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Eponym’s New Brand Makes a Name for Itself … and More New Designs for March

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Ottavo eyewear from Mucca Design

Ciao

Your mother’s reading glasses get a sexy Italian makeover with the launch of Ottavo, a new brand from Eponym in partnership with Mucca Design. Mucca Design founding partner and creative director Matteo Bologna is shown wearing the Quadro. 

getottavo.com

$98


Banning from Seraphin

Timber!

Celebrating the beauty of Ogi Eyewear’s home state, model Banning from Seraphin is inspired by the woods of Minnesota’s Arrowhead Region. Crafted to resemble timber, this faux-wood is actually acetate.

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seraphineyewear.com

$270


Model Clara from Krewe

Meow

New Orleans-based Krewe  launches their optical line with seven  frame styles. Model Clara is an eye-catching cat-eye in titanium with 18K plating.

krewe.com

$315

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Ja-Jo from Ray-Ban

Coachello

Not one to rest on their laurels, Ray-Ban adds a new icon just in time for festival season. The Ja-Jo channels the ’60s with a modern, colorful twist. Available in sun and optical, in colors to match your wristband.

 ray-ban.com 

$165 


Model CK8555 from Calvin Klein Collection

In the Navy

Semi-rimless model CK8555 from Calvin Klein Collection is Jon Hamm-handsome—Jon Hammsome, if you will. A sophisticated style for modern men, it’s available in mad men colors black, soft tortoise/horn, milky forest green and navy horn.

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marchon.com

$295

 


Masculine model Jaguar 37565

Fasten Your Seatbelt

Masculine model Jaguar 37565 is a sporty sun that combines both fashion and function. The colorful racing stripes lining both the interior and exterior temples should inspire some serious driving.

eseyewear.com

$279


Mixed Berry

Spring is coming. Expand your warm-weather wardrobe with bright model GG 4050 by Gloria Vanderbilt. Lightweight and feminine, this fashionable frame is available in black/crystal, berry and navy.

zyloware.com


This article originally appeared in the March 2017 edition of INVISION.

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SPONSORED VIDEO

SPONSORED BY KENMARK

Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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A New Online Resource for Dry Eye Practitioners and Sufferers and More of What You Need to Know for April

Also Safilo snags a cool French brand and CooperVision has grant money up for grabs.

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Safilo Lands Isabel Marant

Safilo and Isabel Marant, the “It Girl”-favorite French brand, have signed a global 10-year license for the design, manufacture and distribution of Isabel Marant sunglasses and optical frames. The first collection will launch Spring/Summer 2021. Founded in ’94, Isabel Marant “design(s) clothes for women who want to have style while keeping their own personality. The kind of women who remain genuine but who are stamped with a hidden and remote sophistication.” Safilo will position the brand “between contemporary and traditional luxury … to captivate and engage Gen Z and Millennials,” says Angelo Trocchia, CEO of Safilo Group. safilo.com

Online Resource for Dry Eye

Data shows that Google searches for “dry eye” have more than doubled over the last 10 years. With our ever-increasing reliance on mobile and computer screens, that trend ­— and the number of dry eye sufferers — is likely to continue to rise. Dry Eye Directory (dryeyedirectory.com) is a new online portal that allows dry eye sufferers to easily access information, support, and resources, as well as book practitioners and treatments in their area. The website is free for practitioners and patients to join and use with providers from Australia, New Zealand and the US already registered. dryeyedirectory.com

Science and Tech Awards

CooperVision is taking submissions for its 2020 Science and Technology Awards. Submissions will be considered for interventions to slow myopia and technologies to improve CLs for presbyopia. The awards are open to those with an OD, MD, PhD or equivalent. Proposals may span proof-of-concept through translational stages and are eligible for two awards: The CooperVision Seedling Award for investigation of early stage concepts for a one-year period and $100,000 maximum grant and The CooperVision Translational Research Award, a two-year grant for substantive projects with funding up to $400,000. Applicants must submit a letter of intent by May 31. coopervision.com

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Tools and Equipment

Books, Masks and More Business Boosters for April

Including OTC allergy drops and a better use for saffron than risotto.

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His & Hers

Attention getting frame displays can be an expensive challenge but these Wooden Eyeglass Mustache & Lip Display Stands from WEBLYTECH made from Indian mango wood are as cute as can be … and for the price per pair cannot be beat.

$9.99

invisionmag.com/042005

Verbal Vision

When Sebastian Duesing is not narrating to himself, he has no perception of sight. When he was diagnosed as a teen with cerebral/cortical-visual impairment, the top cause of visual impairment in children in the developed world, his family learned that it is largely unacknowledged by the medical community. EYELESS MIND is the true story of their discovery of Sebastian’s verbal visual processing.

$18.99

invisionmag.com/042004

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Move Over Risotto

An animal study published in the  International Journal of Molecular Science suggests AffronEYE saffron could help prevent the onset of glaucoma. The antioxidant and anti-inflammatory characteristics of this potent saffron extract, made by PHARMACTIVE BIOTECH PRODUCTS, demonstrated an ability to protect retinal cells and reduce intraocular hypertension. AffronEYE is all-natural, water-soluble, non-GMO, and non-irradiated. It is kosher, halal and organic certified.

Price upon request

pharmactive.eu

Allergies Away

Pataday Once Daily Relief and Twice Daily Relief eye allergy itch relief drops from ALCON are now available without a prescription, just in time for spring allergy season. Pataday is the first daily allergy itch relief drop available without a prescription for the 66 million Americans with eye allergies.

$19.99

pataday.myalcon.com

Warm Compress in 1-2-3

POPMASK’s self-heating eye mask takes the hassle out of applying warm compresses. When opened the iron powder inside reacts with oxygen causing it to heat up in 30 seconds to 100.4 F. It stays that temperature for at least 20 mins. Earloops provide a secure fit.

1 for $5 or 5 for $20

popmasklondon.com

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Products

These 9 Eyewear Brands Put Their Money Where Their Mouth Is

Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.

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Peepers (ABOVE)

With Focus lenses filtering out high-energy-visible blue light, the Limelight minimizes digital eye strain. Peepers works with the Unity Foundation to aid La Porte County, Indiana schools.

800-348-2508, peepers.com

$25

Kuma

Inspired by an olive tree’s branches, the Olive features flat, mirrored lenses. For every pair of Kuma suns sold, a tree is planted by Trees for the Future.

866-241-6560, kumasunglasses.com

$35

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141 Eyewear

Made with lightweight, temperature-resistant plastic developed for the aerospace industry, the Ultem collection includes the St. Helens. For every 141 frame sold, a pair of glasses goes to a person in need.

141eyewear.com

$249

Fetch

Made from Mazzucchelli acetate, the Cameron features a soft striped effect. All profits support animal rescue.

(877) 274-0410, fetcheyewear.com

$145

Toms

A handmade acetate frame with five-barrel hinges, the Fitzpatrick is part of the Unity Collection. Every purchase helps to support the LGBTQ+ community.

toms.com

$149.95

Wojo

With real python skins on the outer temples, the RS4B is an acetate frame with a checkered pattern on the inner temples. Ten percent of sales go to the Florida Everglades to help manage invasive species.

(414) 379-9817, wojoeyewear.com

$99

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Proof

Hand-crafted from sustainably sourced wood, the Ontario is polished by hand. For every sale, $10 goes to the Do Good program.

(208) 794-5465, iwantproof.com

$114

Eyes of Faith

Created with radio personality Delilah, the Shelter is an acetate-metal combination frame with “…take refuge in the shelter of your wings” on the inside temple. With every purchase, $10 is donated to the non-profit Point Hope.

eofoptical.com

$265

Alan J

The Alan J Collection from Europa includes the AJ-146, a handcrafted acetate frame. A portion of sales is donated to the nonprofit organization Rising Tide, which assists struggling individuals and communities in building strong businesses.

(800) 621-4108, europaeye.com

$267

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