Connect with us

Smooth Sellers

Erik Lawrence: On a Mission to Learn Anything and Everything




Erik Lawrence: On a Mission to Learn Anything and Everything

DON’T LET Erik Lawrence’s seemingly intense demeanor fool you … the man is a teddy bear. Passionate about his family, football and the delivery of exceptional eyecare, this married father of two has made his business a family business. “I brought my wife into the industry five years ago, she’s hooked now too,” says Lawrence, general manager, optician and optical manager of Roadrunner Eyecare. “During the summers and time off from school, my kids are here also. They each have their jobs around the office.”

  • To get psyched up for a day at work, I always kiss my wife and my kids. I remember that I am setting an example for them — how to work hard, take care of people and how to do things the right way.
  • Patients who are involved and concerned about their vision are my favorite. They want the best care and products, and to know why. I love this industry and talking about it, so if they want to learn, I’m happy to teach them.

  • Rework is an amazing book for people in all types of business, it can be a life-changer for almost anyone. I all but force people to read it … then reread it.

  • We always offer kids’ sports glasses for a great package price. Supporting the community, and kids’ sports, is huge for us. I coach my son’s football team and we even sponsored some kids’ teams before the office officially opened.
  • Every day we offer 25 percent off to police, fire, EMS and active and retired military. We ask the community for support and for their business, so showing support for the community is important to us.
  • Until someone walks out they’re here for a reason. They want to learn, they want to know what they need and why. As long as they are here, I can educate them and show them I’m the right person to help them.
  • If I weren’t doing this, I’d be building and racing custom cars. And have a restaurant. I always have a handful of things going on. I can’t do just one.
  • After working for a chain, I thought I knew as much as I could. Retail, lab, optics, I thought I knew everything. I figured out I did know everything … everything that chain had to offer, and holy crap, it wasn’t much. When I left for private practice, I realized I didn’t know anything. For the last 15 years, I have been on a mission to learn everything and anything I can. Now, I would never pretend to know much … much less everything.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular