(PRESS RELEASE) NUREMBERG, DE — Statement for Casual Style and Quality: From August 2025, the Nuremberg-based company Eschenbach Optik will take up the timeless casualness of the Hanseatic brand Tom Tailors and present a collection of sunglasses and frames in a trend-conscious and innovative context under TOM TAILOR Eyewear.
Dr Peter Braunhofer, CEO of Eschenbach Optik GmbH: “We are looking forward to a successful collaboration with Tom Tailor and to contributing our expertise as one of the market leaders in eyewear. Strong in character, true to our own look, but always modern: The partnership with Tom Tailor is an important step in the further development of Eschenbach Optik.”
Partnership at Eye Level
True to the motto “TO INSPIRE. TO BE REAL.”, Tom Tailor stands for authenticity and approachability. In Eschenbach Optik, Tom Tailor has found a partner who shares this passion for fashion and design and has the expertise and experience to create high-quality, stylish eyewear. TOM TAILOR Eyewear is unmistakably Nordic flair, characterized by the expertise of Eschenbach Optik.
Gernot Lenz, CEO Tom Tailor GmbH: “The partnership with Eschenbach Optik underlines Tom Tailor’s continuous endeavor to bring innovative and brand-appropriate products to the market and to further strengthen the brand’s position in the lifestyle and fashion segment.”
Availability and Sales
The launch of the first TOM TAILOR Eyewear collection is planned for summer next year. The wide range of frames and sunglasses will be available in selected opticians, while a selection of fashionable sunglasses will also be available in Tom Tailor stores and online. True to Tom Tailor’s philosophy of “casual wear as conviction”, this partnership unites both companies’ vision of a casual, modern attitude.
