glasses, Endless Eyewear customers get a rotating choice from among 50 brands. “If they don’t like the pair or get tired of it, they can swap them out for anytime you want, with free shipping and returns,” says the website TechCrunch, which quotes Ditto head Kate Doerksen on the origin of the idea. In talking with customers, she says, “One storyline I heard over and over was what we started to call the ‘one and done’ dilemma, meaning people could only afford one pair even though they wanted multiple styles. We knew if we could solve this … dilemma, we’d make a lot of our customers happy, and we had a hunch that it would be attractive to a much larger audience.”

Read more and see images at Tech Crunch


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

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